Professional Documents
Culture Documents
Magnet5 0 PDF
Magnet5 0 PDF
This Electronic Book (e-book) is protected under the Copyright laws of the United
States of America. It CANNOT be reproduced nor distributed in part or as a whole
without written permission by the author. Nor can it be installed in more than one
computer, nor shared. Violators will be fully prosecuted.
(Attention: The links to download your 2 FREE bonus e-books are located in the resources
section at the end of this course)
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 2
INDEX
-INTRODUCTION..........................................................................................................................- 3
II-RAPPORT...............................................................................................................................- 74
FINAL WORDS
RESOURCES
ABOUT THE AUTHOR
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 3
Dear Student,
The time has come for you to learn a series of very powerful behavioral
reprogramming techniques and practical attraction strategies that will allow you
to get whatever you want in life, from virtually anybody.
At this exact moment, somewhere in the world , there are people using
these same skills to sell their products, seduce the opposite sex, get a raise,
avoid a traffic ticket, or even manipulate a whole group of unsuspecting followers.
These amazing techniques, which are used by a few leaders and master
minds, will significantly enhance every aspect of your personal life at the moment
you start applying it. And, by the time you conclude this course, you will be more
than able prove it for yourself, for it is designed to help you acquire:
• Self-confidence
• Personal Power
• Charisma
• Magnetism
• Attractive power
• Persuasion skills
There is no doubt that knowledge equal power, and, the more you know
about yourself and others, the better your chances to succeed in all areas of life.
Here I will not only give you the knowledge, but I will also guide you, step
by step, on how to develop a priceless power that will take your interpersonal
experiences to a new level, a level of control, influence and hidden persuasion.
This revealing course will represent for you the difference between an
existence of frustration and anonymity, and one of power, success, popularity
and accomplishments never dreamed of before.
Many people, just like you, who have never been able to project attraction
power, magnetism or self-confidence, are enjoying the amazing benefits gained
from wisely applying the strategies taught here on a daily basis.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 4
Personal magnetism and persuasion power are the most valuable set of
skills you can ever learn. It can make you rich, loved, popular and very happy.
There’s no doubt about it.
Beauty, luck and degrees can take you so far, but without the incredible
ability to “enter other people’s minds” and manipulate their thoughts and
emotions, you will be missing the opportunity to make the most of your precious
life.
To master the powerful techniques I will share along this course, you do
not need to have previous knowledge of hypnosis, persuasion nor NLP. The
techniques are simple, and the basic requirements for your success with this
program are:
I will NOT confuse and bore you with neither “100-step procedures”, nor
“canned pick up lines” or just “positive thinking”. Rather, I will give you the
principles behind this hidden science, as well as techniques that will allow you to
see almost instant results.
Through this practical and easy-to-follow course, you will be learning how
to greatly improve your professional, social a nd love life.
All this can be quickly accomplished by simply applying some of the best
techniques available for the development and projection of an extremely
magnetic and powerful personality.
they want. Clergymen use it to keep their flock faithful and willing to obey. Why
is that so? Because they know that the human mind has some weaknesses and
pre-programmed habits that can be controlled with the right signals and symbols.
It is a known fact that our body language, the eyes, facial expressions,
voice tone, and even our stress level, can clearly broadcast our inner states,
degree of confidence, attitudes and motives to those around us, causing them to
react accordingly.
In this book you will be learning how to project the precise “power signals”
that make a powerful individual stand apart from the average Joe and impress all
those who crosses his or her way. These signals will enable you to be perceived
in an extremely positive and attractive light by virtually anyone.
Similarly, most animals have a set of specific “rituals” for attracting mates,
flirting, defending their territories and imposing respect and leadership. They also
know how to recognize these signals in others of the same specie. The process
is basically the same for us, animals of a higher order called human beings.
Most people will just react blindly to external stimuli. This is what makes
them predictable and easy to manipulate, as we will see later.
Those who know how to use and project the right signals, at the right time,
have an incredible power in their hands. The power to enter other people’s minds
and control it at will. They are generally the ones who lead the crowds, or
manipulate them.
A case that illustrates this point very well is the amazing history of
Rasputin, the Russian mentalist.
This mysterious and controversial character was able to exert control and
influence over a great part of Russia’s governmental circles in the beginning of
the 20th century.
Throughout this course, my main goal is to put all the parts of the “big
puzzle” together in a concise, easy to understand, and practical method for
beginners.
Unfortunately, to this date, not much has been written about personal
magnetism and covert hypnosis as a practical “science”. Most of the information
available so far only touches the surface of this broad and rich subject.
As I have said, you can find some scattered pieces here and there, like
rapport workshops, body language courses and persuasion programs.
My first criteria for research in any field of my interest were to make sure
that whatever technique I learned worked in real life, when I most needed it. It did
not matter to me if a Mexican medicine man or a conceited psychologist taught
such techniques. My basic questions were:
Does it work?
Don’t go on a date…
Don’t make a sales call…
Don’t make a business presentation…
Don’t try to convince someone to your point of view…
Don’t give a public speech…before you finish reading this book. It can
increase your chances of success by at least 75%. This is my personal
guarantee to you.
Enjoy this course and use the techniques taught here to empower your
life!
The author.
August 2003
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 10
• In the first phase, you will learn how to completely change your self-
perception (self-image/belief system), as well as to condition new thinking
habits into your mind to project yourself as a magnetic and assertive
individual.
• Finally, the third phase is the practical application of these skills and
strategies in the real word. That is when you will be putting your newly
acquired skills and knowledge to practice and observing the feedback you
get.
I’ll first show you how anyone can recondition his/her mind and create new
and self-empowering behavioral habits by taking advantage of the human brain’s
natural learning and conditioning process. This section is the building block for
your progress and usually neglected in most rapport or seduction training
courses.
This first phase is essential, since our inner processes play the most
important part in the development and expression of the desired abilities. Without
a positive and empowering self-image, no canned persuasion lines nor complex
“leading and pacing” or rapport techniques will ever work, for deep inside you will
be sabotaging your results.
Thinking and behavioral habits are nothing more than learned skills,
acquired by past programming, and they can be formed or replaced, according to
our individual needs and goals.
The second and third phases will give you the priceless knowledge and
principles which will enable you to make magic happen in your interpersonal
relations.
techniques, the “how”, but also the principles behind it, the “why”. This will enable
you to better adapt to any situation and eventually create your own repertoire of
strategies.
To make the best use of this program, follow the guidelines below:
Don’t try to “jump” lessons in order to learn faster. It will NOT work. You
must understand and practice each point before advancing to the next.
In case your curiosity is stronger, read the whole book, and then get back
to the beginning and start following the instruction and exercises in the right
sequence.
Some of them may appear too simple at first. Do not underestimate any
practice.
Without disciplined practice, the theory contained here will be in vain. You
will be just wasting your precious time and money.
For some practitioners it may take a few days, for others a few weeks.
Like with any skill, its development depends on how much you are willing to put
into it.
We have designed this course to give you the necessary skills for the
development of personal magnetism in just a few weeks of training. You can use
it at your own pace as you wish.
One thing is certain, though; if you know how to read, and make the
minimal effort of practicing these techniques, you WILL see results. If I weren’t so
sure of it, I would not bet my reputation on it.
Each and every student who really applied this course has experienced
positive results. Why shouldn’t you?
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 12
Keep your practice for yourself, please. This way, people around you will
not get defensive, nor will try to discourage you.
Whenever you become proficient at this art, have fun letting your peers
wonder how you have changed so fast, so radically. And, if you want to help
somebody, produce positive results in your own life first, then tell him to buy a
copy of this book.
You will only know how much you are progressing if you use these
techniques in your everyday life . Only then you can have feedback and adjust
your strategies until success becomes a conditioned habit.
Do not hesitate to try it. You have already paid for this book. Make your
investment worthy by applying the techniques taught here and reaping the
maximum benefits from it.
You will feel happy, powerful and irresistible when you start seeing the
results, be it in the form of heads turning towards you, or people going the extra
mile to cooperate with your goals.
After finishing this course, you will have acquired a series of skills and
strategies that will give you power over people. KNOWLEDGE IS POWER.
It is your sole responsibility how you use these techniques. Please respect
all people and never use this knowledge to hurt anybody. Remember that what
goes around, definitely comes around, sooner or later.
I can not be by your side nor dictate how you should use these skills;
however, from experience I feel the need to let you know that negative
manipulation is not worthy. Let your consciousness dictate how far you should
go. And yes, there IS positive manipulation, as you will learn later. Bear with me.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 13
We have all had, at one time or another in our lives, the opportunity to
come face to face with people who seem to emanate a natural “aura” of personal
power, magnetism and charisma.
What is the real secret of a human magnet? What do you think? Is it…
…money?
…beauty?
…luck?
What is their secret? The truth is: THERE’S NO SECRET AT ALL. That is,
once you learn how to do it yourself. Until we don’t know a specific set of
principles or skills, its mechanism may seem like magical to us. It happens in
every area of life.
And…
• Some basic knowledge of the human weaknesses and emotional needs
These skills and traits can be easily learned and modeled by anyone
willing to put the necessary effort into it. Nobody is ever born with such skills; it’s
a learned behavior that can be developed at anytime if you have the right
techniques at your hand’s reach.
Most people still make the mistake of believing that personal magnetism is
a rare characteristic possessed only by some lucky individuals , a god given,
almost supernatural capacity. However, I have good news for you:
You have, at this exact moment, all the raw material necessary to develop
an extremely magnetic and attractive personality.
All you need is to learn how to expand and use your unexplored skills and
abilities to project self-esteem, personal power and an irresistible character.
Here you will learn how to sharpen the resources you already have to
project personal magnetism.
Every move you make and every word you say, are already producing
some specific results and triggering reactions from those around you. Through
this course you will be taught how to move, talk and behave in order to obtain the
positive results that you want to produce.
Here you will find simple, yet effective, strategies which will enable you to
become a master communicator, using your thoughts, eyes, your body, speech
and attitude to cause a powerful impact on anyone who comes in contact with
you, anywhere.
• POSITIVE SELF-IMAGE
• ASSERTIVENESS
• RAPPORT SKILLS
• ACTING AS IF…
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 15
No matter how good you look or how much money you happen to have, if
you can’t project an aura of self-assurance, your choices of success at
interpersonal interactions will be very limited.
We can easily notice the difference between a weak, insecure person, and
one who is self-assured, empowered and poised. There are some verbal and
non-verbal signals that clearly differentiate both and hit certain buttons in other
people’s minds.
Since most people out there live in an automatic response mode, these
signals immediately activate their unconscious reaction-reflexes, like a click-on
and click-off button.
-Rapport skills Are the strategies that will allow you to bond with virtually anyone
you want.
-Acting as if means going from theory to real life experimentation, practicing each
new behavioral habit and magnetism techniques until it becomes natural for you.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 16
In the early days of hypnosis practice, many people believed that its
trance-like phenomenon was produced by the practitioner’s power and control
over helpless subjects.
It was even rumored that hypnotists could transmit some kind of magnetic
fluid, which affected their patients, creating a state of sleep-like trance and
suggestionability.
The way in which the subject perceives the hypnotist, what he/she expects
from the experience, his/her previous conditioning, etc. are essential elements
influencing the outcome of the hypnotic experience. As a Certified Advanced
Hypnotherapist, I can confirm that by years of research and practical experience.
The way he or she behaves, acts, and communicates, is the key to the
power behind personal magnetism. It is definitely not an inherited trait or a
paranormal ability.
Personal magnetism is the art of attracting, creating rapport and building lasting
bonds with other people.
The “human magnet” has the ability to gain rapport and bond with anyone,
in any situation. He/she is a master of verbal and non-verbal communication.
Anyone can recondition his/her mind and create new behavioral habits
through the brain’s natural learning process. Behavioral habits are nothing more
than learned responses.
In this course you will learn the best techniques to reprogram new, goal-
oriented behavioral habits that will make you be perceived as an extremely
attractive and mesmeric person.
When my clients and students try for themselves these simple mind
reprogramming and behavioral change techniques, they usually get surprised
with the amazing outcomes. They do not believe, at first, in the quick results
experienced out there.
if I just knew this a few years ago, I would not be where I am today...
...I would have been able to start a relationship with the person I loved back
then…etc.”
I feel great for being able to help these people find an easy way to achieve
this goal and free themselves from a limiting life.
I can dare to say ‘easy way’ because this is what my method for
behavioral reprogramming and self-empowerment is all about. Simplicity. I have
cut through all the non-sense that abounds in pseudo-esoteric and seduction
literature nowadays.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 19
I have made this fascinating topic clear for anyone who desires to learn
and apply it quickly. My goal is to teach you a fast and simple way to produce
positive results in your life.
Because in every aspect of your life, you have to interact with people,
develop good relationships and motivate others into taking action, whether you
like it or not! We are literally selling ourselves each and every day.
Every day of our lives we are interacting with people in different degrees.
From the newspaper delivery boy, to the vice-president of our corporation, we
can’t avoid running into people. They seem to be all around. And we depend on
these interpersonal contacts to live our lives to the fullest and prosper.
Try to imagine, just for one moment, what would happen if one day you
wake up and find out that you can’t watch the news, because the TV crew didn’t
go to work that morning. When you try to tune in to your favorite radio station, the
same thing happens, no programming.
As you walk outside to buy milk, bread and newspaper, you find all the
groceries are closed. On your way back home, you notice that your gas tank is
almost empty, but, as you stop by the gas station, you don’t see anybody there,
nobody left home that day.
You do not receive your mail; nobody collects your garbage, no radio, no
TV, nowhere to go for food, etc. What would you do in a situation like this?
The above experience surely sounds like a nightmare for those addicted
to the commodities of modern life, like a twilight zone episode, right? But, do you
really know what makes all these commodities we take for granted possible?
If you were to live isolated, you’d have to find a way to build your own
shelter, hunt for your own food, protect yourself against predators, etc.…just like
your ancestors did in the past. Your life would be much harder if you could not
count on the help and cooperation of other people.
I have had the pleasure and opportunity to experience, first hand, the
advantages of developing a magnetic personality and being able to cause a
powerful impact on others.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 20
Soon after I started using the personal magnetism techniques taught here,
my everyday interactions took a whole new dimension. Suddenly, the people
whom I came in contact with every day started treating me positively different.
I even started getting discounts at the grocery around the corner, enjoying
special attention from the bank cashiers, and receiving tips and inside
information that would save me valuable time and money. Besides being treated
very well by most people and noticed by the opposite sex in a whole different
light.
Now, knowing that in all aspects of our lives we depend on others to get
what we want and need, why not make these interactions even better and more
productive by developing a magnetic personality and causing a great impact on
everyone we meet on a daily basis?
Personal magnetism will influence and improve every area of our lives, as
follows:
In order to have a producti ve and rewarding social life, you must attract
people who fulfill your needs and give you a sense of belonging. If you develop
personal magnetism, you will be able to attract individuals from any walk of life,
whenever and wherever you desire.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 21
As you can see, it’s essential for you to be able to attract the right people
in your life, create rapport with them, and benefit from their company, talents,
opportunities, etc.
In one way or another, we are all salespeople. It does not matter if we are
selling a product, a service, an idea or our own image. We’ll always need the
help, cooperation and opportunities that other people have to offer.
If you are able to create a positive impression and powerful impact on all
the people who cross your way every day, your life will definitely be much easier
and enjoyable.
Personal magnetism, contrary to what many people may think, is not just
about sex appeal or the attraction of love partners. It is primarily a way of using
communication skills (both verbal and non-verbal) that can help us in every
aspect of our lives.
If people like you and feel attracted towards you, they will be ready to go
that extra mile. They will be glad to help and cooperate with you in any situation.
Just think for a moment, whom would you help more promptly? Someone
you like, who causes a good impression on you, someone that makes you feel
good, or an individual who causes you repugnance and treats you poorly most of
the time?
To whom would you offer a good opportunity? Who would you invite to
your home often? Who would you trust more?
We are naturally attracted to those who make us feel good, important and
at ease. And you too can develop the ability to bond with and create a lasting,
positive impact on anyone you desire.
I would like to make one point clear before we continue. This course is not
about manipulating or controlling others for your own selfish benefits. There are
many good uses for personal magnetism and rapport techniques.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 22
Each person is responsible for how he/she uses the information contained
in this course. Remember that we must always respect the free will of our
fellowman.
My goal in this book is to provide the reader with tools to improve his life
and relationships, as well as protect himself against those who use these
techniques to manipulate and control.
If you follow the lessons and PRACTICE each exercise with dedication
and discipline, I can guarantee that success will be yours.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 23
The science and art of personal magnetism, as I teach it, can be divided in
three equally important phases as follows:
I’ll briefly explain each one, so you know what we will be doing along this
course:
-The mental phase is the most important one and consists in the reprogramming
and management of your Self-image and Belief S ystem.
Soon I’ll teach you how to remake your self-image and build a whole new
attitude towards yourself. By doing so, you will be able to easily project an
attractive “energy”, instead of a repulsing one.
Your belief system, as related to the subject of this book, includes how
you perceive other people , what you think about different individuals and
interpersonal interactions in general.
Most of us do not act, but just react to external impressions and signals.
The way we perceive others greatly influences on how we react to them. And we
perceive them based on our pre-programmed stereotypes and biases.
Many people, for example, have the tendency to see authoritative figures
as stronger, wiser and powerful, without ever realizing that these people are just
normal human beings, like anybody else. Others discriminate their fellow human
beings based on color, race, religion or life-style.
We must definitely make a belief shift and learn how to view others with an
open mind and in an unbiased way, in order to avoid prejudging or being
manipulated.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 24
-The physical phase of personal magnetism deals with your body language and
your physical actions. That is, how you walk, talk, shake hands, the way you
physically behave when interacting with others.
There is no such a thing as: “When I master the techniques I’ll be able to
get results”. If you do not practice from day one, how come you will ever master
it? So, we start by “acting as if” we were already magnetic, until it becomes a
conditioned habit.
If you were expecting a magical formula that would turn you into a walking
magnet overnight, you came to the wrong place. Actually, you won’t find it
anywhere, because it does not exist. Some of the techniques taught here can
indeed change your experience in a matter of days, but still, you have to practice
it in the real world.
Once you master the techniques and strategies in these three levels, you’ll
have a set of tools that will provide you with personal power, magnetism and
control over any situation.
If you are still in doubt about my claims, just try these techniques for
yourself; just “pretend that they might work”. You must already have spent
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 25
hundreds of dollars in single bars, dressing and make up, just to find out that it is
NOT the most important factor in becoming successful or attracting new and
exciting people.
Now that you have the right formula in your hands, do not waste it. Make a
serious commitment with yourself and start living the life you have always wanted
to live.
PART 1
CHANGE YOURSELF
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 27
We are all born equal, with similar brain structures and the inherent
potential to become whatever we desire in life through the use of our creative
power.
In this chapter I will share with you the elements that produce a human
magnet and make them different from others.
Magnetic people are extremely self-confident. They have self-love and are
capable of honestly recognizing their strengths and limitations when
circumstances call for it.
For this reason, they don’t have to pretend to be anything they aren’t, nor
look for other people’s approval. They just know what they want in life and are
focused on getting it at any cost, instead of wasting time looking for consent.
These people are self-sufficient and assume responsibility for their own desti ny.
To acquire this kind of self-confidence, you must, first of all, love and
accept yourself for who you are, acknowledging that you are a unique being and
have something different to offer. Something that nobody else in the whole world
possesses.
You must recognize, once and for all, that you won’t ever be able to
please everybody, every time. For this reason, there’s no need to try being
perfect.
No matter how good you are there will always be someone who may
disapprove of you in some way or another. So, why bother?
Be yourself, and keep your head high at all times. It’s good enough to be
the best YOU can be, do not try to fit the stereotype of what OTHERS want you
to be. There’s only one like you in the universe.
Self-confidence is just a matter of attitude. You don’t buy it, you don’t find
it “buried inside your being”.
Cut through the metaphysical non-sense and start to act with confidence
in every situation. Just pretend that you are confident. It is just a matter of
training a new habit in your brain and nervous system.
“We all feel automatically attracted to people who project confidence and self-
love.”
Magnetic people don’t like to wait or to rely on others to move ahead and
act. They take the initiative and seek for whatever it is that they desire.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 29
These individuals are usually leaders in their fields and get promoted
faster than others. They are not necessarily the smarter ones, but they surely
have one important ingredient to success: The guts to take initiative.
The human magnet does not think twice before taking action or making a
decision. He does not have to worry about other people’s opinions.
Those who don’t possess this courage, follow the leaders as much as the
flock follows their guide. Followers never get much out of life.
One day I decided to be the captain of my own life and take the actions
that I chose to take, instead of waiting for approval from other people. It paid
back.
I’m not saying that I did everything right from that point on, but at least I
was proud of myself and in control of my own boat. Not to say that I got much
more respect and admiration from those around me.
What do you think of someone who is never sure about what he wants?
Do you like to be around people who always leave important decisions in your
hands and try to escape responsibilities? I don’t.
There is just one group of people that love weak characters, and those are
the manipulators.
If we study the life of the world’s most successful people, we will find that
they have made more mistakes than the average Joe. That’s how they managed
to become successful.
Mistakes couldn’t keep them from trying again and making other decisions
until they reached their goals.
“ If you don’t want to make any mistake, just sit still and don’t do anything with
your life”
We are naturally attracted to those who make us feel good and at ease.
We usually say that a person who is always projecting a good sense of humor,
smiling, and treating us nicely, is pleasant and charismatic.
On the other hand, those who ignore us or treat us with indifference are
perceived as repulsive and arrogant. The magnetic individual has the innate
ability to make anybody feel good and important, in any situation.
This characteristic, as we will see later, is like a magic wand that can open
all doors. It is not hard to be nice to others. People like to be treated well, with
politeness and respect. They like to be heard and praised. That is just common
sense.
Once you start treating others as you would like to be treated, miracles will
occur in your life. The secret is to use the Golden Rule and always ask yourself:
“if I were that person, how I would like to be treated?”
Do not keep anyone out of this Golden Rule, no matter if it is your driver, a
shoe shiner on the street, a waitress or the president of your company. They are
all equal.
No matter how magnetic you become, if you are not honest and
trustworthy, sooner or later people will perceive it and your reputation will go
“down the drain”.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 31
In business situations, she has the courage to expose her opinion, ask for
opportunities and present her product or service with confidence and
enthusiasm.
They surely know that another secret to success is the ability to take risks
and hear rejections and criticism a few times.
Soon you will learn how to eradicate unjustified fear from your life.
A magnetic person uses more of her personal space. That is, she is a
master of body language manipulation, congruency in words and gestures, and
has the ability to communicate her message with the whole body.
The average person, not knowing how to use congrue nce and body
language to his advantage, wastes the opportunity to cause a strong impact on
those around him.
These people spend a great deal of time learning how to effectively use
gestures, congruence and body language to deliver their message in the most
powerful and impacting way they could.
They know what causes people to perceive them as authorities and use it
to easily manipulate their followers.
There’s nothing more contagious than enthusiasm and a passion for life, a
project or a purpose.
This kind of person can make a company prosper or turn a loosing team
into champions just by spreading his enthusiasm.
All of the above characteristics come together to create this ability. The
human magnet knows what motivates, attracts and influences other people, and
can use this knowledge to his advantage.
Rapport or affinity is another magical key that can open people’s minds
and make them extremely attracted to you. This skill is priceless as you will see
later on.
If we put together all the characteristics shown above, we have the recipe
for the human magnet. It’s not hard for us to develop such skills and adopt it as
part of our personality. After all, what is the personality? It is just a mask, as we’ll
see in future lessons.
As much as an actor can easily change his character for each new movie,
you can definitely change your scripts at will.
The affirmations, techniques and strategies taught in this manual will help
you develop these essential characteristics in no time. But first, you must start by
changing your self-perception…
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 33
II
Do you remember what the strongest trait of highly magnetic people is?
It is their attitude about themselves, which includes the way they think and
their daily self-talk.
Here we will follow the right order of development, teaching you how to
empower yourself first by reprogramming your subconscious mind, which is like
planting the seed. Then we’ll teach the actual magnetism techniques.
So, my priority, when developing this course, was to find how they
developed and maintained such attitudes, and how I could clone it to anyone
willing to reproduce their results.
Their self-image may have been fostered since childhood, or they may
have learned how to improve it along the years. You too can and will learn how to
easily develop a super- empowering self-image.
No matter how you feel about yourself at this point, your self-perception
can be completely changed at will. The process will be much faster for you
because I have extracted the essence of what goes on inside the minds of
magnetic people.
Your physical body, behaviors and actions are nothing more than
reflections of your current self-image. What you think about yourself becomes
your persona l reality. And we can say, without a shadow of doubt, that your self-
image limits how much you can do, be or have in life.
The answer is: By suggestions received from external agents and believed
to be real. These agents could have been our parents, teachers, friends,
relatives, the media, etc.
A child does not have the ability to rationalize and sort out the information
that reaches his brain from the external world, neither enough reference to
question the validity of the data received.
On the other hand, his parents, or any adult for that matter, are seen as
authorities, strong “giants” who must know what is true, good and right.
They feed, protect and care for the infant, therefore if they say that
something is true or not, “they might as well be right, after all, they are adults and
supposed to know a lot about life”.
As he grows, the child starts to form a concept about himself and the
reality around him. A concept that might be positive and empowering or negative
and frustrating, depending on his early experiences and the resulting
programming.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 35
This young man, whom I’ll call “Bob”, first came to me because he was
tired of being rejected and treated poorly by most people.
Bob was unable to keep a stable relationship with the opposite sex, and,
at his office, he was never treated fairly by his co-workers. He had approached
the threshold of desperation and wanted to develop an attractive and powerful
personality.
His poor self-image was the result of some negative suggestions given to
him during childhood and adolescence. Those traumatic experiences still
reflected on his present actions and behaviors after years.
After having learned about Bob’s self-concept, all I did was to give him a
new set of positive, goal-oriented affirmations to replace the ones that were
limiting his choices (I will give you the exact same phrases soon).
Within a few weeks of following my program, Bob was able to see some
positive results and started to develop a better self-concept, something that he
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 36
had tried several times before without success. All he needed was to learn better
strategies and develop the right mental attitude.
Since people reflect our own self concepts and beliefs, Bob realized that
he was the one repulsing them all the time due to his self-repudiation and internal
conflicts.
As you change your self-concept to an empowering one, you will also see
amazing results in a matter of days. This is a cause-effect principle that works
anywhere, for anybody.
You already possess a self-image and a belief system, whether you like it
or not, which can be working for or against you. We will just focus on changing
the original programming stored in your brain to set the odds in your favor. It is a
natural reconditioning process.
Soon I will give simple affirmations that will reprogram a brand new self-
image in your subconscious mind, one that will be congruent with your goal of
acquiring personal magnetism.
This new self-concept will greatly improve every aspect of your personal
and social life as it has done to all my dedicated students.
So, before you start seducing, influencing and bonding with anyone,
practice the following exercise. It will surely improve your chances of success
and give you the edge over those who are not aware of it.
III
Your self-talk can reveal a great deal about your personal concept or self-
image. We think by creating words, images and sounds in our minds. Your brain
has been originally programmed by experiences that contained specific sensory
signals in the form of words, images, tactile sensations and sounds.
To enjoy the maximum benefits from the following exercises, it’s very
important for you to realize that the only point of power is the HERE AND NOW.
Your mind cannot hold two opposing concepts at the same time. One
concept will overpower the other, and the one that is most cherished will always
prevail.
The following exercise is designed to help you replace old, limiting beliefs
about your self-image with new and empowering ones.
I used these phrases myself and taught it to all my students. They were
carefully designed and modeled from successful people to help you reprogram
your self-concept and improve your self-image.
Now, you are the only person who can choose what enters your mind at
anytime. From now on, you will learn how to give yourself suggestions that will
empower your life, instead of limiting ones.
AFFIRMATIONS
The phrases above will help to affirm your self-worth and uniqueness, as
well as your innate ability to attract the right people into your life.
To take the most advantage of this self-suggestion exercise, you must feel
the reality of the affirmations being dictated, as if they really described the person
that you are today. Do not think of it as describing the person you want to be in
the future, but feel as if you are this person now.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 39
Enter the state of your desire fulfilled and live in it while you do the
affirmations.
Feel the emotional content in each of the phrases, trusting your mind’s
ability to replace the previous limiting beliefs with these empowering affirmations.
Your subconscious will do the rest.
Simply for the reason that you will be following the same conditioning
process that has created your original self-concept.
“I am not worthy”
Etc.
This first set of phrases will create the ground for the expression of
personal power and magnetism in your life, giving specific suggestions to your
mind on how to perceive yourself from now on.
Do it, for the sake of your progress - Repeat each affirmation until you can
feel a deep conviction, until you can incorporate these desired characteristics to
your personality. This exercise, simple as it appears, is the very foundation of our
work.
If you succeed to reprogram your mind and live the reality of these
phrases, everything else will be much easier.
Actually, I can dare to say that those phrases alone could change your life
100% if practiced in the right way.
But yes, we have more, much more, because besides changing your self-
image, you can also change how you perceive the world around you...
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 40
IV
We all perceive the world through the screen of our beliefs or concepts
about reality. Your life can be fulfilling, joyful and exciting, or limiting and
frustrating. It all depends on the quality of your beliefs and generalizations about
people and the world in general.
Much like with our self-image, the belief system was programmed in our
biocomputers by past experiences. We think, behave and act through our set of
beliefs.
If we make the analogy with a computer system, your beliefs can be said
to be the software that runs your brain. Your behavior and actions are the just
output.
If our beliefs are empowering and healthy, our behavior and actions will
reflect it and we will be able to deal with the circumstances of life in a sane and
flexible manner. If, however, our beliefs are mostly negative and limiting, our
behaviors and actions will reflect it as well, causing conflicts and suffering
throughout our lives.
We can be very sociable with some specific people (those within the limits
of our comfort zone) and introvert or discriminating with others.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 41
I have had clients who used to nurture concepts like the following:
By having this kind of beliefs, you will just perpetuate negative situations in
your life. You think through your belief system, and you usually see what you
expect to see through the dark glasses of your limited perception.
If your beliefs about people are negative, you will definitely reflect it in your
actions and behavior. Those around you will notice your attitudes, through your
behavior and actions, and will feel repulsed by you or treat you poorly (that’s
what I mean by self-fulfilling prophecy).
Following you’ll find the right affirmations to change the way in which you
perceive others, and automatically project a positive and friendly “aura”. As in
exercise #1, these phrases were elaborated after the thinking of magnetic
individuals.
AFFIRMATIONS
2-I ACCEPT EACH PERSON FOR WHAT HE/SHE IS, AND I UNDERSTAND
THAT WE ARE ALL UNIQUE.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 42
By practicing this new set of self-image and general beliefs, you will be
giving your brain specific directions to change old and limiting sub-conscious
programs that may keep you from having a healthy relationship with yourself and
others.
Your concepts will gradually become more flexible, opening the doors to
new opportunities in your life.
It’s a very simple process that requires just a few minutes a day. And it’s a
lot cheaper than psychotherapy.
You must understand, for the sake of your progress, that your brain is like
a sponge which is always absorbing suggestions from the world around you, be it
positive or negative.
Be always flexible and don’t prejudge those you do not know or people
who seem to be different from you. We have a lot to learn and benefit from
people from all walks of life.
Learn, from now on, to have an open attitude. Do not prejudge others
based on race, color, social status, physical appearance or intelligence. Be
impartial and mentally transmit love and sympathy to all those who crosses your
way. This attitude will make others react accordingly.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 43
At first, you will notice that those who used to treat you in a negative way
will cease doing it. Later on you will be able to easily attract anyone, without
much effort to do so.
This will happen because you have fixed the problem at its root, you own
consciousness.
Again, those people out there just reflect your beliefs about yourself and
about them. As you change both, the external change is inevitable; you will
literally feel like you’re living in a different world.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 44
To become the kind of person you have always desired to be, you must
think, behave and act as if you already were that person.
“How can I think, behave, and act like someone that I don’t know? I have never
learned to act in empowering ways before.”
Imagine, for a moment, how different your life would be if you could just
walk into a lab and clone someone else’s persuasion skills and attraction
strategies. What If you could, in a matter of days, tailor other people’s success
tactics to your own repertoire, being thus able to reproduce their internal states
and physical abilities at will?
What and who would you choose to clone? The motivation of a talented
public speaker, the charisma of a famous movie star, or the rapport skills of a
super sales person?
The good news for you is; this possibility already exists, and it’s not
necessary to visit a lab, nor even pay a penny to be able to clone success. It is
not a commodity available just to the rich and famous like most modern
technological gadgets.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 45
This chapter will introduce you to the exciting subject of modeling, a very
powerful technique in our personal magnetism repertoire.
Back then, I was privileged enough to have a very skilled Karate Master
who was also a mental science practitioner. Although I doubt he had any
knowledge of NLP at the time, he surely knew how to transfer some of his inner
success strategy to his students.
One day, for example, when I was kicking and punching the sand bag, my
Master approached me, noticing my frustration for not being able to “explode with
power” like others did. He just asked me to close my eyes and imagine that I was
hitting a huge concrete wall, instead of thinking that I was hitting a 300 pound
sand bag.
In my first attempts, I wasn’t able to get the feeling of it, but after a few
minutes of practice, I could finally visualize and feel that my kicks were much
more powerful. That was something that I thought would take several months,
maybe years to be able to reproduce, and there I was, in just 20 minutes, hitting
the sand bag like a pro! And that was just the result of a change in my inner
representation of the experience, nothing more.
Another episode from my early life was when I took guitar lessons. My
instructor used to advice me to imagine myself being one with the instrument, as
if my fingers were connected to the cords. When I asked him how he felt when
playing, he told me that during a solo, he felt like he was having an orgasm.
If you notice the words used in the examples above, you will realize that
they characterize internal processes. Imagine, feel, visualize, thought. These bits
and pieces of internal representation, coupled with the kinetic patterns, come
together to form the complete recipe for any set of skills, including personal
magnetism.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 46
I have observed that some of the best teachers or sport trainers are those
who can transfer not only their physical skills, but also their internal strategy for
producing results. I have experienced it first hand in Martial Arts as well as in
Guitar playing.
It was several years later that I was introduced to NLP through seminars,
books and tapes. I realized right away that I had done some “unconscious”
modeling in the past, but now I had the technology to do it in the right way and
get the most benefit from the experiment.
This man could give a 1 hour speech to 5,000 people with the calmness
and poise that we talk to our best friends over a drink. I tried his inner strategy
technique and felt very at easy speaking in front of large groups more than once.
After learning from him and other success-models, I discovered that the
principle behind their strategies is very simple, as follows:
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 47
Again, the previous exercises will take care of the inner strategy. You can
couple it with some mental exercises as the public speaker mentioned above did.
Here I will teach you how to model the physical characteristics of magnetic
people as well.
To learn how to drive, play tennis, solve a math problem, etc. you must
model someone in the first place. They already have the formula; all we do is to
put the ingredients together in the right order as they do.
You have been modeling others since you were born, otherwise you
wouldn’t have learned anything in life.
Now, do you know anyone who has a magnetic “aura”? Someone who is
pleasant, confident, enthusiastic and attractive (independent of physical looks)? It
can be a friend, a relative, co-worker, or even someone that you have seen on
TV or in the movies. Your model of excellence doesn’t have to be a close
acquaintance at all.
Modeling by itself is the simple act of observing how that person acts,
his/her body language, facial expressions, voice tone and attitudes toward
others. From there, you will just have to reproduce his/her basic behavioral
strategies.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 48
You will be surprised to find how much you can improve your character
and impact on others just by modeling someone who is already magnetic and
attractive.
And there’s one more thing; in most cases, just by reproducing someone’s
physical strategy, you can enter into a state of mind similar to his or hers. That is
amazingly true!
So start observing, from now on, how magnetic people carry themselves
to the minimal detail. How they act towards others, how they treat their fellow
human beings, and how they behave under different circumstances.
You will soon find out that they all have a set of similar characteristics and
behavioral habits that make them stand far apart from the average Joe. Besides
the inner characteristics studied earlier, they also possess some similar physical
manners.
It can be anyone from your friendship circle or someone you see on TV,
alive or dead, as long as you can observe him/her in action and study his/her
minimal behaviors and mannerisms.
3- After you have a list of the noticeable characteristics that make that person
stand apart from others, try to find another model of magnetism.
Observe this other person and you will discover that he/she in some way
possesses most, if not all, of the characteristics of your first model.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 49
You can go on and on, if you wish, studying the body language, behavior
and actions of as many magnetic people as you want. They will always have
some common characteristics.
4- After you have observed and recorded the characteristics that make your
model stand apart from average people, all you have to do is to incorporate
his/her mode of excellence.
Pretend that you are that person just for a few moments.
-How would you interact with others if you were your model of magnetism?
Feel, see and hear how it is like to be that person, even if just for a few
minutes. Enter his or her body. Use the same body language as she does, smile
and talk to people as she does, use a similar voice tone and enthusiasm level.
Remember that you won’t be imitating anyone, but only applying the same
behavioral strategies that your model unconsciously uses to produce successful
results.
For a few moments each day, pretend that you can enter that person’s
body. Just do some role-playing, like when you were a child and could easily
incorporated Superman, Batgirl or any other childhood Super Hero. Talk like your
model, move and stand like him, reproduce his gestures and facial expressions.
After having done this in the privacy of your room for a while; adapt these
characteristics to your own style and try this exercise in the real world, observing
the reactions of those around you. Just pretend that you have incorporated your
model and reproduce her characteristics in different environments.
After some practice, it will become natural for you to act and behave with
the same ease as your model does. You will notice that, behaviorally, you have
become like your model of magnetism and are getting the same responses.
Have you ever heard that just by wearing a tie and suit a man is perceived
as having a better lifestyle and higher pay? The same thing is true for your
attitudes and mannerisms.
People will judge you primarily based on how you carry yourself. This
judgment is founded on their previous experiences and a general social
agreement. Within the first few seconds after they meet you, they will search their
minds for a stereotype in which you can fit, based on several factors.
In previous chapters, I gave you phrases that model the inner talk of
magnetic people, here you have the techniques to incorporate their behavioral
make up.
If you put both together, you will definitely feel a power you have never felt
before. It is like following the recipe for a cake, put the ingredients together, and
the results will be guaranteed.
Modeling can help you develop success strategies faster than anything
else. Tha t is because you will be learning from someone who already produces
the results you desire to produce in your own life.
You don’t have to reinvent the wheel. Just reproduce your model’s internal
and external strategies until you can create the same results.
THINGS TO MODEL:
How does your model of personal magnetism stands, walks and moves?
How is his/her body posture? What calls your attention in his/her body language?
VOICE TONE
What’s most attractive about your model’s voice? The tempo, pitch, tone.
Is his/her voice congruent with the message he/she wants to convey?
ENTHUSIASM LEVEL
How does your model express enthusiasm? How can he/she make it
contagious?
SMALL MOVEMENTS
FACIAL EXPRESSIONS
The face is our business card. How does your model look like? Not in
terms of beauty, but the way in which he/she uses the facial expressions and
eyes to convey different kinds of states and/or emotions.
BREATHING RATE
Modeling can greatly improve your life. After some practice, you will be
able to do it naturally and acquire any characteristic or skill you want. The results
can be only enjoyed through personal experience, no words can say how much
you can improve through the practice of modeling, but I can assure you that it is
well worth the effort.
For the first phase of your personal magnetism training, I want you to focus on
the exercises given in this section. Following are the guidelines:
- Start observing magnetic people. Make notes about their most important
characteristics. How they behave, their body language and facial expression,
how they treat other people, their attitudes, etc.
- Incorporate some of your model’s characteristics, use it, and observe how
others react to you.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 53
PART 2
KNOW THE PEOPLE
AROUND YOU
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 54
The second step on the road to the development of personal power and
an irresistible magnetism, is the understanding of how the human mind works,
and how we can use some of it’s “weaknesses” in our favor by manipulating
other people’s perceptions.
Along this chapter you will learn how people unconsciously respond to
certain universal symbols and signals. Knowing how to manipulate some of these
common “reaction triggers” is one of the keys for easily attracting, persuading,
and influencing others.
Be advised that all marketing experts and many mass manipulators use
such built-in weaknesses to control your decisions, desires, tastes, etc. There are
many manipulation triggers, but most of them are based on the principles
exposed here.
• CONSCIOUS
• SUBCONSCIOUS
Through the conscious mind we perceive the world around us and react to
it based on our past conditioning, preconceptions and judgments.
Our most important mental, emotional and biological processes take place
at the SUBCONSCIOUS SECTION OF THE MIND .
The subconscious is the section of our minds which really controls all of
our reactions, responses, memory, learned abilities, skills and biologic functions
such as heart beat, breathing, hair growth, hormonal balance, etc. This section of
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 55
Even when you think that you are making decisions, reasoning or
expressing yourself, it is your subconscious mind, with its pre-conditioned
responses, which is in charge. You make decisions; take actions, and judge
circumstances, based on your subconscious conditioning. There’s no way
around.
Without going further into the subject of mental conditioning, which is not
the topic of this course, I want you to know that this trait of human nature gives
us the ability to easily manipulate other people’s behaviors.
By predicting how people will react to certain universal signals, and using
these subconscious reactions in our favor, we can drastically increase our
chances to control the outcome of any interpersonal interaction.
By learning how the human mind works and how to manipulate it, many
political, religious and social leaders are able to gain easy control over the
crowds. Unfortunately, many take advantage of this knowledge to his/her own
benefit and use it for negative purposes.
In this lesson I’ll share with you some very important concepts that will
provide you with the keys to manipulating other people’s perceptions at will. How
you will use it must be dictated by your consciousness.
The word manipulation may sound a little harsh to you at first. However,
we cannot forget that one basic characteristic of our species is the ability to
manipulate others to get what we want.
Since we are born, we learn that in order to eat, feel safe, or enjoy our
mother’s caressing we just have to cry or burst in tears.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 56
From them on, every time we feel in a bad mood, we just have to start
screaming and there comes the sleepless mother to the rescue. This is our first
successful experience with manipulation. We have just learned how to get other
people’s attention and have them give us what we want.
A young child knows very well how to soften his parents’ hearts just by
acting out that sad or upset look. They are experts at manipulating adults with
hugs, sweet words and kisses, especially before revealing something wrong they
did behind their parents back.
1- The human mind has an automatic, learned mode of response, without regard
to conscious thinking. We usually react to external “signals” based solely on
conditioned reflexes.
There are some built-in automatic responses recorded in the human brain
and nervous system. These responses are like instincts inherited from society.
We do not consciously perceive its influence over us, but are indeed controlled
by it.
If, for example, someone smiles at you, you’ll probably think that this
person is being kind or approving of you in some way. If someone frowns or
make a “bad face” at you, you will automatically think that he or she is
disapproving or being angry.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 57
We seldom take the time to rationalize the situation. The emotional mind
takes over and, based on pre-conditioned habits, reacts accordingly.
Some signals, like smile, handshake, frown, etc. are universal “triggers”
that go beyond language or cultural barriers. Just signals that have the power to
affect us and change our emotional state. For most of us, it does not matter if the
other person is faking it or not. We just react blindly to the incoming signal.
For the purpose of this course, you’ll soon learn that there are some
specific signals that can automatically broadcast magnetism and personal power.
Adults put on make up, wear designer clothing and jewelry, and buy fancy
cars with the same goal in mind; GET ATTENTION FROM OTHERS.
We are always looking for approval from those around us. Be it in the form
of positive comments, praises, recognition, etc. When we find someone who
gives us his/her positive attention, we automatically like and feel attracted to that
person.
This weakness is derived from the second one. And it states that most
people spend more time thinking about how to get approval and avoid rejection,
than on being themselves.
4 - Most people rely on “external authorities” to make decisions, think and even
act for them.
For the majority, it is better not to risk making any decision or taking
action, than doing something wrong.
They do not fear making mistakes. Why, they don’t care about others’
opinions. They do not depend on external approval to feel good about
themselves, for this reason, they bravely take risks.
This is the kind of people who get promotions and achieve the highest
positions in their companies or careers. The other ninety-five percent of the
population gladly follow these few “starters” and “shakers”. It’s much safer.
Average people will be glad to follow orders and guidance from those they
perceive as leaders. They have no choice. The price they pay for avoiding
rejection is submission.
This is one of the most powerful strategies you can use to attract and
influence others in a positive manner. All of the tools given here for persuasion
and magnetism are incomplete if you fail to show a sincere interest for peoples’
well being and respect their feelings.
The best communicators, leaders and persuaders are those who respect
their fellowmen and treat them with love and compassion.
His secret was that he treated everybody so nicely and politely, that we
had no choice but to like him.
He followed some eastern religion that taught him to see the divinity in
anybody he met, to see everybody as an extension of God. He showed true love,
because when he was talking to you, he would act with all the love that he
believed God has toward his creation. That was his approach, and it worked very
well.
Most people are looking for unconditional love and kindness, keep it in
your mind when you approach anyone.
Study these five principles and meditate on them often. These are just
some “weaknesses” that you can use to get through most people. There are
others, yes, but for the purpose of this book these are the ones you need to
know. With this knowledge alone, you will be able to understand and manipulate
others as you wish.
The water can save your life or kill you. Likewise, you can apply this
information to harm and cheat over others or you can use it to create fulfilling
relationships, cause a positive impact on the life of those around you and
accomplish your goals in an ethical way.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 60
The best approach to this matter is to follow the ancient advice: “Don’t do
unto others what you don’t want them to do unto you”.
Now that you are familiar with the above psychological “weaknesses”, you
may want to observe people around you. Notice how they react to external
signals and use the positive-trigger signals to cause a good impression
everywhere you go.
Observe how people react to it. You’ll be surprised at how popular you can
become just by manipulating these simple “socially conditioned reflexes”. And
this is only the beginning.
If you have been doing the modeling exercise, you should already be
familiar with some basic characteristics of magnetic people. They are masters at
the art of gaining rapport and making others feel good around them.
People respond to signals in the first place. They react to your posture,
attitudes and behavior. If you want to cause a positive impact on others without
even opening your mouth, start by adopting the posture of an extremely confident
person.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 61
• Walk with your head high, chest expanded and a confident facial
expression.
• Look at people straight in the eyes as if saying: “I’m confident, I know what
I want and I will get it!”
• When talking to someone, always project a clear, paused, and firm voice.
• Be congruent in your message and use your whole body to communicate
it without vacillation.
• Try, for a few days, to smile sincerely at those you meet.
• Find reasons to make good comments and praise people around you,
elevate their egos. Now you know why they dress fancy and buy
expensive toys; to be noticed and get attention. Give them what they want
most.
• Project honesty, sincerity and enthusiasm when talking to others. This will
make them perceive you as a leader.
• Become a real leader and a self-starter. Show your willingness to take
charge when the situation arises and demonstrate that you are not afraid
of making decisions.
• People need leaders to impulse them into taking action. Let go of the fear
of approaching others and asking for what you want. Confidence is the
essential trait of a human magnet.
You have to wake up to the fact that every person is just a human being
like yourself. They do have the same fears, doubts, emotions and feelings that
you have.
People react to what they perceive and are always trying to protect their
egos. If you can manage to make them perceive you as a magnetic, authoritative
and strong character, someone who feeds their emotional and psychological
needs, they will react accordingly and be more than impressed by you.
Soon we will study some specific strategies to attract others, touch their
egos, and make you become an extremely charismatic individual. This chapter is
just the foundation for the practice section. Understand it and everything will fall
into place later on.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 62
II
" ALL THE WORLD IS A STAGE, AND MEN AND WOMEN MERELY PLAYERS"
To me, the above sentence is more valuable than many books written on
the subject of human behavior. Shakespeare would definitely make a good living
as a Psychotherapist. At least, he said something that makes sense.
Just think, for a moment, about a famous Hollywood or Broadway star that
you know and admire. This person, as an actor, has the amazing power to make
you laugh, cry, fantasize and fear. However, when the production ends, he is a
totally different individual.
The mean villain is, in real life, a loving and friendly person. The street
hooker is a caring wife and mother. The depressive kid is, in reality, a bright and
energetic young man.
Good actors and actresses have the innate ability to adopt any personality
they want when performing. They can put on a "mask" and manipulate our
emotions at will.
Similarly, we, as actors in the stage of life, are constantly acting out a role
and getting reactions from people around us. Some individuals out there could
even win an Oscar.
We, however, maintain the same old mask throughout our entire lives,
even when we’re getting a negative response from those around us. Nobody
even cares to think about the possibility of changing characters once in a while.
Which role are you playing in the stage of your life right now? Are you the
grumpy, arrogant guy, the seductive Don Juan, the wealthy entrepreneur, the
frustrated housewife, or the successful and attractive businesswoman? You are
the only one with the power to decide who you are and change the role at will.
Think, for a moment, about your life as a motion picture, your role as part
of a script, and people around you as co-stars. Who is writing your script? Who is
producing your movie and selecting the co-stars? It only depends on you.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 63
You can certainly choose to give the power of your production to external
circumstances, past experiences and other people (there are lots of people out
there willing to be the directors of our lives). Or you can decide to be an
independent producer and create your own "movie", choosing a different role, the
story and co-stars.
Think about how different your life could be if you faced it as a movie
production. What if you knew that, just by changing your character, you could
cause a completely different impact on yourself and others? Life would seem
much more flexible and enjoyable, right?
It is definitely possible to change your script. And it’s possible because life
is an illusion. Yes, we live based on stereotypes and appearances. We don’t see
people as they really are, but only what they project.
We have all changed characters before. Every radical change that you
produce in your personality (mask) can be compared to a change in your life
script. It includes the changes you will soon be experiencing by using the
techniques taught in this course.
When you actually decide to change your mask, you will start feeling and
acting differently. Soon the people around you will notice that difference and
react accordingly. They have no choice.
To have hands-on proof of what I am talking about, you should try the
following experiment:
Go out to a bar, nightclub, or any place in which you have the opportunity
to meet strangers. When you get there, act as a negative, depressed and boring
person. Stay away from others, mimic a depressed face, speak in a negative
tone with the waiters, keep your head down and adopt the body language of a
dejected person.
Notice the reaction of those around you. How do they respond to your
role, how do they treat you?
The next day, go to a similar place, but this time, act as an outgoing and
confident person. Smile to everyone, say a healthy good evening to the doorman,
be polite to the waiters and praise their service, approach people and speak to
them in an enthusiastic tone of voice. Look up; pretend to be confident and
magnetic. Compare the reactions you get in each situation.
Now, can you imagine the different impact you will cause on people
around you on each occasion? If you try this simple experiment, you will discover
for yourself that most people react primarily to your role, not your Being.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 64
In the first situation, people will tend to avoid approaching you. The waiter
will treat you poorly and the opposite sex won't even notice your presence.
If when walking into a restaurant, you don't even look at the doorman’s
face, don’t respond to the waiter when he greets you, and talk to him as if he
were a slave, how would you expect to be treated?
Now, remember the people who cause a positive impact on you, those
that you find pleasant, interesting, and nice to be with. How do they behave?
How do they treat you? Do they smile often?
This remarkable teller greets everyone with a broad smile and an inspiring
good morning. He seems to be happy all the time and always try to make the
customers feel good. We even forget about the huge line we had to go through
after talking to this pleasant gentleman. I am pretty sure that most customers feel
the same as I do toward him.
On the other hand, the majority of his co-workers treat you as if they were
sentenced to death row. They don’t make any effort to show some politeness and
can probably shoot you if you complain about something. The nice teller should
be hired to teach the new ones good attitudes.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 65
You probably have had similar experiences (Yes, even if you live in a big
city). It may be the grocery manager across the street, the bus conductor, a
fellow co-worker, or a personal friend. Someone who always makes you feel
good.
What is the secret of these pleasant and magnetic people? Acting their
roles. Simply that, as much as you are acting yours right now. They just have a
different script.
You too can be perceived in a totally different manner. Do not make the
mistake of thinking that people are inflexible. We all can act a different role at will,
and others will automatically react to our signals as much as we react to theirs.
In the beginning, “acting as if” will sound a little superficial to you. “Can
acting in a different way change my inner make up?” - You may ask.
How does a child learns how to walk? By observing grown ups and trying
to model them. We use the same process to learn how to speak, read, spell, etc.
Think about everything that you have learned so far. You had to model
someone. A tennis instructor, a math teacher, a swimming coach, etc.
You had to discover how they did the things you would like to do, think in
the same way they thought, and model their physical movements and mental
states.
Any habit is a learned response. Mental states and emotions are a result
of habits as well. You may have acquired, for example, the conditioned habit of
feeling afraid every time you had to introduce yourself to strangers. It may had
been modeled it from someone you knew, or developed due to a negative
experience in the past. It does not matter to me, the important point is:
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 66
You can acquire any behavioral habit or skill if you model someone who already
has it, and practice until it becomes a conditioned reflex in your nervous system,
a part of you.
If someone suffers from fear of meeting new people, she has to find what
is the opposite polarity of that behavior, concentrate on that polarity, and model
examples of people who act as she wants to act. By following these steps, soon
she will be projecting the desired traits.
You must become a real life actor/actress. Use your imagination and open
your mind to new experiences. Life is simple, and one day, after passing to the
other side, you may regret not having “acted as if...”
Whatever behavior you learned from your past experiences dictates your
personal script. But hey! You DO NOT have to be a slave of your own
conditioning. Put your mind to work in your favor.
Forget about how mom and dad acted and start being yourself. If you
don’t know who you are, just create it and train it into your brain and nervous
system! It is much better than to be replaying somebody’s else movie all your life.
I challenge you to try it by yourself, for your own sake. Go out there and
smile to people, treat everybody you meet as if they were the most special
people you e ver knew. Their response will amaze you.
Choose a role, the way you want to be perceived from now on, and act on
it. That is the only way for you to become what you really want.
People perceive you by the signals you project. Project powerful, positive
signals and they will react accordingly.
Up to this point I have been teaching you how to change yourself and how
others react to your projected characteristics based on their built-in conditioning.
The following part of this course will delve deeply into the actual techniques you
can use to reach your goal of becoming a human magnet.
- Use all the “weaknesses” of human psychology in your favor. From now on, I
want you to treat people differently. Smile more often, show a sincere concern
about their well-being, praise (when they deserve it), and show your willingness
to take responsibilities. Play the role of leadership.
Just by doing this, you will cause a positive impact on all those around you. Your
spouse, co-workers, friends and superiors. Do not hesitate to make good
comments and be gentle to those around you. Be prepared to experience the
amazing results.
PART 3
JUST DO IT!
PRACTICAL
APPLICATIONS
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 69
Have you ever been paralyzed by fear? If so, don’t feel bad about it; we all
have had this embarrassing experience before.
Oh, yes. Fear is indeed a very important and useful ally. Sometimes it can
even save our lives. The trouble comes when we can’t differentiate between
justifiable and unjustifiable fears.
Let’s say, for example, that you are taking a nice walk in the countryside.
Suddenly, and out of nowhere, a hungry bear jumps in front of you and makes
you feel like a Big Mac about to be devoured. Should you fear this dreadful
situation? You’d better do it. Otherwise you will end up being a “bears’ happy
meal”.
All other fears, however, are acquired throughout our lives due to
experience and conditioning. A newborn cannot fear a bear or a lion. He still
doesn’t have enough experience to formulate a concept about such wild animals.
Neither can he fear a shotgun or a sharp knife pointing at him.
Now, during our early lives we may also be conditioned to fear some
neutral or harmless things and situations that don’t threat our survival or well-
being.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 70
Most of our unjustified or irrational fears are inherited from our parents and
those adults closer to us. They are our models of what a grown up is supposed to
be. Thus, if daddy never fights for his rights because he is afraid of what will be
the reaction of the people around, Junior may acquire that same behavioral habit.
After all, “daddy knows best”.
If mom or Uncle Joe tells Junior to run away from the school bully, he will
most certainly end up running away from every strong person who crosses his
way throughout his life.
If you run away from a harmless situation or avoid facing a challenge, you
don’t risk walking home with a black eye, sure. But mom and Uncle Joe would be
much more helpful if they had taught Junior how to fight for what he wanted and
face challenges. At least he would be able to occasionally give others a black
eye, besides feeling much better about himself.
If a lion is running after you, fear is certainly your best ally. But, on the
other hand, if you fear approaching other people, talking in public, or asking your
boss for a raise, it will be your worst enemy.
Unjustified fear can paralyze you and keep you from taking important
decisions and actions in your life. Unless you know how to rationalize it, fear will
be your worst obstacle.
It’s a sad fact that you may have experienced first hand in your own life.
And, unfortunately, some opportunities never come back.
So how can we tame fear and use it in our favor? We just have to
recognize it and challenge it with logical thinking. We can use the power of
rational questioning to control unjustified fears.
Let’s suppose that you should ask your boss for a raise, speak in public,
or invite someone who you are interested in to go out. What is keeping you from
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 71
doing it? Is your boss, the audience or the person you feel attracted to big brown
bears or wild lions? I doubt it.
They are human beings just like yourself, and the most they can do is say
NO straight to your face or disagree with you.
What did you lose by hearing a two -letter word? At least now you know
that you should start looking for another boss or a new date.
Another example: You are in a party and notice that a beautiful person is
looking at you with an invitational smile. What in heavens keeps you from
approaching that individual? Why fear has to get in your way once again?
In this case, we are again dealing with the fear of rejection, which is
unjustifiable. The most you can hear is a “thanks, but no thanks”.
A rejection will not take one of your arms or legs away as a lion would. So,
why not try? You can be lucky and even impress your friends driving around town
with that stunning guy or girl. If you don’t dare, you have no way to know.
If you fear being rejected, it is a sign that YOU don’t accept or approve of
yourself in the first place. The problem is inside your head, not out there. When
you develop self-confidence and love yourself for who you are, rejections won’t
hurt you a bit.
It seems to be easier said than done, but if you start challenging your
fears, you will realize that most of them just hold your life and progress. When
you acquire the courage to face them, you will regret how dumb you were in the
past by allowing it to control your actions.
One thing is for sure; as you start conquering your unjustifiable fears, you
will move ahead and up in life much faster. People will start respecting and
admiring your courage and assertiveness as well as feeling attracted to you.
The best method I learned for dealing with any kind of unjustified fear is
the “magic question” below:
If your decision or action involves the destiny of others as well, you must
let them know about it before you do anything. As long as the outcome don’t
cause any negative turn in yours or their lives, you should ignore the fear and go
ahead.
Neutral situations are those that won’t change your life for worst if things
don’t go as you planned. And, if everything works, you end up better than before.
Again, under these conditions, it’s worth trying.
If I ask you what’s the worst thing that can happen if I jump from a 45 store
building without a parachute, you will come with a straight answer, right?
However, if I ask what is the worst thing that can happen if I make a few
sales calls, or approach someone I like, or demand my rights, you won’t be so
straight in your answer. What can be gained surpass any risk.
From now on, start observing your reactions to certain situations that
cause you fear. Ask yourself if this fear is justifiable or not, and think about all the
benefits you can get by taking action regardless of those butterflies in the
stomach.
As you start taking productive actions and challenging your fears, you will
become even more confident and your self-esteem will raise very, very high. For
then you will know that you are the only one in control of your own life.
As an exercise, I want you to start thinking about some things you fear;
Make a list, and after you have it, incorporate your model of magnetism
(see chapter on modeling) and go out there and DO IT. Pretend you are the most
audacious and courageous person in the whole world. Keep the magic question
in mind.
Start with the less challenging tasks and build up gradually. You have no
idea of how good it will make you feel after a few successes.
Most of my personal clients and students literally change their lives when
they start practicing the fear-elimination thinking. Some of them tell me that they
get addicted at challenging the situations they have dreaded before. The most
important part is that they have fun in the process, first by realizing that the things
they feared the most were mere illusions, and second because they start getting
what they want easily.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 73
Unjustifiable fear is an illusory enemy that lives only inside your mind.
Cast it out of there and it’s gone for good. I guarantee it.
There are many tricks you can do in your own mind to alleviate fear and
even transform a dreaded situation into a humorous one.
Play with you mind, it’s free and funny. See your boss as a toddler in
pampers before entering his office to ask for a raise. Visualize the person you
want to approach for a romantic proposal as a tiny child and you as a powerful
giant. Or imagine the cold calling prospect as an old and dearly friend of yours.
There are many things you can do to relieve the stress and fear of a
situation and these tricks will make you project a poised and relaxed attitude,
which will impress whoever is on the other side.
II
RAPPORT
Harmony
Sympathy
Bond
Link
Affinity
Connection
Empathy
Would you like to be able to attract and build a strong rapport with virtually
anyone you meet, in just a few minutes? It is easier than you have ever
imagined, and it is one of the biggest tricks of charismatic people.
You too can do it, if you just follow the magical formula that we will be
discussing throughout this chapter.
The formula is very simple, and virtually any human being can use it and
reproduce the same results of the masters of attraction and manipulation.
The magic formula for bonding to and attracting anyone you can possibly
imagine is:
Magnetic people are masters at this art. They can easily approach
anyone, anywhere, start a conversation and create an immediate connection.
Before you know it, you feel as if you have known them for centuries. They
seem to mysteriously bond with you better than your siblings or closest friends.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 75
How can they possibly do it? Do they have any paranormal magnetic
power? In most cases they don’t. You will certainly learn how to develop this
extra-sensorial power in a coming chapter as well, but you don’t necessarily need
it to magnetize mostly everyone you want.
You can attract others easily by simply following the magical bonding
formula revealed above.
To understand this concept better, stop for a moment and think about the
people you like to be with, your best friends, for example. Who are they? What
are their personal preferences, hobbies and viewpoints?
You will be surprised to discover that those around you, the ones you
really like to be with, have some or many things in common with you. It may be
the same hobby, sports preference, entertainment choices, lifestyle, religious or
political ties, etc.
Now, what do you think about people who are completely different from
you? Those who lead an entirely different life style, or those who have opposite
beliefs, habits and preferences?
They don’t sound so attractive to you, right? If you had a choice, you
would prefer to deal only with individuals who belong in the first group (the ones
who have similarities with you).
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 76
The best way they have to accomplish this goal of being safe and in
“familiar territory” is by hanging around others who are somehow similar to them,
people who do not pose many challenges to their beliefs, ideas or tastes.
It would be wonderful if we could just meet people who share our same
preferences, life stile, beliefs and opinions. However, we live in the real world.
People are different and not everyone will have a natural feeling of rapport
towards you. In this case, you have to create it; you must somehow adapt to their
comfort zone and make them feel “safe” and familiar around you.
This way the chances of them liking and feeling attracted to you increases
by almost 100%. Why, because they will feel a sense of familiarity with you, and
that is all you need to have them open up their defenses, whatever they are.
The term familiarity is a derivate from the word family, and what does
family represents to our subconscious minds? Love, trust, protection, harmony,
bonding and complicity.
To exemplify the power of this concept, I’ll share with you another case
from my clients’ files:
A young man came to me a couple of years ago trying to find a “cure” for
his lack of success with the opposite sex.
In his specific case, the girl that he dearly loved for quite a few years
ignored him, even thought she was single for most of the time he knew her.
This guy was quite attractive, doing well in college, and had a bright future
ahead in his father’s prospering company. He was literally the “dream bachelor”
for most girls in his neighborhood. Many of them would give all to have a date
with him, but his beloved one just did not pay any attention to him, no matter
what he did.
The problem was that the girl he liked lived a gothic life style. She dressed
most of the times in black outfits, had her hair dyed in red and green, and loved
to go to gothic nightclubs.
My client, on the other hand, was the perfect image of the American
businessman. He wore suit and tie most of the times, behaved like a lord, and
refused to mingle with “junkies”, as he used to call them.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 77
It seemed like they lived in totally different universes, and that’s what kept
him from having any luck with the girl. Without common points to create a bridge
between them, the situation would never improve.
My advice to him was to be a little flexible and use the secret formula for
rapport discussed in this chapter. He assured me that he really loved this girl and
was willing to do anything to catch her attention and love. That’s what he did.
This guy started to dress a little more informal. He bought a few pieces of
black clothing and made sure to start walking by his dream girl while dressing in
a gothic-like style (usually on weekends).
As if by magic, she started to give him more attention and spent more time
hanging with him in the neighborhood’s park. He accepted her invitation to go to
a gothic party on a Saturday night, and that day they had their first “official” date.
Last time I heard from them, they were making plans to get married.
Now, there’s one important thing to emphasize here. This guy DID NOT
convert to the gothic lifestyle.
After they moved together, the girl felt it was all right for him to dress up as
a businessman most of the time. And he also agreed to allow her to keep on
wearing her preferred outfits.
He used the secret of rapport to get to her, make himself attractive and
conquer her attention, trust and love. That is it. Once she felt in love with him, he
did not have to act it up anymore.
Developing a common point between him and the girl he loved was the
attracting bond in this case and many others I have in file. This is what I call
“building the bridge”.
Remember:
By creating common points, you can create rapport with virtually anyone.
To build a strong rapport, you must, first of all, carefully observe the
person you want to attract. It can be easily done in any environment or situation.
The observation process becomes much easier when you are invited to
their house or when you have some previous information about them. But you
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 78
can also create instant rapport with someone you have never seen before, at a
party, a public transportation, etc. Below I’ll give you some specific examples.
To create rapport in a first encounter, you must observe the person you
wish to attract and find something about him or the immediate environment to
comment on.
Observe what the person is wearing, if he/she has some accessory on,
their physical characteristics or something that gives any indication of personal
taste.
The following phrases are just an example of opening comments that you
can use with anyone. They are very good for two purposes:
-“Hey, that’s a nice tie you’re wearing sir, I have been looking for something
similar, do you know where I could find it? ”
-“That’s a fine piece of jewelry ma’am; you definitely have a great taste!”
-“I’ve heard a lot about this author, how you like his book?”
-“I couldn’t help to notice that you are carrying a tennis racquet, I have always
wanted to learn how to play it, are you a professional?”
-“I saw this new MP3 player being advertised on TV, how good it sounds?”
-“It’s my first time in this town, would you recommend a specific place to…?”
-“Is it your first time in this kind of convention? How do you like it?”
E-Comments about the other person’s characteristics (Be honest with these
folks!)
-“You have beautiful eyes; I wish mine were the same color!”
-“Your accent sounds European, am I right? Which country you come from?”
-“Hey, I can see that you work out, Are you a personal trainer?”
These are just a few examples of simple, everyday phrases, which follow
the magic formula of creating common points among the two of you.
With these simple, yet powerful opening phrases, you are showing
appreciation for the other person and, in some cases, asking for his/her opinion
about a specific subject. The key here is to make him/her feel important/admired/
useful.
With phrases like these you are basically saying: I like what you have/what
you do/how you look, I respect and value your taste/opinion/choice.
Use your imagination and always be a good observer. From now on,
search for things in other people or the immediate environment to make a good
opening comment about.
You can rest assured that a good opening comment, that is, one that
touches his/her ego, will cause an instant sensation of rapport between the two
of you. And most importantly, it WILL NOT sound like a canned pick up line,
because it is not in any way audacious, malicious nor offensive.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 80
You don’t have to do it every time, though, but just with those you have an
interest in starting a conversation with or attracting. But, for practice purposes,
observe people on the train, bus, at stores, bars, everywhere.
The opening phrases shown above are neutral. That is, they will in no way
offend or make the other person feel uncomfortable. They will perceive you as
kind and pleasant for using these approaches. That is because you will have
somehow touched their egos and built the bridge.
After the opening comment, let the person talk and just flow with it, always
aware that you have two ears but just one mouth. As you listen to him/her, you
will be able to gather more information about his/her tastes or preferences and
build on that to extend the conversation.
When you already know that the person has a specific taste or hobby,
your task becomes much easier. All you have to do is to ask triggering questions
about it and let the person do the talk.
Everybody like to talk about themselves, you just have to give them
permission by asking key questions.
I know what I’m talking about. Since a very young age, I have mastered
the art of listening and giving my full attention to others.
After a few days, I heard from other friends that these people perceived
me as an excellent, pleasant person, and that they had a great conversation with
me. In most cases I barely opened my mouth!
If you have to follow just one advice from this book, keep the above
phrase in your mind from now on.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 81
By giving people the opportunity to be listened and feel important, you will
be a “great company” to virtually anyone and perceived as very charismatic. This
is one of the best ways to create a bond and common points between you and
them.
Just listen, let them talk about themselves, and ask questions that will
make them feel even more accepted, admired and important.
As you listen to the other person, nod your head and make congruent
comments. Always act as if you were talking to the most important person in the
whole galaxy and he/she will be attracted to you as a bee is to honey.
Living in New York, I have had the opportunity to meet people from all
over the world, and I found out that another great way to create rapport and
make people like you is by showing interest in his/her country, city or culture.
It makes them remember the good times and feel worthy. By touching
these hot buttons you will be making them feel good about themselves in the first
place. It’s a win-win situation that won’t hurt anybody.
As another example, let’s say that you have a job interview with the
president of a company in which you desire to work. Your goal is to get the
position you have dreamed about for months.
Do you know what will most influence his final decision? Right, the level of
rapport you can create with him.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 82
The villain, who tried to kill the young woman during the whole movie,
used this strategy to attract her and gain her trust. He made it appear that they
had similar interests; he smoked the same brand of cigarettes she used to, and
masked some characteristics she liked in a man. CATCH!
Do they have pictures of a vacation resort over their desk? Do you see
any indication of nationality, a preferred sport, a hobby or literature that can give
you clues?
The goal here is to make people perceive that there exists common points
between the both of you and that you have a sincere interest in some aspect of
their lives. This will create that sense of bonding that brings down most barriers
and defenses.
You may also be invited to someone’s house. In this case, the situation
will become much easier to handle.
You will see, all around their home, indications of personal taste. The
furniture, pictures on the wall, his/her sound system, photos of their families and
their countries, etc. Be creative and ask the right questions, always using the
magic formula.
1- Be a good observer.
Use the topics below to start a conversation with someone you don’t know or
to improve a conversation already in progress:
III
There are many ways for you to attract, influence and “magnetize” other
people. In this chapter we will discuss some further techniques that are proven to
make you be perceived as a magnetic individual, as well as create a strong bond
with those you want to persuade.
Let’s suppose that you are at a party by yourself. Across the room, you
can’t help to notice a group of very interesting people having the time of their
lives.
Or you may be at a training seminar and, during the break, all action and
good talk is concentrated on a specific table, other than the one you are sitting.
How can you penetrate these groups and become a part, or even the
leader of it, in a matter of minutes?
Just use the following strategy and you will never be alone in the corner,
wondering how to join a group, again:
The first step is just a matter of common sense. If the group happens to be
talking about Quantum Physics and you don’t even know what an atom looks
like, you’d better stay out of it or just approach to listen and nod your head.
Before joining a group, it’s wise to know what they are talking about. You
should be careful and make sure they are not having a private business or family
talk.
When you see that it’s all right to join, just walk in with a confident posture
and a gentle smile on your face. If they all stop talking to look at you, don’t be
embarrassed, just introduce yourself confidently a nd say something like:
“Hi! Sorry for the interruption, I was wondering if I can join this pleasant
conversation, by the way, my name is ….”
(If you think you don’t have the courage to do it, just ask yourself the “fear killing
question” - Part 3, Chapter I)
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 85
After you have joined the group, identify the leader. Every group has one.
The leader is usually the person who does most of the talking and in some way
controls the flow of the conversation.
This person will be the one who seems to be more knowledgeable, more
enthusiastic or authoritative. If the leader approves of your joining the group, the
others will (unconsciously) approve it as well.
Pay attention to what he/she is saying and show your approva l by making
direct eye contact and nodding your head in agreement with whatever he/she
says (as long it does not go against your principles or values, of course).
This behavior will create reinforcement. That is, the leader will soon be
directing his/her attention to the person who gives him/her more of a positive
feedback (more about reinforcement coming soon).
4-ASK QUESTIONS
Once you have penetrated the group and created some rapport with the
leader, start asking questions or making comments that will cause him/her to feel
important. Feed his/her hunger for recognition.
If he is talking about his last skiing trip to Upstate New York, for example,
say something like:
“Skiing seems to be a very exciting sport, how long have you been doing it? Are
you a professional, or just do it for fun?”
From that point on, just start talking and giving your opinion about the
subject being discussed.
Congratulations! You have joined the group. You are not alone in a corner
or an empty table anymore.
If you use congruence, create rapport with other members of the group,
and show enthusiasm, you can even become the leader and redirect the
conversation. The stronger personality always gets the lead.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 86
With the techniques taught here, you will KNOW how to make yourself
attractive to any individual or group. You will be several steps ahead of those
who just do it unconsciously.
Mirroring
If you observe people in rapport, you will notice that they seem to be in
physical harmony with each other. They usually hold a similar posture; replicate
each other’s movements, match the voice tone, and even have the same
breathing rhythm.
On the other hand, people who are arguing or disagreeing in some point,
behave completely different. While one has his hands dropped to his sides, the
other has his arms crossed. One leans forwards, the other moves back to keep a
distance, etc. They clearly display a lack of rapport and disagreement through
their body language.
This gives us clues as how to create a strong rapport through the use of
our body language alone, without even saying a word.
Try it for yourself; you will be surprised at how powerful this strategy can
be. The next time you have the opportunity to talk with someone, discreetly
mirror him.
Adopt a similar posture, breath in the same rhythm, move your head and
limbs in synchrony with him.
If he crosses the legs, for example, wait a few seconds and do the same.
If he moves his torso or head forwards, follow him. Use similar hand gestures
and facial expressions when talking.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 87
In a few minutes the unconscious message to this person will be: “I’m just
like you, you can trust me”.
This is not magic my dear students, but just the application of good
physical rapport strategies. We do it unconsciously almost everyday. Now you
know how to do it consciously and whenever you want.
Things to mirror:
Body posture
Facial expressions
Voice tone
Hand movements
Breathing pattern
Wait a few seconds after he crosses his leg and then do it naturally. Mirror
his behavior and body language in your own way. If he smiles, smile back in a
way that is natural for you. Do not try to do things exactly like he does, but do it in
a manner that shows that you’re unconsciously in rapport. He has no way to
know that you are fabricating it on purpose.
Reinforcement:
The speaker usually starts directing her attention more often towards the
listener who creates the strongest reinforcement.
If allowed, ask some question that will stimulate him to go deeper into the
subject of his presentation.
In most cases, after a few minutes, that person will act as if there are only
you in the room, directing most, if not all, of his attention towards you.
Why? Because most people who don’t know this technique just act
normally, showing little interest or even looking bored. Even those who are
interested in the subject don’t know how to create this reinforcement at will. The
few, who know it, do it unconsciously.
You may have noticed when you were at school, that sometimes the
teacher seemed to have a favorite student, someone to whom he directed most
of his attention. If you go back and think about that situation, you will certainly
remember that this student was unconsciously giving the teacher the strongest
reinforcement.
Try the reinforcement technique and people will be amazed at how fast
you can get the attention and admiration of your boss, teacher or any
authoritative figure.
Congruence:
To cause the most positive impact during communication, you must use
your whole body to convey the message. Your postures, gesticulations, voice
tone and enthusiasm level must be in synch with the message you are trying to
get across.
Incredibly, what you say actually doesn’t count as much as how you say it.
That is, how you use your body and voice to convey the message. Probably this
is the reason why politicians who don’t have anything useful to say can
magnetize entire audiences and get their cooperation.
The way you use your body to present a message can cause a great
difference on how it impacts people.
Whenever you meet someone, from now on, greet her with an enthusiastic
voice and a sincere smile. When talking about something exciting or trying to
persuade the other person, use enthusiasm, confidence and energy in your voice
tone, as well as a congruent body language.
The eyes are one of the most powerful mediums of personal magnetism. If
we pay attention to it, we can perceive if someone is shy, insecure, or even lying
to us.
During a conversation, when we are doing the talk, looking at our listener
directly in the eyes indicates confidence and sincerity from our part.
When the other person is talking, it shows our attention and interest in the
conversation. During flirtation, repeated eye contact means an invitation to get
closer.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 90
Avoid staring directly at someone’s eyes all the time, though, as it can be
disturbing or annoying to the other person. Move your sight to the bridge of
his/her nose and look at other directions occasionally.
You can easily recognize a shy and introvert person just by the way she
carries herself. Similarly, there are some physical and behavioral signals that
represent a relaxed, magnetic and charismatic individual; the ones taught in this
section are examples of it.
• Erect spine
• High head
• Expanded chest
• Confident walk
• Confident eyes
A few people who read the first edition of this e-book wrote me with one
concern in mind. They asked me which type of clothing; jewelry and accessories
should be used to make them more attractive.
Well, I have noticed that many authors try to establish a set of dressing
and behavioral rules when it comes to succeeding at creating rapport and
attracting other individuals. However, there’s no way to generalize these rules.
The way you should dress, and even behave, depends solely on the
situation and the kind of people you want to attract or influence.
Wearing a neat suit and tie may work very well in the corporate world, but
you wouldn’t be as successful if you were to meet some Harley Davidson bikers
or gothic groupies.
In this book I give you the essence of the Art. You will have the good
sense to adapt these techniques to different situations.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 92
When you take advantage of the basic human weaknesses and rapport
techniques taught here, dressing and physical appearance can become
secondary.
I know that it’s “scientifically” prove n that beautiful and neatly dressed
people do get better attention and treatment by others. However, as I have
mentioned before, physical beauty will only take you so far. It’s not a guarantee
that others will feel attracted or influenced by you on a deeper level or long term.
In the end, your attitude toward yourself and others is what really counts.
Please look nice, clean and groomed, but remember that it makes just an initial
impression.
The way you carry yourself, establish rapport, and treat others afterwards
is the frosting on the cake. And again, you have to somehow adapt to each
individual or group you want to attract.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 93
IV
Before entering the main subject of this chapter, let’s talk about the
number one factor that keeps people from approaching others, thus limiting their
love and sex life. It is the fear of rejection.
We usually disguise this fear and call it shyness or reluctance, but the fact
is; most people have a strong fright of being rejected. This negative emotion
keeps them from approaching others and becomes a self-defeating imbalance.
The crude fact is: No matter how good you look or how enthusiastic and
magnetic you are, you cannot please everybody all the time. Period. Under some
circumstances you can fail in your attempt to attract or influence someone.
As an example, let’s suppose that you are in a party and feel attracted to
someone who seems to be available. Surprisingly, as you decide to approach
that person, using your best strategy, he/she politely denies your invitation to
dance or have a drink. What to do now? It can happen to anyone (even me!),
anytime.
And why are we all subject to rejection every once in a while? Because
people have their motives.
You have no way to know if the person who has just “rejected” you is
deeply in love with someone else, had a serious argument with his/her spouse,
or is just feeling depressed that night.
What makes a magnetic person stand apart from others is his/her ability to
handle rejections or temporary setbacks. They never take a rejection personally
and are conscious that every once in a while it can happen.
Have you ever wondered why the so-called “school bully” or the
“audacious girl” are most often surrounded by “followers” and usually attract the
opposite sex easily, no matter how they look or how they behave? It happens
because they are daring and over-confident, what is called the ALPHA male or
female.
I’m not suggesting you to become a bully, but to reproduce and adopt one
of their characteristics, which is the courage to act even under the risk of being
rejected, and the ability to handle it with logical thinking.
All you have to do is to take that as a learning experience and start looking
for someone else to approach.
That’s right. It’s just a matter of statistics. If you approach ten people, you
will have nine more chances of getting a positive response than if you approach
only one and run home crying.
People have the constitutional right and freedom to deny your invitation to
dance or talk. It does not mean that you have a problem. Probably THEY have
one.
Take rejection as a learning experience and don’t ever allow it to put you
down. If you don’t give up and keep on trying, you will certainly, as in most cases,
find someone special, someone who really deserves your company.
If you cease trying, you have no way to know if you could find the right
person that night. The bottom line here is: NEVER TAKE A REJECTION
PERSONALLY.
Attractive characteristics
If you take the time to read any relationship survey, you will find that what
most attracts both men and women in a partner are the other person’s attitudes
and behaviors. Yes, physical looks can help, but it is just good to cause a first
visual impression.
You can have the sembla nce of a Tom Cruise or a Sharon Stone, but if
you treat others with a terrible attitude, are arrogant and selfish, it will cause
people to be repulsed by you in a matter of minutes. They will not put up with you
for too long.
One exception to this rule is the case of people with low self esteem,
those who accept being verbally or even physically abused by a partner for some
deep psychological reason, or have a secondary gain from putting up with that
abuse.
“Normal” people, however, have a limit to what they can take from others,
and if they are not happy with the partner as a whole, they may start looking for
someone else.
Below you’ll find some basic characteristics rated by singles (both men
and women) as very important when it comes to romantic attraction. By
projecting these characteristics, what will you be doing?
If you don’t know the answer yet, go back to the first page and start
reading this course all over again. If you answered that you will be making
yourself perceived as an attractive individual, you’re right.
1-Self-confidence
2-Sincerity
3-Politeness
4-Good humor
5-Caring
6-Enthusiasm
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 96
1-Self-confidence
This is absolutely the number one trait that most people expect from a
partner. They must feel that the potential partner is confident, mature and willing
to take risks. They want to be around the “Alpha” male or female, that person
who makes them feel secure.
Do not make the mistake of thinking that only women want men that
makes them feel secure. The man also needs someone who makes him feel safe
and stable. The aspects of this security need may vary from one gender to the
other, but it is definitely the first and foremost trait sought after.
On the first approach, for example, you must demonstrate, through words
and body language that you know what you want and is willing to do whatever it
takes to have it. Act as if you are totally confident and you will be perceived as if
you were.
Always be aware that there are thousands of single and available people
around, so, you don’t have to beg for attention, put yourself down or knee over
his/her feet. If they don’t correspond, move to the next one available.
You too can become one of those few guys and girls who look like a
“human power plant” by projecting extreme confidence.
And NO ladies, projecting self-confidence WILL NOT make you lose your
femininity and sensuality. On the contrary, a sexy and confident woman can
attract more men than she can handle.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 97
Just study some famous movie stars and sexy symbols. Both men and
women project sexuality AND confidence. The list is long, but just think about
Sean Connery, Demi Moore, Bruce Willis, Julia Roberts, Tom Hanks, Angelina
Jolie, Will Smith, Bette Midler, etc, etc.
Some of these celebrities are gorgeous, you may say, but again, physical
looks is a matter of personal taste, and a great attitude will usually make you be
perceived as more attractive, and it’s cheaper than plastic surgery.
You can go ahead and make a list of people that you think are physically
unattractive, however get lots of attention and are disputed by the opposite sex. I
bet you know many of them at campus, at your office or in the neighborhood. Pay
attention to their level of self-confidence.
It’s definitely not a matter of physical looks, but just projecting the traits
that people are subconsciously looking for, and giving them what they want in
terms of ego-gratification without lowering your standards.
2-Sincerity
Always be yourself (your magnetic self, that is). Don’t ever exaggerate on
your praises if you don’t really mean what you say. Whatever happens, don’t lie
to the other person nor say things to impress him/her unless you can back up
your words.
Even if you are planning to be with someone just for that night, be sincere
in the way you talk about him/her and about yourself.
Use the magic formula for rapport (creating common points) and let
him/her talk. They will feel as if they have known you for centuries.
Find things to comment about the other person; make him/her feel desired
and important, however, do it sincerely. It will just save you from future problems.
Most relationships that start based on lies end up in a negative way.
3-Politeness
In order to project this trait, you just have to be a gentleman or a lady and
show some class. Nowadays, it is getting a little harder to find polite people (at
least in the Big Cities, no offense).
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 98
By being polite with the opposite sex, we demonstrate our respect for the
individual and those around us.
Be discreet during your approach. Don’t try to do anything that may call
negative attention to both of you.
If you are drunk and think you can’t control yourself, avoid approaching
your target, as it can definitely cause an instant repulsion (Unless, of course,
he/she is drunk either).
Observe how sophisticated people behave in these places, how they talk
(tonality), how they eat, how they sit and stand. It is just a matter of modeling and
conditioning.
4-Good humor
Take any opportunity to make a good, healthy joke and make your partner
laugh with you (not at you).
5-Caring
After the initial approach, you want to use all the resources possible to
strengthen the bond between you and the other person. To do it, you must let
them know tha t you care. Nobody likes to be treated or perceived just like a
trophy or sexual object.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 99
Most people are starving for love, care and comprehension. Your
responsibility as a good companionship is to make the other person feel that
he/she is truly needed and loved.
A simple act like showing interest about some aspect of his/her life or
helping them cope with a problem can greatly strengthen the feelings they have
for you.
Remember that your partner is a human being just like yourself and has
emotional needs as well, including feeling loved, appreciated and cared for.
6-Enthusiasm
You must have heard that enthusiasm is contagious. It is. We love people
who show a passion for life and the willingness to do whatever it takes to
accomplish their goals.
Enthusiasm demonstrates success. Even if you still don’t have what you
want in life, enthusiasm shows that you are confident about getting it.
We have just seen some of the characteristics that most people expect to
encounter in a partner.
Think about someone whom you have fallen in love with. You will find that
some or all of these characteristics were present in that person.
If your love faded at some point, you can be sure that it was because you
could no longer find the trait that attracted you to him/her in the first place.
Never try to be somebody that you know you are not. Don’t keep
promises, give praise or commit to something if you are not really sincere and
willing to follow through.
Let the other person know that you are sure about what you want and,
specially, be honest. As you know the person that you have approached a little
more, you will become familiar with his/her needs, desires and expectancy.
In the next paragraphs we’ll go deeper into the subject of flirting and
attraction, but remember that the above qualities are essential if we want to be
perceived as magnetic and desirable by the opposite sex.
This section will give you an EDGE in terms of flirting and attraction. Once
you learn the “covert mating signals” taught here, you will be able to recognize if
your target has any interest in you, and even trigger positive feedback from those
you want to attract.
This method gives you the advantage of knowing that the other person is
open to be approached and it will dramatically decreasing your chances of being
rejected.
Some methods for sexual attraction or dating just teach you how to
approach others and “cough up” a canned phrase out of nowhere. Here you will
learn the subjective signals that give out their degree of interest in you. After you
know it is ok to approach, you can move in with more confidence. This means
that the odds will be in your favor, and you will decrease the chances of rejection
to a minimum.
Please follow me and pay close attention on the next few pages, for this
knowledge is worth more than gold for those who know how to take advantage of
it...
People will usually let you know that they have an interest on you through
body language and non-verbal cues alone. If you are a good observer and know
what to look for, it will be very easy to discover “covert invitations”, as well as use
them in your favor.
Since immemorial times, human beings, and most species for that matter,
have developed certain “flirting rituals”. In the animal kingdom, from insects to
mammals, we find clear evidence of “attraction signals” which leads to mating.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 101
Each sex has its own set of universal flirting strategies; however, it usually
follows the sequence below:
Attention
This is when we first take notice of the other person. It involves the first
eye contact, pupil dilatation and an automatic change in posture.
People will usually expand their chests and breathe a little deeper. Their
cheeks will blush and their eyes will open a little wider. They will instinctively try
to show that they possess strength and fertility by broadcasting these “subliminal”
signals.
Nine out of ten people will give out their intention at the first visual or
verbal contact. They will show a mix of surprise, excitement and amazement
when meeting a potential partner. Their attention will definitely shift to their target,
which will take them to the next step...
Recognition
They will start placing more and more of their attention on the target and
checking the feedback to see if they get a positive response that signals a
permission to follow up.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 102
Men will usually tighten or loosen their ties (a sexual symbol) and/or hold
their belts with the thumb, having the other fingers discreetly pointing at their
reproductive organs.
Women will expose one side of their necks, put on lipstick, touch their hair,
cross their legs, etc.
Both might light cigarettes, laugh louder, make wider movements, and
keep looking back to their chosen target. They may also slowly, almost
imperceptibly, turn to each other’s direction (if the environment allows), and show
signs of excitement, just as children trying to show up.
All this is done with the sole intention of attracting the attention and
recognition of their potential partner.
Talk
After repeated eye contact and body metaphors have signaled a “green
light”, the couple will usually advance to the next phase, which is finding a way to
approach and talk to each other.
In most cultures, it is still the role of men to do the first approach; however,
in the US and other open-minded countries, women are doing it more often.
The first signals you must look for to decide if it is safe to approach are the
recognition messages, like repeated eye contact or occasional smiles.
The person who does the approaching will generally show little signs of
nervousness, like a flushed cheek, some trembling or fast-talking. Only those
who have learned self-control strategies, like the fear management technique
taught in this book, can hide these nervousness signals.
Both parties will broadcast even more sexually embedded signals as they
approach to talk. Their pupils will be dilated, breathing will be deeper and eye
contact and lip licking more frequent.
Usually people tend to look at their partners face as a whole when closer
together, instead of just staring into the eyes.
They will take turns appreciating their partner’s mouth as he/she speaks,
the forehead and the hair. As the talk continues, they will start to relax and act
more naturally.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 103
Touch
If seated at a table, for example, they will slowly bring their hands together
by touching the objects at reach, like an ashtray or a glass. The dance goes on
until their hands “accidentally” touch.
If standing, the woman will fake taking an imaginary dust out of the man’s
coat or fixing his tie. She will also touch him when he says something that makes
her laugh.
Men will caress the women’s hair and/or face, hold her hands or fake
cleaning the extra lipstick in the corner of her mouth. The bottom line is: They will
both find subtle ways to get their subliminal sexual signals across and get closer
to each other.
This is not to say that people just think about sex when approaching each
other. We must understand that the struggle for survival and reproduction of the
species is part of our instinctive nature.
Keep in mind that some of these signals are broad generalizations and
may not be accurate every time. The situation and environment can also dictate
the order and degree of each phase.
You can, for example, meet very shy people who will avoid eye contact,
no matter how interested on you they might be. You can also find a few fools that
will try to provoke you just for fun. If you are in a church, the other person may
avoid being so provocative, etc.
Always use good sense. Whenever you detect the flirtation signals, and
think that the other person is worth your time and effort, approach him/her with
the opening phrases and rapport techniques taught in previous chapters.
on you, but most importantly, you can apply these flirting and attraction signals
consciously to magnetize him/her.
The eyes
You can use your eyes as a great flirtation tool, without saying a single
word. To know if you have a chance of approaching an individual, make the first
eye contact and observe his/her response.
If the other person looks at you straight in the eye and keeps it fixed for a
few seconds, he/she has probably shown an initial interest on you. If the person
repeats the eye contact often, he/she is inviting you to get closer. We can say
that this is true most of the time.
If you are close enough to the other person, try to observe his/her pupils. It
usually dilates when we show an interest towards something or someone. To
make your opening move at a distance, after a couple of direct eye contacts,
smile lightly to the other person. If he/she smiles back at you, chances are that
you have attracted him/her.
You should, in the first place, call your target’s attention through eye
contact or body language mirroring. Let him/her know that they have been
noticed.
When the other person looks at you, breathe deeply, expanding your
chest. Discreetly widen your eyes and slightly raise the eyebrows.
See how long he/she will keep eye contact and, most importantly, if
he/she follows your non-verbal cues by mirroring your movements (widening of
the eyes, deeper breath, eyebrows movement).
Even if the distance keeps you from noticing their signals, you will now
that you are being corresponded if the person repeats eye contact often.
After you have established the ground through eye contact and have been
responded positively, use your body to deepen the rapport.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 105
Position yourself in a way that you can face each other easily. The eye
contacts should become more frequent.
At this point, if you’re a man, try some trigger signals like fixing your tie or
touching your hair. If you’re a woman, cross your legs, show a side of your neck
or fix your lipstick. Do this in a non-vulgar manner and check the feedback.
Observe if the other person is also using sexual metaphors more frequently, or if
eye contact have increased.
After having a positive non-verbal response, you should smile lightly to the
other person. A returned smile will signal the permission to approach. Keep in
mind that their smile may sometimes simply indicate a gentle response to your
signal. You will measure their real degree of interest ONLY in the next phase.
After you finally approach your potential partner, use some of the
strategies taught in the rapport section. Use congruency in voice, gestures and
actions.
During the talk, observe each detail of his/her face as if you were admiring
the most beautiful piece of art ever created.
Ask questions which will stimulate the other person to talk about
him/herself. Give your full attention and show sincerity and respect towards
him/her. It will multiply the feeling of attraction they have for you.
The real message they are (unconsciously) trying to convey is: “I feel safe
and connected enough to penetrate your personal space, and you can do the
same”.
When the other person is too shy, you can take the initiative. Always be
discreet and use covert touching like the ones discussed in this section. As an
example, discretely hold his/her hand to appreciate a ring or watch.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 106
Remember that you are leading the flirting game and trying to elicit
responses from your partner in the form of positive feedback. Take your time and
do it right b y studying their minimal reactions.
If you keep the touching game safe and respect limits, they will have no
reason to feel offended.
GUIDELINES:
You can observe these signals to discover if the other person has an
interest on you or use it to broadcast your own interest.
Always use good sense and be aware that these signals may not be
accurate in some cases. The best way to perceive someone’s interest on us is
still through repeated eye contact and positive facial expressions .
Flirting can be a fun and exciting game. Take it lightly and enjoy every
phase of it without allowing anxiety or fear to take a hold of you.
As you become familiar with the techniques taught in this course, and
experience “small successes”, your confidence will grow to a point where you will
just project a charismatic and attractive personality to all people around you.
There’s something that goes far beyond physical looks when it comes to
sexual/romantic attraction, and that thing is MAGNETISM. By projecting a high
level of confidence and modeling powerful characteristics, you will be making
people experience a natural feeling of attraction towards you. They may not know
where it comes from, but you definitely do.
Yes, that’s right guys, don’t laugh at it. Those shows can make you an
expert on flirting signals and teach you what not to do on a date!
One that I watch the most is “Blind Date”. When time allows, I try not to
miss this show, for it portrays people on the spot, trying all they can to impress
and attract their dating partners.
Besides being fun, these shows are great for us, personal magnetism and
attraction students, for it confirm the most important theories exposed in this
book. Most of the times, it shows us what NOT to do, for the majority of couples
don’t bond and end up feeling repulsed by each other.
supposedly look for in a “perfect mate”. And the girl was a stunning blond, who
was in search of a man physically similar to the guy in question.
They seemed to be physically perfect for each other, but the affinities
stopped there, on the physical level. As soon as they got together and the guy
opened his mouth, I saw that there would be no match in that encounter. I would
bet my fortune on that.
The problem with this specific couple was that the guy was a non-stop
talker and had an over inflated ego. To the point that the girl stopped him in the
middle of a conversation and said:
BANG! That was like a punch to the nose, and we, who study attraction
strategies, would understand that question immediately.
There was that stunning blond in front of our Don Juan, dying to talk about
herself, her desires, needs, wa nts, etc, and for not knowing our little secret of
bonding, he lost the opportunity of having a VERY pleasant trip, and who knows
what else.
The guy did not know that one of the best strategies to bond and attract is
to shut up and let the other person do the talk, stimulating her to talk even more
and creating a sense of rapport, unless they give us the “permission” to talk by
asking their own questions.
And let me tell you, most people fail on that strategy. Reason with me;
most of us love to talk about ourselves and our interests, right? Right, so that’s
why this formula works almost 100% of the times, because others like to do it as
much as we do!
The bachelor in this case could have started a beautiful relationship with
the lady, he was what she wanted physically. BUT...do you remember me saying
that good looks are fine just for a first impression? There was the proof once
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 109
again. When the man started talking she felt unconscious repulsion and started
showing that in her body language, eyes and responses. I rest my case.
If this guy knew attraction strategies he could have acted in time and
turned the game in his favor, but not everyone knows what we know.
So, next time you have a date, please use our secret in your favor. Let the
other person do the talk, find their “hot buttons” and PUSH those buttons. If
he/she talks about their love for classic music, should you shift the subject to
heavy metal? Hell not, unless you want to get rid of them. Keep stimulating them
to talk about classic music. Hey, invite them to a concert, or say that you would
love to hear them playing a piece in the piano for you.
The bottom line is: stick to the basics. If you do this there’s no need for
pre-canned flirting lines or making an effort to keep their attention on you. And of
course, it works the same for men and women
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 110
V
SELLING ICE TO ESKIMOS - HOW TO HYPNOTIZE YOUR PROSPECT
Once you have learned the basics of personal magnetism and how to
approach and create rapport with mostly anyone, it is time to develop strategies
to make you a super-salesperson.
This part can be skipped by now if you are not in the sales industry;
however, I can assure you that the tips given here are extremely useful no matter
what you do, for in one way or another we are ALL salespeople.
In a job interview you’re trying to sell yourself to the person in front of you.
The same happens during a speaking engagement, social encounter or dating
situation. So, it is obvious that sales skills are one of the most important
ingredients for success in business and life in general.
Here I will teach you how to “set up” your prospect and make him/her feel
as if THEY have a strong desire to buy whatever you have to sell. This will
radically minimize your efforts and bring down most common objections.
People generally DON’T buy things or hire services because they MUST
or HAVE to do it, but because they WANT TO. The exception to this rule are
some essentials, like gas, food and medical services, and even in these cases, if
given the opportunity, they will choose the ones they prefer.
Keep in mind that the strategies taught here can also be applied to a
printed ad, a brochure, flyer, or sales letter if you sell by mail order or the
internet. These are true and tested principles that will help you create sales
approaches that rock.
The primary thing you should know about sales and marketing, what I call
the first principle, is:
"People don't just buy a product or service, but the state (the emotion, ego
gratification, excitement, comfort, convenience) associated to it."
You can see this principle working in every successful marketing or sales
campaign. Otherwise, why should advertisers pay millions to have Michael
Jackson selling you Pepsi-cola?
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 111
Why should they create car commercials that resemble an action movie,
or take you on a wild "mental sex trip" while trying to convince you that certain
brand of perfume is the right one for you?
"Shine-clean teeth", or
He will try to do everything in his power to make you see, in your mind's
eye, the excitement of driving through your neighborhood for the first time, or the
beautiful blonde that will be attracted by your status or the wife kissing you when
you get home with the new "family toy".
It happens to you and your neighbor across the street every day! Why,
that's what the "Wizards of Marketing" want to push into your mind. They want to
sell you the "Sizzle", not the steak. The benefits, not the technicalities.
In the battle for your mind, they can't persuade you with just logic or
statistics. There are hundreds of models of cars and toothpaste to choose from.
The company that manages to manipulate your thinking and emotions more
effectively will sell you first! There's no way around. And the important thing is;
these same principles work the same for a personal sales presentation.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 112
"Show a bright side, the happy and attractive side, not the dark and
uninviting side of things. Show beauty, not homeliness; health, not sickness.
Don't show the wrinkles you propose to remove, but the face as it will appear.
Your customers know all about wrinkles.
In advertising a dentifrice, show pretty teeth, not bad teeth. Talk of coming
good conditions, not conditions which exist...Picture what others wish to be, not
what they may be now."
Knowing these illuminating facts, why not use it in your favor to create a
killing sales presentation? Let's do it together:
First and foremost, find out what your product, whatever it may be, has to
offer in terms of financial benefits, ego-gratification, emotional satisfaction,
excitement, comfort, sexual appeal, etc.
It does not matter what you sell or market; you can always find a way to
put an irresistible "Sizzle" on it.
For you can be sure that the first thing your prospects will ask is: WHAT IS
IN IT FOR ME? If you know how to answer that before they ask, you have
walked half way into a closed sale.
Bellow you will find a list of people's dominant wa nts. Your product or
service will definitely fulfill one or more of these. If it doesn’t, please find
something else to sell.
Knowing that, you should write down the psychological wants that your
products or services can fulfill. Focus your presentation, marketing campaign, or
sales copy on those points.
Follow this simple and magic formula (after have gained rapport through
the techniques taught in previous chapters):
One more (very) important principle: SEX SELLS. It always did and it will
continue to do so forever.
Sex is one of man's (and woman's, for that matter) basic instincts. If you
can come up with a sexual appeal for your product, it will definitely sell like hot
cakes. You can bet on it!
You can create a sex appeal for almost anything you want. They do it with
cigarettes, liquors and chocolate, just to name a few (have you ever paid
attention to Joe Camel's nose and mouth?).
-Recipes book:
"Exotic Hawaiian Fruit Cocktail" or
"Seduce him/her by the stomach".
-Travel package:
"Indulge yourself in the exotic Caribbean resorts", or
"Meet beautiful, exciting people abroad".
Now, do some brainstorming and create the right "Sizzle" to whatever you
are selling with a touch of sensuality, whenever possible. Think up of phrases
that touch some human needs and desires, and try to create a couple of sexually
inducing triggers, if it can fit into your sales pitch.
“If my book could help you become one of the most popular, desired, and
magnetic person in town, would you be willing to try it risk free?”
Wouldn’t the above challenging question raise your curiosity and interest
in my produc t? I bet it would, because I’ve used this opening line before in
a couple of very successful ads, as well as personally, when promoting my
private sessions.
• An introduction that defines what your product/service can do for the client
(benefits, benefits a nd more benefits).
• Case histories and examples from happy buyers. This, quite often, makes
the prospect create a mental representation of him/her enjoying the same
benefits. That is almost the same as if we were to hypnotize him/her and
ask them to visualize certain scenes. The only little difference is that they
will think they’re deciding for themselves.
• Mention any freebie or special ad-on, if you have any to offer the buyer. It
will increase the perceived value of your offer and give them the
impression that they are getting a better deal and taking advantage.
• Observe for positive feedback and excitement. When you see that the
prospect is excited about the product and has indicated that he/she would
be willing to try it, don’t waste more time, jump right away to the next
step...
• A call for IMMEDIATE action. Don’t wait for him/her to dictate that time.
After you have given a hypnotizing presentation, just take out the invoice
book or contract and ask point blank:
Mastering these essential points should give you an edge over other
salespeople and visibly increase your success rate. However, as with all the
techniques taught in this book, be aware that some people may not end up
buying from you.
They may not have the money to do it or other important priorities may be
causing their delayed decision. The same rule applies here: “Do NOT take a
rejection personally”. Just move on to the next prospect with confidence and the
arsenal of strategies you have learned.
The next chapter will go one step beyond and show you how to develop a
“magical” power that will literally hypnotize any person you want to attract.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 116
VI
METAPHYSICAL ATTRACTION
There is a realm of human potential that is still little known and scarcely
used by the majority of mankind. That is the metaphysical aspect of our lives.
Most of you must have heard that we barely use a small percentage of our
potential; some say it’s o nly around four to ten percent.
Don’t you have the curiosity to delve deeper into this little known aspect of
your own Self, and find how much your life could improve if you raised this
percentage in your favor?
Our thoughts have power, and this power can extend beyond our
immediate environment, that is, our physical bodies, and affect or influence
someone at a distance.
If you can’t believe nor agree with the theory exposed in this chapter, just
pass it by. It is not required for you to be able to become a magnetic individual.
The techniques taught previously will be more than enough to help yo u
accomplish this goal on a physical level.
This chapter is really intended for those who have the curiosity to explore
their inner potential and see “how deep the rabbit hole can go”.
If you are one of those who do not believe in this metaphysical nonsense,
and are sure that this is just a bunch of pseudo-religious superstition, do not
proceed. It won’t work for you anyway.
The human mind produces a form of energy. Little is know about it at this
time, but we can say that it may be compared with radio waves or some form of
electro-magnetic force.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 117
Everyday there are millions of signals and waves passing through our
bodies. These signals and waves are invisible to us, but it does not mean that
they don’t exist. We just can’t perceive it with our limited physical senses.
Thought is a signal that can travel in time and space, and, if correctly
directed, it can influence other people at distance.
Believe it or not, at this exact moment, there are many individua ls using
their thoughts consciously to affect some results in their or other people’s lives.
It’s a known fact that during the cold war the government of two nations
employed “paranormals” to do many espionage tasks through remote viewing.
During my research for this book, I could not avoid coming in contact with
this subject. It was nothing new for me, though, since I have been a student of
New Thought and Mental Science for several years and have experienced first
hand the power of focused thoughts and intent.
In this chapter, I will share with you some very simple, yet effective,
techniques that will enable you to start using your thoughts to affect or influence
others at a distance.
I have used it myself, and all I can say is that it worked for me. However, I
can not guarantee your immediate success, because, unlike the strategies taught
before, the techniques in this chapter require a lot of discipline and, what is more
important, the belief that it is possible.
In my research I found that the people who were successful with mind
power techniques had some kind of child-like perspective and expectancy. They
did not question whether or not these techniques were scientifically sound. They
usually approached it like a fun game.
To start, I want you, from now on, to believe that your mind/brain
generates thought energy, and that this energy can be extended beyond your
physical body.
This is the core belief that will enable you to apply covert hypnosis and
mental magnetism.
The exercises that follow will guide you on how to direct this force to your
advantage:
This technique works wonders for me, every time I try it. The clients to
whom I taught the magnetic cloud reported great results as well.
No matter what distance you are from your target, as long as you can see
him, imagine a bright white cloud covering that person from the top of his head to
the bottom of his feet.
Try to really SEE it in your mind , as if you were seeing with your real eyes.
In the beginning it may be hard for you to visualize clearly. Don’t worry;
practice will make you better at it. Just try the best you can in the first few
attempts, think about the cloud covering his/her body. Make it realistic for
yourself.
Now you should fill this cloud with the most loving feelings that you can
elicit. You can do that by mentally saying phrases like:
- I love you
- I admire you
With practice, you don’t even have to mentally repeat any phrase, but just
to visualize the cloud and extend positive, loving feelings.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 119
If you have the chance to look at the person’s eyes while visualizing, the
results will be even stronger.
I had just started working in a new media company and was scheduled for
a general meeting with the CEO and staff.
Fellow workers had warned me that this lady was a “devil in human form”.
And in fact she was very cold and arrogant, taking every opportunity to put her
employees down in front of everybody else.
At this meeting, there were about ten people from my department in the
meeting room. They all acted and looked like little sheep in front of a hungry wolf.
I myself, knowing personal magnetism strategies, was calm and poised.
I positioned myself facing her from certain distance, where I had the
opportunity to look straight into her eyes. As soon as she started talking, I started
creating the white cloud around her body.
I extended loving thoughts towards her, looking into her eyes all the time.
In just a few minutes it seemed that she was directing most of her attention to
me, however, when she looked at my eyes, her facial expressions changed, she
would even smile lightly.
At the end of the meeting she came by, tapped my shoulders, and
congratulated me for the “great work I was doing for the company”.
You may say that it can be a coincidence, however that was not what
other employees thought. They looked amazed at me, wondering how I could
attract so much of her positive attention and even “earn” some kind words from
her.
I have helped people use this simple technique to tame their bosses,
attract mates, fix their kids behavioral problems, magnetize cops to avoid traffic
tickets, etc. Once you try it you will become addicted.
You will know when it is working because the other individual will usually
act differently towards you, even thought he may continue acting negatively
towards other people in the same environment. Try it and let me know your
results.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 120
After you get results, try using the magnetic cloud to influence someone at
a distance, remotely, someone who is not in your environment.
This technique requires a little more practice and mind control, since you
will be trying to elicit some response from the other individual.
I suggest that you first become proficient at the Magnetic Cloud exercise,
since it creates the foundation for the Covert hypnotic command.
If you master this technique, you will have developed a very powerful
capacity. Be careful on how you use it.
Imagine how powerful this technique would be for a sales person, for
someone interested in attracting a lover, or for a leader. The possibilities are
unlimited, but again, its mastery requires hard work and discipline.
To practice the covert hypnotic command, you should start with simple
tasks. The next time you catch a bus or subway, focus your attention in one
individual. DO NOT stare at her, just focus your mind and look at her when she
can’t notice it.
After you have a good image of her face, you can even close your eyes,
imagining that you are seeing her. At this point, mentally project commands like
the following:
Hold a mental image of that person sleeping. Observe her reaction, for a
few things may happen if you are successful:
All of the above reactions are common, because you will be in some way
trying to penetrate her consciousness.
If she has some degree of sensitivity she may get uncomfortable or even
change seats, without knowing what is annoying her.
One more common response is yawning. The person may try to avoid
sleeping for some reason, but will show through body language that she is
getting drowsy.
The same day that I am writing this chapter, I had to take a train to the
city. In my way back I tried the covert commands just to inspire me writing after a
fresh experience. I accomplished it with two people.
Sometimes even I get surprised with the results, and I can’t help but
wonder how much power we are wasting due to limiting beliefs and “traditional
thinking”.
By now you may have guessed that covert commands can be used for
much more than just putting people to sleep, there are already good pills for that.
- You respect me
- You like me
1) BELIEVE that it can be done (sorry folks, but it comes with practice and
positive results, I can’t convince you of that).
4) FEEL as if you would feel if the person really followed your covert command.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 122
5) PRACTICE over and over until you get the expected results. It may not
happen in the first few times, but don’t give it up. After experiencing positive
feedback you will be grateful to yourself for your perseverance.
Keep in mind that sometimes even if the person receives your command,
he can decide not to follow it for any number of reasons. In this case, he will still
get the thought and mentally fight or oppose it.
Covert commands work pretty much like subliminal messages. The person
receiving it has more chance to follow thru than if he were receiving a direct voice
command from you.
Why, because he will think that the thought came from his own mind, and
not from an external source.
Try saying aloud to someone that he is sleepy, or that he likes you. He will
always have the choice of consciously rejecting your command. Covert hypnosis
surpasses his conscious thinking and induces the target to believe that he is
generating the thoughts.
This chapter gave you a couple of very advanced techniques that will give
you JEDI-like powers. Just imagine the possibilities and try your best to master
these simple but powerful mind control tricks. It’s fun, and it can work if you work
at it.
You can be sure that there’s a lot of people applying these techniques
everyday to get what they want from others.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 123
VII
ATTRACTING OPPORTUNITIES
At this point of our training, you should be aware that we are not trapped
by a limiting self-image and the world out there is just a reflection of our beliefs
about it.
We made clear that it’s easy to change your “mask” at any time you wish
and, consequently, change people’s perception of you.
Now what? It is time for you to put this knowledge in action and start
searching for whatever it is that you want out there.
Personal magnetism isn’t just about attracting sex or people, but attracting
the right individuals and opportunities to your life.
There’s only one more thing we must review before you start experiencing
positive results using the power of magnetism;
In order to succeed in most aspects of your life, you will need the help,
support and respect of others.
In order to gain help, support, respect, or even part them from some of
their money, you must attract and create a lasting bond with those people.
It does not matter what your goals in life are, to accomplish them you will
need other people to help you get there. No man is an Island. Don’t agree with
me? Try to live by yourself, for a few months, in the middle of Sahara’s desert.
There will be no newspaper delivery, no TV (!!!), nowhere to go to fill your car’s
tank, no grocery to buy your potato chips, etc.
If you have purchased this manual, you are probably looking for ways to
improve some aspect of your life. You might want to learn how to build fulfilling
relationships, or make more money, or find a rewarding career. They all involve
one (or both) of these two things: OPPORTUNITIES AND MONEY.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 124
Now, I’ve never seen anybody attracting money or opportunities from thin
air. To attract both, you’ll definitely need to attract the people who have it in the
first place. And let me tell you something, there are plenty of opportunities out
there. All you have to do is look for the people who have it to share with you.
Some of the biggest mistakes in my life were the result of associating with
the wrong people.
No matter what others tell you, judge a man (or a woman) by the results
they produce, not only by their words.
Well, words are cheap; anybody who knows how to talk can promise you
heavens. However, it’s a little harder to find people who back up their words and
do as they say.
For God’s sake, avoid associating with people who talk too much and
produce little results. They will try to, at least, take advantage of you. There are
plenty of successful people doing and having whatever you would like to do or
have. Attract and join those people!
If you wished to learn how to play tennis, who would you look for to teach
you? A good player, I hope. Now, why in heavens would you associate with a
loser to start a new business or accomplish any other goal? That makes no
sense to me.
I may risk being repetitive, but it’s a very important lesson. Do not believe
people just for what they say, ask for concrete results. If they have it, they will be
glad to share it with you. This is the easy way to identify those who you wish to
attract.
How do you identify people who can be helpful to you? First, you must
know what is it that you want to achieve. Then, you must look for those who have
the resources to help you along the way. Third, and most important, you must
associate with those people and be clear about your needs.
Simple right? Now, to associate with people who can help you in
accomplishing your goals, you must be like them. This may confuse you a little,
but don’t give up yet, this is one of the most important things I have learned from
successful individuals.
Go out there and look for a group of successful people. You will be
surprised to notice that, as a rule, they walk, work and party in bunches.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 125
Losers are the same; they seem to attract each other. Why, they “vibrate
at the same frequency”. They talk about the same subjects, meet at the same
places, dress alike and search for the same goals.
It’s highly improbable for you to find a millionaire drinking beer with a blue-
collar worker at a dirty downtown Pub. He will most likely be drinking imported
wine with others of his kind at a luxurious place. He will be talking about fancy
cars, expensive vacations and the many millions waiting for him on his next deal.
If you want to be like him, you have to “vibrate at the same level that he
does”. That means, “speaking his language”, dressing like him, drinking whatever
he drinks, etc. Soon you will look like one of them and they will feel attracted to
you.
The next step is to ask them for opportunities. If you know how to play the
rapport game, you might end up working for one of them or even playing golf
together.
Do you remember that we are merely players in the stage of life (God
bless Shakespeare)? If you start acting like the person you want to be, people
will start believing you. Soon it will be natural for you to behave like that. Don’t
worry; if you don’t like what you have become, you can always change it.
If you want be a priest, you’d better visit the church a couple of times each
week, hang around other priests, talk like them, study the same subjects they
study, etc.
Ok, you can continue to be your “old self” if you want, but be aware that
you’ll get the same response from others.
FAMILIARITY is the word here. When someone feels familiar to you, they
lower their barriers and perceive you as a friend, a kind person, just because you
somehow look like them.
The more common points you can find between you and the people you
wish to attract the better. You can still have a personality of your own, but be
smart enough to know when to use powerful rapport techniques to get ahead in
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 126
life. Knowing how to mingle with the people who can give you whatever you want
is one example.
If you’re already good at what you do, they will invite you to join the club, if
not, they will be glad to teach you, as long as you “vibrate” as they do.
Using the rapport building techniques taught in this course, you will be
able to attract anyone you wish. Just make sure you are wasting your neurons
with worthy people. It always pays back.
If you have developed a pattern of attracting only losers in your life, take a
serious look at yourself. Were have you been hanging out? Who do you
associate with? Who you feel comfortable with?
You have to raise your standards and decide who is worthy of your time
and company. I can assure you that by doing this you will find better
companionship and live a much more productive life.
Again, opportunities are all around you. All you have to do is to FOCUS on
the people that may take your life to a higher level. If you hang around losers,
you will be a loser. If you hang around winners, that’s is the direction you’ll be
heading.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 127
VIII
It’s not enough to attract the right people in your life. This is only the first
step. To build strong and lasting relationships, you must cultivate and nurture it,
as much as a gardener does with her flowers.
What do you think about that person who calls you only when he is in
trouble, or wants to ask you for a favor? Not very nicely, right?
Well, you may be doing the same thing with some of your acquaintances.
People are undoubtedly the best resource you can have in life. Never
underestimate anyone you know. As long as you can have a give and take
relationship, hold on to it. You never know when the car mechanic around the
corner or your friend’s brother, who happen to be an attorney, will be handy.
Let’s suppose that you have ten friends right now (most people have more
than that), and each one of them also have ten acquaintances. Just there, you
have a potential network of 110 people at your reach. And these 110 will multiply
to thousands!
In this network you can probably find professionals from different areas.
It’s good to know that you can always grab your phone book and find the number
for the person who can help you at that moment or at least give you a good and
trustworthy referral.
To cultivate and grow your support network, start from where you are right
now. Make a list of all the people you know personally. They don’t have to be
close friends.
Include all the people you get along with and those you meet once in a
while. List the members of your family and your spouse’s family, yo ur co-workers,
fellow churchgoers, etc.
After you have built a good list, make a brief analysis of their potential
assets. That means, who they are, what they do, what they have (that you know
about) and whom they might know.
You will find out that you have a potential network, with people from all
walks of life, waiting to be activated right there.
Having finished the list, find out how close you are to these people right
now.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 128
The secret to having a network at your service any time is to let them
know that you are there and willing to give some of yourself as well.
• Call the people in your list occasionally, even if it is just to say hello.
• Ask for their birth dates as well as their spouses and children’s.
• Find out when their important dates are, like wedding anniversaries,
graduations, etc.
Now all you have to do is to always keep them aware that you care.
The bottom line here is this: People are your most important asset. A few
dollars spent every month cultivating these contacts can mean lots of
opportunities and help when you most need it.
Try it for a while and you will see how enriched your life will become.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 129
IX
If you wish to use it, the script should be recorded on an audiotape and
heard at least once a day for the first 21 days and two to three times a week after
that.
It is not essential for you to record and listen to this tape, but in my
experience with hundreds of clients, it was proven over and over again that this
sequence greatly increases an individual’s confidence and ability to apply the
Personal Magnetism techniques taught along this book.
Read the whole text, and if you decide to record it, follow the instructions
given between ( ):
Remember that the text in between ( ) should not be read. It is just for
recording instructions.
Text
And now, I can feel my hips and abdomen relaxing…little by little…lighter and
lighter…(10 seconds)…and this wonderful sensation is rising to my chest area…
I can feel my torso and my legs completely relaxed…(10 seconds)
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 130
And now I can feel my neck and my head relaxing…all my facial muscles…my
jaw…my eyes…my scalp…it’s as if all my body becomes lighter…completely
relaxed…(10 seconds) and each time I repeat this exercise, I can relax
faster…it’s very easy for me to relax… and it feels very good…(10 seconds)
At this moment, being completely relaxed, I visualize a white cloud covering all
my body…from the tip of my toes, to the top of my head…it’s a refreshing
sensation…as if the cloud was cleaning all the negative suggestions and
conditioning that may exist in my subconscious mind…I feel that all previous
negative conditioning is being erased by this cloud of pure light and energy…(10
seconds. Imagine the cloud cleansing your aura)
And now, I visualize a very pleasant place, a place that attracts me and makes
me feel good…relaxed…(At this point, imagine some place where you might
have been before or seen in a movie. A place in which you felt good and relaxed.
It can be a beach, a mountain, a lakeside, etc. The important is that this place
brings you good memories and relaxing sensations ) …At this place I feel in
harmony with the universe…one with the universe …and now, I can “see” this
place in my mind’s eyes…”listen” to the sounds of this place with my mind’s
ears…”feel” the temperature on my skin…It’s wonderful (20 seconds)
…From now on, I can feel myself causing a positive impact and attracting any
person, in any circumstance, wherever I might be… I can project an aura of
power, magnetism and irresistible attraction…and people all around me can
perceive this aura…they feel attracted to me not knowing the cause of this
attraction…I have the ability to transmit, through my mental states and actions,
an aura of irresistible magnetism…
…When I look at other people’s eyes, a bioelectric magnetic power passes from
me to them… They feel attracted…my eyes can penetrate deeply into their
subconscious minds, transmitting power, sincerity and an irresistible magnetism.
(Now, Imagine yourself transmitting magnetic energy through your eyes. As if it is
a white light coming out of your eyes and penetrating deeply in the other person.
Take a couple of minutes.)
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 131
I can recognize the positive part in each human being and I love to start new
relationships… I love to be around other people…I love to be able to cause a
positive impact in all the people that approach me. It’s wonderful…from now on, I
am a walking magnet…I am a positive magnet and able to attract anyone I want
to.
And now I will go back to my fully awake and conscious state…bringing back with
me all the wonderful feelings experienced during the visualization exercise.
Assured that each day these suggestions penetrate deeper and deeper into my
subconscious mind, transforming me in the person I wi sh to be from now on…
Five…I can now feel my legs and feet getting back… four…I feel my arms and
hands…three…I feel my torso, chest and abdomen …2…I feel my neck and my
head.
Each time I repeat this exercise, the suggestions will go deeper and deeper into
my subconscious mind… ONE…and now I open my eyes…feeling very well and
relaxed…
End
When recording the text, talk in a slow, monotonous hypnotic pace. You
can have a soothing background music playing if you wish.
UPDATE
The people who practiced this exercise for a few weeks have reported to
me that besides the obvious effects of making them more confident and
magnetic, the tape also changed other aspects of their lives. Many reported less
anxiety and stress, others have alleviated “chronic” migraine headaches, back
pain, insomnia, etc.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 132
The reason for this is that deep relaxation and visualization exercises take
you to an “alpha” level, in which the whole body relaxes and activates its own
healing power.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 133
- Use all the rapport building techniques with people you meet. Observe their
reaction.
- Use the personal magnetism techniques during flirtation. If you are already
engaged, develop the characteristics described to strengthen your relationship.
- Make a list of all your acquaintances and network. Call them, ask for important
dates and start cultivating the contacts.
- Record the text for the mind programming exercise and listen to it at least once
a day for the next 21 days, after that, use it twice or three times a week.
- Continue using the self-image and belief system affirmations, you can do it
before or after the self-programming tape.
- Review this program every couple of months. You can always find new things
that you oversaw the first time.
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 134
FINAL WORDS
I would like to close this book by saying that, no matter what you were
taught, you can definitely be, do and have almost anything that you set your mind
to.
The world out there is responsive to your toughs, behaviors and actions.
People react to signals, and now you know how to project magnetism at will.
Dare to be better than you are now and improve your life a little each and
every day. Live it to the fullest and never waste the opportunity of making new
friends. Always ask for what you want, people have no way to know until you are
clear about your goals. Approach the people who interest you and create lasting
relationships.
Don’t waste one more moment of your life worrying about what others will
think. Each person has his own life to deal with. You are not the center of their
universe and their opinions about you just have the power that you allow it to
have.
Be willing to make the most of your existence without fear. You certainly
don’t want to live a miserable, limited and frustrating life. And all the resources to
make it empowering, fulfilling and worth living are inside yourself.
Use the techniques taught here with dedication and commitment. Read
this course again every couple of months. You’ll always be able to grasp
something that you missed before.
Practice all the exercises, specially the suggestions and the mind
programming tape. They will help you in creating a magnetic consciousness,
which will be perceived by those who come in contact with you. You have a lot to
gain by following this course - Your own freedom and happiness.
Wellington
Secrets of Personal Magnetism Revealed © 1998 - 2003 by Wellington Rodrigues – All Rights Reserved 135
RESOURCES
Here you will find some great online resources that can be a good addition
to the reading of this book.
FREE BONUSES - As promised, here you have the two FREE bonuses:
Written in 1908, this book follows a similar line with “The art and
Science of Personal Magnetism”. Another great reading material for those
wishing to understand more of the vibratory force of Thought-Waves.
Click HERE to read online or download it
contact@covertpower.com