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MA - Aditya J (17001)
MA - Aditya J (17001)
Question 2
Question 3
When analyzing raw data, cross tabulation — a table with columns and rows — helps
marketers observe two or more variables simultaneously. Also known as contingency
tables or cross tabs, cross tabulation divides raw data into subgroups to show how a
dependent variable changes from one subgroup to another. Cross tabulation tends to
be the most used method of data analysis in conducting market research and can
uncover a relationships among variables that are otherwise unclear.
When analyzing raw data, cross tabulation — a table with columns and rows — helps
marketers observe two or more variables simultaneously. Also known as contingency
tables or cross tabs, cross tabulation divides raw data into subgroups to show how a
dependent variable changes from one subgroup to another. Cross tabulation tends to
be the most used method of data analysis in conducting market research and can
uncover a relationships among variables that are otherwise unclear.
The sample below provides an illustration of a two variable xtab with five levels for the
row variable and two for the column variable (3 x 2). A third variable can be added to
‘control’ for potential influence. In this case we could add gender to see if the
relationship between job satisfaction and feelings of compensation is impacted by
gender. We could add other variables such as age or income to further test the
relationships in the data.
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NAME - NIKI KUMARI | ROLL NO. 17011
The proportion of customers who are students are 5. The total revenue made from
students is 780. The average bill from student customers is 156 and from non-
student customer is 358. I have used Sumif, countif and averageif to calculate.
For Age Below 6 = Pink, Between 7-12 = Red, Above 13 = Blue, using Colour Code
Using =Randombetween for Ticket Price
Done
16.67%
₹ 52.00
15Family
475