1. Innovative product 1. Customers may not be sure about
2. Consumes 80% less water, 50% less the performance energy & 50% chemicals 2. Lack of product awareness among 3. Uses nylon beads customers 4. Patented technology 5. Green initiative and creates awareness amongst the customers to reduce the carbon footprint Opportunities Threats 1. Savings on the product in the market 1. Customers may not readily accept creates attention the new technology 2. Lower technology cost (it’s manufacturing cost which is nearly the same as that of conventional washing machine). Hence manufacturer can incorporate other advanced features too at a value- added price.