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    Jerrie George
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    This project surveyed male respondents to identify customer perceptions of Royal Enfield bikes in India. It found that while the traditional Royal Enfield bullet remains popular, accounting for 2/3 of sales, many young riders prefer the modern bullet due to issues with maintenance costs and gear shifting problems with the older model. It also noted that high fuel prices are a concern for riders and the average cost of a Royal Enfield is 1.2 lakhs rupees, meaning they are purchased primarily by those with average or above average incomes.

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    This project surveyed male respondents to identify customer perceptions of Royal Enfield bikes in India. It found that while the traditional Royal Enfield bullet remains popular, accounting for 2/3 of sales, many young riders prefer the modern bullet due to issues with maintenance costs and gear shifting problems with the older model. It also noted that high fuel prices are a concern for riders and the average cost of a Royal Enfield is 1.2 lakhs rupees, meaning they are purchased primarily by those with average or above average incomes.

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    11 views1 page

    Executive Summary

    Uploaded by

    Jerrie George
    This project surveyed male respondents to identify customer perceptions of Royal Enfield bikes in India. It found that while the traditional Royal Enfield bullet remains popular, accounting for 2/3 of sales, many young riders prefer the modern bullet due to issues with maintenance costs and gear shifting problems with the older model. It also noted that high fuel prices are a concern for riders and the average cost of a Royal Enfield is 1.2 lakhs rupees, meaning they are purchased primarily by those with average or above average incomes.

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    © All Rights Reserved
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    EXECUTIVE SUMMARY

    This project is to identify the customer perception to the bike royal enfield. This project
    mostly needed male respondents. Mainly royal enfield consist of a traditional bike and a modern
    bike, So as to identify here which bike is needed in the present condition, Mainly I focused on
    young generation,2:3 is the ratio of traditional bullet and modern bullet. I found that the
    maintenance con the old bullet and gear shifting problem. I felt that the mileage is a problem for
    the riders, hiking price of the petrol is a villain

    Most of the consumers dream is to achieve a royal enfield and ride all over the
    world. The average cost of a royal enfield bike is 1.20 lacks. So the royal enfield bike is
    consumed by average and above average income peoples.

    Which ever the reasons behind the company is..it takes too much time in the
    showroom when we give for the maintenance, because day by day, the sale of royal enfield bikes
    is increasing

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