Question 1 Answer

Bill No. Student Bill Amount A) 5

10 1 200 B) ₹ 780.00
11 0 390 C) ₹ 156.00
12 0 340 D) ₹ 358.00
13 1 150
14 0 360 The proportion of customers who are
15 1 60 students is 780. The average bill from
student customer those are also 5 an
16 1 210 basically what we can interpret after
17 1 160 student customer is higher due to cer
18 0 270 be non-student customer.
19 0 430

Question 2 Answer

Column1 Age Ticket Price Distance Travelled A)

1 40 164 369 B)
2 14 68 351 C)
3 43 129 160 D)
4 22 99 103 E)
5 7 113 280 F)
6 5 164 229 G)
7 23 113 453 H)
8 31 160 482
9 28 70 472
10 8 142 313
11 9 96 211
12 20 131 125
13 26 79 157
14 18 94 319
15 2 167 425
16 9 81 319
17 18 162 102
18 31 94 160
19 19 145 299

Question 3

When analyzing raw data, cross tabulation — a table with columns and rows — helps
marketers observe two or more variables simultaneously. Also known as contingency
tables or cross tabs, cross tabulation divides raw data into subgroups to show how a
dependent variable changes from one subgroup to another. Cross tabulation tends to
be the most used method of data analysis in conducting market research and can
uncover a relationships among variables that are otherwise unclear.
When analyzing raw data, cross tabulation — a table with columns and rows — helps
marketers observe two or more variables simultaneously. Also known as contingency
tables or cross tabs, cross tabulation divides raw data into subgroups to show how a
dependent variable changes from one subgroup to another. Cross tabulation tends to
be the most used method of data analysis in conducting market research and can
uncover a relationships among variables that are otherwise unclear.

The sample below provides an illustration of a two variable xtab with five levels for the
row variable and two for the column variable (3 x 2). A third variable can be added to
‘control’ for potential influence. In this case we could add gender to see if the
relationship between job satisfaction and feelings of compensation is impacted by
gender. We could add other variables such as age or income to further test the
relationships in the data.
0
 NAME- SRIJON MOITRA
ROLL NO-17023

(Proportion of customers who are students)

(Proportion of total revenue made from student)
(Average bill of student customers)
(Average bill of non-student customers)

The proportion of customers who are students are 5. The total revenue made from
students is 780. The average bill from student customers is 156 and from non-
student customer those are also 5 and revenue is 1790 and average is 358. So
basically what we can interpret after analysing the data is that revenue from non-
student customer is higher due to certain factors. So their target audience should
be non-student customer.

For Age Below 6 = Pink, Between 7-12 = Yellow, Above 13 = Green , Colour Code used
Using =Randombetween for Ticket Price
Approx. Distance Travel In column D
31.58%
₹ 21.19
6 Family
472
371.50 potential revenue loss
 for the
ded to

by