CONTENTS

CHAPTER DESCRIPTION PAGE NO.

I INTRODUCTION TO PROJECT REPORT 1-5

1.1 Introduction to Motor Industry

1.2 Objectives of the project study
1.3 Scope of the Study
1.4 Research Methodology
1.5 Limitation of the study

II YAMAHA COMPANY PROFILE 6- 28

2.1 Motorcycle history
2.2. Corporate Information
2.3 Founding History
2.4 Yamaha Motor India (YMI)

III YAMAHA PRODUCT PROFILE 29 - 51

IV BIKE MARKET IN INDIA 52
V ANALYSIS AND INTERPRETATION 55 - 76

VI SUGGESTIONS AND CONCLUSION 77-78

BIBLIOGRAPHY 79

ANNEXURE
1. INTRODUCTION TO PROJECT REPORT
1.1 Introduction to Motor Industry
1.2 Objectives of the project study
1.3 Scope of the Study
1.4 Research Methodology
1.5 Limitation of the study
2. YAMAHA COMPANY PROFILE
2.1 Motorcycle history
2.2. Corporate Information
2.3 Founding History
2.4 Yamaha Motor India (YMI)
3. YAMAHA PRODUCT PROFILE
4. BIKE MARKET IN INDIA
5. ANALYSIS AND INTERPRETATION
6. SUGGESTIONS AND CONCLUSION
BIBLIOGRAPHY
ANNEXURE