1.

Storyboard: Pepsi

Agency: JWT
Category: Beverages

A guy gets praised by his
friends for managing to get into
his girlfriend’s house. One of
them says, "Youngistaan. Kya
chaabi dhoondi hai ladki ke
ghar mein ghusne ki."
Approaching his girlfriend, the
guy accepts that there is no
such place as Youngistaan,
which he had claimed he
belonged to to get into her
house.
He says, “Actually,
Youngistaan naam ki koi jagah
hai hi nahin, par socho toh ho
sakti hai. Hum sab hai
Youngistaan aur Youngistaan
mein kuch bhi ho sakta hai.”

As the girl and everybody

around listen to him attentively,
he opens a bottle of Pepsi
saying, “Aaj iske ghar mein
ghus gaye, kal kisi bhi field
mein ghus sakte hain.”
As everybody listens in awed
He claims that the country can
silence, he reveals to the girl,
scale new heights adding,
"Jaise mujhe tumhari Pepsi
“Chaho toh sab kuch hai
peeni thi, toh maine speech de
aasaan.”
di.”

The girl turns out to be smarter Giving our guy the shock of his The ad ends as the jingle plays,
than him as she discloses, "Par life she asks, “Chaho toh sab “Yeh hai Youngistaan meri
A guy gets praised by his
friends for managing to get into
his girlfriend’s house. One of
them says, "Youngistaan. Kya
chaabi dhoondi hai ladki ke
ghar mein ghusne ki."
yeh meri Pepsi nahin, uski hai,"
keeping the empty bottle in
front of a well-built fellow.
Approaching his girlfriend, the
guy accepts that there is no
such place as Youngistaan,
which he had claimed he
belonged to to get into her
house.
kuch hai aasaan. Haina?”
He says, “Actually,
Youngistaan naam ki koi jagah
hai hi nahin, par socho toh ho
sakti hai. Hum sab hai
Youngistaan aur Youngistaan
mein kuch bhi ho sakta hai.”
jaan. Pepsi!”
2.Storyboard: Lays

Agency: JWT
Category: Confections | Snacks | Foods

...there he asks, “What’s the

Saif alongwith his friends Saif prepares to leave but in the
programme?” Approaching him
climbs up the college bus to sit process trips and spills some
the girl tells him proudly that
on its roof. On seeing a girl and chips on the girl’s plate of
they have already reserved the
her group already present... sandwiches.
place.

When he jokes, “Looks like my
chips have fallen for your
sandwiches,” she replies that
her “sandwiches are not
interested.”
But on his request the girl
agrees for a bite. When the VO
finishes giving the product
information, Saif once again
prepares to leave.
Before he can take the first step,
the girl stops him to ask, “Ab
what’s the programme?” VO:
“Har programme ka main
food.”
3.Storyboard: Tata Tea

Agency: NA
Category: Beverages

With the elections approaching, Surrounded by his supporters he

Bhawar Lal Bhandari, a
politician, goes out asking for
votes.
As Bhandari fails to answer
visits a guy with the request.
that, our guy demands, “Apna
Ordering tea for him, the guy
work experience bataiye.”
asks his qualification.

The answer comes from the

With frustration showing on his The guy answers, “Sir, itni badi
politician’s assistant who says,
face, the politician demands if job ke liye apply kiya hai
“Pachchis saal se hain is line
he is being interviewed. apne.” Stunned by the reply...
mein.”

...as the politician asks,

He then offers the shocked man VO: “Har subah sirf utho mat.
“Kaunsa job?” our guy says,
a cup of tea. (Jingle: Jaago re!) Tata Tea.”
“Desh ko chalane ka job, Sir.”
4.Storyboard: Sony Ericsson

Agency: NA
Category: Telecom

A thief gets into every home in a

In the morning all mobile
colony and stealing all the alarm Soon, the entire colony comes
phones start playing a number
clocks, sets up FM alarm in Sony out dancing their way to work.
waking everybody up.
Ericsson mobile phones.

As the thief enjoys the song, the ...announces: “Naye pre set fm ...phones. Sirf Sony Ericsson ki
voiceover... alarm... aur se.”