A PROJECT ON ANALYSIS OF STOCKS

FROM NEW INVESTOR AND EXISTING

INVESTOR POINT OF VIEW

SUBMITTED BY

NEHA GOEL

ROLL NO 29

PGDM 09-11
 DLF Limited, is India's largest real estate company in terms of revenues, earnings, market capitalisation
and developable area. It has a 62-year track record of sustained growth, customer satisfaction, and
innovation. The company has approximately 238 msf of completed development and 423 msf of
planned projects, and has pan India presence across 30 cities.

DLF's primary business is development of residential, commercial and retail properties. The company
has a unique business model with earnings arising from development and rentals. Its exposure across
businesses, segments and geographies, mitigates any down-cycles in the market. DLF has also forayed
into infrastructure, SEZ and hotel businesses.

Development Business

The development business of DLF includes Homes and Commercial Complexes

The Homes business caters to 3 segments of the residential market - Super Luxury, Luxury and Mid-
Income. The product offering involves a wide range of products including condominiums, duplexes, row
houses and apartments of varying sizes. DLF has 216 msf of developed area under homes and residential
plots.

DLF is credited with introducing and pioneering the revolutionary concept of developing commercial
complexes in the vicinity of residential areas. Since its inception in 2007, DLF has successfully launched
commercial complexes and is in the process of marking its presence across various locations in India.

The development business at present has 391 msf of development potential with 25 msf of projects
under construction.

Annuity Business

The annuity business consists of the rental businesses of offices and retail.

With over six decades of excellence, DLF is a name synonymous with global standards, new generation
workspaces and lifestyles. It has the distinction of developing commercial projects and IT parks that are
at par with the best in the world. DLF has become a preferred name with many IT & ITES majors and
leading Indian and International corporate giants, including GE, IBM, Microsoft, Canon, Citibank, Vertex,
Hewitt, Fidelity Investments, WNS, Bank of America, Cognizant, Infosys, CSC, Symantec and Sapient,
among others.

DLF pioneered the  retail revolution in the country and brought about a paradigm shift in the  industry
by redefining shopping, recreation and leisure experiences with the  launch of City Centre in Gurgaon in
2000. The  Retail Malls business is a major thrust area for DLF. Currently, DLF is  actively creating new
shopping and entertainment spaces all over the country.

The company has land resource of 92 msf for  office and retail development, with 17 msf of projects
under construction.

DLF has acquired AMAN Resorts to expand its  presence in the hotel business internationally. It also has
a JV with Hilton  hotels for the development and management of hotels pan-India. DLF plans to  develop
world-class hospitality properties under the luxury, business, leisure  & recreational segments of the
hospitality industry. It has a development  potential of 12 msf for its hotel business.

DLF has a strong management team running  independent businesses, though complementing each
other in cases of  opportunities of mixed land use. DLF's mission  is to build a world-class real estate
development company with the highest  standards of professionalism, ethics and customer service and
to thereby  contribute to and benefit from the growth of the Indian economy.
Bhushan Power & Steel Limited, a fully integrated 1.5 Million TPA Steel making Company with turnover
of INR4782 Crores (USD 938 Million) and 7 World Class ISO 9000 Certified State of the Art Plants at
Chandigarh, Derabassi, Kolkata and Orissa in India.

A leading manufacturer of flat, rounds and long products including value added products with total steel
value chain right from Coal Mining, Billets, HR Coils, Pig Iron, CR Coils, GP/GC, Precision Tubes, Black
Pipe/GI Pipe, Cable Tapes, Tor Steel, Wire Rod and Special Alloy Steel.

Successfully commissioned 1.5 Million TPA Greenfield Steel and Power Plant in Orissa with HR Coil
making facility —First in Private Sector in the State of Orissa. For the Orissa plant, technology and
equipments are procured from world-renowned companies like Lurgi from Germany, ABB Ltd., SMS
Demag, Siemens etc. Bhushan is selling its Value added range of products in Secondary Steel through a
large distribution network in India (comprising more than 35 sales offices) and Abroad.

A rock-solid foundation combined with continuous upgradation and innovation has ensured that we
have constantly surpassed our goals. Our end-to-end portfolio offers a wide spectrum of products with
consistently superior quality. In addition to our export thrust, we supply to fast-growing sectors like
automotive, white goods, construction, furniture, fasteners, telecommunication, etc.

Bhushan's products are being exported to China, Singapore, Malaysia, Hong Kong, Indonesia,
Philippines, Dubai, Oman, Saudi Arabia, South Africa, Thailand, Korea, Myanmar, Sri Lanka, Nepal,
Bangladesh, Vietnam, USA, nepal, England, Belgium, Turkey, Angola, and a host of African countries
Mission
The Mission is to achieve clear identity and leadership globally in Steel production and distribution by
integration of complete chain of production starting from captive iron ore to end user Steel products.

The revolution in Steel production has helped co. to carve a niche unique only to a market leader. Every
year passes by with new value additions and more accolades from its customers - Locally and Globally.
Its rising chart in respect of all-important parameters of production and finance is a testimony to its
claim.

In pursuing  mission, Bhushan Power & Steel Ltd. are guided by the following values  -

Quality - To be the best in quality. It aim and achieve excellence.

Technology - State of the art technology and product enrichment by continuous Research and
Development.

Customer Friendly – its products are world class and more and more clients are appreciating and using
our products. They also undertake customized products with values addition and enhancement.

Corporate Governance - It comply with all applicable laws and regulations. They believe in maintaining
clean environment and conservation of natural resources. They contribute towards betterment of our
staff and provide them with best of facilities.

Environment Protection and Practice – They are adopting and implementing pollution control
measures as a matter of policy.
Established in 1972, Unitech today is India's leading real estate company with projects across the
country. Unitech is known for the quality of its products and is the first real estate developer to have
been certified ISO 9001:2000 certificate in North India. The Unitech brand is well recognised in India and
was once again conferred with the title of “Superbrand” by Superbrand India in 2010.

Unitech has the most diversified product mix comprising Residential, Commercial/Information
Technology (IT) Parks, Retail, Hotel, Amusement Parks and Special Economic Zones (SEZ).

The Company is also the recipient of the CW Architect and Builders Award, 2008 for being one of India's
Top Ten Builders.

Unitech has long partnered with Internationally acclaimed architects and design consultants including
SOM(USA), BDP(UK), Maunsell AECOM(HK), MEA Systra(France), Callison Inc.(USA), FORREC(Canada),
SWA and HOK(USA) for various projects.

Unitech's clientele for commercial projects includes global leaders such as Fidelity, McKinsey, Bank of
America, Ford Motors, Nike, EDS, Hewitt, Amdocs, Ernst & Young, Reebok, Keane, Seagrams, Perfetti,
Exxon Mobile and AT Kearney.

Unitech Ltd. and Norway Based Telenor Group (6th Largest Mobile Communication Provider in the
world) came together to build UNINOR - a telecommunication service company and is providing GSM
services in 22 circles across India.

Vision
To be India’s leading Real Estate company with a Pan-India Footprint, and be the company of first choice
amongst our customers to address their needs across all realty verticals.
Mission
To satisfy every customer’s need for a better experience through quality construction and employee
contentment. Unitech has a well-managed architectural and engineering team that has closely
partnered and worked with internationally acclaimed architects and many others, to achieve both
aesthetic and efficient designs. We are a customer oriented company and we believe in putting in our
best foot forward in our journey to the pinnacle.

Philosophy
A toddler learns his A,B,C’s from a school. He grows up to be a top notch executive working in a cyber
park. He buys a house to flaunt his independence. He unwinds in a hotel and catches up with his friends
in a clubhouse. He shops in a mall and takes his family to the nearby theme park. And finally, satisfied,
he hangs up his shoes in his private villa. A common success story.

Except that, Unitech had been a part of his journey all along.

They say it’s a small world… We at Unitech believe we are the reason behind it.

We have laid the building blocks for millions of lives and humbly we continue to do so. We are proud to
have made the world a better place to be in.
Established in 1967 as a family business, Ansal API today is among the leading Realty and Infrastructure
companies of India. A widely reputed and professionally managed Organisation, Ansal API currently
operates in a range of business verticals such as Integrated Townships, Condominiums, Group Housing,
Malls, Shopping Complex, Hotels, SEZs, IT Parks and Infrastructure and Utility Services.

Besides expanding the business sectors, the Company has been fast expanding the geographical
presence also in the last over four decades. In line with its motto of radically improving the lifestyle
standards of people through creating state-of-the-art realty and infrastructure facilities and
projects, Ansal API is committed to take on more and more challenging tasks in its areas of operations
with increased focus and dedication in the coming years.

After four decades of spectacular growth, Ansal API is at a stage where the company has acquired
immense experience, consolidated and established assets – physical and intellectual, while at the same
time retaining youthful energy and zeal.Ansal API’s roadmap for future development envisages
expanding the current areas of operation through more and more challenging projects and also foraying
into related areas in infrastructure with innovative projects.

Ansal API is focusing on ushering in new realty and other infrastructure ventures in cities like- Bhatinda,
Mohali, Amritsar, Ludhiana, Jalandhar, Jaipur, Jodhpur, Ajmer, Sonepat, Panipat, Karnal, Kurukshetra,
Faridabad, Gurgaon, Greater Noida, and Ghaziabad, Meerut, Agra, Lucknow, to name a few.

With Its deep-rooted foundation of ethics and values, Ansal API continues to conquer new horizons,
thus pioneering and identifying new vistas of growth for the realty and infrastructure sectors.

Vision & mission

To fulfill growing aspirations of customers by building world class real estate solutions & redefining
lifestyle standards.
 COMPARATIVE ANALYSIS

DLF BHUSHAN UNITECH ANSAL

STEEL
Average return -0.0280 0.0437 -0.0187 0.0048

Total risk 0.235 0.460 0.346 0.327

BETA 1.054 2.255 1.278 1.080
RSI 66.23 56.908 65.83 61.92
Resistance 546.05 1916.8 124.43 99.87
Level 1
Resistance 730.9 2380.4 166.567 128.98
Level 2
Support Level 1 150.2 619.8 32.38 30.97
Support Level 2 -60.8 -213.6 -17.533 -8.82
Current price 321.50 1798.7 83.75 92.25

According to the interpretation of data, investors should invest in Ansalapi because the risk is
low & beta, RSI is also less then other two companies. And its price is about to reach its
resistance level so they should sell their securities to their existing shareholders. Another option
for investors is Bhushan steel because its average return is higher then others & RSI is also low.
But risk & beta is higher then others. DLF & Unitech are showing negative average return so
these companies are not good to invest in.