Competitive rivals:

a. Industry Growth

G LO BA L RECO RDE D MUSI C I NDUST RY RE VE NUES 2 0 1 5 - 2 0 1 7

(US$ BI LLI O NS)
2015 2016 2017

6.6
5.7

5.5

5.2

4.7
3.8

3.2

2.8

2.8

2.4
2.3
2

0.4

0.3

0.3
PHYSICAL DIGITAL STREAMING PERFORMANCE SYNCHRONISATION
(EXCLUSIVE RIGHTS REVENUES
STREAMING)

Source: Global Music Report 2018 – IFPI

From 2015 – 2017, Physical sales and

GLOBAL RECORDED MUSIC REVENUES BY SEGMENT
Digital have a small decrease in
2017
revenues. In contract, Streaming has
Synchronisati risen significantly from 2.8 to 6.6 billion
Performance on Revenues USD and performance rights has a
Rights 2% slight increase from 2 to 2.4 billion
14% USD.
Physical In 2017, Streaming has the highest
30% proportion in the global market share –
38%. The second is Physical sales – 30%
and the third is digital music – 16%.

Streaming
38% Digital
(exclusive
Streaming)
16%
Source: Global Music Report 2018 – IFPI
Revenue from global music subscribers has increased sustainably from Q1 2016 at 91 million USD to reach at 230 million
USD in Q2 2018. In the first half of 2018, Spotify has the highest subscribers, 83 million users and account for 36% in the
music streaming market. The second largest contribution is Apple, which has 43.5 billion subscribers and made up 19% of
the market share. Next is Amazon, it has 27.9 million users and consist of 12% of the market share. The rest has 66.1
million users and taken up the remaining 33% of the market share.

b. Competitors
1. Physical sales and downloads
a. Physical sales
b. Illegal Downloads
c. Legal Downloads
i. Apple Music

Apple music is currently the biggest competitors of Spotify

2. Streaming
a. Pandora
b. Amazon Music
c. Tencent Music
d. Deezer
e. Google Music
f. Pandora