Survey - Energy Drink

This survey is sufficient for academic research only.

All information will be confidential. Thank you for your kindness.

Part I Personal Information

1.1) Gender  Male  Female

1.2) Age  18 and under  18-35  36-45

 46-60  60and over

1.3) Occupation  Student  Business Owner  Office Worker

 Bureaucrat  State Enterprise  Construction Worker
 Unemployed  Other, please specify……………………

1.4) Income  Below 10,000 Baht/month

 10,000-30,000 Baht/month
 30,001-50,000 Baht/month
 50,001-70,000 Baht /month
 700,000 Baht/month and higher

1.5) Education  Middle School  High School  Bachelor  Master

Part II Product

2.1) Have you ever consumed any energy drinks?  Yes  No

If yes ,which ones?

 Red Bull  Shark  M150  M-max  Carabao  Lipo

 Ready  Other, please specify……………………………..

If no, why?...........................……………………………………………………………………..……

2.2) Which is your favorite?

 Red Bull  Shark  M150  M-max  Carabao  Lipo

 Ready  Other, please specify……………………………..

2.3) In what way does your favorite brand appear to be superior to other brands of the same category?

 Price  Size of the bottle  Nutrition value  Availability

 Advertisement  Brand  Flavor
 Shape and design of the bottle  Instant Energy Rush
 Long-lasting energy all day  Type of packaging (Bottle, Can)

2.4) Overall, what would be your most important factor in choosing energy drinks?

 Value  Performance  High quality  Shopping Convenience

 Discount  Recognized brand name
 Other, please specify……………………………………………………………………………...

2.5) What kinds of taste or flavor would you prefer in an energy drink?

 Cherry  Orange  Grapes  Lemon  Lemon-lime

 Raspberry  Cola  Root Beer  Coffee  Tea
 Chocolate  Strawberry  Vanilla  Mixed fruit
 Other, please specify……………………………………………………………………………..

2.6) What kind of packaging do you think is most appropriate for an energy drink?

 Plastic bottle  Glass bottle  Can  Plastic can

 Other, please specify……………………………………………………………………………

2.7) I prefer energy drinks that contain nutritional supplement.  Yes  No

If yes, please choose the top 3 you like most by writing number 1, 2, 3.

 Vitamin A  Vitamin B Complex  Vitamin C  Vitamin E

 Coenzyme Q10  Calcium  Collagen  L-Carnitine

Part III Price

3.1) At what price do you usually buy your energy drinks? …………………………………
3.2) What is the highest price you are willing to pay for an energy drink? ………………
3.3) How much are you authorized to spend on a new product? ………………………..

Part IV Distribution

4.1) How do you purchase energy drinks?

 Grocery Store  Convenient store (7-Eleven, Family Mart)
 Supermarket (Tops)  Retail store (Lotus, Carrefour)
 Other, please specify……………………………………………………………………………..

4.2)Other than your regular purchase method, which method would you most prefer?
 Ordering from telephone  Direct Sell
 Ordering through the mail  Purchase online
 Going to the shop/place of business/office
 Other, please specify……………………………………………………………………………...

Part V Consumption Behavior

6.1) Select reasons you like energy drink

 At work energy  At home energy  At school energy  Energy for sports
 Late night energy  Other, please specify…………………………………………………

6.2) How often do you consume energy drinks?

 Everyday  Once a week  2-3 times a week
 Once a month  2-3 times a month  Every 2-3 months  Once a year

Part VI IMC

5.1)Other than the product itself, which of the following would most influence you when deciding to buy it?
 Customer’s testimonies  Sales/service representative  Advertising
 Trade Shows /events  Other, please specify………………………………………

5.2) Which means of sales promotion does affect your purchase decision?
 Tasting  Price deals  Buy 1 Get 1 free  Coupons
 Others, please specify………………………………

5.3) Which medium of adverting is most effective in influencing what energy drink you favor or buy?
 Television Commercials  Posters and Print ads  Radio Spots
 Ads in Magazines  Ads in Newspapers  Billboards
 Ads on the internet  Other, please specify……………………………………...

5.4) Would you buy an energy drink just because you like its slogan (example, “Party like a Rockstar.”)
 Yes, why? ………………………………………………………………………………………. ….
 No, why? ...............................................................................................................................

Part VII Attitude

How much do you agree with the following statements?

Strongly Strongly
Statements Agree Disagree
agree disagree

Energy drinks are only for men.

Image of energy drinks should be lifted higher.

Students need energy drinks.

Energy drinks are necessary in your daily
activities.

Energy drinks are beneficial to the body.

Energy drinks work, meaning they fully

energize you.

Energy drinks that are low calories and fat

increase your likelihood of purchasing them.

The inclusion of vitamins and minerals in

energy drinks increase your likelihood of
drinking them.
Sizes of energy drink containers influence your
buying decision.
Designs and colors of energy drink packages
influence your buying decision.

Family and friends have influence on your

energy drink preferences buying decision.
Advertising, such as TV commercials, radio,
magazine ads and the like, influence what
energy drinks you favor.
You tend to consume energy drinks that
sponsors for social events.
Cool Slogan influences your buying decision of
energy drink.