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    The Walt Disney Company

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    Aniket Wakchaure
    Walt Disney Company pursues a diversification strategy across various industries including media networks, parks and resorts, studio entertainment, and consumer products. The long-term attractiveness of these industries varies from high for media networks to moderate for consumer products. Disney has strong competitive positions in media networks and parks but faces challenges in studio entertainment. Management could improve performance by investing in new attractions, controlling costs, and developing online content and distribution.

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    The Walt Disney Company

    Uploaded by

    Aniket Wakchaure
    114 views1 page
    Walt Disney Company pursues a diversification strategy across various industries including media networks, parks and resorts, studio entertainment, and consumer products. The long-term attractiveness of these industries varies from high for media networks to moderate for consumer products. Disney has strong competitive positions in media networks and parks but faces challenges in studio entertainment. Management could improve performance by investing in new attractions, controlling costs, and developing online content and distribution.

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    Disney report

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    Walt Disney Company pursues a diversification strategy across various industries including media networks, parks and resorts, studio entertainment, and consumer products. The long-term attractiveness of these industries varies from high for media networks to moderate for consumer products. Disney has strong competitive positions in media networks and parks but faces challenges in studio entertainment. Management could improve performance by investing in new attractions, controlling costs, and developing online content and distribution.

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    © All Rights Reserved
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    Flag for inappropriate content
    Download as pdf or txt
    114 views1 page

    The Walt Disney Company

    Uploaded by

    Aniket Wakchaure
    Walt Disney Company pursues a diversification strategy across various industries including media networks, parks and resorts, studio entertainment, and consumer products. The long-term attractiveness of these industries varies from high for media networks to moderate for consumer products. Disney has strong competitive positions in media networks and parks but faces challenges in studio entertainment. Management could improve performance by investing in new attractions, controlling costs, and developing online content and distribution.

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    The Walt Disney Company: Its Diversification Strategy in 2012

    Please answer the following questions after reading the case in the book of cases:

    1. What is Walt Disney Company’s corporate strategy?

    2. What is your assessment of the long-term attractiveness of the industries represented in


    Walt Disney Company’s business portfolio?

    3. What is your assessment of the competitive strength of Walt Disney Company’s different
    business units?

    4. What does a 9-cell industry attractiveness/business strength matrix displaying Walt Disney
    Company’s business units look like?

    5. Does Walt Disney’s portfolio exhibit good strategic fit? What value chain match-ups do
    you see? What opportunities for skills transfer, cost sharing, or brand sharing do you see?

    6. What is your assessment of Walt Disney Company’s financial and operating performance
    in fiscal years 2010-2011? What is your assessment of the relative contribution of the Disney
    SBUs to the financial strength of Disney, based on the 2011 fiscal year financial data?

    7. What actions do you recommend that Walt Disney Company’s management take to
    improve the company and increase shareholder value? Your recommended actions must be
    supported with a convincing, analysis-based argument.

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