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Mobile Corner Project: Idea
Mobile Corner Project: Idea
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Table of Contents
Acknowledgement .................................................................................................... 4
Goals &Objectives.................................................................................................... 9
Marketing Plan....................................................................................................... 19
Marketing Mix........................................................................................................ 20
ACKNOWLEDEGMENT
Then we would like to thank our teacher Umar Farooq who gave us confidence to
increase our skills and he provide us inopportunityto take part in such kind of online
activity that will help us to achieve future goals and made us professional in our online
earning field.
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Executive Summary
There is a potential need for the development of online mobile business in Multan.
Currently, there is no such type of business located in this area which is operating in
Brick & Mortar and Online business. We analyze from questionnaire people having lack
of trust in online buying cell phones because sometimes they face danger when they went
to purchase cell phone so we provide safe zone and we provide them best quality cell
phones so we can gain their trust.
In this Business we provide a facility that people can easily get access towards cell phone
with the help of with our website as well as physical shops.
Our idea is targeting on serving the customers by providing new cell phones and we also
offer used cell phones which present in shops and they having lot of benefits for
customer, such as its superior quality, affordable price and extra after sale service. Online
Mobile Corner having all brands’ cell phones.
This project is less costly because costs involved are mainly of the Website and Facebook
Page etc. to be developed. The initial investment of this project is invested by group
members. And our Stakeholderis owners of mobile shops operating different locations of
Multan who provide use cell phones.
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Location:
MULTAN
Company Name:
Mobile Corner
Website:
www.mobilecorner.pk
Slogan:
Logo:
7
Introduction of Business
In this Business we provide a platform where customers can easily choose the best cell
phone according to their need in minimum time with minimum efforts, Mobile corner
bringing more comfort in life of the citizens in Multan City. Our basic purpose is to
provide quality cell phones which will satisfy customers. To run our business we will
purchase a domain for website where we can place all information about cell phones and
we will create a page which will be sponsored by Facebook.
We are having contracts with different mobiles shops located in different locations of
Multan; they will give us information on our website about those cell phones which they
have in their shops. Firstly we give them open access toward our website and they can
join our website by making their account. So they can easily post their information about
used cell phones. Customer can buy these cell phones with our guarantee. We make our
office near atlas Honda chowk sadu hasam Multan and we pay rent of that office. We
post information about new cell phones with their reasonable price so customers can
easily get all information about available used as well as new cell phones in market.
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Mission
Business mission is to provide stylish, great, affordable cell phones. We promise to offer
our customer to enjoy unique services of us. Our target is to provide a variety of positive
recreational experiences to enhance online shopping experience in terms of Mobiles.
Vision Statement
To become the People’s 1st Priority at Pakistan Level as well as International level. And make good, long
relationship by providing them trustful products and behavior.
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Goals &Objectives
Offering Inventory
We are offering Real Time Inventory, it means when we receive order of new cell phone
from customer then we will purchase from one of our market partner and will deliver it to
the customer or when customer want use cell phone then they contact with shopkeepers
with the help of their information which is available on our site.
Daily Visits
According to our research almost 800-1000 people will visit our website and Facebook
page daily.
10
Customer Segmentation
Now a days, mobile phone is essential part of everyone if you have a cell phone then you
are never alone. We segmented customers in following segments.
Market Segmentation
Geographic:
Demographic:
Gender: Everyone
Psychographic:
Competitor Analysis
In this, we analyze that some of competitors exist in market which are dealing in that
online mobile business, some of them are international competitors and some are local
competitors.
OLX
Daraz.pk
Kaymu
Mobile Mall
Gadgets online
E Mobile
Point of Uniqueness
Our business is safe because all information about used cell phone provide by registered
shops. Our business is unique because our customer can look all information about used
and new cell which is present in different markets in Multan. As we not store inventory
we just deal in real time inventory so our business is less costly. We also provide free
home delivery of new cell phones within the range of 10 KM from Ghanta Ghar Multan.
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Customer can get 1-2% discount from our stakeholders if they purchase mobile through
our site.
We are also providing after sale service such as return of used cell phones within 1 week
of purchase if they found any fault.
PEST Analysis
Political:
In accordance with the current scenario in Pakistan govt. changes very rapidly but it does
not influence our business.
Economical:
Economic conditions can be in our favor and against us. If Inflation is prevailing in
Country then the people’s purchasing power will reduce and our sales may decline and if
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inflation decrease then the purchasing power of customers will increase and our sales will
also increase.
Social:
By giving social benefits our brand image may increase. Like if we organize some social
events then people getting positive image of our Business.
Technological:
Technology having major effects on our business if we use latest type of technology then
we get edge on our competitor and people easily access our deals.
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SWOT Analysis
Strength
Weakness
High competition
Credibility factor in the initial phase,
Lack of strategic management system
Peoples having no recent information about our website.
Opportunities:
Threats:
Hierarchy
CEO
HR Plan
We hired a delivery boy who is having experience about this field and having driving
license we conduct an interview and select right person for this job. Infuture we will
develop different strategies for hiring of new employees
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Marketing Plan
Selling Products and Services:We provide all types of cell phones according to
customer demand, if they want new cell phones then we provide them new cell phones
from our stakeholders or if they want used cell phones then our stakeholder contact with
him or he will go to stakeholder shop and buy his demand cell phone.
Pricing: We set the price of new cell phones by less than our competitor.
Marketing Research:We collect data and analyze the data to solve the online market
problems and for the purpose of our business development.
Social Responsibility:When we set the price of new cell phones then it must be less
than others competitor so everyone easily accept it. When our social responsibility is high
then it is beneficial for our business.
20
Marketing Mix
Product:
Samsung
Nokia
I phone
Lenovo
Huawei
Panasonic
Q Mobile
Oppo
Sony
LG
Price:
Place:
We chose Multan place for this Business. And we make our Office near atlas Honda
chowk sadu Hasam Multan.
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Promotion:
Firstly we make Facebook page for promotion then we print some Broacherand deliver
into different places. And for promotion purpose we sponsor university function and give
caps to students.
BTL:
BTL mean below the line marketing. In our business we use this technique for marketing
purpose. We use direct marketing such as meet the peoples and give them Brochure.
TTL:
TTL refers to through the line marketing. Our major focus on that type of marketing. We make Facebook
page and boost it so our target peoples can easily know about our business and get easily information
from our website. And we sponsor some festival in university or college and at the end we give caps to
students on the top of cap our website logon is printed.
Customer Retention:
We retain our customer by giving extra services to him. Some time we give special offers
to our regular customers for loyalty. We also take feedback about their experience of
purchasing from our website. If they face some problem then we solve it fast for retain
the customer.
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AssessmentofRisk:
In term of marketing risk some time our business effected and the reasons are some
competitor use latest technology for promoting business and we not use that then it will
be risk factor for us.We must use latest technology for solve that problem.
When our one or more partner left this business then financial risk arises. Because he take
his money back and we having less capital for run the entire business. And when this
manager left our business then it will be a biggest loss for us because he having all the
knowledge to run the online business. So in that case we must arrange new IT manager to
solve that problem.
In case of loss or low profits, we have some backup plans, for example; we will creates
awareness in potential customers by sending them promotional messages through
software or by doing any social activity which will create customer’s interest. We can
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also provide some special offers to customers as a backup plan like giving them limited
time offer or some extra discount offer on specific mobile phones.
There are many competitors present in that type of field. But our unique point is we deal
with shops so it is trust factor for our business. We provide extra services to our customer
then our competitor and provide him discount and compete with competitor. Firstly we
make good relationship with customers and make them loyal and then we retain them.
Threat of substitute:
We look the strategy of our substitute and try to increase our potential efforts against our
substitute. If they try to compete us then we increase the publicity so customer attract
towards us.
Whenever we feel that the entrant is coming to market then we’ll try to create hurdles for
them by making bringloyalty and brand preference. Because we satisfy our customers so
they can not attract these customers towards them.
Bargaining power of supplier does not affect us because we have large number of
suppliers so if one supplier do not co-operate with us then we’ll go to other suppliers.
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When bargaining power of customer is high then we give them extra services or
discounts more than other competitors to make them loyal to us. BY doing so, they will
not switch to our competitor and will become our loyal customer.
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Financial Plan
Total investment
4,00,000
Cost Estimation
Expenses Amount
Internet Bill 1500*12 18000
Utility Bill 5000*12 60000
Petrol 6000*12 36,000
Wages 15000*12 180,000
Depreciation (Furniture & Fittings) 6000
500*12
Promotional Expense 60,000
(Caps&Brochures) caps= 4000*12
&broachers 1000*12
Advertising (Facebook Boost) 144,000
12000*12
Misc. Expense 4000*12 48000
Rent Expense 10000*12 120000
Total 666000
Revenue Estimation
Particulars Revenue
Particulars Amount
Sales 2400000
Less: Cost of Goods Sold 2220000
Gross Profit 180,000
Add: Income from shops 600,000
AdSense 240,000
Operating Profit 1,020,000
Less: Expenses
Internet Bill 18,000
Utility Bill 60,000
Petrol 36,000
Wages 180,000
Depreciation (Furniture & Fittings) 6000
Promotional Expense 60,000
Advertising 144,000
Misc. Expense 48,000
Rent Expense 120,000
Particulars Amount
Operating profit 1,220,000
Less:Expenses 670,000
Net Profit 550,000
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Budgeting Techniques
Payback Period
1 354,000 354,000
2 550,000 904000
Initial Investment=400,000
1+ 46000/550,000= 0.083
= 321818 + 454545
NPV= 776363
Acceptance Criteria
= 776363 - 400,000
= 376363
Project is accepted.
Exit Strategy
In case of our backup plan also fails then we can easily shutdown our business and sale out our
all assets and distribute all money between our partners according to their Capital invested.