PVR Pacific mall,

Subhash Nagar, New

Delhi
Gate Research Work

BALA NAGENDRAN AND GARIMA DUBEY

School of Planning and Architecture, Delhi
 1

PACIFIC MALL SUBHASH NAGAR | Gate Research Work

 2

Contents

1. INTRODUCTION ...................................................................................................... 3
1.1 BASE PLAN ...................................................................................................... 4
1.2 HISTORY ............................................................................................................... 6
1.3 USERS .................................................................................................................. 6
2. VIEWS ...................................................................................................................... 7
3. ACTIVITY STUDY .................................................................................................. 10
4. DESIGN FEATURES .............................................................................................. 11
5. VISUAL ASSESSMENT ......................................................................................... 18
6. SIGNAGES AND STREET FURNITURE ............................................................... 19
7. SYNTHESIS ........................................................................................................... 20
TABLE OF FIGURES ................................................................................................... 21

BALA NAGENDRAN AND GARIMA DUBEY | SPA, DELHI

 3

1. INTRODUCTION

PVR Pacific Mall is located at Tagore garden, Subhash Nagar area in West Delhi. It is
well connected by public and private transport. The mall has many national and
international brands and PVR cinema. The nearby metro station is Subhash Nagar
metro station, which is just 0.5km of distance from the mall.
Location: Kumar Pacific Mall lies in the zone G-14 of Delhi Master Plan 2021.

PACIFIC MALL SUBHASH NAGAR | Gate Research Work

 4

1.1 BASE PLAN

Figure 1 base plan

BALA NAGENDRAN AND GARIMA DUBEY | SPA, DELHI

 5

Figure 2 image showing pedestrian and vehicular circulaion

PACIFIC MALL SUBHASH NAGAR | Gate Research Work

 6

1.2 HISTORY

Subhash Nagar is basically a refuge colony with the people migrated from West Punjab,
Sindh and North West frontier province but now people from Uttarakhand, Rajasthan,
West Bengal, East Punjab and South India are also living in this place. The Mall was
inaugurated in the year 2005. Developed by Pacific India Group.

Figure 3 Subhash Nagar Metro Station.

1.3 USERS
People of all age groups were found using the mall for their shopping and leisure
purpose. But the majority of users belong to the 19-24 age groups, followed by 25-35.
Major user groups that can be defined on the basis of their function:
• Retailers- The people who own the shops in the mall.
• Consumers- The people who come to shop or for leisure activities in the mall.
• Vendors -owners of the flea market shops and small food vendors.
• Office Staff- Mall managing staff.

BALA NAGENDRAN AND GARIMA DUBEY | SPA, DELHI

 7

Figure 4 Different users using the plaza.

2. VIEWS

PACIFIC MALL SUBHASH NAGAR | Gate Research Work

 8

BALA NAGENDRAN AND GARIMA DUBEY | SPA, DELHI

 9

PACIFIC MALL SUBHASH NAGAR | Gate Research Work

 10

3. ACTIVITY STUDY

Pacific Mall is a very active place especially in the evening times. The place attracts many
visitors because of the various national and multinational retail outlets. With added
accessibility through metro (Subhash Nagar), buses and other para-transport, the place
receives approximately 7000 of footfall every day. Weekends are busier than Weekdays.

Figure 5 image depicting various activities of plaza

Figure 6 children play equipment in plaza

BALA NAGENDRAN AND GARIMA DUBEY | SPA, DELHI

 11

4. DESIGN FEATURES

Figure 7 image of mural at plaza

Figure 8 image showing hangings at mall entrance

PACIFIC MALL SUBHASH NAGAR | Gate Research Work

 12

Figure 9 image showing various visual elements (murals, tensile roofs, play equipment and plants)

Vegetation:
More than 35% of the plaza is covered with plants and lawn. The major plant varieties
used in the plaza is as follows :
At Mall Enterance : chamaerops humilis, golden duranta, ficus microcarpa
At Driveways : plumeria alba, syngonium variegated, monkey grass,golden duranta,
tagetes, grass cover and curtain creeper on boundary wall
At Plaza : chamaerops humilis, ficus microcarpa, royal plam,
Shrubs : tagetes, golden duranta, ligustrum sinense
Ground cover : grass and lantana

Figure 10 images showing planting at main entrance (royal palm, ficus, lantana)

BALA NAGENDRAN AND GARIMA DUBEY | SPA, DELHI

 13

Figure 11 ficus microcarpa -used as visual element in plaza

Figure 12 plantation along the boundary wall (plumeria alba and golden duranta)

PACIFIC MALL SUBHASH NAGAR | Gate Research Work

 14

Figure 13 plantation along boundary wall near in gate ( curtain creeper on boundary wall, plumaria alba, golden
duranta and lawn)

Figure 14 royal palm plantation in raised planters

BALA NAGENDRAN AND GARIMA DUBEY | SPA, DELHI

 15

Figure 15 fan palm and ficus as visual nodes in plaza

Figure 16 royal palm planting along the pathway and ficus microcarpa as a visual element in plaza

PACIFIC MALL SUBHASH NAGAR | Gate Research Work

 16

Paving Patterns:
Enterance plaza : Cobble stone for flooring
Driveway : patterns of cobble stone and kota stone
Plaza : patterns of granite for flooring and leather finish granite for wall cladding and
copping

Figure 17 images flooring pattern of driveway (cobble stone and brown kota stone)and plaza (patterns in granite)

Figure 18 granite stone (leather finish) for copping and cladding

BALA NAGENDRAN AND GARIMA DUBEY | SPA, DELHI

 17

Figure 19 image showing flooring pattern at entrance plaza (cobble stone)

Figure 20 image showing flooring pattern in kota stone at circular plaza and granite copping and cladding for raised
planters

Figure 21 flooring pattern of driveway (towards out gate) cobble stone , brown and black kota stone pattern

PACIFIC MALL SUBHASH NAGAR | Gate Research Work

 18

5. VISUAL ASSESSMENT

Pacific Mall is a four storied structure surrounded by plazas and driveways. The vertical
to horizontal ratio makes it look grand along with the plaza. Certain visual elements
observed on the site are as follows:

Figure 22 image depicting enclosure of the space

Figure 23 the plantation along the pathway gives a direction to the vehicles

BALA NAGENDRAN AND GARIMA DUBEY | SPA, DELHI

 19

Figure 24 image showing converging point

6. SIGNAGES AND STREET FURNITURE

Pacific Mall is managed and owned by Pacific India group. The Plaza and driveways are
equipped with essential street furniture such as- high masts, top post lights and dustbins.
There is need to add more seating spaces to facilitate customer experience.

Figure 25images showing various street furniture (ss railings along the pathway, street lamps, mast lights, solar panels

PACIFIC MALL SUBHASH NAGAR | Gate Research Work

 20

7. SYNTHESIS

Pacific Mall is running successfully since 2005.The SWOT Analysis of the site as per
the research carried out by the authors is as follows:
Strength:
• Easily accessible from other parts of the Delhi by all modes of transport.
• Ideal location for Trade and Commerce with many tourist attractions nearby.
• The Plazas are pedestrianised.
• Spacious enough to accommodate large crowd both on weekdays and
weekends.
• Provisions for occasional events and flea markets in plaza area
Opportunities:
• Institutional buildings within 2km radius of the mall which can attract more footfall
of young age groups.
• Increased footfall due to Subhash Nagar metro station
Weakness:
• Less vegetated
• Lack of signages
• very congested location
Threat:
• site is located in an extremely overcrowded and congested area.
• No proper diversion of traffic at the entrance.
• Less space for shaded seating

BALA NAGENDRAN AND GARIMA DUBEY | SPA, DELHI

 21

TABLE OF FIGURES

Figure 1 base plan........................................................................................................... 4

Figure 2 image showing pedestrian and vehicular circulaion .......................................... 5
Figure 3 Subhash Nagar Metro Station. .......................................................................... 6
Figure 4 Different users using the plaza. ......................................................................... 7
Figure 5 image depicting various activities of plaza ...................................................... 10
Figure 6 children play equipment in plaza ..................................................................... 10
Figure 7 image of mural at plaza ................................................................................... 11
Figure 8 image showing hangings at mall entrance ...................................................... 11
Figure 9 image showing various visual elements (murals, tensile roofs, play equipment
and plants) .................................................................................................................... 12
Figure 10 images showing planting at main entrance (royal palm, ficus, lantana) ........ 12
Figure 11 ficus microcarpa -used as visual element in plaza ........................................ 13
Figure 12 plantation along the boundary wall (plumeria alba and golden duranta) ....... 13
Figure 13 plantation along boundary wall near in gate ( curtain creeper on boundary
wall, plumaria alba, golden duranta and lawn) .............................................................. 14
Figure 14 royal palm plantation in raised planters ......................................................... 14
Figure 15 fan palm and ficus as visual nodes in plaza .................................................. 15
Figure 16 royal palm planting along the pathway and ficus microcarpa as a visual
element in plaza ............................................................................................................ 15
Figure 17 images flooring pattern of driveway (cobble stone and brown kota stone)and
plaza (patterns in granite) ............................................................................................. 16
Figure 18 granite stone (leather finish) for copping and cladding .................................. 16
Figure 19 image showing flooring pattern at entrance plaza (cobble stone) ................. 17
Figure 20 image showing flooring pattern in kota stone at circular plaza and granite
copping and cladding for raised planters ....................................................................... 17
Figure 21 flooring pattern of driveway (towards out gate) cobble stone , brown and black
kota stone pattern ......................................................................................................... 17
Figure 22 image depicting enclosure of the space ........................................................ 18
Figure 23 the plantation along the pathway gives a direction to the vehicles ................ 18
Figure 24 image showing converging point ................................................................... 19
Figure 25images showing various street furniture (ss railings along the pathway, street
lamps, mast lights, solar panels .................................................................................... 19

PACIFIC MALL SUBHASH NAGAR | Gate Research Work

 22

BALA NAGENDRAN AND GARIMA DUBEY | SPA, DELHI