Q.

Which stage in product the cycle focuses on expanding marketing and creating
product awareness?
1) Introduction Stage
2) Declining Stage
3) Maturity Stage
4) Growth Stage
Ans: Option 1
Q. Cross-Selling of products means?
1.Selling across different geographies
2.Selling similar additional product to existing customer
3.Selling more expensive product to existing customer
4.Selling products through omnichannel distribution

Ans: Option 2
Q. Technique for drawing customers to products via content marketing, social media
marketing & search engine optimization is called?
1. Stealth Marketing
2. Diversity Marketing
3. Inbound Marketing
4. Transactional Marketing

Ans: Option 3
Q. Which of the following is/are Porter’s Generic Competitive Strategies?
1.Overall Cost Leadership
2.Differentiation
3.Focus/Niche
4.All of the above

Ans: Option 4
Q. Which of the following is not a characteristic of B2B marketing?
1. Complex decision-making process
2. Hedonic purchases
3. Existence of a buying center
4. Key account management

Ans: Option 2