Pharmacy Customers' Knowledge of Side Effects of Purchased Medicines in Mexico

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Tropical Medicine and International Health doi:10.1111/j.1365-3156.2008.02186.

volume 14 no 1 pp 93–100 january 2009

Pharmacy customers’ knowledge of side effects of purchased


medicines in Mexico
Veronika J. Wirtz1, Katja Taxis2 and Anahi Dreser1

1 Center for Health Systems Research, National Institute of Public Health, Cuernavaca, Morelos, Mexico
2 Department of Pharmacy, Section of Pharmacotherapy and Pharmaceutical Care, University of Groningen, Groningen, The Netherlands

Summary objectives To analyse pharmacy customers’ knowledge and information sources about side effects of
medicines they purchased and factors associated with this knowledge.
methods Cross-sectional survey and semi-structured interviews with customers of 52 randomly se-
lected community pharmacies in Morelos state, Mexico. Customers were included if they were older
than 18 years, bought at least one drug either with or without medical prescription, and agreed to take
part in the survey. Data were analysed using a multinomial logistic regression model.
results A total of 1445 customers buying 1946 drugs were surveyed (age 42.9 ± 15.7 years, 56.9%
female); 627 (59%) of 1055 customers who purchased prescription-only medicines (POM) did so
without a prescription. Of all customers interviewed, 172 (11.9%) affirmed that the bought medicine(s)
could cause harm. Only half of those (87 or 6%) were able to identify correctly at least one side effect of
the purchased medicines. The majority received the information about side effects from a physician.
Customers in semirural areas knew less about side effects (odds ratio: 0.26; 95% CI: 0.11–0.61;
P = 0.00); whereas customers buying medicines for chronic pain, hypertension or diabetes knew more
(odds ratio 2.63; 95% CI: 1.44–4.80; P = 0.00).
conclusion The overall majority of customers did not know that medicines they bought could be
harmful. This is particularly alarming because they frequently used POM without consulting a physician.

keywords side effects, drugs, knowledge, clients, pharmacy, Mexico

patients who knew about side effects of NSAIDs still


Introduction
underestimated the risks associated with these (Cullen
Users of medicines want to be informed about side et al. 2006). There is a paucity of studies on this topic
effects of their medications (Berry et al. 1997; Ziegler from developing countries. However, these studies seem
et al. 2001). In the USA, almost 80% of adults visiting particularly relevant in countries such as Mexico where
outpatient clinics wished to be informed about all self-medication is common (Angeles-Chimal et al. 1992;
possible side effects (Ziegler et al. 2001). In contrast to Vicencio Acevedo et al. 1995) and nearly all prescrip-
this, a range of studies from other developed countries tion-only-medicines (POM) can be purchased without a
have generally found knowledge about side effects to be prescription (Altagracia et al. 2003; Vázquez-Moreno
poor; in a small sample of the general public in the UK, et al. 2004; Wirtz et al. 2008).
Hughes et al. (2002) reported that only 16% could name Appropriate information delivered to medicine users
at least one side effect of their over-the-counter (OTC) reduces adverse events and harm caused (Raynor et al.
medicines. American and British adolescents’ knowledge 2007). Potential sources of consumer information on
about side effects of paracetamol was poor (Gilbertson medication side effects are: leaflets delivered with the
et al. 1996). Only 61% of visitors to an emergency drug, promotional information directed to consumers,
department were able to mention at least one side effect and healthcare professionals or untrained personnel
of non-steroidal anti-inflammatory drugs (NSAIDs) prescribing, recommending or selling medicines. In
(Cham et al. 2002). When rheumatoid arthritis and contrast to developed countries where most consumers
osteoarthritis patients were asked about side effects, only have access to package inserts and information leaflets,
37% were well informed (Mahmud et al. 1995). Irish Mexico does not require that medicines are sold with an

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Tropical Medicine and International Health volume 14 no 1 pp 93–100 january 2009

V. J. Wirtz et al. Customers’ knowledge of side effects of purchased medicines in Mexico

information leaflet. Furthermore, the General Health and proportionally represented urban and semi-rural pop-
Law and the Official Mexican Norm NOM-072-SSA1- ulations as these differ mainly in terms of education and
1993 ‘Labeling of medicines’ (SSA-COFEPRIS 2005) socio-economic status.
requires that only OTC medicine labels must include Traditional pharmacies were defined as pharmacies
information on side effects and adverse effects as well as whose owner’s name was listed up to twice on the census
the dose and a specification on how to take the list. Chain pharmacies were defined as establishments
medicine. This information is not required for POM; whose owner’s name was listed more than twice on the
instead it should be written ‘dose: the one the physician census list or which was owned by an association or
indicates’ and – apart from a pictogram not to take the cooperative. The distinction between traditional and chain
medicine during pregnancy – no information on side pharmacies is relevant because of differences in manage-
effects or adverse effects has to be included. With respect ment and organization. Traditional pharmacies usually
to promotional information, product information for have less staff than chain pharmacies, and are smaller
OTC medicines is directly provided by the pharmaceu- stores or store fronts.
tical industry and is not sufficiently monitored by the
Mexican drug and regulatory authority for accuracy
Data collection
(Rivas 2001). Trained healthcare professionals are rarely
present in pharmacies, so that people with little or no Data collection took place in October and November 2006.
relevant training are selling drugs in pharmacies or other Four trained field workers visited the study pharmacies one
types of outlets (Kroeger et al. 2001). working day during morning and afternoon business hours.
In Latin America including Mexico, there are few studies Pharmacy owners were asked for their consent. Customers
on consumers¢ knowledge about medication side effects. who had purchased at least one medicine were asked on their
Our objectives were to analyze pharmacy customers’ way out whether they would participate in the study.
knowledge, the factors associated with this knowledge and Inclusion criteria were customers 18 years or older, pur-
the information sources about side effects of medicines chasing at least one drug either with or without a medical
they purchased. prescription, and agreeing to take part in the survey.
Customers who could not understand Spanish or who were
unable to respond to any question were excluded.
Methods
A short survey was conducted with all participants. In
For the purpose of this work ‘side effects’ were defined as addition, a subsample of customers was asked to take part
any secondary effect of a medicine accompanying the in a semi-structured interview. The questionnaire for the
desired effect, but usually adverse effects (as of a drug) (US short survey comprised 20 questions and had been tested
National Library of Medicine 2007). This study was part during a pilot study in five pharmacies with 93 customers.
of a larger research project about consumption of medi- The pilot data were included in the final sample. The first
cines and knowledge of clients and staff of community question asked about side effects was: ‘Do you know which
pharmacies which had been approved by the local research kind of harm the medicine(s) you purchased can cause?’
and ethic committees (INSP208-6210). A cross-sectional The term ‘harm’ (daño) was found to be the most
survey and semi-structured interviews were taken of appropriate way to express the meaning of ‘side effects’
customers as they left community pharmacies in the according to pilot study findings. Customers who reported
Mexican state of Morelos. Customers were recruited from one or more potential side effects were asked which of their
community pharmacies selected from the 2006 official purchased medicines could provoke harm. Finally, cus-
census of pharmacies of the Mexican state of Morelos, tomers were asked who informed them about the potential
certified by the State Ministry of Health. Pharmacies were harm of the medicines (i.e. doctor, friends, etc.). We also
stratified by location (urban and semi-rural ⁄ rural) and type asked for customers’ age, sex and medical insurance, what
of pharmacy (traditional or chain). brand and quantity of drug they bought, the type of health
problem they were for and whether the drugs were bought
with or without medical prescription.
Sampling strategy
In each pharmacy, two randomly chosen customers were
A representative sample of community pharmacies was asked whether they would participate in a 10- to 15-min
chosen from a mix of semi-rural and urban municipalities interview in addition to the short survey (regardless of
representing 75% of the population and 69% of the whether they knew of side effects or not). These interviews
pharmacies at the state level. This ensured that the sample were designed to obtain more detailed answers about the
served a considerable proportion of the state’s population information that customers have about medicines and

94 ª 2008 Blackwell Publishing Ltd


Tropical Medicine and International Health volume 14 no 1 pp 93–100 january 2009

V. J. Wirtz et al. Customers’ knowledge of side effects of purchased medicines in Mexico

their side-effects. The interview included the question: ‘Do Data from the semi-structured interviews were tran-
you have information about the side effects which the scribed verbatim. Reasons why customers thought that the
medicine could cause?’. In the pilot study, we found that it medicines would not cause side effects were identified from
was not feasible to carry out interviews taking longer than the data. A coding frame of common themes was devel-
10 min because the majority of customers refused to oped to allow classifying the answers. An EXCEL spread
participate. Customers were asked for their agreement to sheet was used to order and compare data between
tape-record the interview. interviews.

Data analysis Results


The question ‘Do you know which kind of harm the In 52 community pharmacies, a total of 1445 customers
medicine can cause?’ was analysed as follows: First, buying 1946 drugs were surveyed (age 42.9 ± 15.7 years,
depending on whether the answer was yes or no the 56.9% female); of those, 63 also participated in a semi-
customer was categorized as being aware of side effects or structured interview. Seventy-three per cent of customers
not. Second, if the customer mentioned one or various kind bought POM, however, 59.4% of the customers purchased
of harmful effects of a medicine these were categorized as them without a prescription (Table 1). The most fre-
‘correct’ or ‘incorrect’ for each purchased drug by using quently bought medicines were analgesic drugs, antibiot-
standard pharmacological references (Martindale, The ics, vitamins and antihistaminic drugs (Table 2). About
Complete Drug Reference and the British National For- 18% of analgesic drugs and 33% of antibiotics were
mulary; Sweetman 2006; Mehta 2006). In case the side bought for children and young people less than 18 years
effect mentioned by the interviewee was described in one of old (Table 2).
the two references listed above it was classified as ‘correct’;
in case it was not mentioned or the interviewee’s answer
Customers’ knowledge about side-effects
was vague or unclear it was defined as ‘incorrect’. Vague
answers included ‘I am feeling unwell’ or ‘harm in general’. Only 172 (11.9%) customers were aware that the medicine
Data from the survey were entered into a data base using can cause side effects. Customer knowledge varied
Microsoft EXCEL and transferred into spss (Chicago, IL, according to the top 12 therapeutic groups of medicines
USA), version 14. Data were analysed by using descriptive
statistics of frequencies. In order to probe the association Table 1 Demographics of the study population (N = 1445)
between knowledge that medicines can cause side effects
Number
and independent variables a multinomial logistic regression
Demographics (percentage)
model was used. The dependent variable was coded as: (i)
no awareness of side effects, (ii) awareness that the Age
medicine can cause side effects, but mentioning incorrect Mean (SD) 42.9 (15.7)
side effects, and (iii) awareness of side effects and Sex
Male 509 (35.2)
mentioning correct side effects. Independent variables were
Female 936 (64.8)
customer from a pharmacy in an urban or semi-rural area, Insurance
type of pharmacy, age, sex and health insurance status of Yes 658 (45.5)
the customer, the purchase of medicines for chronic No 769 (53.2)
conditions including chronic pain, hypertension and dia- No response, unknown 18 (1.3)
betes, and the purchase of a POM or OTC medicine with Customers buying medicines with a medical prescription
or without medical prescription. The latter variable was (N = 1445*)
Yes 561 (38.8)
classified into four groups: POM with prescription, POM
POM 428 (29.6)
without prescription, OTC with prescription, OTC with- OTC medicines 103 (7.1)
out prescription, taking ‘POM with prescription’ as the Unknown classification 30 (2.1)
reference category. The medicines for chronic pain, No 884 (61.2)
hypertension and diabetes were chosen to test the hypoth- POM 627 (43.4)
esis that customers who purchased those drugs are better OTC 230 (15.9)
Unknown classification 27 (1.9)
informed about side effects than customers not purchasing
these drugs. Odds ratios (OR) were calculated with 95% POM, prescription-only-medicines; OTC, over-the-counter.
confidence intervals (CI). Statistical significance was *For 57 medicines there was no information whether they are
defined as P-value <0.05. prescription-only-medicines.

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Tropical Medicine and International Health volume 14 no 1 pp 93–100 january 2009

V. J. Wirtz et al. Customers’ knowledge of side effects of purchased medicines in Mexico

Table 2 Customers’ knowledge of side effects according to the top 12 therapeutic groups purchased

Medicines Medicines bought Customer knew


Total number bought for for a child or young that the medicine
of medicines an adult  personà (n = 455) could cause a side effect
Therapeutic group (N = 1889*) (n = 1434) (%§) Yes

Analgesics 412 (21.8) 336 (23.4) 76 (18.4) 46 (11.2)


Antibiotics 296 (15.7) 195 (13.6) 99 (33.4) 34 (11.5)
Vitamins 102 (5.4) 79 (5.5) 23 (22.5) 10 (9.8)
Antihistaminic drugs 71 (3.8) 48 (3.3) 23 (32.4) 7 (9.9)
Antihypertensive drugs 66 (3.5) 66 (4.6) 0 10 (15.2)
Antiulcer drugs 55 (2.9) 53 (3.7) 2 (3.6) 8 (14.5)
Mucolytics 55 (2.9) 22 (1.5) 33 (60) 3 (5.5)
Corticosteriods 53 (2.8) 38 (2.6) 15 (28.3) 6 (11.3)
Antimycotics 51 (2.7) 48 (3.3) 3 (5.9) 5 (9.8)
Antiprotozoal drugs 44 (2.3) 27 (1.9) 17 (38.6) 8 (18.2)
Herbal drugs 38 (2.0) 28 (2.0) 10 (26.3) 1 (2.6)
Anti-diabetic drugs 37 (2.0) 36 (2.5) 1 (2.7) 9 (24.3)

*57 medicines could not be classified.


 18 years or older; à<18 years old; §Percentage out of all medicines of this therapeutic group.

purchased between 2.6% for herbal and 24.3% for effects were paracetamol, vitamins, acetylsalicylic acid and
antidiabetic medicines. Of these 172 customers, 87 ampicillin.
(50.6%) were able to identify correctly at least one side
effect of the purchased medicines. The top five most
Factors associated with knowledge about side-effects
commonly mentioned side effects were stomach irritation,
allergy, vomiting, nausea and renal damage (Table 3). The Customers in urban areas (P = 0.009) and purchasing
medicines most commonly mentioned as causing side medicines for chronic conditions (chronic pain, hyperten-
sion or diabetes) (P = 0.003) were more likely to be aware
Table 3 Most frequent correctly mentioned side-effects
that the medicines purchased could cause harm (Table 4).
Similarly, customers being able to mention at least one
Frequency SE correct side effect were more commonly from urban areas
mentioned per (P = 0.002) and those purchasing medicines for chronic
medicine diseases (P = 0.02).
Side-effect (SE) purchased (%)

Stomach irritation 15 (12.4) Information source about side-effects


Allergy 14 (11.6)
Vomiting 12 (9.9) Forty-nine (56%) of the 172 customers who were aware
Nausea 11 (9.1) that the medicine(s) purchased could cause harm reported
Renal damage 9 (7.4)
that they received the information from a physician,
Sleepiness 9 (7.4)
Dizziness 7 (5.8)
followed by 20 (23%) customers who obtained the
Skin irritation 6 (5.0) information themselves (Table 5). Only four customers
Liver damage 5 (4.1) (5%) received the information about side effects from a
Skin rash or irritation 4 (3.3) pharmacy clerk and only one customer (1%) said that the
Diarrhoea 3 (2.5) information was obtained from the information which
Multiple organ damage 2 (1.7) came with the medicine.
Tachycardia 2 (1.7)
Analysis of the semi-structured interviews revealed five
Haemorrhage 2 (1.7)
Visual damage 2 (1.7) common themes (Table 6). Many mentioned that the
Others 18 (14.9) medicines purchased could not cause harm because they
themselves or others known to them had never experienced
Total 121* (100)
harm. Another common theme was that only if the
*Some customers mentioned more than one side-effects. medicine was used inappropriately (e.g. higher doses or

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Tropical Medicine and International Health volume 14 no 1 pp 93–100 january 2009

V. J. Wirtz et al. Customers’ knowledge of side effects of purchased medicines in Mexico

Table 4 Results of the multinomial logistic regression

Awareness of side-effects, but mentioning


incorrect side effect Knowledge of correct side-effects

95% confidence 95% confidence


Independent variable P-value Odds ratio interval P-value Odds ratio interval

Semi-rural region 0.009 0.345 0.156 0.764 0.002 0.262 0.112 0.612
Medication for chronic diseases 0.003 2.383 1.353 4.197 0.002 2.629 1.441 4.796
POM with a Rx 1 1
POM without a Rx 0.102 1.602 0.911 2.817 0.180 1.425 0.850 2.389
OTC with a Rx 0.968 0.978 0.321 2.976 0.828 0.895 0.330 2.427
OTC without a Rx 0.147 1.660 0.836 3.296 0.236 0.607 0.267 1.384
Type of pharmacy 0.095 0.622 0.356 1.086 0.219 0.701 0.398 1.235
Health insurance 0.206 0.746 0.474 1.174 0.701 0.994 0.962 1.027
Customer age 0.058 1.014 1.000 1.028 0.050 0.985 0.969 1.000
Customer sex 0.397 0.819 0.515 1.301 0.604 1.136 0.702 1.839

POM, prescription-only-medicine; Rx, prescription; OTC, over-the-counter-medicine.

Table 5 Information source of side effects Table 6 Reasons for why medicines do not cause side effects or
harm
Number
Source of information (percentage) Themes Examples of quotations

Medical doctor 49 (56.3) Since the medicine has ‘Since some time ago I use the
Myself ⁄ no one 20 (23) never caused harm in the medicine for my big kids and
Family or friends 9 (10.3) past, it does not have any they never caused harm.’
Pharmacy clerk 4 (4.6) ‘They never have caused harm,
I can not remember 3 (3.4) they do me good.’
Information on the medicine 1 (0.7) The medicine does not ‘No harm because they are
No info 1 (1.1) cause harm because it is prescribed by a doctor.’
Total 87 (100) prescribed by a physician ‘The doctor prescribed it
(the medicine), I don’t think it
will cause harm.’
Since the doctor or drug ‘Well, according to the doctor
promotion did not provide lanzoprazol does not have side
used longer than recommended) would it cause harm.
information about side effects.’
Some explained that the medicine could not cause harm effects or harms, the
because it had been prescribed by a doctor or because the medicine does not provoke
doctor had not mentioned any side effect. Others said that them
the promotion of medicines in the mass media meant that Only if more than ‘Well, they are bad if taken them in
there were no side effects. ‘I don’t believe that it provokes recommended is consumed excess, no? (…) Take only the
does the medicine cause ones that the doctor
damage, they announce it on TV’. Some confused the
harm recommended, but when taken
indication for the medicines or contraindications with side excessively everything is bad.’
effects. For instance, clients said that taking too much of an Since the medicine has the ‘I say that they do not do harm.
antidiabetic medicine would increase the blood sugar level. power to cure it can not Why? Because I will take them
cause harm to get better.’

Discussion
The results of this study show poor knowledge among Cham et al. 2002; Mahmud et al. 1995), but because of
consumers about side effects of the medicines purchased in differences in study methods and definitions, results are
community pharmacies in Mexico. Only 87 (6%) of 1445 difficult to compare.
customers could correctly identify at least one side effect We would argue that knowing about benefits and risks
for their purchased medicines. This is even less than in of medicines is important for two reasons. First, it is the
other studies (Hughes et al. 2002; Gilbertson et al. 1996; basis for consumers of medicines to make informed

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Tropical Medicine and International Health volume 14 no 1 pp 93–100 january 2009

V. J. Wirtz et al. Customers’ knowledge of side effects of purchased medicines in Mexico

decisions on pharmacotherapy (Wirtz et al. 2006). Studies less aware about side effects. A possible explanation is
from developed countries have shown that consumers wish that educational level was lower in these areas; previous
to be informed about side effects (Berry et al. 1997; Ziegler studies have found that higher education is associated
et al. 2001). Secondly, consumers need such knowledge to with better knowledge about side effects (Cham et al.
assess the effects of their medicine taking, in particular 2002). We did not find any difference in the awareness
being able to recognize side effects and to respond to those and knowledge between customers purchasing an OTC
with appropriate action, including knowing at which point medicine or a POM with or without a prescription, which
to seek professional advice. This is relevant for all suggests that a physician visit did not make customers
consumers of medicines, but particularly relevant for more aware or knowledgeable about the side effects of
consumers who self-medicate themselves or their families their medicines.
using POM (which was 43% in our study). This means that There are increasing efforts to make information leaflets
nearly half of the customers in our study purchased a more informative and useful to consumers (Raynor et al.
pharmaceutical product without a medical prescription 2007). However, in many developing countries, such as
which should be used under supervision of a physician. Mexico, nearly all medicines marketed are not accompa-
Our finding that of 1055 customers who bought POM 627 nied by an information leaflet. In 2006, the Federal
(59%) purchased them without a prescription is similar to Commission for the Protection against Sanitary Risks
previous studies from Mexico which found between 43% (COFEPRIS) together with the National Association of
and 55% of customers buy POM without a prescription Manufacture of OTC Medicines (AFAMELA) produced
(Altagracia et al. 2003; Vázquez-Moreno et al. 2004). The recommendations for manufacturers to include consumer-
low level of knowledge of side effects is alarming in a directed information on the outer package of OTC
setting where access to POM is unfettered, pharmacy staff medicines (SSA-COFEPRIS 2005). However, the recom-
is untrained and medicines bought do not contain any mendations are not enforced and so far manufacturers of
customer-directed information. In this way, consumers are POM have refused to provide consumer-directed-informa-
unprotected threefold (Leyva-Flores 2002). It remains tion, arguing that it would increase requests for POM
unknown if consumers would change their medication without a medical prescription.
taking behaviour if they had been aware of the potential One important finding of our study is that although
risks. Further research needs to address this as well as other analgesic drugs and antibiotics were the most frequently
issues including whether consumers recognize side effects consumed medicines, customers were not more likely to
once they actually occur and whether they take appropriate know their side effects. In our sample, 18% of the
action. analgesics and 33% of the antibiotics were for children and
Of the small number of consumers who knew about side young people under 18 years old. Particular children under
effects, most reported physicians as the source of infor- 12 years of age are vulnerable to overdosing and therefore
mation about side effects. These data are complemented by mothers could be an important target for the provision of
the results from the semi-structured interviews which information, especially of antibiotic side effects.
revealed that patients expected to be informed by their Few limitations have to be addressed. The data presented
physician; otherwise some of them assumed that the above were obtained in one state of Mexico and can not
medicines did not have side effects. Only four out of 172 necessarily be generalized to other parts of the country and
customers had been informed about side effects by phar- other developing countries. However, due to the paucity of
macy clerks, which indicates the minor role they play in data on this subject in developing countries, these findings
advising customers. This might be due to their poor are important in giving information on the current level of
knowledge about medicines, as reported by other studies knowledge. We did not obtain information about the
(Kroeger et al. 2001; Turner et al. 2003; Becker et al. educational level of the customers or socio-economic data
2004). On the other hand, pharmacy clerks might see (except social insurance status and urban and semi-rural
themselves only as drug sellers and not as professionals area which could be used as proxy measure). Future studies
with a responsibility to enhance rational use of medicines should take these variables into account. Due to the
by providing information to customers. possibly leading way in which the first question was asked
Consumers who purchased medicines for chronic dis- we even may have overestimated the number of clients
eases including chronic pain, hypertension and diabetes being aware of side-effects. We have classified knowledge
were more likely to know side effects, a finding which is of side effects as incorrect if it was not documented in
supported by another study showing that long-term users standard reference sources. It could be that some customers
are more aware of side effects and have better knowledge experienced so far unknown side effects. However, we
(Berry et al. 2004). Customers from semi-rural areas were found that these answers rather indicated an absence of

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Tropical Medicine and International Health volume 14 no 1 pp 93–100 january 2009

V. J. Wirtz et al. Customers’ knowledge of side effects of purchased medicines in Mexico

knowledge about the concept of side effects. For instance, and other painful musculoskeletal conditions. Rheumatology
one customer mentioned that the anti-diabetic drug 43, 901–905.
increased the blood glucose level. Cham E, Hall L, Ernst AA & Weiss SJ (2002) Awareness and use
The draft of the new pharmaceutical policy in Mexico of over-the-counter pain medications: a survey of emergency
department patients. Southern Medical Journal 95, 529–535.
promotes responsible self-medication (SSA-COFEPRIS
Cullen G, Kelly E & Murray FE (2006) Patients’ knowledge of
2005). In the light of our findings, the promoting self-
adverse reactions to current medications. British Journal of
medication should give priority to providing information Clinical Pharmacology 62, 232–236.
about side effects to support rational use of medicines and Gilbertson RJ, Harris E, Pandey SK, Kelly P & Myers W (1996)
possibly reduce drug-related harm. As physicians are the Paracetamol use, availability, and knowledge of toxicity among
main source of information about side effects of medi- British and American adolescents. Archives of Disease in
cines, it is important that any consultation is used to Childhood 75, 194–195.
provide information about medicines and their side Hughes L, Whittlesea C & Luscombe D (2002) Patients’ knowl-
effects. We urgently need to explore other sources of edge and perceptions of the side-effects of OTC medication.
information to effectively inform customers of community Journal of Clinical Pharmacy and Therapeutics 27, 243–248.
Kroeger A, Oocha H, Arana B et al. (2001) Inadequate drug
pharmacies in Mexico about medicines and their side
advice in the pharmacies of Guatemala and Mexico: the scale of
effects.
the problem and explanatory factors. Annals of Tropical
Medicine and Parasitology 95, 605–616.
Acknowledgements Leyva-Flores R (2002) Conditions of the consumption of
medicines in community drugstores from Mexico 1996. PhD
We would like to thank the Center of Research for Thesis, Department of Sociology and Organizational Research,
Population Health of the National Institute of Public Universidad de Barcelona, Barcelona.
Health, Mexico and the Simon Fraser University in Mahmud T, Comer M, Roberts K, Berry H & Scott DL (1995)
Vancouver, Canada for funding the study. Also thank Clinical implications of patients’ knowledge. Clinical
you to our colleagues from the Institute of Public Health Rheumatology 14, 627–630.
who supported the conduct of the study, in particular Mehta D (2006) British Medical Formulary (BNF). 52nd Edn.
Pharmaceutical Press, London.
Angelica Angeles and Guadalupe Ruelas for supervision of
Raynor DK, Blenkinsopp A, Knapp P et al. (2007) A systematic
the field work, Gabriela Torres who commented on a
review of quantitative and qualitative research on the role and
previous draft and Sujeiry Navarro who contributed to effectiveness of written information available to patients about
the classification of side effects. Thanks to Petros individual medicines. Health Technology Assessment 11, iii, 1–
Pechlivanoglov from University of Groningen who kindly 160.
helped with the statistical analysis and Ann Payson for Rivas JF (2001) Promotion and marketing of anti-diarrheal drugs
support in editing the manuscript. Finally, we would like to in the Mexican market. Hitos de Ciencias Económico Admin-
thank all the community pharmacies and customers who istrativas 17, 7–14.
participated in this study. SSA-COFEPRIS (2005) Towards a Comprehensive Pharmaceutical
Policy for Mexico. [Hacia una polı́tica farmacéutica integral
para México]. SSA, México, D.F.
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Corresponding Author Veronika J. Wirtz, National Institute of Public Health, Center for Health Systems Research, Av. Universidad
655, Cuernavaca, Morelos 62508, Mexico. Tel.: +52 777 329 3040; Fax: +52 777 311 1156; E-mail: vwirtz@correo.insp.mx

100 ª 2008 Blackwell Publishing Ltd

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