SOP for Telemarketing

Objective

Working hours
Daily Calls
Database

Reporting

Incentive

Training
emarketing

Sales Lead generation for Field teams; Single point contact for all sales enquiries; Aggressive
Followup to pipeline customers
9.00 am to 5.00 pm; Reports preparation & submission 8.30-9.00 am; 5.00-5.30 pm
30 New contacts on each working day; Followup calls - as required
KNLs & CNLs Existing customers; Proforma Invoices issued; Existing Foton customers; Customers
of Asahi Brands & Tanzanite; New customer from Goldstar directories/ NAFDEC Directories etc

Excel sheet for daily calls with Remarks & update to be submitted everyday. Fields should
include telephone no. called, time of call, name of person spoken to, name of company,
location, New prospect/Existing customer, Account Owner, Product discussed, Qty, Price offered,
Initial Contact/Followup, Remarks. The summary of leads generated everyday should be
submitted separately.

N 1000 per unit on the leads generated by Telecalling; N 250 per unit on the sales closed by
assisting the Field Sales Team.
Product Information, FAB, Competition Information, Pricing, Telephone handling techniques etc