 India’s Largest Beverage Alcohol Group and

The2ndLargest in the World,

 Total worth of its spirits division brands is over $ 5
billion US Dollars,
 Market Leader with over 59% market share of India
Spirits Business,
 100 million cases in the year 2009-10,
 Portfolio comprises of a wide range of Brands
including 20 Millionaire Brands.

20 Millionaire Iconic Brands

(i) USL -Now Global # 2Poised to become # 1Has
outperformed global competitors:-

(ii) USL India –Undisputed leader by far

Has outperformed industry
competitors:-
 USL PERFORMANCE HIGHLIGHTS
 USL Brands grew 14%.

 World’s Top 100 Spirits Brands grew

1%*.

 18 of the Top 25 global Premium

brands lost ground- Smirnoff,
Bacardi, Johnnie Walker, Absolute
collectively lost 4 million cases*

 USL is one of two companies with

more than 10 brands featuring in the
Top 100 brand listing
* Source –Impact International

Brand Performance Highlights

“USL has dominant market share & the fastest
growing brands in most key segments.”
USL’s 20-strong Million Case Club

Value Creation by USL & UBL

Luxury Portfolio –Wines
Bouvet wines Four Seasons

Four Seasons Verities:- 1:- Blush, 2:- shiraj, 3:- sauvignon Blanc

4:- Cabernet sauvignon, 5:- chenin Blanc.

(inner of Sommerlier India and International Wines Challenge Award)

 The World’s Most Beautiful
Vodka

 It’s pink. It’s redolent of flowers and fruit. And in its chic perfume style
bottle, it could live on a vanity table.
 Created in Sweden by champion wine tasters, Pinky owes its elegance
and distinctive“ pink” taste to a bouquet of violets, rose petals, wild
strawberries another botanicals, hand blended into the vodka after
distillation for maximum flavour.
Winner
Sommerl
India and
Internati
Wines
Challeng
Award
our
Seasons
Varietals
 Winner
Sommerl
India and
Internati
Wines
Challeng
Award

Four
Seasons
Varietals
Luxur

The
Wor
d’s
Mos
Bea
tiful
Vod
a
Brand
Scotc
JURA:- (i). Superstation,

(ii). 10years.

Dalmore
 WHYTE & MACKEY

13 yr. 19Yr.Old Luxury 22Yr.Supreme

Black Dog 18 YO Scotch Whisky

 Black Dog 18 Year Old is a Magnum Opus from the acclaimed Black
Dog stable
 Matured for a minimum of 18 years in oak casks, aged malt and grain
whiskies have been skilfully blended together to create Black Dog 18
Year Old –a sublime testament to the art of luxurious indulgence
 Inspired by the smoothness of the ‘Black Dog 18’ blend, the design
uses a minimalist approach
 Scottish scenery being treated in an ‘evening’ tone –thus enhancing a
feel of calmness and serenity.
 The richly coloured ‘Black Dog’ fly is a key signature of the brand
 A ‘rich’ saturated blue has been used to depict the sophistication of the
brand with touches of light gold depicting a sense of grandeur .
 Black Dog-12 Year Old Deluxe Scotch Whisky

 Largest selling Premium Scotch with 50% market share

 USP:125 year Brand heritage Authenticity Consistent quality

Brand Highlights

 Blend: The blend contains a range of Scotches from the

Highlands, Spey side, Islay and the Lowlands Distilleries.

 Highland Scotches: Rounded and dry character .

 Spey side Scotches Refined smoothness.

 Islay malts: Phenolic character of peated malt.

 Lowland malts: Sweet character with a hint of smokiness.

“Overall Black Dog 12 Year Old Scotch is treasured for its

mellow Smoothness and its distinct palate.”
Black Dog Centenary 8 YO Scotch
Whisky

 Launched to commemorate 100 years of Black Dog,

 A rich and rare 8-year old blended Scotch whisky,

USP
 unique blend of 32 fine aged single malts,

 chill filtered at 0oC to elicit subtle nuances.

 a unique blend of 32 fine aged single malts,

 seductive aroma and silky smooth tones, of the Spey side malts
lending their backbone to this classic Scotch whisky,

 Robust body, pronounced rich malt and oak and sherry

sweetness, spreads warmly in the mouth like silent sea waves.
Antiquity Blue Rare Premium Whisky

 Finest & most expensive Indian whisky

 Won several blend awards including Gold at World Beverage

Competition, USA (2007), in category for Scotches (Single
Malt/Blended/Specialist)

 Several International awards for superior packaging including World

star 2006 & bronze at World Beverage Competition, USA (2007),

 Ultra-premium variant of Antiquity Rare, has established itself as the

new benchmark in the super premium whisky segment growing at over
61%

 Made from choicest malts, mellowed in imported white-oak casks and

distilled in traditional copper stills
 Has a rare touch of “HEATHER & PEAT”, and is smooth with a velvety feel
on the tongue

USP:

 Finest Indian whisky with world-class credentials Specially imported blue

bottle in line with brand’s super-premium image.
Antiquity Rare Premium Whisky

Brand Highlights:-

 The only whisky in its class,

 Won the ITQI Taste award at Brussels in 2006,

 Won the Gold Medal at Monde Selection, Brussels in 2006.

Blend:-
 Double distilled in special copper pot-stills, matured in imported white-
oak casks,
 Blended with choicest, imported vetted malt spirit from Scotland, in
proportions which is a well guarded proprietary secret

USP:-
 Blend of International standards.
 Mc Dowell’s Single Malt Whiskey

Brand Highlights:-

 Developed to suit the palate of the discerning Single malt drinker,

 Made at our State-of-art Distillery at Goa,

 First ever indigenously developed Single malt whisky from Asia.

USP:-
 One of the best Single Malts at highly affordable price (best value for
Money)

Blend:-
 Its one of the very few single malt whiskies produced outside Scotland

 Distilled in the pot still tradition it is matured in oak casks for over
three years to deliver a distinct taste
Royal Challenge Finest Premium Whisky

Brand Highlights:-
 Synonymous with the finest Indian Whisky,

 Largest selling Premium whisky of India,

 24-year Heritage brand with sales of over 1.2 million cases per annum,

 Market leader with 33% market share,

 Won awards at ITQI*, Brussels and World Beverage

Competition, USA*.

USP:-

 Finest Indian Whisky Widely accepted for over 2 decades.

Blend:-
 Full-bodied blend of imported scotch & select Indian malts,

 Carefully matured in imported white oak casks to attain the unique

blend which makes Royal Challenge a connoisseur’s delighted.

Signature Rare Aged Whisky

Brand Highlights:-
 One of the fastest growing brands in the USL portfolio,

 Awards Won for blend are:-

 Grand Gold at Monde Selection, 2006,
 Silver & Best in Class awards at the International,
Wine & Spirits Competition, 2005,
 Bronze at Concours Mondial De Bruxelles, 2005.
USP:-
 World-class blend, Attractive & Unique packaging, Sharply positioned
on ‘Success is Good Fun’.

Blend:-
 Exquisite whiskies from Scotland have been combined perfectly with
the finest aged Indian malts,

 These are blended for an extended period of time:- To ensure that the
essence of various scotches, each adding its distinct flavour, is present
in every sip,

 Highest quantity of scotch per drop:- Among all the premium Indian
whisky brands resulting in an unforgettable scotch-like experience.

McDowell’s No1 Reserve Whisky

Brand Highlights:-
 4th largest selling Whisky in the world
 Combined sales of over 35 million cases PY 10 for the whisky, rum and
brandy franchise
 Market leader with 60% market share
 Smart Pack won a Silver at the 2005 Flexible Packaging
Achievement Awards and also got special Citations at 18th
DuPont Awards for Innovation in Packaging.

USP:-
 India’s favorite whisky, Constant innovations in packaging, marketing,
promotions and consumer events has helped maintain leadership

Blend:-
 Superior whisky blended with scotch and selected Indian malts matured in
Scotch Oak cask,
 In the Scotch oak cask the blend goes though a unique Subtraction-Addition-
Processing method,
 Firstly the oak wood cask ensures bad congeners are removed from the malt
spirit giving it a woody finish and a golden glow,
 Subsequently it releases Tannin and polphenols, which imparts aroma and
colour,
 Finally good congeners add to the smoothness of No.1 giving it a faintly sweet
character.

McDowell’s No1 Diet Mate Whisky

Brand Highlights:-
 Targeted at the health & fitness-conscious drinker.

USP:-
 World’s first diet whisky.

Blend:-
 The smoothness of a reserve whisky is combined with the
goodness of ‘Garcenia’ - an ancient Indian herb, which has the
rare ability to burn excess fat and control cholesterol levels in
the human body.

White Mischief Vodka

Brand Highlights:-

 Market leader with 48% market share,

 Fastest growing vodka,
 5 year CAGR of 34%,
 Sales of over a million cases.
USP:-
 Brand name, Frosted bottle, Blue and white colour, Sharp and edgy
communication Excellent for preparation of cocktails.

Blend:-
 Triple-distilled from the finest spirit and systematically carbon filtered
to the highest levels of clarity and purity.

 The clean and dry Extra Neutral Alcohol is blended in close supervision
and strict quality control parameters to ensure a high quality vodka
blend.
 Romanov Red Vodka

Brand Highlights:-
 Derives it niche from the choicest multiple grains grown in India.

 Multi-distillation process,

 Further refined through multi-filtration techniques to arrive at a never

before blend captured by Romanov Red.

 Introduced in a shrink sleeve packaging (the bottle is made of red

sleeve that is conspicuous and attractive) for the first time in India.

• Premium variant of Romanov Vodka.

 Premium Romanov Vodka

Brand Highlights:-
 Introduce in THREE Flavour, Namely:-
Premium, Apple, Tropical.
 Sales in excess of a million cases,
 25% growth for the year ended March 31, 2010.

USP:-
 World class Triple-distilled blend, International packaging.

Blend:-
 Rigorous 7-step manufacturing process to attain a high level of
clarity and purity,
 Chromatography and sensory analysis by experts,
 Blended with extra pure demineralised water.

McDowell’s Blue Riband Gin

Brand Highlights:-

 Market leader with 76% market share,

 Has been delighting consumers for 47 years ,
 Available in contemporary packaging.

USP:-
 Blend, Heritage, Wide acceptability and brand loyalty.

Blend:-

 Blue Riband Gin is manufactured using high quality extra neutral alcohol,
extra-pure demineralised water and choicest food flavours.
 It has inviting top aroma of Juniper berry with a whiff of coriander in the
background

Blue Riband Premixes

 Brand Highlights:-

 Pioneered premixes 15 years back

 Blend that is premixed to perfection, Variety of flavour

Blend:-

Duet - A mix of gin and lime, its distinctive and refreshing hint of lime adds radiance to any
moment

Tango - A mix of gin and orange, its distinctive and invigorating twist of orange imparts an
unmatched refreshing relief to the consumers.

Ice - It has a beautifully balanced aroma of mint and subtle lime with emerging layers of
juniper berry. Very cool and refreshing.

McDowell’s No1 Celebration Rum

Brand Highlights:-

 2 nd largest rum in the world with sales of 12.2 million cases (2009-
10).
 Market leader in India.
 Won The Superior Taste Award 2006 with 2 Stars from ITQI,
Brussels, and also the Silver award at the International Wine and
Spirits competition 2005 for its superior blend.

USP:-
 Unique blend that is widely accepted, McDowell’s lineage.

Blend:-

 Multi-distillation process through 5 copper columns.

 Characteristics of Jamaican rum aroma with a spicy note at the
background .
 The rum spirit is matured for over three years in Oakwood barrels that
give it a deep rich colour, perfect strength and extra smoothness.
 Cutting edge Gas Chromatography process.

“Director’s Special Black”

Deluxe Whiskey
 Brand Highlights:-
 Sales over 1.5 million cases.

USP:-
 Unique bottle and premium packaging.

Blend:-
 It’s rare and mature taste is a unique
combination of smoothness and
richness
 Born of the classic fusion of handpicked
barley and malt, by the traditional
method of distilling

McDowell’s Green label Whisky

Brand Highlights:-
 Growth of McDowell’s Green Label -32% for fiscal ending March 31,
2010.
 Highly popular brand since its launch in 1994.
 Worldstar '96 award for packaging innovation.
 Two Star rating for superior taste from the ITQI (International Taste
and Quality Institute) Brussels (2006).

USP:-
 Extremely smooth blend, Wide acceptabilityBrand

Blend:-
 Its distinctive character is due to the interesting intermingling of malty,
spicy and nutty aromas.
 It engages the palate with the sweetness of rich malt and a hint of
spice.
 The Blend has been awarded a two star by the international taste and
quality institute in 2006.

Director’s Special Whisky

Brand Highlights :-

 Our Second largest selling Regular Whisky.

 8% market share.

USP:-
 Blend Heritage Wide acceptability.

Blend:-

 A skillful fusion of handpicked barley and malt, this rich, golden blend
is a rare balance of smoothness, flavour and strength

Bagpiper Deluxe Whiskey

Brand Highlights:-
 World’s largest selling Whisky,
 17 million cased for fiscal ending March 31, 2010,
 Market leader with 29% market share,
 30-year-old flagship brand of USL.
USP:-

 Popular and widely accepted Trustworthy Strong blend Bollywood

connection.

USP:- (For Tetra pack)

 Tamper Proof,
 Six Layer Protection,
 Easy to Carry,
 Light to Transport.
Blend:-
 Light malty aroma with a hint of woody/earthy character at the
background,
 The malt spirits used in the blend are chosen from malts matured in
pre-identified American oak casks,
 These malt spirits, when blended in certain proportion, gives a smooth
woody aroma to the whisky.

McDowell’s No1 Brandy

Brand Highlights:-
 World’s largest selling Brandy with sales of 9.8
million cases (2009-10)
 40% market share in India
USP:-
 Popular and widely accepted, McDowell’s lineage,
Consistent quality

Honey Bee Brandy

Brand Highlights:-
 Sales of 3.9 million cases -2009-10.
 16 % market share.
USP:-
 Popular and widely accepted

Other Brandies from USL

Brand Highlights:-
 Joie De Franc Premium Brandy
One of the premium brandy in India; sales of over
200,000 cases p.a.,
 VSOPE xshaw Premium Brandy
Salesofover1,00,000 cases p.a.,
 VSOPE xshaw Deluxe Brandy

Salesofover1,00,000casesp.a..