Axis Asset Management Company Limited (Investment Manager)

KEY INFORMATION MEMORANDUM & APPLICATION FORM

Each unit of the Scheme will be issued at a face value of Rs. 100/- plus premium equivalent to the difference
between the allotment price & the face value of Rs 100/-.
New Fund Offer Opens on: October 20, 2010
New Fund Offer Closes on: November 3, 2010
Scheme Re-opens for continuous sale and repurchase on or before: November 16, 2010

This Key Information Memorandum (KIM) sets forth the information, which a prospective investor ought to know before investing. For
further details of the scheme/Mutual Fund, due diligence certificate by the AMC, Key Personnel, investors’ rights & services, risk factors,
penalties & pending litigations etc. investors should, before investment, refer to the Scheme Information Document and Statement of
Additional Information available free of cost at any of the Investor Service Centres or distributors or from the website www.axismf.com.
The Scheme particulars have been prepared in accordance with Securities and Exchange Board of India (Mutual Funds) Regulations 1996, as
amended till date, and filed with Securities and Exchange Board of India (SEBI). The units being offered for public subscription have not been
approved or disapproved by SEBI, nor has SEBI certified the accuracy or adequacy of this KIM.

This document is dated: October 06, 2010

Name of scheme Axis Gold ETF (An Open Ended Gold Exchange Traded Fund)
Investment
Objective The investment objective of the Scheme is to generate returns that are in line with the performance of gold.

Asset Allocation Under normal circumstances, the asset allocation pattern will be:
Pattern of the
Type of Instrument Normal Allocation (% of Net Assets)
scheme
Gold Minimum 95%; Maximum 100%
Money Market Instruments Minimum 0%; Maximum 5%
Axis Gold ETF, an open ended gold exchange traded fund is a new scheme offered by Axis Mutual Fund and is not a minor modification of
any other existing scheme/product of Axis Mutual Fund. Further, the existing products of Axis Mutual Fund are either debt, liquid or equity
funds and hence the 'gold exchange traded fund' under consideration cannot be compared with any other existing scheme/schemes'
under the section 'Asset Allocation'
The cumulative gross exposure through gold, money market instruments and derivative positions, if any, shall not exceed 100% of the net
assets of the scheme. Cash or cash equivalents with residual maturity of less than 91 days shall be treated as not creating any exposure.
Investment The Scheme endeavors to generate returns that are in line with the performance of gold, subject to Tracking Errors. The Scheme is not
Strategies actively managed and no attempt will be made to buy or sell gold to protect against or to take advantage of fluctuations in the price of
gold. The AMC does not make any judgments about the investment merit of gold or particular security nor will it attempt to apply any
economic, financial or market analysis. The Scheme shall invest all of its funds in gold, except to meet its liquidity requirements.
Risk Profile of the Mutual Fund Units involve investment risks including the possible loss of principal. Please read the SID carefully for details on risk
Scheme factors before investing. Scheme specific Risk Factors are summarized below:
The scheme carries risks associated with investing in gold and money market instruments.
Investment in Scheme’s units involves investment risks such as market risks, trading volume risk, settlement risk, liquidity risk and
default risk. The AMC may choose to invest in unlisted securities which may increase the risk on the portfolio. Also, the value of the
Scheme’s investments may be affected by currency exchange rates, changes in law/policies of the government, taxation laws and
political, economic or other developments.
Investments in money market instruments are subject to interest rate risk, re-investment risk, liquidity risk, credit risk, settlement risk, etc.
Risk Management The primary risk in investing in gold is the risk to the holding of gold (e.g. through theft or damage). The scheme, through the
custodian, will store the gold in secure vaults and insure the same against common risks. For the investments in money market
instruments, the AMC has incorporated adequate safeguards to manage risk in the portfolio construction process. Risk control would
involve managing risk in order to keep it in line with the investment objective of the Scheme.
Plans and Options None
Applicable NAV Subscription/Redemption Directly From The Fund :
(after the scheme
opens for On an ongoing basis, the Scheme would be open for subscriptions/redemptions only for Authorised Participants and Large
repurchase and Investors in ‘Creation Unit Size’ on all Business Days at NAV based prices.
sale) Subscription:
The following cut-off timings shall be observed by the Mutual Fund in respect of purchase of Unit of the Scheme, and the following
NAVs shall be applied for such purchase:
1. Where the application is received upto 3.00 pm - closing NAV of the day of receipt of application;
2. Where the application is received after 3.00 pm - closing NAV of the next Business Day ; and
Redemptions:
The following cut-off timings shall be observed by the Mutual Fund in respect of Repurchase of Units:
1. Where the application received upto 3.00 pm – closing NAV of the day of receipt of application; and
2. An application received after 3.00 pm – closing NAV of the next Business Day.

1
Applicable NAV (after Settlement of Purchase / Sale of units of the scheme on NSE and/or any other stock exchange.
the scheme opens for
Settlement of purchase/sale of Units of the Scheme on the NSE and/or any other stock exchange will be made in accordance with
repurchase and sale)
the procedure as maybe prescribed by the stock exchange(s) from time to time.
(contd...)
Minimum Application During The New Fund Offer
and Redemption
Rs. 5,000/- per application and in multiples of Re.1/- thereafter.
Amount/ Number of
Units Authorized Participants: 1 kilogram (KG) gold per application and in multiples of 1 kilogram (KG) gold thereafter. The gold should
be of finesse of 995 parts per 1000, i.e. 99.5%.
In case of investors opting to switch into the Scheme from existing Scheme(s) of Axis Mutual Fund (subject to completion of lock in
period, if any) during the NFO period, the minimum amount is Rs. 5,000/- per application and in multiples of Re. 1/- thereafter.
During Ongoing Offer
Subscription / Redemption of Units directly with Mutual Fund
During the ongoing offer, only Authorized Participants and Large Investors can subscribe/redeem Units with the Mutual Fund.
Authorized Participants and Large Investors can subscribe / redeem the Units of the Scheme directly with the Mutual Fund only in
‘Creation Unit’ size. The number of units of the Scheme that investors can subscribe/redeem directly with the Mutual Fund
in exchange of Portfolio Deposit and Cash Component, if any is 1,000 Units and in multiples thereof at NAV based prices. Large
Investors can subscribe to the Units of the Scheme only in cash.
Each Creation Unit consists of 1,000 units of Axis Gold ETF. The Mutual Fund may from time to time change the size of the
Creation Unit in order to equate it with marketable lots of the underlying instruments.
Purchase / Sale of Units on NSE and/or any other stock exchange
There is no minimum investment, although Units are purchased /sold in round lots of 1 Unit at the price quoted on NSE and/or any
other stock exchange.

Despatch of Within 10 working days from the receipt of the redemption request at the Authorized Centre of Axis Mutual Fund.
Redemption Request
Benchmark Index Domestic Price of Gold
Dividend Policy No dividend will be declared under the Scheme.
Name of Fund Manager Mr. Anurag Mittal
Name of the Trustee
Company Axis Mutual Fund Trustee Limited
Performance of the
scheme This Scheme is a new scheme and does not have any performance track record.

Expenses of the For the New Fund Offer Period and Continuous Offer
Scheme
Entry load : NA
(i) Load Structure
Exit load : Nil
The above mentioned load structure shall be equally applicable to the special products such as switches, etc. offered by the AMC.
SEBI vide its circular no. SEBI/IMD/CIR No. 4/ 168230/09 dated June 30, 2009 has decided that there shall be no entry Load for all
Mutual Fund Schemes. The upfront commission on investment made by the investor, if any, shall be paid to the ARN Holder (AMFI
registered Distributor) directly by the investor, based on the investor's assessment of various factors including service rendered by
the ARN Holder.
The Trustee/AMC reserves the right to change / modify the Load structure from a prospective date.
(ii) Recurring expenses The recurring expenses of the Scheme(including the Investment Management and Advisory Fees) shall be as per the limits
prescribed under the SEBI (MF) Regulations. These are as follows:
The total expenses of the Scheme including the investment and advisory fees shall not exceed one and one half percent (1.5%) of
the weekly average net assets.
Waiver of Load for
Direct Applications Not applicable

Tax treatment for Investors are advised to refer to the paragraph on Taxation in the “Statement of Additional Information” and to consult their own
Investors (Unitholders) tax advisors with respect to the specific amount of tax and other implications arising out of their participation in the scheme.
Daily Net Asset Value The NAV will be declared on all business days and will be published in 2 newspapers. NAV can also be viewed on www.axismf.com
(NAV) Publication and www.amfiindia.com. [You can also telephone us at 1800 3000 3300.]
For Investor Grievances Registrar Mutual Fund
please contact Karvy Computershare Private Limited Mr Milind Vengurlekar
Unit - Axis Mutual Fund Axis Mutual Fund
Karvy Plaza, H No 8-2-596, Street 1, Banjara Hills 11th Floor, Nariman Bhavan, Vinay K Shah Marg,
Hyderabad 34. Nariman Point, Mumbai 400 021
Tel 040 23312454 Tel 022 39403300 Toll Free 1800 3000 3300 Fax No 022 22040130
Fax 040 23311968 E-mail customerservice@axismf.com Web www.axismf.com
Unitholders’ Account Statements: The Mutual Fund shall endeavour to despatch the account statement / allotment advice refecting new or
Information additional subscription and / or redemption within 30 Days from the date of transaction. In addition to allotment advice,
unitholders will also receive demat statement from DP reflecting his/her holding of Axis Gold ETF.
In case of the new fund offer, the account statement/allotment advice reflecting the Units allotted during the NFO will be
dispatched within 5 business days from date of closure of the NFO period.
Annual Report: Scheme-wise Annual Report or an abridged summary thereof shall be mailed to all Unit Holders within four
months from the date of closure of the relevant accounting year i.e. 31st March each year.
Half yearly disclosures: The Mutual Fund shall publish a complete statement of the Scheme portfolio and the unaudited
financial results, within one month from the close of each half year (i.e. 31st March and 30th September), by way of an
advertisement at least, in one National English daily and one regional newspaper in the language of the region where the head
office of the Mutual Fund is located.
The Mutual Fund may opt to send the portfolio to all Unit holders in lieu of the advertisement.
The Annual Report, portfolio statement and the un audited financial results will also be displayed on the website of the Mutual
Fund (www.axismf.com) and Association of Mutual Funds in India (www.amfiindia.com).

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INSTRUCTIONS FOR COMPLETING THE APPLICATION FORM
Please read the SID carefully before signing the application form and tendering payment.
GENERAL INSTRUCTIONS
1. The Application Form should be completed in ENGLISH and in BLOCK LETTERS only.
2. All Cheques / DDs must be drawn in favour of “Axis Gold ETF” and crossed “Account Payee only”.
3. For any correction / changes (if any) made on the application form, applicants are requested to
authenticate the same by canceling, entering the correct details and counter-signing the corrections
by sole / all applicants.
4. Application forms along with Cheques/ DDs/ Debit Mandates can be submitted to specified centers of
Axis Bank (30 locations) as given on www.axismf.com and offices of Axis AMC as listed in the form.
5. At present direct debit facility through debit mandate is available with Axis Bank.#
6. Investors must write the Application Form number / Folio number on the reverse of the cheques/
draft accompanying the Application Form, if applicable.
7. Investors are requested to check the contents of the allotment advise and any discrepancy has to be
reported to the AMC / Registrar within 7 calendar days on the receipt of the statement, else the
particulars would be presumed to be correct.
8. Any application may be accepted or rejected at the sole and absolute discretion of the AMC / Trustee,
without assigning any reason whatsoever.
9. Incomplete forms are liable to be rejected.
10. Please note that an allotment advise for demat account holder will be issued for each investment.
11. Units allotted are subject to realisation of cheques.
12. All Unitholders who have invested/ may invest through channel distributors and intend to make
their future investments through the Direct route, are advised to complete the procedural formalities
prescribed by AMC from time to time.
#
Axis Bank debit mandate to be submitted at Axis Bank specified 30 centres mentioned in the form and
available at www.axismf.com.
DECLARATION AND SIGNATURES
1. The signature can be in English or in any Indian language.
2. Thumb impressions must be attested by a Magistrate / Notary Public under his / her official seal.
3. In case of HUF, the Karta wiII sign on behalf of the HUF.
4. Applications by minors should be signed by their guardian.
5. For Corporates, Signature of Authorised Signatory from Authorised Signatory List (ASL) is
required.
PAYMENTS
1. The AMC intends using electronic payment services (like NEFT, RTGS, ECS (Credits) and such like) to
the extent possible for dividend / redemption proceeds towards ensuring faster realization of
proceeds for the investor. To facilitate verification of your bank account details for the purpose,
please furnish the following details in the form:
(a) Clearing Circle (City Name) in which your Bank branch participates.
(b) MICR Code of your bank / branch (9 digit number appearing next to the cheque number on the
cheque leaf)
(c) IFSC Code of your bank / branch (11 character alphanumeric code, imprinted on your cheque
leaf). If your cheque leaf does not carry this, please check for the same with your local Bank
branch.
In case the Unit holders require these to be sent by cheque/ draft using postal/ courier service, the
unit holders shall provide appropriate instructions for the same t o the AMC/ Registrar.
2. You are also requested to enclose a cancelled cheque leaf (or copy thereof) in case your investment
instrument is not from the same bank account as mentioned in the bank mandate details in the
application form.
3. The AMC has put in place sufficient checks and balances but will not be liable for any wrong credits
on account of wrong information presented by the investor himself.
4. The Fund may from time to time commence / discontinue Direct Credit arrangements with various
banks for direct credit of redemptions / dividends. Investors would not have to submit a separate
consent letter to avail of this service. The AMC would commence this operation based on the bank
mandate details forwarded by the Investor.
5. Any communication / despatch of redemption / dividend proceeds, account statements etc. to the
unit holders would be made by the Registrar / AMC in such a manner as they may consider
appropriate in line with reasonable standards of servicing.
DEMATERIALIZATION
The Applicant intending to invest in the Scheme will be required to have a beneficiary account with a
Depository Participant (DP) of the NSDL/ CDSL and will be required to mention in the Application Form DP
ID No. and Beneficiary Account No. with the P at the time of purchasing Units during the NFO. Applicants
must ensure that the sequence of names as mentioned in the Application Form in section 11 matches to
that of the account held with the Depository Participant. Names, Address, PAN details, KYC details etc.
mentioned in the Application Form will be verified against the Depository data. Only those applications
where the details are matched with the depository data, will be treated as valid applications. If the details
mentioned in the application are incomplete / incorrect, not matched with the depository data, the
application shall be treated as invalid and shall be liable to be rejected. The Units of the Scheme will be
issued, traded and settled compulsorily in dematerialized (electronic) form.
NOMINATION
The nomination details provided by the Unit holder to the depository will be applicable to the Units of the
Scheme. Such nomination including any variation, cancellation or substitution of Nominee(s) shall be
governed by the rules and bye-laws of the Depository.
INSTRUCTIONS FOR COMPLETING THE NOMINATION SECTION
1. The nomination can be made only by individuals holding units on their own behalf singly or jointly.
Non-Individuals including Society, Trust, Body Corporate, Partnership Firm, Karta of Hindu
Undivided Family, holder of Power of Attorney cannot nominate. If the units are held jointly, all joint
holders will sign the nomination form.
2. A minor can be nominated and in that event, the name and address of the guardian of the minor
nominee shall be provided by the Unitholder. If no guardian is provided, nomination of minor will be
invalid. The guardian should be a person other than the Unitholder. Nomination can also be in favour
of the Central Govt, State Govt, local authority, any person designated by virtue of his office or a
religious charitable trust.
3. The Nominee shall not be a trust other than a religious or charitable trust, society, body corporate,
partnership firm, Karta of Hindu Undivided Family or a Power of Attorney holder. A non-resident Indian
can be a Nominee subject to the exchange controls in force, from time to time.
4. Nomination in respect of the units stands rescinded upon the transfer of units.
5. The nomination facility extended under the Scheme is subject to existing laws. The AMC shall,
subject to production of such evidence which in their opinion is sufficient, proceed to effect the
payment / transfer to the Nominee(s). Transfer of Units / payment to the nominee(s) of the sums shall
discharge the Mutual Fund / AMC of all liability towards the estate of the deceased Unit holder and
his / her / their successors / legal heirs.
BANK DETAILS
Investors are requested to mention the bank account details, since the same is mandatory as per the
directives issued by SEBI. Applications without this information will be deemed to be incomplete and are
liable for rejection. The Mutual Fund reserves the right to hold redemption proceeds in case the requisite
details are not submitted.
PAN AND KYC DETAILS
Please furnish PAN & KYC details for each applicant/unit holder, including for Guardian and / or Power Of
Attorney (POA) holders as explained in the paragraphs below.
PAN
As per SEBI Circular No. MRD/DoP/Cir- 05/2007 dated April 27, 2007, it is now mandatory that
Permanent Account Number (PAN) issued by the IT Department would be the sole identification number
for all participants transacting in the securities market, irrespective of the amount of transaction. Please
note that furnishing of PAN with an attested copy of your PAN Card for each applicant / unit holder is
mandatory for all investments. In the absence of this, your application will be rejected. The attestation of
the PAN card may be done by a Notary Public or a Gazetted Officer or a Manager of a Bank or a financial
advisor under it's / his seal and should carry the name and designation of the person attesting it.
PAN will not be required incase of SIP where aggregate of installments in a financial year i e April to
March does not exceed Rs 50,000. This exemption will be applicable only to investments by individuals,
Non Resident Indian (NRI), minors, joint holders and sole proprietary firms (but not including Persons of
Indian Origin (PIO), Hindu Undivided Family (HUF) and other categories). PAN requirement is also
exempt for investors residing in the state of Sikkim, Central Government, State Government, and the
officials appointed by the courts e.g. Official liquidator, Court receiver etc. (under the category of
Government) subject to AMC confirming the above mentioned status. However, this would be subject to
submission of necessary documents required by the AMC from time to time.
Any one of the following PHOTO IDENTIFICATION documents can be submitted along with Micro SIP
applications as proof of identification in lieu of PAN.
• Voter Identity Card • Driving License • Government/ Defense identification card • Passport • Photo
Ration Card • Photo Debit Card (Credit card not included because it may not be backed up by a bank
account) • Employee ID cards issued by companies registered with Registrar of Companies • Photo
Identification issued by Bank Managers of Scheduled Commercial Banks / Gazetted Officer / Elected
Representatives to the Legislative Assembly / Parliament • ID card issued to employees of Scheduled
Commercial / State / District Co-operative Banks • Senior Citizen / Freedom Fighter ID card issued by
Government • Cards issued by Universities/ deemed Universities or institutes under statutes like ICAI,
ICWA, ICSI • Permanent Retirement Account No (PRAN) card isssued to New Pension System (NPS)
subscribers by CRA (NSDL) • Any other photo ID card issued by Central Government/ State Governments/
Municipal authorities/ Government organizations like ESIC/ EPFO
KYC COMPLIANCE WITH ANTI MONEY LAUNDERING (AML) REGULATIONS
With reference to the circular 35/MEM-COR/54/10-11 dated 16th August 2010 from AMFI effective 1st
October 2010:
• KYC is compulsory for all non individuals, NRI and channel distributor investors.*
• Investors covered under this clause include - Corporate, Partnership Firms, Trusts, HUF, NRIs
including PIOs & all individual and non individual investors of channel distributors.
• Individuals (except for NRI or investors through Channel Distributors) shall be required to be KYC
compliant for investments of Rs 50,000 and above.
Please note that it is mandatory for each applicant / unit holder to be KYC-compliant. Please enclose a
copy of the KYC Acknowledgment Letter issued by CDSL Ventures Ltd with your application for
investment. PLEASE ALSO NOTE THE FOLLOWING:
• Guardians to minor applicants need to be KYC compliant.
• POA Holders need to be KYC compliant irrespective of the amount of investment.
In case you are not yet KYC-compliant, please approach a Point of Service (POS) of CDSL Ventures
Limited to obtain KYC compliance and submit a copy of your KYC acknowledgement letter to us.
* For any investment amount.
APPLICATIONS UNDER POWER OF ATTORNEY
An applicant wanting to transact through a power of attorney must lodge the photocopy of the Power of
Attorney (PoA) attested by a Notary Public or the original PoA (which will be returned after verification)
within 30 days of submitting the Application Form / Transaction Slip at a Designated ISC’s / Official Point
of acceptance or along with the application in case of application submitted duly signed by POA holder.
Applications are liable to be rejected if the power of attorney is not submitted within the aforesaid period.
NRIs, FIIs
Repatriation Basis
• NRIs : Payment may be made either by inward remittance through normal banking channels or out of
funds held in a Non-Resident (External) Rupee Account (NRE) / Foreign Currency (Non-Resident)
Account (FCNR). In case Indian rupee drafts are purchased abroad or from Foreign Currency
Accounts or Non-resident Rupee Accounts an account debit certificate from the Bank issuing the
draft confirming the debit will need to be enclosed.
• FIIs shall pay their subscription either by inward remittance through normal banking channels or out
of funds held in Foreign Currency Account or Non-Resident Rupee Account maintained by the FII with
a designated branch of an authorised dealer.
Non-repatriation Basis
In the case of NRIs, payment may be made either by inward remittance through normal banking channels
or out of funds held in a NRE / FCNR / Non-Resident Ordinary Rupee Account (NRO). In case Indian rupee
drafts are purchased abroad or from Foreign Currency Accounts or Non-resident Rupee Accounts an
account debit certificate from the Bank issuing the draft confirming the debit will need to be enclosed.
6. The cancellation of nomination can be made only by those individuals who hold units on their own
behalf singly or jointly and who made the original nomination. (Please note that if one of the joint
holder dies other surviving holder cannot cancel.)
7. On cancellation of the nomination, the nomination shall stand rescinded and the Asset Management
Company shall not be under any obligation to transfer the units in favour of the Nominee.
8. Nomination shall be registered only if the form is filled in completely.
9. Nomination can be made for maximum of 3 nominees. In case of multiple nominees, the percentage
of allocation / share in favour of each of the nominees should be indicated against their name and
such allocation / share should be in whole numbers without any decimals making a total of 100
percent. In the event of Unit holders not indicating the percentage of allocation / share for each of
the nominees, the Mutual Fund / the AMC, by invoking default option shall settle the claim equally
amongst all the nominees.
10. The investor(s) by signing this nomination form is / are deemed to have read and understood the
provisions of Regulation 29 A of SEBI (Mutual Funds) Regulations, 1996, read with SEBI circular
dated Feb. 16, 2004 and / or any amendments thereto or any rules / regulations framed in pursuance
thereof governing the nomination facility and agree/s to be bound by the same.
For multiple nomination form please contact the nearest AMC office or Registrar. The form can be
obtained from the website www.axismf.com
 LUMPSUM APPLICATION FORM FOR AXIS GOLD ETF

Date D D M M Y Y Application No.

Sub-distributor Bank Branch Date of Receipt
Distributor Code/ ARN No Sol ID MO Code Bank Sr No
Code / ARN No Code
ARN - 25682
Upfront commission shall be paid directly by the investor to the AMFI registered Distributors based on the investors’ assessment of various factors including the service rendered by the distributor.
1 EXISTING FOLIO NUMBER Existing Investors - Please fill in Sections 1, 9, 10,11 and 14 only

2 UNIT HOLDER INFORMATION

Name of the First Applicant/ Corporate Investor Date of Birth D D M M Y Y
Mr/ Ms/ M/s/ Dr/ Minor
PAN (mandatory) Enclosed - PAN Proof KYC Letter Refer instruction related to PAN & KYC
Name of the Second Applicant
Mr/ Ms/ M/s/ Dr
NFO opens : October 20, 2010 NFO closes : November 3, 2010

PAN (mandatory) Enclosed - PAN Proof KYC Letter Refer instruction related to PAN & KYC
Name of the Third Applicant
Mr/ Ms/ M/s/ Dr
PAN (mandatory) Enclosed - PAN Proof KYC Letter Refer instruction related to PAN & KYC
Name of the Guardian (in case of a minor)
Mr/ Ms/ M/s/ Dr
PAN (mandatory) Enclosed - PAN Proof KYC Letter Refer instruction related to PAN & KYC
Name of the Power of Attorney Holder
Mr/ Ms/ M/s
PAN (mandatory) Enclosed - PAN Proof KYC Letter Refer instruction related to PAN & KYC
3 STATUS of first applicant Resident Individual Bank HUF Proprietor Minor Society FII
Partnership Firm NRI PIO Trust Company Other (specify)

4 MODE OF OPERATION Single Joint Anyone or Survivor (Default option is Joint)

5 OCCUPATION (of First/ Sole Applicant) Service Housewife Defence Professional Retired Business Agriculture Others
6A CONTACT DETAILS - FIRST APPLICANT/ GUARDIAN/ CORPORATE (PO Box address is not sufficient.)
Contact Person (In case of non Individual Investor)
Address
City
State Pincode Landline No.
Mobile (Holder 1) Email (Holder 1)
Mobile (Holder 2) Email (Holder 2)
Mobile (Holder 3) Email (Holder 3)
6B OVERSEAS ADDRESS (Mandatory in case of NRIs/ FIIs) (PO Box address is not sufficient. Investors residing overseas & with PO Box address must provide their Indian address)
Address
City State Pincode
Mobile Landline No.
Email
7 CONTACT & ADDRESS OF POWER OF ATTORNEY HOLDER (PO Box address is not sufficient)
Address
City State Pincode
Mobile Landline No.
Email

10A DEBIT MANDATE FOR AXIS GOLD ETF (For Axis Bank account holders only)

TO BE DETACHED BY AUTHORISED PERSONNEL OF AXIS BANK CMS DEPT. Application No.

To CMS DEPARTMENT OF AXIS BANK* Date D D M M Y Y

I/ We Name of the account holder(s)

authorise you to debit my/ our account no. to pay for the
purchase of Axis Gold ETF. Please debit an amount of Rs (in figures)
Signature of Account Holder(s)
Rs (in words) as per Bank records
*To be processed in NFO software Authorised Signatory(ies)

AXIS MUTUAL FUND - ACKNOWLEDGMENT SLIP (To be filled in by the investor) Application No.

Received from Mr/ Ms/ M/s / Dr

an application for purchase of units in Axis Gold ETF
Stamp & Signature
for Rs (in figures) on date D D M M Y Y vide instrument no.
 8 MODE OF CORRESPONDENCE (Where the investor has provided his e-mail id, the AMC shall send all communication to the investor via e-mail. Investors who wish
to receive correspondence through physical mode instead of e-mail are requested to ü
.) I/ We wish to receive all communication through physical mode in lieu of email.
9 BANK ACCOUNT DETAILS OF FIRST/ SOLE APPLICANT (Refer “Bank Details” under Instructions. Please enclose a copy of a cancelled cheque)
Name of Bank Branch
City State Account No.
Account Type - Current Savings NRO NRE FCNR Others (specify)
MICR code* IFSC code**
*Mandatory for dividend payout via ECS (The 9 digit code appears on your cheque next to the cheque number) **Mandatory for credit via RTGS/ NEFT (11 digit code also found on your cheque leaf)

10 PAYMENT OPTIONS (Please ü

either Debit Mandate or Cheque/ DD)

10 A Debit Mandate 10 B Cheque/ DD

(Debit mandate also to be filled separately. Facility
available for Axis Bank a/c Holders only.) Cheque/ DD No. Cheque/ DD Date D D M M Y Y Y Y

A/c No. Drawn on (Bank/ Branch Name)

Branch Cheque Issuer Name (In case cheque is issued by person other than the investor)
Total amount Rs (In figures) inclusive of DD charges
Rs (In words) inclusive of DD charges
DD Charges Rs (In figures) if paid
ASBA Facility availed Yes No (If you wish to avail ASBA facility or want to know more, kindly visit www.axismf.com)
11 DEMAT ACCOUNT DETAILS OF FIRST / JOINT APPLICANT(S) (Refer instruction on Dematerialization)
NSDL OR CDSL (Please ü
tick any one)
Depository Participant Name
Depository Participant (DP) ID Beneficiary Account Number

12 INVESTMENT DETAILS Axis Gold ETF

13 NOMINATION DETAILS
I / We do hereby In case Nominee is a Minor
nominate the under mentioned person to receive the units to my / our credit in this folio no. in the Name of Guardian
event of my / our death. I / We also understand that all payments and settlements made to such Address of Guardian
Nominee, and signature of the Nominee acknowledgment receipt thereof shall be a valid
discharge by the AMC / Mutual Fund / Trustee. Date of Birth D D M M Y Y Y Y Signature of Guardian
Nominee's Name
In case of more than one nominee, kindly submit multiple nomination (maximum 3
Relationship
nominees) forms. Extra nomination forms can be obtained from the nearest ISC or
Address
Registrar or from the AMC website.
14 DECLARATION AND SIGNATURES
Having read and understood the content of the SID / SAI of the scheme, I / we hereby apply for units of the scheme. I have read and
understood the terms, conditions, rules and regulations governing the scheme. I / We hereby declare that the amount invested in the scheme
is through legitimate source only and does not involve designed for the purpose of the contravention of any Act, Rules, Regulations,
Notifications or Directives of the provisions of the Income Tax Act, Anti Money Laundering Laws, Anti Corruption Laws or any other applicable
laws enacted by the Government of India from time to time. I / We have understood the details of the Scheme & I / we have not received nor
have been induced by any rebate or gifts, directly or indirectly in making this investment. I / We confirm that the funds invested in the Scheme, First / Sole Applicant / Guardian Second Applicant
legally belongs to me / us. In event “Know Your Customer” process is not completed by me / us to the satisfaction of the Mutual Fund, (I / we
hereby authorize the Mutual Fund, to redeem the funds invested in the Scheme, in favour of the applicant, at the applicable NAV prevailing
on the date of such redemption and undertake such other action with such funds that may be required by the law.) The ARN holder has
disclosed to me/ us all the commissions (in the form of trail commission or any other mode), payable to him for the different competing
Schemes of various Mutual Funds from amongst which the Scheme is being recommended to me / us. For NRIs only - I / We confirm that I
am/ we are Non Residents of Indian nationality / origin and that I / We have remitted funds from abroad through approved banking channels
or from funds in my/ our Non Resident External / Non Resident Ordinary / FCNR account. I / We confirm that details provided by me / us are Third Applicant Power of Attorney Holder
true and correct.
CHECKLIST Documents as listed below are to be submitted along with the Application Form (as applicable to your specific case)
Document submitted. Sr Documents Individuals Companies Trusts Societies Partnership FIIs NRIs Investments
Kindly (ü
) No Firms through POA
1 Resolution / Authorisation to invest üüü ü ü
2 List of Authorised Signatories with Specimen Signature(s) üüü ü ü ü
3 Memorandum & Articles of Association ü
4 Trust Deed ü
5 Bye-Laws ü
6 Partnership Deed ü
7 Notarised Power of Attorney ü
8 Account Debit Certificate in case payment is made by DD from
NRE / FCNR A/c where applicable ü ü
9 PAN Proof (not required for existing investors) ü üüü ü ü üü
#
10 KYC acknowledgment letter (required if not already submitted) ü üüü ü ü üü
11 Copy of cancelled cheque ü üüü ü ü üü
All documents in 1 to 6 above should be originals or true copies certified by the Director / Trustee / Company Secretary / Authorised Signatory / Notary Public / Partner as applicable. Originals will be handed over after
verification.
#
Individuals (except for NRI or investors through Channel Distributors) shall be required to be KYC compliant for investments of Rs 50,000 and above.
COLLECTION CENTRES FOR NFO: This application form can be submitted to any of our offices (see list below) or to a select list of branches of Axis Bank (30 locations).
AXIS AMC OFFICE ADDRESSE: Ahmedabad Ground Floor, Shop No 4, Megha House, Opp. Kotak Bank, Mithakali Law Garden Road, Ellisbridge, Ahmedabad 380006 • Bangalore Embassy Square, Building No. 148, Unit No. 306, 3rd Floor, Infantry Road,
Bangalore 560001 • Chandigarh 1st Floor, Sco No 147-48, Sec 9c, Chandigarh 160017 • Chennai 5th Floor, Maalavika Center,144 - 145 New No. 60, Kodambakkam High Road, Nungambakkam, Chennai 600034 • Kochi C/o Axis Sales Limited, Door No.
1053-b1, Rani Tower, 1st Floor, Chitoor Road, Ernakulam, Kochi 682018 • Coimbatore C/o Axis Sales Limited, Door No. 1437, Red Rose Chambers, 2nd Floor, Trichy Road, Coimbatore 641018 • Guwahati C/o Axis Sales Limited, 3rd Floor, Sarojini Commercial
Complex, Opposite Ayakar Bhavan, Christian Basti, G.S.Road, Guwahati 781005 • Hyderabad 2nd Floor, Nerella House, Panjagutta, Hyderabad 500082 • Indore C/o Axis Sales Limited, 2nd Floor, Office Block No. 201, 8/2, Silver Sanchora Castle, R. N. T. Marg,
Indore 45003. Jaipur 305, 3rd Floor, Ganpati Plaza, M I Road, Jaipur 3020011 • Jamshedpur C/o Axis Sales Limited, Shatabdi Tower, 1 Snp Area, Sakchi, Jamshedpur 831001 • Kanpur 210, 2nd Floor, Kan Chambers, Civil Lines, Kanpur 208001• Kolkata 3-F,
3rd Floor, Shristi,12 Hochiminh Sarani, Kolkata 700071• Lucknow Unit No 5, 6 & 7, Halwasiya's Commerce House, 2nd Floor, Habibullah Estate,11, M.G. Marg, Hazratganj • Ludhiana C/o Axis Sales Limited, 7th Floor,108,the Mall, Surya Tower, Ludhiana
141002 • Mangalore C/o Axis Sales Limited, Somayaji House, Door No. 15-7-330 / 56, 5th Floor, Bunts Hostel Road, Mangalore 575003 • Mumbai 11th Floor, Nariman Bhavan, Vinay K Shah Marg, Nariman Point, Mumbai 400021, India • Nagpur C/o Axis
Sales Limited, Sitaram Smruti, 2nd Floor, West High Court Road, Dharampeth, Nagpur 440010 • Nasik C/o Axis Sales Limited, Office No. 19/22, Ground Floor, Suyojit Modern Point, Opposite Police Parade Ground, Sharanpur Road, Nasik 422002 • New Delhi
702-702A, 703-703A,704-705-A, 7th Floor, Narain Manzil, Barakhamba Road, Connaught Place, New Delhi • Panaji C/o Axis Sales Limited, 103,1st Floor, Unitech City Centre, M.G.Road, Panaji 403001 • Pune 927, 204-205, 2nd Floor, Sanas Memories
Apartment, Fergusson College Road, Shivaji Nagar, Pune 411004 • Rajkot C/o Axis Sales Limited, 2nd Floor, Solitaire Building,150 Feet Ring Road, Opp. Amin Marg, Juction, Rajkot 360001. Surat C/o Axis Sales Limited, Centre Point,106/a, First Floor, Ring
Road,surat - 395 002. Vadodara C/o Axis Sales Limited, Chitarakash Complex,1st Floor, 19, Punit Nagar, Old Padra Road,vadodara - 390 007.
AXIS BANK LOCATION: Agra Shop No 1, 3 To 16, Block No 51, Anupam Plaza Ii, Sanjay Place, Agra 282002, Uttar Pradesh • Ahmedabad Trishul, Opposite Samartheshwar Temple, Law Garden, Ellis Bridge, Ahmedabad 380006, Gujarat • Amritsar 29,
Kennedy Avenue, Court Road, Amritsar 143001, Punjab • Bangalore No 9, M. G. Road, Block A, Bangalore 560001 • Chandigarh Sco 343-344,Sector 35-B, Chandigarh 160022 • Chennai 82, Dr. Radhakrishnan Salai, Mylapore, Chennai 600004 • Kochi
41/419, Ground Floor, Chicago Plaza, Rajaji Road, Ernakulam, Kochi 682035, Kerala • Coimbatore Vigneswar Cresta, No.1095, Avinashi Road, Pappanaickenpalayyam, Coimbatore 641037, Tamil Nadu • Dehradun Shri Ram Arcade, 74(New No.250/466),
Rajpur Road, Dehradun 248001, Uttarakhand • Guwahati Ground Floor, Chibber House, G.S. Road, Dispur, Guwahati 781005, Assam • Hyderabad 6-3-879/B, G. Pulla Reddy Bldg, First Floor, Begumpet Road, Hyderabad 500016 • Indore "Kamal Palace", 1,
Yeshwant Colony, Yeshwant Niwas Road, Indore 452003 • Jaipur O-15, Green House, Ashok Marg, C-Scheme, Jaipur 302001, Rajasthan • Jamshedpur Voltas House, Near Ram Mandir, Bistupur, Jamshedpur 831001, Jharkhand State • Kanpur Ground & First
Floor, 16/104-A, Civil Lines, Kanpur, Uttar Pradesh 208001 • Kolkata Ground & First Floors, 7, Shakespeare Sarani, Kolkata 700 071, West Bengal • Lucknow Lucknow, 25-B, Ashok Marg, Sikander Bagh, Chauraha, Lucknow 226001, Uttar Pradesh •
Ludhiana Lower Ground Floor, Shop No. AG-01, 02, 03, 3 A, 04, 05,05-A, 06, 07, 08, 09, 10, 11.Unit No. 1 & 2, The Boulevard, Plot No.105, Mall Road, Ludhiana, Punjab 141001 • Mangalore Essel Towers, Bunts Hostel Circle, Mangalore 575003, Karnataka •
Mumbai Universal Insurance Bldg, Ground Floor, Sir P. M. Road, Fort, Mumbai 400001 • Nagpur M. G. House, Rabindranath Tagore Road,Besides Board Office, Civil Lines, Nagpur 440001, Maharashtra • Nasik Mazda Towers, Tryambak Naka, F.P. No.183, C.T.S.
No.620.9, GPO Road, Nashik 422001, Maharashtra • New Delhi "Statesman House",148, Barakhamba Road, New Delhi 110001 • Panipat 515-515B, Ward No 8, Gaylord Hotel Building, G/T/ Road, Panipat 132103, Haryana • Panjim Sidarth Bandodkar
Bhavan, P. Shirgaonkar Road, Panaji, Goa 403001• Patna Lok Nayak Jay Prakash Bhawan, Dak Bungalow Crossing, Patna 800001, Bihar • Pune Sterling Plaza, Plot No.1262/B, Jangli Maharaj Road, Near Deccan Gymkhana, Pune 411004 • Rajkot “Titan”,
Near K K V Circle, Kalawad Road, Rajkot 360005 • Surat Digvijay Towers,Opp. St. Xavier'S School, Ghod Dod Road, Surat 395001 • Vadodara Vardhaman Complex, Opp. G.E.B., Near Pizza Hut, Race Course Circle (North),Vadodara 390007, Gujarat
Karvy, Registrar & Transfer Agents of Axis Mutual Fund having its office at Unit: Axis Mutual Fund, Karvy Plaza, No 8-2-596, Sreet No. 1, Banjara Hills, Hyderabad 500034 is the collection centre (New Fund Offer) for electronic transactions received form specified
banks, financial institutions, distribution channel etc. (mobilized on behalf of their clients) with whom the AMC has entered or may enter into specific arrangements for purchase / sale / switch of units.

Axis Asset Management Company Limited

Investment Manager to Axis Mutual Fund
11th Floor, Nariman Bhavan, Vinay K Shah Marg, Nariman Point, Mumbai 400 021, India.
Tel 91 22 3940 3300 Fax 91 22 2204 0130 Toll Free 1800 3000 3300 Email customerservice@axismf.com www.axismf.com
 What is Axis Gold ETF? How can you purchase units of Axis Gold ETF? How do you get
your money back when you redeem?
Axis Gold ETF is a mutual fund
scheme that lets you buy gold Purchase during NFO period
without the necessity of taking
physical delivery. It allows you to Retail investor - Can buy by filling in an application form for an
invest in gold without the associated risks of physical storage or of amount of Rs 5000 or more.
impurities. Large investors & authorized participants - 1 kilogram (KG)
Why is Gold a good investment opportunity? physical gold per application and in multiples of 1 KG gold thereafter.
The gold should be of finesses of 995 parts per 1000, i.e. 99.5%.
• Gold has seen a steady rise in its price
Purchase and redemption after the NFO period
- In the last 19 years, gold has grown at an annualised rate of
11% per annum. This is better than the traditional bank Retail investor - Units of Axis Gold ETF will be traded on NSE similar
fixed deposit rates over the same period. to any other equity share. Each unit will be equivalent to 1 gram of
gold (post expenses, if any) and available at the prevailing market
- Price rise of Gold has been due to sustained demand for Gold price.
because of
Large Investors & authorized participants - Please refer to the
• Global risk-aversion in recessionary times SID for details.
• Low interest rates
Benefits of Axis Gold ETF
• Supply constraints as mining production has dropped
• Allows you to take advantage of Gold as an investment
• Gold protects against inflation i.e. its price usually increases at a opportunity
rate equal to or greater than inflation rates thereby protecting
investors against rise in prices (see chart 1 below) • Investors bear no risk of storage and safekeeping of gold
• Gold is generally a safe haven in times of uncertainty (see chart 2 • Get 99.5% purity at prevailing market prices without premium
below) charges (as levied by many banks/jewellers when purchasing
gold coins from them)
- Gold value usually increases the most in times of economic
volatility / underperformance of stock markets • Axis Gold ETF is liquid i.e. it can be traded on NSE like any other
equity share
• Gold is an effective investment to diversify your portfolio
• Option to get physical gold on redemption (minimum 1000
Gold protects against inflation (chart 1) units)
30%
Key Features
25% 24.4%
Type of Scheme An Open Ended Gold
20% Exchange Traded Fund
16.2%
Benchmark Domestic Price of Physical
15%
Gold
10.9%
10% Load Structure Entry Load: Nil; Exit Load:
6.0% 5.5% 5.2%
Nil
5%
New Fund Offer (NFO) Period 20th October 2010 to
3rd November 2010
0%
5 years 10 years 15 years
Re-Opening Date On or before
WPI Inflation Price of Gold
16th November 2010
NFO Offer Price Rs 100 plus premium equal
Gold is a safe haven in times of economic uncertainty (chart 2)
to the difference between
30% 24.8% 23.6%
the allotment price & the
20% face value of Rs 100 per unit
14.1%
12.7%
10% 8.2% 8.6% Minimum Application Amount Individual investor:
(for lump sum applications) Rs 5,000 and in multiples
0%
Asian Financial Crisis
of Re 1 thereafter.
Dotcom Bubble
-10% (July 1997 - Global Financial Crisis
November 1998)
(February 2000 -
September 2001) (December 2007 - Authorized Participants: 1kg
-20% November 2008) gold per application and in
-30% multiples of 1kg gold
-33.1%
-40%
thereafter of purity level of
99.5%.
-50% -44.8%

-55.1%
-60%
Stocks I-Sec Sovereign Bond Index Gold

These are historical trends which may or may not be sustained in the
future

General disclaimers & risk factors

Statutory Details: Axis Mutual Fund has been established as a Trust under the Indian Trusts Act, 1882, sponsored by Axis Bank Ltd. (liability restricted
to Rs. 1 Lakh). Trustee: Axis Mutual Fund Trustee Ltd. Investment Manager: Axis Asset Management Co. Ltd. (the AMC) Risk Factors: All Mutual
funds and securities investments are subject to market risks and there is no guarantee that the investment objective of the schemes
will be achieved. The NAV of units issued under the scheme can go up or down depending on various factors and forces affecting
securities markets. Past performance of the Sponsor, its affiliates/the AMC/the mutual fund or its schemes does not indicate the future performance
of the schemes. The sponsor is not liable or responsible for any loss or shortfall resulting from the operation of the schemes. For detailed risk factors,
please refer to the SID. Mutual Fund Investments are subject to market risks. Read the Scheme Information Document and Statement of
Additional Information (SID & SAI) carefully before investing.