SUMMER TRAINING PROJECT REPORT

ON

CRAYONS SIGNAGES PVT.LTD.

Submitted in partial fulfillment of the requirement of

Bachelor of Business Administration (BBA-CAM)

CRAYONS ADVERTISING FORAYS INTO THE OUTDOORS

WITH CRAYONS SIGNAGES PVT.LTD.

Submitted to: Submitted By :

Ms. Anchal KARAN GABA
(Project Guide) Roll No. 0892151908
Course BBA (CAM)

BBA (CAM) Section-B

Session – 2008-2011

Chander Prabhu Jain College of Higher Studies & School of Law

Towards Excellence, Every day
(Recognized by govt. of NCT of Delhi and Affiliated to GGSIP University, Delhi)
Plot No. OCF, Sector-A-8, Nerala, Delhi-110040
Tel: 91-11-27284333/34, Fax: 91-11-27284335
Website: www.cpi.edu.in E-mail: cpj.chs@cpj.edu.in
 DECLARATION

I, KARAN GABA, BBA IIIrd Semester student of CPJ Institute of

Management, G.G.S.I.P.University, do hereby declare that the project report on
“Marketing strategy for CRAYONS ADVERTISING” has been prepared by me on the
basis of original research. The matter embodied in this project report has not been
submitted for the award of any other degree.

KARAN GABA
Roll No. 0892151908
 PREFACE

I have undergone a summer training project for a period of 8 weeks. I have put my
sincere efforts to accomplish my objectives within the stipulated time. Despite all the
limitations, obstructs-hurdles, and hindrances, I have filed and worked to my optimum
potential to achieve the desired goal. Being neophytes in the highly competitive world of
business. I come across some difficulties to make my objective a reality. Any how, with
the kind help and genuine interest of one all formally supported by guidance of my guide.
I am presenting this hand carved effort is coloured. I tried my level best to conduct a
research to gain a through knowledge about the project in the topic " CRAYONS
ADVERTISING FORAYS INTO THE OUTDOORS WITH CRAYONS SIGNAGES PVT.LTD. " I have
put the best of my efforts and have also tried to be justice with the available. If anywhere
something is found unacceptable or unnecessary to the theme you are welcomed with
your valuable suggestions.

KARAN GABA
 ACKNOWLEDGEMENT

A successful and satisfactory completion of any project is the outcome of

invaluable and aggregate contribution of personal skill in the radical direction and the
guidance of the concerned Authorities. Even the best efforts are wasted without a proper
guidance and advice. The success of any project is the result of hardwork, dedication and
the support of the well wishers. I wish to express my gratitude and appreciation to all
those who stood by me and gave me all the possible help. First and foremost my
intellectual debt to my project guide Ms. Anchal is one for helping me in various ways,
despite his preoccupation with his own Routine. My sincere Thanks to all the people in
Marketing Department for giving their valuable suggestions and help in the project.

Finally I thank all the individuals whom I met during the completion of project
and was obligingly granted information which eventually formed the life-blood of the
project.

KARAN GABA
 CONTENTS

CHAPTER – 1 : INTRODUCTION 1-7

• Overview of Industry as a whole
• Profile of the organization
• Competition Information

CHAPTER – 2 : OBJECTIVES AND METHODOLOGY 8-15

• Crayons portfolio comprises
Delhi Govt & Congress

• FDDI

CHAPTER – 5 : FINDINGS AND RECOMMENDATIONS 16-71

BIBLIOGRAPHY