Professional Documents
Culture Documents
Business Policy Reviewer
Business Policy Reviewer
Situation Analysis
Strategy Formulation
Strategy Implementation
Strategy Evaluation
SITUATON ANALYSIS
• Includes environmental scanning
Environmental Scanning
– a process of collecting, scrutinizing and providing information for strategic purposes.
– It helps in analyzing the internal and external factors influencing an organization. After
executing the environmental analysis process, management should evaluate it on a
continuous basis and strive to improve it.
– Internal - Employee interactions, Management
– External – Customers, Suppliers, Creditors, Competitors
• Provides necessary information to formulate the company’s vision and mission statements.
The Three Critical Phases
Strategy Formulation
Strategy Implementation
Strategy Evaluation
The Strategic Management Process
STRATEGY FORMULATION
Also called Strategic Planning
• Involves development of company strategies
• Strategy formulation is the process of deciding the best course of action for accomplishing
organizational objectives and hence achieving organizational purpose. After conducting
environmental scanning, managers formulate corporate, business and functional strategies.
Step 1: Define the Current Business
• Mission
– Spells out who the company is, what it does, and where it’s headed.
- Patagonia: Build the best product, cause no unnecessary harm, use business to inspire and
implement solutions to the environmental crisis.
- Starbucks: To be the best premier purveyor of the finest coffee in the world, while
maintaining our uncompromising principles as we grow.
- Mary Kay, Inc.: To enrich women’s lives.
• Vision
– A general statement of its intended direction that evokes emotional feelings in
organization members
Step 2: Perform External and Internal Audits
• Methodically analyzing the external and internal situations.
• The strategic plan should provide a direction for the firm that makes sense, in terms of the
external opportunities and threats the firm faces and the internal strengths and weaknesses it
possesses.
Step 3: Formulate New Business and Mission Statements
– What should our new business be?
– In terms of what products will it sell?
– Where will it sell them?; and
– How will its products or services differ from its competitors’?
Step 4: Translate the Mission into Strategic Goals
• To guide managerial action, it needs goals in terms of things like building shareholder value,
maintaining superior rates of return, building a strong balance sheet, and balancing the business
by customer, product, and geography.
Step 5: Formulate Strategies to Achieve the Strategic Goals
• The strategies bridge where the company is now, with where it wants to be tomorrow. The best
strategies are concise enough for the manager to express in an easily communicated phrase that
resonates with employees.
- Strategy Formulation: Competitive Advantage
Competitive Advantage. An advantage that a firm has over its competitors, allowing it to
generate greater sales or margins and/or retain more customers than its competition.
Core Competency
Alfred Chandler –
• Recognize the importance of coordinating the Various aspects of management under one
umbrella strategy.
• In 1962, made Strategy and Structure which showed that a long-term properly coordinated
strategy is important to give a company the needed structure, direction and focus.
Philip Selznick –
• 1957, introduces the matching of the organizations internal factors and external
environmental circumstances. Prelude to SWOT Analysis – Harvard Business School
Igor Ansoff
• Came up with a new vocabulary pertaining to strategic management. In his book “Corporate
Strategy” 1965, he develop the concept of gap analysis which is now translated into
mission/vision statement. Explained the current situation of the company and where it would
like be in the future.
• Conceptualized strategy grid which illustrates:
Market penetration strategies
Product development strategies
Market development strategies
Diversification strategies
Peter Drucker – Management Guru
• First, he emphasized the importance of objective. He believes in a clear-cut objectives that
would set the direction for a particular organization. This was developed in 1954 and has
evolved into Theory of Management by objectives (MBO) – allows the organization to
monitor its progress from top to bottom.
• Another theory is the Intellectual Capital. He foresaw the advent of the knowledge worker
and explained the impact of management. The tasks in assigned in teams and a leader heads
the group.
Ellen-Earle Chaffee – summarizes her thoughts on Strategic Management
• It should be aligned with the business environment
• It is complex, thereby should allow an organization to adopt change
• It affects the organization in providing direction, where the company wants to be.
• It involves a process of strategy formulation and implementation.
• It is both planned and unplanned
• Is also done in an overall corporate strategy as well as specific business units.
• Both conceptual and analytical thought processes.
W. Edwards Deming, Joseph Juran, A . Kearney, Phillip Crosby, and Armand Feignbaum
developed quality improvement techniques like:
• Total Quality Management, Continuous Improvement, Lean Manufacturing, Six Sigma,
and Return on Quality
JAMES HESKETT, EARL SASSER, WILLIAM DAVIDOW, LEN SCHLESINGER,
A. PARAUGMAN, LEN BERRY, JANE KINGMAN-BRUNDAGE, CHRISTOPHER
HART, and CHRISTOPHER LOVELOCK
• They provided: Fishbone diagramming, service charting, Total Customer Service, the
service profit chain, service gap analysis, strategic service vision, service mapping, and
service teams.
CARL SEWELL, FREDERICK REICHELD C. GRONROS, and EARL SASSER
• Loyalty effect among customers – Broadened by Reicheld to include employee loyalty,
supplier loyalty, distributor loyalty, and shareholder loyalty
• Customer Lifetime Value - This made customer service a long-term endeavor, a long-
term relationship with customers.
JAMES GILMORE and JOSEPH PINE
• Mass Customization Concept – Allowed for a company to individualize a product for
each customer without losing economies of scale. Expanded by Bernd Schmitt and called
it Customer Experience Management.
JAMES COLLINS and JERRY PORRAS
• Core Values – It would make the company last. Core values are seen in the employees
who will build a great company.
ARIE DE GEUS
• 4 Key Traits of Companies that have survived for the last 50 years
1. Sensitivity to the business environment – ability to be attuned with the forces in the
environment.
2. Cohesion and identity – ability to build a company with shared vision and purpose.
3. Tolerance and decentralization – ability to build relationship among the employees and
strategic business units.
4. Conservative financing – ability to handle financial matters well.
JORDAN LEWIS
• Alliance Strategies - Considered the distributors, suppliers, firms in related industries,
and even competitors as strategic partners.