T H I N K

C R E A T E

I N S P I R E

D E S I G N

G EO R G E R E K A N O N YA M B I
VISUAL DESIGNER
ABOUT
ABOUTME/SKILLS/EXPERIENCE
ME/SKILLS/EXPERIENCE

George
George Rekano
Rekano Over
Overthe years
the I have
years learnt
I have that
learnt simplicity
that creates
simplicity creates room
roomforfor
growth,
growth,I keep
I keep
Visual
Visual
Designer
Designer my
mydesigns
designssimple
simple and
andeasy toto
easy understand
understand atat
first sight
first sight“less is is
“less more”.
more”.

I love toto
I love grow
growinin
allallmymy endeavours,
endeavours, soso
I am open
I am open toto
learning
learning atat
any
anygiven
given
time
timeand
andplace.Working
place.Working asas
a team
a teamhas
hashelped
helpedmeme relate toto
relate design
design inin
aa
different perspective,
different perspective, it it
has been
has beenmymygreatest
greatestplatform
platform toto
develop
develop ideas
ideas , ,
explore
exploreand
andmaximise
maximise creativity.
creativity.Communication
Communication inin
design
designis is
very vital,
very it it
vital,
has
hasbeen
beenthe driving
the driving force
forcethroughout
throughout mymy design
design journey.
journey.

Design toto
Design memeis is
like creating
like life,
creating AA
life, design
designmust
mustbebe
able toto
able speak , attract,
speak , attract,
grow and
grow andinspire.
inspire.

I dont ignore
I dont ignorethe challenges
the challengesthat come
that comewith
withdesign
designprojects,
projects,such asas
such
meeting
meeting tight deadlines
tight deadlinesand
and time management,
time management, they allall
they come
comewith
with
lessons
lessonsthat build
that the
build designer
the designer inin
me.
me.

T TH HI I N N K K C C R R E E AA TT EE I I NN SS PP II RR E

SKILLS
SKILLS
PROCESS
PROCESS Design
Design CREATIVE
CREATIVEPROGRAMS
PROGRAMSINCLUDE:
INCLUDE:

Typography
Typography Indesign
Indesign
Strategy
Strategy Illustrator
Illustrator
LEARNLEARN
Research,
Research,
gather
gather
Data, Data,
Conduct
Conduct
Interviews
Interviews
1 1
User
UserInterface
Interface
Design
Design Photoshop
Photoshop
CREATE
CREATE 2 2 Dreamweaver
Dreamweaver
Sketch,Design,
Sketch,Design,
Wireframe,Prototype
Wireframe,Prototype Wireframing
Wireframing
Prototyping
Prototyping After
After
Effects
Effects
REFINE
REFINE 3 3
Premiere
PremierePro
Pro
Evaluate
Evaluate
with StakeHolders,
with StakeHolders,
feedback,
feedback,
Usability
Usability
test test
User
UserJourneys
Journeys
DELIVER
DELIVER 4 4 User
UserScenarios
Scenarios Axure
Axure
Complete
Complete
design,
design,
hand hand
in Deliverables
in Deliverables

Gathering
GatheringInformation
Information Adobe
AdobeXD
XD
Information
Information Architecture Microsoft
Architecture MicrosoftOffice
Office

Chafel
Chafel Ventures
Ventures / Junior
/ Junior
Graphic
GraphicDesigner
Designer- Jan
- Jan
2011-Jun
2011-Jun
2013
2013
EXPERIENCE
EXPERIENCE

MyMy Duties
Dutieswhere
wheretotocreate
createdesign
designBrand
Brand
Indentity,
Indentity,
designs
designs
forfor
print
print
e.g
e.g
Flyers,
Flyers,
Posters,
Posters,
Invitation
Invitation
Incredible
Incredible
Media
Media / Graphic
/ GraphicDesigner
Designer - Oct.
- Oct.
2013-Jun
2013-Jun2016
2016
Working
Workingclosely
closely
with
with the
the
creative
creativeteam
team toto
create
create
various
various
digital
digital
and
and
print
print
magazines
magazines,Campaigns,
,Campaigns, UIUI
forfor
web
web and
andmobile
mobileapps.
apps.

Freelancer
Mowana TV / Digital
/ Creative
designer
Director
- Oct.
- Oct.
2017-
2017-
present
present
Mowana
Mowana TvTv
is is
ananedu-tainment
edu-tainment driven
driven
online
online
tv.tv.
My Myduty
duty
asas
the
the
creative
creative
director
director
was
wastotooversee
oversee
the
the
brand
brandcreation
creation
process.
process. WebWebsite
site
development,
development,

01
01
motion
motiongraphics
graphics has
has
been
beenthe
the
major
majorelements
elements ininthis
this
work.
work.

ABOUT
ABOUT
MEME
PORTFOLIO
PORTFOLIO2018
2018
ABOUT ME/SKILLS/EXPERIENCE
BR AND ID E NTITY

Mowana tv
A I R P O RT N E T WO RK
Incredible Creative Media
T I M E L E S S T R E A S U R E S BEAUTY BOUTIQUE
Jewelry byB k C R E AT I V E F U E L F O R B U S I N E S S D R I V E
Logos left to right
Mowana Tv: Airport entertainment tv
Timeless Treasures: Jewelry and creative arts company
Getaway: Beauty spa
Incredible Creative Media: Design and creative agency

T H E S M A L L

BUSINESS Alice-Michael Okongoh

C H A N N E L MEMORIAL FOUNDATION
A C R E AT I V E I N N O VAT I O N C O M PA N Y the value of life and our heritage

Logos left to right

1802 : A creative and innovation company
The small Business Channel: Online TV
Alice-Michael Okongoh Foundation: NGO focused of preserving cultural heritage.

T H E S M A L L

BUSINESS
C H A N N E L
A C R E AT I V E I N N O VAT I O N C O M PA N Y

H O U S E O F

OLIVER

BEAUTY BOUTIQUE
Mowana tv
A I R P O RT N E T WO RK

02
BRAND IDENTITY/ CAMPAIGN
PORTFOLIO 2018
APP DESIGN/UI
PRINTS

Itutor APP >> This app was specifically designed to enable

potential tutors meet with students and vice versa. Within
the app, you can schedule a task, call or send messages to
a tutor or a student.

our Facilities
1. Reception
2. Community workspace (open to creative on registration, Visual art Lab, design
studio-resource centre, Wifi)
3. 10 Launch pads ( incubator spaces)
4. Presentation room
MowanaTV app >>The mowana Tv app keeps subcribers updated
5. Café
6. Free Wifi
with laatest TV shows, events, news and more.
7. Demonstration space
8. Meeting rooms ( Residents only, available on booking)
9. Chat rooms ( short term discussion rooms to booking needed)
10. Recreational room
11. Business centre

nurturing innovation

Majesty church App >>This amazing App is designed to be an information

hub for member and visitors.It also has a platform for online donations,

03
03
USER
USER
INTERACE
INTERACE
event notification and newsletter subscription.

PORTFOLIO
PORTFOLIO2018
2018
APP DESIGN/UI

Majesty church App >>This amazing App is designed to be an information

hub for member and visitors.It also has a platform for online donations,
event notification and newsletter subscription.

WEB DESIGN

Safari Motors >> A website for the sales of New and Pre-owed cars.

04
A simple website allows users navigate through the site easily.

WEB DESIGN
PORTFOLIO 2018
 Lighorizing
LighorizingEmpire>>
Empire>>
TheThe
company
company specializes
specializes
in creative
in creative
and
and
theatre
theatre
arts.This
arts.This
website
website
hadhad
to to
bebe
vibrant
vibrant
andand
convey
conveya sense
a sense
of Boldness
of Boldness
andand
professionalism.
professionalism.

Mowanatv
Mowanatv >> >>
TheThe
mowana
mowana
TVTVwebsite
website
offers
offers
users
users
information
information
about
aboutthethe
channel,
channel,
upcoming
upcoming
shows
shows
andand
events.The
events.Thesite
site
also
also
play
play
host
host
to to
thethe
online
online
magazine
magazine
available
available
forfor
download.
download.
www.mowanatv.com
www.mowanatv.com

05
05
WEB
WEBDESIGN
DESIGN
PORTFOLIO
PORTFOLIO2018
2018
USER EXPERIENCE

APP NAME: TUTOR ME

WHAT IS THE APP ABOUT
: Mobile app for online tutoring.
GOALS OF THE APP:Provide an effective tool for tutor-student interaction

KEY AUDIENCES

TUTOR PARENT STUDENT

BUILDING PERSONAS
TUTOR PARENT
> CONTENT PROVIDER > CONTENT PROVIDER
Age: 25-40 Age: 29-40
Gender: Mixed Gender: Mixed
Education: Degree, Diploma, Certificate Social Class: middle class, Entrepreneur

> HOW THEY GET INFORMATION: > HOW THEY GET INFORMATION:

Internet Smartphones Computer Magazines Internet Smartphones Computer Magazines

> GOALS > GOALS

Share information effeciently Able to get tutorials on demand
Network with Students easily Quality Service delivery
Attract target audience, interested in their Get professionals to tutor their kids
area of specialization
Generate income
> PAIN POINTS
Poor web/App experiences
> PAIN POINTS Lack access to professional tutors
Poor web/App experiences Poor netwoking platform
Poor content quality
Poor netwoking platform
> MOTIVATION
Discover new trends
> MOTIVATION Quality User experience
Discover new trends Discover solutions to problems
Quality User experience
Access quality content

PROFICIENCY IN USING MOBILE APPS PROFICIENCY IN USING MOBILE APPS

LOW HIGH LOW HIGH

PROFICIENCY IN USING PC PROFICIENCY IN USING PC

LOW HIGH LOW HIGH

Personas are used to represents users who exhibit similar behavioral

patterns in their purchasing decisions, customer service preferences, lifestyle
choices use of technology or products etc.

PORTFOLIO 2018
USER EXPERIENCE
 User
User
journeys
journeys
areare
useful
useful
in in
demonstrating
demonstratingthe
the
wayway
users
users
USER
USERJOURNEY
JOURNEY- -TUTOR
TUTORME
ME could
could
interact
interact
with
with
the
the
Product,
Product,
service,
service,
App
App
or or
website
website

PLATFORM:
PLATFORM:Computer/APP
Computer/APP

SIGNSIGN
UP FOR
UP FOR
AN ACCOUNT
AN ACCOUNT

SIGNSIGN
UP UP PAYMENT
PAYMENT INFOINFO
HOME
HOME FORFOR
ACCOUNT
ACCOUNT
START
START
NEW NEW PROCEED
PROCEED
MAIN
MAIN
MENU
MENU SEARCH
SEARCH
FORFOR REVIEW
REVIEW REQUEST
REQUEST TASKTASK TO PAYMENT/
TO PAYMENT/ USER
USER
WANTS
WANTS
TUTOR
TUTOR TUTOR
TUTOR TUTOR
TUTOR FIX APPOINTMENTS
FIX APPOINTMENTS CHECKOUT
CHECKOUT ACCOUNT
ACCOUNT
SEARCH
SEARCH DATES DATES
AGREE AGREE
ON FEES
ON FEES

CONFRIM
CONFRIM
EXITEXIT PAYMENT
PAYMENT

Mowana
MowanaTvTvUx
Ux- PERSONAS
- PERSONAS
PROFICIENCY
PROFICIENCY
IN USING
IN USING
MOBILE
MOBILE
APPS
APPS

YOUNG
YOUNGADULT
ADULT
LOW LOW HIGH HIGH

PROFICIENCY
PROFICIENCY
IN USING
IN USING
PC PC

LOW LOW HIGH HIGH

AGE:
AGE:
17 - 17
26- 26
“I LOVE
“I LOVE
AN AN
ENTERTAINING
ENTERTAINING
ANDAND
LEARNING
LEARNING
ATMOSPHERE”
ATMOSPHERE”
GENDER;
GENDER;
BOTH
BOTH

OCCUPATION:
OCCUPATION:
STUDENT,
STUDENT,
WORKER
WORKER

DEVICES
DEVICES
USED
USED
PERSONALITY
PERSONALITY
TRAITS
TRAITS
Laptop
Laptop
> HOW
> HOW
I GET
I GET
INFORMATION:
INFORMATION: Adventurous
Adventurous
Creative
Creative
Andriod
Andriod
Phone
Phone
Internet
Internet
Smartphones
Smartphones
Computer Magazines
Computer Magazines
Curious
Curious
Responsible
Responsible
DAILY
DAILY
SCHEDULE
SCHEDULE
: My
: My
typical
typical
dayday

7:007:00
WakeWake
up at up
7:00am
at 7:00am
Go outGofor
out
jugging
for jugging
Attend Attend
Lectures
Lectures
up up Surf onSurf
theonnet
the net HangHang out with
out with Have Have
dinner
dinner
at at Watch Watch
a movie
a movie
Complete
Complete
Homework
Homework My dayMyends
day here.
ends here.
for 30mins
for 30mins till mid
tillafternoon
mid afternoon (Social(Social
media) media)
while while
friendfriend
and attend
and attend
homehome
with family
with family
if i canif i can and prepare
and prepare
for lectures
for lectures
I eat lunch.
I eat lunch. meetings
meetings

> MOTIVATION
> MOTIVATION > PAIN
> PAIN
POINTS
POINTS > GOALS
> GOALS
Discover
Discover
new trends
new trends Poor Poor
Concept
Concept Quality
Quality
Programming
Programming
Quality
Quality
User User
experience
experience Poor Poor
content
content
quality
quality Entertained
Entertained
and educated
and educated
Access
Access
quality
quality
content
content BeingBeing
boredbored Creative
Creative
storyline
storyline
and content
and content

PROFICIENCY
PROFICIENCY
IN USING
IN USING
MOBILE
MOBILE
APPS
APPS

LOWLOW HIGHHIGH

BUSINESS
BUSINESSTRAVELLER
TRAVELLER PROFICIENCY
PROFICIENCY
IN USING
IN USING
PC PC

LOWLOW HIGHHIGH

AGE:
AGE:
Above
Above
30 30
“I KEEP
“I KEEP
UP UP
WITH
WITH
TRENDS
TRENDS
ANDAND
CREATIVITY”
CREATIVITY”
GENDER;
GENDER;
BOTH
BOTH

OCCUPATION:
OCCUPATION:
Entrepreneur,
Entrepreneur,
Manager,
Manager,
CEOCEO

DEVICES
DEVICES
USED
USED
PERSONALITY
PERSONALITY
TRAITS
TRAITS
Laptop
Laptop
> HOW
> HOW
I GET
I GET
INFORMATION:
INFORMATION: Adventurous
Adventurous
Creative
Creative
Andriod
Andriod
Phone
Phone
Internet
Internet
Smartphones
Smartphones
Computer Magazines
Computer Magazines
Curious
Curious
Responsible
Responsible
DAILY
DAILY
SCHEDULE
SCHEDULE
: My
: My
typical
typical
dayday

6:006:00
WakeWake
up at up
6:00am
at 6:00am
MakeMake
a to do
a to
listdo list
Go forGo
gym
for session Breakfast Go out
gym session Breakfast Gofor
out for businessPrepare
business Prepare
for business
for business
Head Head
to theto the Have Have
LunchLunch ArriveArrive
while while at destination
at destination
meetings
meetings trip trip airport
airport waiting
waiting for flightcheck-into
for flight check-into
Hotel Hotel
Prepare
Prepare
for business
for business

> MOTIVATION
> MOTIVATION > PAIN
> PAIN
POINTS
POINTS > GOALS
> GOALS
Discover
Discover
new trends
new trends Poor Poor
Concept
Concept Efficient
Efficient
TimeTime
management
management
Quality
Quality
User User
experience
experience Poor Poor
content
content
quality
quality Looking
Looking
for information
for information
Access
Access
quality
quality
content
content Poor Poor
TimeTime
Management
Management Creative
Creative
storyline
storyline
and content
and content

07
USER EXPERIENCE
PORTFOLIO
PORTFOLIO2018
2018
USER EXPERIENCE
 USER SCENARIO - MOWANA TV
USERS: FAMILY, YOUNG, MIDDLE AGE, BUSINESS TRAVELLER

SEARCHES
USER OPENS FOR LATEST
LOOKS FOR REVIEWS SUBSCRIBES FOR
MOBILE APP ON SHOWS LIVE FEEDS
VIDEOS

SCROLLS NAVIGATES TO
CLICKS ON “SUBSCRIBE”
YOUNG ADULT “VIDEOS” THROUGH SHOW
REVIEW BUTTON

FILTERS VIDEO CLICKS ON CLICKS ON

BY “LATEST” LIKE OR DISLIKE “SUBCRIBE”

SELECTS
SPOTLIGHT SHOW

USER OPENS SEARCHES CHECKS FOR MORE SUBSCRIBES TO

TASK SUBTASK
WEB /YOUTUBE FOR LATEST INFO ON WEBSITE CHANNEL
CHANNEL VIDEOS

NAVIGATES TO NAVIGATES TO
CLICKS ON WEBSITE “SUBSCRIBE”
MIDDLE -AGED “VIDEOS” LINK BUTTON

FILTERS VIDEO READ CHANNEL CLICK ON

INFO AND SUBCRIBE
BY “LATEST” UPCOMING SHOWS

SELECTS SHARES
SPOTLIGHT SHOW LINK

WATCHES
AIRPORT TV BUSINESS ADVERTS +
SHOW LIFESTYLE WANTS MORE INFO
IN WAITING
AREA IN AIRPORT ON SCREEN SHOW

BUSINESS TRAVELLER NAVIGATES TO LOGS IN TO

CLICKS ON WEBSITE
“VIDEOS” WEBSITE
LINK

READ CHANNEL DOWNLOADS

FILTERS VIDEO INFO AND APP FROM
BY “LATEST” UPCOMING SHOWS LINK

SELECTS SHARES
SPOTLIGHT SHOW LINK

Scenarios are usually narratives that tell a story describing

one or more tasks in a specific environmental situation

BUSINESS TRAVELLER

USER EXPERIENCE MAP

SCENARIO 1 WATCHES SHOW
Tv show being watch
in airport waiting lounge
2 UNABLE TO COMPLETE
EPISODE
Could not finish episode, had
to catch flight
3 NEEDS HELP 4 LEARNING
Find episode to catch Acquire knowledge
up on basic steps to
watch missed episodes
5 FINDS SOLUTION
Downloads mobile app
is able to watch and download
missed episodes.

THINKING “ This show is interesting” “I need to watch this episode “let me search online “This is quite difficult “oh this was easier than i thought”
but i cant miss an important for a solution” i don’t have the patience
meeting” for this

FEELING

My Schedule doesnt Sad due to confusion Depends on internet and Slow Internet, too many search Great using a mobile app
PAINPOINTS go well with show timing and missing episode search engine results more friendly user interface
easier to navigate

CHANNELS

PORTFOLIO 2018
USER EXPERIENCE
WIREFRAMING
WIREFRAMING LOW
LOW
/ HIGH
/ HIGH
- FIDELITY
- FIDELITYPROTOTYPES
PROTOTYPES

09
WIREFRAMING
PORTFOLIO
PORTFOLIO2018
2018
WIREFRAMING
 Prototypes makes it easy to test concept, it also gives clients a rough idea of the product’s
looks and functionality

PORTFOLIO 2018
WIREFRAMING
Mowana tv
A I R P O R T N E T W O R K
KEY AUDIENCES

YOUNG ADULTS MIDDLE-AGED BUSINESS TRAVELLER

TEENAGERS CEO, MANAGERS
CIVIL SERVANT
HIGH SCHOOL STUDENT COMPANY WORKER ENTREPRENEUR
UNDERGRADUATE
GRADUATE

OUR CORE VIDEO STRATEGY

INSPIRE
Inspire our audience with stories they can relate to
EDUCATE
Educate them with useful information
ENTERTAIN
Engage our audience with content that is fun

ENGAGEAUDIENCE
PERCENTAGE OF PEOPLE
WHO CHECK IN THROUGH
THE MAIN AIRLINE COUNTER

AVERAGE TIME AIR PASSEN-

GERS SPEND AT GATE
MINUTES Source: Nielson Custom Study 2013
AVERAGE WAIT TIME AT
SECURITY CHECK POINTS
MINUTES
Source: Statistic Brain 2017

NAMIBIA AIR PASSENGER TRAFFIC

Hosea Kutako International Airport
TOTAL ARRIVALS TOTAL DEPARTURES
2012/2013 - 407,119 2012/2013 - 395,692
2011/2012 - 385, 926 2011/2012 - 386,165
2012 /2013 TOTAL PASSENGER TRAFFIC 2011/2012 TOTAL PASSENGER TRAFFIC

802,811 772,091 Source: http://www.airports.com.na

VIDEOS
VIDEOS

WHITEBOARD
WHITEBOARDVIDEOS
VIDEOS

Whiteboard
Whiteboard
videos
videos
areare
an an
innovative
innovative
and
and
engaging
engaging waywayto advertise
to advertise
and
and
market
market
products
productsor services,
or services,
andand
provides
provides
flexibility
flexibility
to your
to your
marketing
marketing

MOTION
MOTIONGRAPHICS
GRAPHICS

Great
Great
opening
openingsequences
sequencesareare
great
great
forfor
online
online
tv businesses,
tv businesses,
MowanaTV
MowanaTV needed
needed

11
something
somethingstylish
stylish
andand
funfun
to accomodate
to accomodate their
their
wide
wide
range
range
of viewers.
of viewers.

VIDEOS
PORTFOLIO
PORTFOLIO2018
2018
VIDEOS
GEORGE REKANO NYAMBI
VISUAL DESIGNER
© 2018