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CGE For Students PDF
CGE For Students PDF
Ethics
Prof. Harisankar M
SIBM-Bengaluru, Semester II
MBA - Batch 2018-20
What is Ethics?
Violation leads to Law is binding and hence any Not binding in nature – there is
violation is punishable no direct punishment for
violation
Focus of Business Ethics as a field of
study has been shifting
Financial
Consumer Bribes
Mismanagement
Rights/Protection
Influence Peddling
Global Trade (Product
Civil Rights safety/IPR)
Deceptive
Environmental Issues Advertisements
Sustainability
1970s 1990s 2010+
1960s 1980s 2000s Privacy
Employee Rights Financial Fraud
8
Characteristics of Ethical/Moral Issues
Motivation
/ Action Outcomes
Principles
Non-consequentialist Ethics
Consequentialist Ethics
Contributors Adam Smith, Ayn Rand Jeremy Bentham Immanuel Kant John Locke
John Stuart Mill John Rawls
Rules Maximization of Cost-Benefit or Pain v/s Categorical imperative Respect for human
desires/self interest Gain (3 Maxims) Rights & Justice
Concept of Man as an actor with Man is controlled by Man is a rational moral Man is a being that is
human beings limited knowledge and avoidance of pain and actor distinguished by dignity
objectives gain of pleasure
(“hedonist”)
Ethical
Dilemma Single normative consideration
for solving the ethical dilemma
Ethical
dilemma
“Prism” of
ethical theories
• Misleading/Unverified claims
• Use of surrogates
• Comparative Advertisements
• Stereotyping
• Subliminal Advertisements
• Using children in advertisements
Ethical issues in Pricing
• Deceptive Pricing
• Price Fixing
• Price Gauging/Excessive Pricing
• Bait & Switch Tactics
• Bid Rigging
• Predatory Pricing
• Variable Pricing
• Price Skimming
Ethical issues involving Place (distribution)
related decisions
• MLM
• Targeting Vulnerability
• Exclusion of certain consumers
• Intrusion of Privacy
Ethical Issues in HRM
Moral Development
Common
• Job Security/Continuity
Issues • Automation
Involving • Means for Improving
Right to Work Performance
• Career Planning
Access to Fair, Due Process
• Selection
Common • Appraisals & Promotions
Issues
Involving • Disciplinary Proceedings
Due Process • Layoffs/Firing
Participation & Association
‘’If ethics are poor at the top, that behaviour is copied down through
the organisation’’ – Robert Noyce
Corporate Governance
What is a Corporation?
• A corporation is essentially defined in terms of legal status and the
ownership of assets
• Corporations are typically regarded as ‘artificial persons’ in the eyes of the
law
• Corporations are notionally ‘owned’ by shareholders, but exist
independently of them
• Managers and directors have a ‘fiduciary’ responsibility to protect the
investment of shareholders
• Corporations enjoy all the ‘rights’ of citizens and have to obey legal duties
• Artificial nature of firms raises questions of morality and moral duties
Artificial Nature Can/Should a Corporation
of Corporations have Social
Responsibilities?
Disconnect
between How must Corporations be
Ownership & governed?
Control
Functioning of a Corporate:
A principal-agent relation
Principal: Agent:
Principal: Agent:
Board of
Directors
Company
Vision
Company Risk
Values Mitigation
Functions
Protect
of the Optimum
Shareholder
Confidence Board Resource
Utilization
Adhere to Design
compliance Policies and
mandates Procedures
Key Players in Corporate Governance
Appoints and
supervises
Officers
Own (Manager)
Manage
Act as a
balancing Monitors &
force regulates
Creditors Regulatory/Legal
system
Company
Anglo-American Model
• The shareholders appoint directors who in turn appoint the managers to manage
the business. There is separation of ownership and control.
Appoints and
supervises
Manages
• This is also called as 2 tier board model as there are 2 boards viz.
The supervisory board and the management board. It is used in
countries like Germany, Holland, France, etc.
President
•Most of the directors are heads of different divisions of the company. Outside
director or independent directors are rarely found on the board.
Evolution of Corporate Governance
Guidelines/Codes
Milestones in evolution of CG Codes
Year Name of Areas/Aspects Covered
Committee/Body
1992 Sir Adrian Cadbury Financial Aspects of Corporate Governance
Committee, UK
1994 Mervyn E . King’s Committee Corporate Governance
, South Africa
1995 Greenbury Committee , UK Directors’ Remuneration
1998 Hampel Committee, UK Combine Code of Best Practices
1999 Blue Ribbon Committee, US Improving the Effectiveness of Corporate Audit
Committees
1999 OECD Principles of Corporate Governance
1999 CACG Principles for Corporate Governance in
Commonwealth
2002 Derek Higgs Committee, UK Review of role of effectiveness of Non-executive
Directors
2002 Sarbanes Oxley Act, United Corporate Auditing Accountability and
States Responsibility
Cadbury Committee
• Commissioned by FRC, UK
• Chaired by Sir Adrian Cadbury
• Reviewed CG with specific reference to:
• responsibilities of directors
• nature of accounting information required
• audit committees
• relationship between owners, boards and auditors, etc.
Key Cadbury Committee Recommendations
• Board:
• Importance of efficient board emphasised
• Separation of CEO and Chairman
• Executive Directors
• Caps on duration of service contracts
• Disclosure of remuneration
• Non-Executive Directors
• Need for greater role
• Importance of independence
• Reporting and Controls:
• Responsibility of board in relation to accounts
• Importance of supplementary narrative info.
• Audit Committee
• Need for liaising with auditor
• Inclusion of non-executive directors
OECD Guidelines on CG
• OECD is an organization of 34 member countries, founded in 1961
to stimulate economic progress and world trade.
• Enormous variations exist in ownership and control structures
across the world
• OECD principles for Corporate Governance is aimed at providing a
uniform framework for member countries to follow
• Individual member countries are to adopt these principles and
form their own codes/legislations/best practices
• First released 1999 and subsequently revised in 2004 and 2015
Core Elements of the OECD Principles
• Chapter I: Ensuring the basis for an effective corporate
governance framework
• The corporate governance framework should promote transparent and efficient
markets, be consistent with the rule of law and clearly articulate the division of
responsibilities among different supervisory, regulatory and enforcement
authorities
• Established by Sarbanes-Oxley