Introduction to industrial visit and its importance

Industrial visit as the name indicate Visit of the industry where we visit the industry to get the practical
knowledge and awareness about the application of the theoretical knowledge in the practical world.

Industrial visit is considered as one of the tactical methods of teaching. The main reason behind this is to
let student to know things practically through interaction, working methods and employment practices.
Moreover, it gives exposure from academic point of view. Main aim industrial visit is to provide an
exposure to students about practical working environment .They also provide students a good
opportunity to gain full awareness about industrial practices. Through industrial visit students get
awareness about new technologies. Technology development is a main factor, about which a students
should have a good knowledge. Visiting different companies actually help students to build a good
relationship with those companies. We know building relationship with companies always will always
help to gain a good job in future. After visiting an industry students can gain a combined knowledge
about both theory and practical. Students will be more concerned about earning a job after having an
industrial visit.

About Singapore and PESTEL Analysis

About Singapore

When Singapore became independent in 1965, it was a poor, small (about 700 km2 ), tropical island with
few natural resources, little fresh water, rapid population growth, substandard housing and recurring
conflict among the ethnic and religious groups that made up its population. At that time there was no
compulsory education and only a small number of high school and college graduates and skilled workers.
Today, Singapore is a gleaming global hub of trade, finance and transportation. Its transformation “from
third world to first” in one generation is one of Asia’s great success stories

Singapore is an island country off the southern tip of the Malay Peninsula in Southeast Asia. It is
separated from Malaysia by the Straits of Johor, and from Indonesia's Riau Islands by the
Singapore Strait. Singapore has a strategic location for Southeast Asian sea routes. The
government system is a parliamentary republic; the chief of state is the president, and the head
of government is the prime minister. Singapore has a highly development free market economy
in which the economy is open and corruption-free.

Singapore has a population of 5.61 million people out of which 3.9 million are made up of Singapore
Citizens and Permanent Residents and about 1.6 million are foreigners who are working, studying or
living in Singapore. There are 4 main ethnic groups in Singapore – Chinese, Malays, Indians and Others
(Caucasians, Eurasians, Arabs, Jews etc). The Chinese form the ethnic majority and the Malays are
recognised as the indigenous people. n terms of religion, Buddhism, Taoism, Christianity, Hinduism and
Islam form the main religions, but other religions such as Judaism are also openly and freely practised.
The official language in Singapore is Malay but the working language and language of commerce is
English. Singaporeans also speak Tamil, Mandarin, various European languages and local dialects. In
terms of commerce, Singapore’s gross domestic product (“GDP”) is $410,272 million with a per capita
GDP of $73,167. The main sectors of Singapore’s economy are manufacturing, construction and services.
For manufacturing, the leading industries contributing to Singapore’s GDP are electronics, chemicals,
biomedical sciences, logistics and transport engineering. For services, the leading industries are
wholesale & retail trade, business services and finance & insurance.

PESTLE Analysis of Singapore.

Political: PESTLE Analysis of Singapore

Political Factors
The political risk in Singapore is quite low. In fact, the Political And
Economic Risk Consultancy (PERC) states that the country enjoys the
lowest political risk in the continent. It is a democratic country. The
people elect representatives to lead the nation. Since its independence,
they cherished relative political stability. Today, the stability has
translated to peace and a better standard of living. Moreover, It has
transformed into improved business opportunities for Singapore.

Economic Factors
The economy of Singapore is a vibrant free-market economy. It is
developing at a very fast pace. The country’s per-capita income is the
highest in ASEAN. A corruption-free environment supports the business
sector. It is among the most competitive countries. The educated and
motivated workers strengthen it. The legal and financial business
framework helps as well.

Recently, the government has invested in diversifying the economy. As a

result, the tourism, pharmaceutical, and many other industries have
flourished. One of the main reasons behind the success is its strategic
geographic location. The government is an imperative and active player.
It owns substantial productive assets. Cheaper labor cost from
neighboring countries helps Singapore save a lot of costs.
Social Factors
Socially, Singapore is like any other Eastern country. It still follows
traditional family values. It is true that the younger generation has the
tendency to follow western culture and values. The residents work hard
and fulfill the materialism desire. This urge to do well has increased
nation productivity. The business sectors can, therefore, expect higher
purchasing power from customers. Reports suggest that most
Singaporeans dislike blue collar jobs like construction.

Literacy rate in the country is very high. Primary schooling is compulsory

in Singapore. Parents must ensure children’s regular attendance. Good
command of English and Chinese languages gives Singaporeans an
advantage. It helps to attract international trade and foreign investment.

Technological Factors
The internet plays a role in Singapore’s advancement. It eased
communication and increases connectivity. The cost and time of
conducting business lowered. It also boosted the social networking. The
residents could easily connect to the rest of the world.

The IT infrastructure in Singapore is praise-worthy. The penetration rate

for household broadband internet is over 70%. E-commerce and
eB2Cmodels have flourished in turn. More than 10Mbps of broadband
internet service is available. The widespread IT infrastructure has
encouraged multinational companies to set up regional operations in
Singapore. The government is also moving towards an electronic
government era. The Technology is the main factor for the development of
the country.
Legal Factors
The government thinks that growth of electronic commerce depends on
transparent and market favorable legislations and regulations. Certain
legal, regulatory and business settings are needed to support industry
development and economic growth.

E-commerce program was launched in 1996. The aim was to develop the
e-commerce services. Singapore has introduced some e-commerce policy
initiatives. There are cross-border e-commerce laws and policies. Some
basic legal and technical infrastructures to support secure e-commerce
were available since 1998. Some of them are Electronic Transactions Act,
Intellectual Property Rights, Amendments to the Evidence Act, Content
Regulation, Tax Issues and Import and Export Procedures. Also it is one
of the strictest

Environmental Factors
The Ministry of the Environment and Anti-Pollution Unit works
relentlessly to maintain air quality and other environmental factors.
Pollution from the transportation is the key problem in Singapore’s
urban areas. There was a time when Singapore was among countries
with the highest level of industrial carbon dioxide emissions.Singapore
lost almost 30% of its mangrove area. Many species are in danger of
extinction. The Water Pollution Control and Drainage Act helps control
water quality. One of the major concerns for Singaporeans is that the
country does not have enough water to support their needs. Pollution
from the industrial byproducts like oil increases the problem. As a
solution, water is recycled after desalination.As there is a lack of water
resources, Singapore is dependent on Malaysian supplied water. A local
brand called NEWater supplies sewage water after purifying it using
dual-membrane. More solutions to this problem are needed.

After analyzing all these factors, It is clear that Singapore is a remarkable

country. It houses talented and motivated people. It also provides great
business opportunities. I can conclude that its business success in both
domestic and international platforms is highly benefited by government
policies. Its enterprise friendly approach boosts business as well.
Singapore’s continuing development has made it a major competitor in
the international market. The compulsory primary education and
hardworking citizen are contributing factors.
Heineken:

Heineken is one of the world’s biggest brewers and is committed to remaining strong
and independent. The brand is named after the founder’s name – Heineken -can be
found all around the world. Heineken has become one of the most valuable
international premium beer brand since last century and it is still growing stronger.

Heineken is also one of the experts of beer brewing and has built quite a number of
specialty beers around the globe. In addition to the Heineken brand, there are more
than 170 specialty beers which meet a variety of consumers’ needs from every corner of
the world. The famous brands include Amstel , Europe’s third-largest selling beer,
Cruzcampo, Tiger, Zywiec, Birra Moretti, Ochota, Murphy’s and Star.

Heineken has wide international presence through a global network of distributors and
breweries. Heineken owns and manages one of the world’s leading portfolios of beer
brands and is one of the world’s leading brewers in terms of sales volume and
profitability.
Beer industry overview

37% of U.S. adults are beer drinkers

Beer is the most widely purchased alcohol beverage
Beer industry is projected to grow steadily

Vision:
“We have a passion for quality and bringing enjoyment to life, whilst respecting
individuals, society and the planet.”

Mission Statement:
• We are proud, independent global brewer committed to surprise and excite
consumers everywhere.

• We value a passion for quality, enjoyment of life, respect for people and respect
for our planet.

• We want to win all markets with Heineken, and with a full brand portfolio in
markets where we choose. CompanyVision: “We have a passion for quality and
bringing enjoyment to life, whilst respecting individuals, society and the planet.”
Goal:

Aims for sustainable growth as a broad market leader and segment leadership Expand and
optimize product portfolio
 Embraced innovation as a key component of their
 Strategy in the areas of production, marketing, communication and packaging. Goal is to
grow the business in a sustainable and consistent manner, while constantly improving
profitability

TOWS Analysis:
Threats
Increase in Drunk-driving laws
Competitors increasing market share U.S. Industry
Mergers and acquisitions of other breweries
Other Breweries are becoming much larger than Heineken’s Brewery
“In danger of becoming a tired, reliable, but unexciting brand”

Opportunity
Low calorie beer
Society is pushing for a “healthy” beer
Russia/Asia- Population increasing dramatically
Have greater market share
Hispanic consumers are growing rapidly

Weakness
Conservative/”Play it safe” culture
Struggle to obtain large breweries
Not drank by younger beer drinkers
Although consumption age has dropped from 40 to 30
Price when compared to U.S. domestic beers.

Strength
Brands in over 13 markets
Very Differentiated
Global brand/pioneer of international strategy
Has made many acquisitions with national breweries
Bottle Recognition and different dispensing instruments
Universal Studios

Vision:

To become a leading global Entertainment Company, providing our guests with a world-class experience exceeding
all expectation.

We will continue to pursue better, higher quality services by listening with sincerity to the opinions of our Guests, and
by reflecting those opinions when enhancing our operations.

We will conduct fair and equal business dealings with clients who provide superior products and services.

We will recognize, respect, and set as role models crewmembers that attain results.

We will listen with humility to voices and opinions from society regarding our company, remain aware that
accountability is required for our actions, and disclose information in an appropriate manner.

About:

Singapore’s only movie-theme park features 24 rides and attractions, including a pair of dueling
coasters that brush past one another in several near misses in their aerial combat. Thrill-seekers can
choose between a coaster where they are seated or the other where riders are suspended. Exciting
loops, sudden turns, breathtaking drops and thrilling near-collisions will make you scream your heart
out. Dinosaurs, lemurs, ogres and Egyptian mummies add to the thrills and adventures.With 18
attractions created or redesigned for Singapore, Universal Studios Singapore™ promises an
experience that you will not forget. Laughter and screams are heard around every corner, and lasting
memories are made every day. Themed dining and shops are available. UNIVERSAL STUDIOS,
UNIVERSAL STUDIOS SINGAPORE, Universal Globe logo, and all Universal elements and related
indicia ™ & © Universal Studios. All Rights Reserved.

Mission