ADVERTISING ASSIGNMENT COMMERCIAL RUBRIC /45

CRITERIA LEVEL 1 LEVEL 2 LEVEL 3 LEVEL 4

Students used Students rarely Students used Students Students

correct spelling, used correct conventions demonstrated good demonstrated a
punctuation and conventions correctly with use of conventions strong working
grammar (13 or more errors) some errors with few errors knowledge of
(9 to 12 errors) (5 to 8 errors) conventions
/10 (0 to 4 errors)

5.2 5.5 5.8 6.2 6.5 6.8 7.2 7.5 7.8 8 8.5 9 9.5

Students Students produced Students produced Students produced Students produced

developed an an ineffective a commercial but an effective an effective
effective commercial that experienced commercial that commercial,
commercial for did not adequately difficulty expressed the conveyed the
their product promote the expressing the importance and importance and
product importance value value of their value of their
of their product product product and used
props in an
effective manner
/10 that enhanced the
commercial

5.2 5.5 5.8 6.2 6.5 6.8 7.2 7.5 7.8 8 8.5 9 9.5

Students assumed Students were Students portrayed Students portrayed Students portrayed
and accurately unable to portray characters characters and characters with
portrayed the role characters and and required performed their accuracy and
of a character for required assistance minimal assistance roles accurately confidence and
the commercial with minimal required no script
script assistance assistance

/10 5.2 5.5 5.8 6.2 6.5 6.8 7.2 7.5 7.8 8 8.5 9 9.5

Students Student voices Student voices Student voices Student voices

accurately were unclear and were clear but were clear and the were clear, loud
demonstrated the students were students students and effective and
effective use of unable to experienced maintained good the students
voice control and concentrate difficulty concentration maintained
concentration throughout the maintaining throughout most of excellent
presentation concentration the commercial concentration
during the throughout the
/10 commercial whole commercial

5.2 5.5 5.8 6.2 6.5 6.8 7.2 7.5 7.8 8 8.5 9 9.5

Students worked Students worked Students were Students worked Students worked
cooperatively in cooperatively with cooperative with well within their well in their group
group situations constant reminders few reminders group and encouraged
participation
/5
1.5 2 2.5 3.1 3.2 3.3 3.5 3.7 3.9 4 4.5 5