Dileep BANERJEE

Over 31 Years of Accomplished Experience in Business Development, Sales & Marketing in Indian
and Overseas Markets

Rangs Motors Limited

North Maharashtra University

A Key Strategist, aggressive, dynamic, self-motivated, hands on leader and a successful marketer
with a high level of integrity and an eye for perfection.Over 28 years of industry experience in Sales
& Marketing, Dealer/Channel Management, Government related business in diversified industry
segments..A proactive leader and planner with expertise in strategic planning, market plan execution
account management, pre-sales efforts with skills in competitor and market analysis. An Out-of-
the-Box Thinker with a proven track record of increasing revenues, establishing franchises / channel
networks, streamlining workflow and creating a team work environment to enhance productivity
innovatively for reputed business houses. Expertise in launching new products, managing
units/regions as independent profit centers and handling institutional sales for meeting
organization’s mission and strategic direction.

Sales Management, Customer orientation, Product development, Pricing Strategy, Market Research,
MIS, Long-term and strategic marketing plans, Brand positioning and Marketing Communication

EXECUTIVE COMPETENCIES
• Brand Management • General Management •Product Management • Business Development
• Product Innovations • Brand Principal Relationship • Sales Management
• Strategic Alliances •Leading Change • Customer & Interpersonal Relationship
• P&L Management • Leadership Development
• Building Committed Teams

BRAND ASSOCIATIONS:
- AUTOMOTIVES - Changan, BAW, Honda, MAHINDRA, TATA, Toyota, Force Motors
- TIRES - Dunlop and Rhino Tires
- BATTERIES - Amaron Automotive Batteries

Geographical Horizons - India, GCC, China, Hong-Kong & Africa

Chief Executive Officer

Rangs Motors Limited
Nov 2015 – Present
Duration 2 yrs 3 mos
Dhaka, Bangladesh

➢ Brands – Mahindra Utility Vehicles and Eicher Buses/Trucks

➢ Territory of Operation : PAN BANGLADESH
➢ Heading the automotive business as a CEO / P & L owner for the areas of Sales, After Sales
Service, Spares, Logistics, Procurements, Finance and Accounts, Staff Administration,
Appointments/Trainings etc.
➢ Responsible for the entire business operations of Mahindra along with After Sales Service of
Eicher for the entire country
➢ Heading the entire automotive division for Staff administration, Logistics, Finance & Accounts,
Credit / Lease and Collections along with day to day administrative issues related to the work
Commissioned CKD assembly plant of Mahindra and Eicher in Bangladesh – From Design to
Drawing, Erection and Commissioning and final Roll Out of vehicles➢ Coordinating with all the
principles for preparation of the Annual Business Plan, Budgets, Rolling Plans, Distributor Incentive
Schemes, New Product Launches etc.
➢ Setting up / Commissioning of CKD assembly plant for Mahindra and Eicher vehicles
➢ Reporting to – Managing Director / Executive Vice Chairman

Managing Director
Quality Group - Tanzania
May 2013 – Jan 2015
Dar Es Salaam, Tanzania

In Charge of the whole business as a Profit Centre Head looking after the Tyre, Batteries and
Automobile range of products.
 One of the biggest conglomerates of Tanzania which is into the business of Automobiles, Farm
Equipment, Agricultural Pesticides, Infotainment, Malls, Tires, Logistics, Media, Energy Resources
and Engineering
 Jolly Enterprises Limited is a group company which is purely into the (Trading House) business of
Automobiles and Tires; with exclusive distributorship of Mahindra & Mahindra vehicles, Apollo
(Dunlop) tires, Amaron Batteries, Rhino tires and Kinglong Buses.
 Territory of Operation – Entire Tanzania and Neighboring countries (SA)
 Heading the whole business of Jolly Enterprises Limited as a Managing Director looking after the
complete portfolio of Sales, After Sales Service, Collections, Finance, Logistics, Staff Administration,
IT, HR and all other related functions as a Profit Centre head
 Total Business TO (Jolly) - $ 35 M pa
 KRA include business planning, budgeting, procurement, Staff Appointments and Trainings,
Managing Assembly plants for CKD/SKD vehicles and equipment, Finance and Accounts, Logistics
and Clearing, Government and all statutory compliance issues, vendor management and media plan
for the business to run successfully
 Direct Subordinates – 6 GM’s (Expatriates), 1 CFO (Expatriate), HR Head, Logistic and Clearing
Head, CRM, 1 Admin Head, Manager Finance
 Company Staff Strength (Jolly Enterprises) – 125 employees
 Reporting to – The CEO / Chairman

Group CEO
Modi Group Of Companies
May 2012 – May 2013
Kolkata Area, India

 A major house in Automobiles and Real Estate business

 Brands – Chevrolet and Skoda - Cars and SUV’s
 Heading the entire business as a Group CEO / P&L owner for the areas of Sales, After Sales
Service, Spares, Logistics, Procurements, Finance and Accounts, Staff Administration,
Appointments/Trainings etc.
 Responsible for the entire business operations
 KRA include – P & L Ownership – Starting from business planning, budgets, procurement,
importation and ends up in sales and achieving targets, Key result areas include; Sales, Marketing,
Collections, Finance, Staff Administration, Service, Spares, Institutional / Govt. Sales and Non-trade
operations etc.
 Handling media plans in coordination with the principles
 Handling of vendors for consumables and office stationers
 Managing all Government related departments and statutory compliance issues
 Direct Subordinates – 9 General Managers, CFO, Accounts Manager, HR Head, Purchase Head
 Total Business TO – Rs.160 Cr. p.a
 Company Staff Strength – 475 employees

Managing Director
Emel Group - Nigeria
Jan 2006 – Apr 2012
Lagos, Nigeria

Handling the whole business as a P&L Owner, Man Management and Administration, Sales, Finance,
Logistics, After Sales Service, Procurement, Government Sales are the core areas under preview.
Headed the entire automobile business comprising of Sales, Service, Spares and all other related
support departments
Headed the entire business of Tata motors and Chinese range of Commercial Vehicles for 3 wheelers
and 4 wheelers as a Profit Centre Head
Handled a total business of $ 30 M p.a. for buses, trucks, tricycles and cars
Brands – Chinese BAW Trucks, Changan Buses, Japanese / European Cars, Chinese Tricycles
KRA include – P & L Ownership – Starting from business planning, budgets, procurement,
importation and ends up in sales and achieving targets, Key result areas include; Sales, Marketing,
Collections, Finance, Staff Administration, Service, Spares, Govt. Sales and Non-trade operations etc.
Handled media, advertising, marketing, manpower appointments and promotional schemes for the
company
Responsible for making Service and Spares a Revenue generating center
Regular visits to suppliers in China and other countries for procurement related issues and quality
checks
Translating strategies into numbers
Expenses control and Management of finances
Effective communication with all the principles
Management of budgets and setting up effective measures and business processes
Total responsible for Service Workshop to maintain it as a Profit Centre – 100% CSI
Inter department coordination with support teams like; HR, Logistics, Finance, Operations etc.
Handling/ Coordination with Logistics department on all PORT issues for clearance of containers
Managing all the vendors for immediate supplies of all consumables and parts from the local market
No. of direct reporting’s – 05 (GM-Sales, GM-Service, Manager-A/cts, Manager-Logistics/Operations,
Manager-Spare Parts)
Organization strength – 146 employees

Business Manager
Force Motors Limited
Oct 2001 – Dec 2007
Kolkata, West Bengal, India

 Key result areas include; Sales, Marketing, Collections, Finance, Staff Administration, Service,
Spares, Institutional / Govt. Sales, CSD Sales and Non-trade operations etc.
 Handled a current business TO of approx Rs.120 Crores in Commercial Vehicle Sales, Rs.90 Crores
in Passenger Cars and Rs.15 Crores in Service and Spares
 Overall responsible to make my territory a ‘PROFIT CENTRE’
 Planning and implementing the competitive offerings for new areas of development in
unrepresented pockets, Leading, training and motivating teams and imparting training to them for
enhancing their skill levels
 Spearheaded the sales and marketing operations of 4 Wheelers in the assigned region of West
Bengal and Eastern Zone with a marketing budget of 600,000 INR. Territory of Operation : Eastern
India
 Accomplished a growth of 147% in FY 04-05 in the 4 wheeler category as compared to the
previous year

Manager-Sales
BPL Limited
Jun 1994 – Jul 2001
Kolkata, West Bengal, India

 Profitably managed the trade and non trade business for Himachal Pradesh, Chandigarh, Jammu
and Kashmir & Punjab territories and Eastern zone after Yr 2000
 Played a key role in augmenting the CSD sale from Rs 4.5 Crores to 9.5 Crores by appointing 20
CSD Dealers for AFD / non AFD Supply through out the region in a time span of 5 months. Enhanced
Institutional sales from Rs 0.50 Lacs to Rs 3.5 Crores with 120 % growth over the previous year
 Secured profitable business from ACC Ltd worth Rs 75 Lacs and Directorate of Small Savings
worth Rs 45 Lacs and Director Supplies and Disposals worth Rs 26 Lacs
 Managed a dealer network of 50 dealers with a turnover of Rs.35 Cr. Single handedly managed
advertising, sales promotion and monthly schemes for the dealers and institutions
 Proactively identified and incorporated a new product line to be enlisted with CSD at H.Q. Adelphi,
Mumbai at CSD competitive prices with respect to the competitor
 Successfully set up 9 exclusive EEBG and HABG Institutional / CSD dealers in North region in a
span of 9 months. Achieved 135% growth in Institutional and CSD sales in the year 2000-01 as
compared to 1999-2000
 Organised conference for whole range of products in Mumbai / Bangalore in 2000 and achieved a
booking target of Rs.1.5 Crores value
 Territory of Operation: North/East India

Senior Sales Executive

Ashoke India Agro Products
May 1988 – Mar 1992
Jalgaon, Maharashtra, India

 Accountable for the sales and marketing function in the North Maharashtra region
 Expanded territory sales by 200%
 Distinction of receiving highest Sales Excellence Awards for three years in a row
 Designed and developed Sales training course for dynamic market environment
 Territory of Operation : North Maharashtra {Khandesh Region}

Courses

 CNC Machines
 Credit Control Analysis and Various techniques

 Dealership Mgmt Advert and Mktg

 Dealership Mgmt and Sales Techniques

 Diploma in Computer Applications, Deptt of Electronics, Govt of India

 Grid Management

 Middle Mgmt Intervention

 Sales Techniques and Customer Handling

 Sales and Analytic Skills

Language: English, Hindi, Punjabi, Bengali

RAJA ROY
Mobile: +91-9830087512 ~ E-Mail:rajaroy1973@yahoo.com

Professional Digest

Co-Founder Orange Recoveries. A collection Agency caters across West Bengal & North East.

 Over 20 years of working experience in Sales & Marketing, Business Development and Channel
Management, largely in the Finance/ Vehicle Finance industry.

 Proficient in managing business encompassing customer relationship management,

administration, market analysis, development of new markets and penetration into new segments.
 Dedicated, self-motivated, focused and result oriented person, with willingness to take up new
challenges.
 An impressive communicator with honed interpersonal, team building, negotiation, presentation,
convincing and analytical skills.
 Ability to think out-of-the-box and contribute ideas towards achieving business excellence.

Areas of Strength

Strategy Planning Profit Centre Operations Business Development

Sales & Marketing Channel Management Credit & Risk Management
Product Management Liaison/ Business Networking Training & Development
Customer Relations Market Intelligence Team Management

 Analysing market trends/ requirements, collating market intelligence reports and accordingly
forecasting sales. Evaluating marketing budgets periodically and ensuring adherence to planned
expenses.
 Organising marketing/ sales promotional activities as a part of brand building and market
development effort by mapping the target customers.
 Handling product launches to widen the product portfolio and generating additional sales.
 Tapping new markets and coordinating with channel partners to penetrate these segments.
 Addressing all queries put forth by the customers in a satisfactory manner.

Personal Dossier

Specialties: All lines of Business in financial service industry

Head Of Collections
Orange Recoveries
Jul 2016 – Present
Kolkata Area, India
A collection agency having presence In West Bengal .

Divisional Collection Head

L&T Finance Ltd.
Jul 2013 – Jul 2016
Kolkata Area, India
Presently Handling Collection for- Soft, Hard, Lega & NPA. Customer Service,Strategy Planning etc.

Assistant Vice President- Call Centre Collection Pan India

Tata Motors Finance
Nov 2004 – Jul 2013
Mumbai-Thane
Heading all India Call Centre Collection based at H O. Job involves Training ,Supervising ,Strategy
planning for achieving targets & productivity monitoring

Regional Manager East- Recoveries & Strategic Collection

Tata Motors Finance Ltd
Apr 2011 – Mar 2012
Kolkata -Regional Office
- Handling Time Matured Contracts ,Loss on Sale of Assets & 23+ Bucket Contracts for Entire
Eastern Region
- Reporting to National Head Collection & Business Head Directly
- Leading a team of 5 on Roll State Heads, 2 Call Centre & 17 Collection Agencies

State Business Head for North East & Jharkhand

tata motors
Oct 2009 – Mar 2011
-Handling highest business & collection volume Pan India.
-Reporting to Regional Business Head.
-Leading team of State Heads of all the functions & Area Managers (22 on rolls and 70 off rolls-
contractual.

Area Sales Manager-West Bengal

Bajaj Tempo Ltd
2003 – 2004
Covering West Bengal .Looking after 3wheeler sales

Branch In charge for North Bengal & Sikkim

Mahindra & Mahindra Financial Services Ltd
Jul 2001 – Dec 2003
Location Siliguri-West Bengal

Led the start up of business operations.

Managed sales of Mahindra range of vehicles & tractors through authorised dealers which included
giving trade advances to dealers and financing clients. Handled collections (hard/ soft/ NPA), report
stock management & asset reconstruction, administration, channel funding and portfolio
management.
 Oversaw management/ maintenance of accounts, collections and repossession of the vehicle in
case on non-payment of loans for specified period of time.