Scribd Logo
Upload

Welcome to Scribd!

  • Lioness BXC Branding Preso r01 PDF

    Uploaded by

    Drew Dougherty
    27 views24 pages
    This document presents three look and feel concepts for the Lioness brand with the goals of defining its brand DNA, voice, and visual identity. The first concept emphasizes revolution and discovery through personalized data. The second focuses on self-expression and letting one's "lioness out." The third highlights joining a pride through showing and knowing one's body. Each concept includes tagline ideas and visual examples like logos and packaging designs.

    Original Description:

    Original Title

    lioness-bxc-branding-preso-r01.pdf

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document presents three look and feel concepts for the Lioness brand with the goals of defining its brand DNA, voice, and visual identity. The first concept emphasizes revolution and discovery through personalized data. The second focuses on self-expression and letting one's "lioness out." The third highlights joining a pride through showing and knowing one's body. Each concept includes tagline ideas and visual examples like logos and packaging designs.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    27 views24 pages

    Lioness BXC Branding Preso r01 PDF

    Uploaded by

    Drew Dougherty
    This document presents three look and feel concepts for the Lioness brand with the goals of defining its brand DNA, voice, and visual identity. The first concept emphasizes revolution and discovery through personalized data. The second focuses on self-expression and letting one's "lioness out." The third highlights joining a pride through showing and knowing one's body. Each concept includes tagline ideas and visual examples like logos and packaging designs.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 24

    LIONESS

    LOOK & FEEL STUDY

    PRESENTED BY BXC | 07|11|2016

    949.677.7324
    THE TASK

    • Define the brand DNA and aspirations


    • Refine the Lioness brand voice,
    visual identity & persona
    • Create a tagline + look & feel concepts
    that inspire visual guidelines for future
    creative needs

    PG
    2
    THE INSPIRATION

    With Lioness, the cat is now out of the bag. Our


    team wants you to feel in control and have fun.
    As you learn more about your body through
    personalized data and enlightening information,
    you’ll join a community of like-minded women
    discovering the sheer joy of sexual and personal
    wellness.

    PG
    3
    THE TRUTH

    We’re here to think, laugh and explore as we make


    leading-edge, tech-driven products that bring out
    the best in our bodies and mind. This is a shared
    adventure with authenticity at its core.

    PG
    4
    THE MOTIVATION

    To be the approachable, trustworthy brand that


    gives you the tools to take charge of your own
    sexual well-being. To engage in conversation,
    and shake up the status quo. To encourage women
    to expect more, and then deliver beyond those
    expectations.

    PG
    5
    OUR ATTITUDE

    Adventurous • Authentic •
    Thoughtful • Modern • Open
    • Playful • Savvy • Credible •
    Bold • Inspiring • Sincere
    (descriptors that can be used to qualify communications ideas)

    PG
    6
    PHASE 02 DELIVERABLES

    Tagline, Logo, Packaging,


    Web and Print.

    All art is used to express the visual attitude and


    look & feel are examples only. Not for final use.
    PG
    7
    System 01 - REVOLUTION!

    Original Logo.
    Lightly updated typography.
    Tagline ideas.

    PG
    8
    Insight from inside.

    The science of sexual wellness.

    Discovery through data.


    PG
    9
    Insight from the inside

    PG
    10
    own your orgasm.

    PG
    11
    PG
    12
    System 02 - SELF EXPRESSION

    Lioness icon evolved concept.


    Lightly updated typography
    with boarder device to act as main ID.

    PG
    13
    Lioness lets you know your body.

    The revolution sounds like a roar.

    Let your lioness out.


    PG
    14
    Let your lioness out

    PG
    15
    PG
    16
    PG
    17
    PG
    18
    System 03 - SHOW ME. KNOW ME.

    New Lioness icon concept.


    Custom typography.

    Single read mark that will stand next


    to any national brandmark.

    PG
    19
    Join the pride

    PG
    20
    Join the pride
    PG
    21
    own
    your
    smart bod
    vi brator

    PG
    22
    PG
    23
    LOVE IT!?
    PG
    24

    You might also like