BUSINESS Innovation Simulation: Breaking News by Bxckcnouno By wanoate @ wens eSULTS RESULTS INITIATIVES: How you sourced your ideas DISTRIBUTION OF IDEAS ns to The Citizen Sun social media followers i Post IEE Pun an innovation bootcamp with an internal team I Puna special project with leading advertisers 121 a1 6 Quantity ‘Avg. Quality ;OURCE UTILIZATION INITIATIVE MIX, In sourcing your ideas, you used a mix af innovation types, pursuing a Substantial Ico wradtonal and ‘open approaches, and eroyng a mix of Budget Used: 60% Time Used: 91% targeted and general audiences. You used a substantial portion of yaur available budget. Did this generate Combines, the resulting initiatives produced a medium quantiy of ideas the results you wanted? How will your GEO fee! about this level of with a high average quality Investment? Is the approach reproducible?INITIATIVE DETAILS Initiative 1 Post qusstions ts The Citzen Sun social media tolowers 2 Run am innovation bootcamp with an intemal tear 9 Run aspe project wi leasing adverticers WHAT YOU RECOMMENDED Optimize long-form media exper mobile Audience Incentive Total Cost Time All social media followers Med eK 2uwks. Moved group from marketing, editorial Med s15K Sowks. and tech Potential advertisers Mes $5 Awks. IDEAS WHAT YOUR CEO SAID nce for Our long-forn media stories read terribly on our current mobile layout. We Th at cou Id work need to redesign the experience so that videos, music, photos, and words oO are viewed just as seamlessly on mobile, Innovation Level: ea # & 6 Risk: « Cost ta Implement: medium Time to Implement: maciur dea Quality This sounds pretty good. i's not the mast impressive idea I've ever heard as you know, | was looking for something really innovative with a big potential upside —but this could be a good first stop down a path te mora innovation. How do you recommend wo implement it? £2017 tanard Binns Schoo Pablehing | Crate Currant on run 2 Developed in parineship wih APFOFIO.