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About Us

PT BINA SAN PRIMA is national health care, consumer product and raw materials distributor, founded in
1994 by Mr.Drs.Jahja Santoso, Apt., with service oriented management to both Customers and
Principals, to ensure high quality of service being rendered simultaneously.

Its head Office is located in Bandung, Indonesia, and operates a network of 44 branches, 10 depos and
16 subdist by 2015 throughout Indonesia. This broad distribution network has helped PT Bina San
Prima's success in gaining trust to distribute products from several Reputable.

PT Bina San Prima is well managed by a Professional Executive team lead by the Founder, Mr.Drs.Jahja
Santoso,Apt. The Executive Team include two Executive at the Director level who are in charge of
Operational and Sales, Finance & Accounting. The Top Management is supported by several able middle
Managers with background in major companies and well educated.

Vision

To be The Favourite Best Distribution and Trading Company, especially in service through solid and
professional Management, to provide significant added value for the benefit of our customers and
Principals.

Mission

To continuosly improve our Distribution management to achieve Good Distribution Practice.

Strengthen our network and Field Force Coverage.

Taking Care of our Principal’s Product Growth in Term of Availability and Sales Value.

Distribution model

1.Market Survey to determine the position of products, include

a. People insight, needs & expectations

b. Products position & competitiveness
1. Sensitivity& Feasibility analysis
2. Create Distribution alternative Model & carefully choosing the most powerful one
Develop Joint Business Plan

The Divisions in Bina San Prima, consist of :

1. Health Care Products

a. Ethical Channel, with target market: Pharmacies, Hospitals, Institutions, and Clinics
b. Generic Channel, with same target market as Ethical Channel

c. Infuse, Hospitals, Clinics, Laboratories, and Institutions

d. Veterinary, with target market : Livestocks Farms, Breeding Farms, Poultry Shops, Pet Shops, and
Institutions

e. Aquaculture : Fish & Shrimp Embankment

f. Vision

g. Hormone

2. Consumer Products

a. OTC Pharmaceutical

b. Personal Care

c. Confectionaries

d. Toiletries

e. Food and Beverages

f. House Hold

g. Lubricant

The target market are wholeseller, semi wholeseller, modern retail, pharmaceutical retail, regular retail,
traditional retail, and institution. Pharmaceutical Raw Material and Related Products Trading
PT. Bina San Prima has competitive advantages such as :

1. Strong Financial back up

2. Professionally managed

3. Service oriented management to both customers and principals

4. Exclusive Salesmen

5. Same day delivery service

6. Strong field forces

7. Excellent coverage

8. Nationwide distribution network

9. Most branch offices are located in prime location

10. Computer integrated information system

11. Sole distributor for ethical market leader products and customer products

PLUS DISTRIBUTOR

PT Bina San Prima is a

PLUS DISTRIBUTOR

Distributor + Ideas