Professional Documents
Culture Documents
Creativity at Jobs
Creativity at Jobs
HOW CREATIVE
SHOULD WE BE?
Introduction
The World Economic Forum forecasts that by 2020, creativity will be in the top three most im-
portant skills for future jobs. This is particularly relevant for younger people who will be en-
tering the world of work soon. BBC Learning English's very creative scriptwriter Rob and Neil
discuss what it takes to be creative - and they also teach you related vocabulary.
1. Banksy created a well-known piece of artwork that has been in the news recently. Do you
know what it is called? Is it…
c) Balloon Girl
2. We focus on the things that are ______________ important but we teach them in a way
that makes them easier to measure.
legitimately
lifeblood
disparate
headspace
*Write a collocation using each word. Then write a sentence with each.
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But, as always, there are exceptions. Some jobs have a very high likelihood of being fully auto-
mated (although we'd argue this really means more tasks being replaced than jobs going
away, but more on that later). Others, well, don't.
Curious which jobs are the most likely to be automated, and which ones aren't? Oxford Univer-
sity recently released a full report on the jobs that are most likely – and least likely – to be au-
tomated.
Twelve jobs have a 99 percent chance of being automated, according to Oxford. They are:
• Data Entry Keyers
• Library Technicians
• New Accounts Clerks
• Photographic Process Workers and Processing Machine Operators
• Tax Preparers
• Cargo and Freight Agents
• Watch Repairers
• Insurance Underwriters
• Mathematical Technicians
• Hand Sewers
• Title Examiners, Abstractors, and Searchers
Telemarketers
There’s no reason to make this all doom-and-gloom though. Here are 22 jobs that have a
0.4% chance or less of being automated:
• Recreational Therapists
• First-Line Supervisors of Mechanics, Installers and Repairers
• Emergency Management Directors
• Mental Health and Substance Abuse Social Workers
• Audiologists
• Occupational Therapists
• Orthotists and Prosthetists
• Healthcare Social Workers
• Orthotists and Prosthetists
• Occupational Therapists
• First-Line Supervisors of Fire Fighting and Prevention Workers
• Oral and Maxillofacial Surgeons
• Lodging Managers
• Dietitians and Nutritionists
• Choreographers
• Sales Engineers
• Instructional Coordinators
• Physicians and Surgeons
• Psychologists
• Elementary School Teachers, Except Special Education
• General Dentists
First-Line Supervisors of Police and Detectives
There are some trends that jump out from both lists.
On the likely-to-be-automated list, you’ll see tasks that require a lot of repetitive tasks. Two
good examples are data entry keyers and telemarketers – both of these jobs require people
doing the same thing over and over, which is something a machine could eventually do.
But take a step back and look at what these jobs are trying to accomplish. Telemarketing is a
form of sales. Yes, perhaps the task of telemarketing will go away, but sales will never go
away – it’ll also be a crucial part of any business. So, it’s really a skill change, as opposed to
the removal of the job.
Same for data entry keyers. As AI becomes more sophisticated, computers will be able to in-
put data on its own. That said, the real need here is to make sense of all this data – data
scientists are the most in-demand job in the world and will continue to be so.
Again, it’s more of a skill change than the removal of a job. You see it again and again – jobs
are going away from “do this one task every day, all day” to more strategic roles that require
more critical thinking.
Conversely, look at the unlikely-to-be-automated list, and you’ll see a lot of jobs that require
human interaction and critical, empathetic thinking. A perfect example of a job that won't be
automated – social workers, who need to handle cases from a clinical, legal and emotional an-
gle. It’s virtually impossible to see a robot doing that.
Don’t overgeneralize though and say all customer-facing positions are unlikely to be replaced
by machines. Cashiers, for example, are increasingly being replaced by robots. Instead, it’s
that two-part combo – both human interaction and critical, empathetic thinking – that’s very dif-
ficult for a machine to replace.
The bigger point? Yes, change is coming. But it doesn’t have to be scary. By starting now
and learning the skills needed to take on this change, you’ll be well prepared for it and turn a
challenge into a great opportunity.
TRUE or FALSE
1. The new technology advancements will replace all the Jobs, according with experts.
3. Library Technicians, Sales Engineers, General Dentists, Audiologists and Insurance Underwri-
ters will all less likely to be replaced by automatization.
4. These days people at their Jobs are required to develop a more critical thinking.
5. Empathetic thinking is something that a machine is not able to perform when interacting with
people.
T-CHART: Complete the T-Chart with the advantages and disadvantages of Automatization
https://www.youtube.com/watch?v=W0_DPi0PmF0
IV. CONVERSATION. ANSWER THE FOLLOWING QUESTIONS, THEN SHARE ANSWERS WITH
YOUR CLASSMATES:
1. Do you think the creation of robots is the result of human creativity? If not, what could it be?
4. If you had the possibility to acquire a robot like Sophia, would you do it? Why?
5. Which other technological development do you consider more important than robotics?
6. Scientists and experts say that in the future, many female and male parterns will be also replaced
by robot partners, what do you think? Do you think it is possible? Why?
The episode tells the story of Martha (Hayley Atwell), a young woman whose boyfriend Ash
Starmer (Domhnall Gleeson) is killed in a car accident. As she mourns him, she discovers that
technology now allows her to communicate with an artificial intelligence imitating Ash, and re-
luctantly decides to try it. "Be Right Back" had two sources of inspiration: the question of whet-
her to delete a dead friend's phone number from one's contacts, and the idea that Twitter posts
could be made by software mimicking dead people.
"Be Right Back" explores the theme of grief; it is a melancholy story similar to the previous epi-
sode, "The Entire History of You". The episode received positive reviews, with the performan-
ces of Atwell and Gleeson receiving universal acclaim. Some critics believe it to be the best
episode of Black Mirror, though the ending was met with criticism. Several real life artificial in-
telligence products have been compared to the one shown in the episode, including a Luka
chatbot that was partially inspired by the episode.