CHAPTER I.

INTRODUCTION

Uvdows the magic pans an electric cooking pan have a layer of artificial or ceramic

coating that prevents food from sticking to the surface. They cook food quickly, and

shouldn’t require more than a small drop of oil, not only making food healthier, but also

reducing the washing up afterwards and helping to reduce harmful air pollution from

exhaust emissions. There are many types of cooking pans that can be used only for

cooking but this electric cooking pan can be used for making freezon desert. Most of the

Pilipino’s love to eat fried ice cream roll but this pan is the best for you to make fried ice

cream roll It can use pure water, juice, milk, coco, with an available ice slush shovel, plus

a prepared formula and fruit drinks, you can create a variety of types of soft and hard ice

cream, smoothies, Ice, ice mud, slush, snow ice, fruit ice, ice porridge, fruit, etc. and the

main feature for this is Fast cooling, to reach -15~-20℃, it just takes 2-4 minutes, lowest

temperature can reach -32℃.

 Marketing Background

A.OVERVIEW OF THE INDUSTRY

This part shows the Market size and Market Trends of UVDOWS CO.

 Market size

TARGET MARKET NUMBER OF TARGET market size

MARJET(Monthly)

Parents 30% 4,000

Urban People 70% 5,000
 Total 100% 9,000

 Market Trends

The market trends this past 3-5 years in cooking food and frozeen dessert in a

pan, without using or bothering through burner with gas , butane and wood burning to

cook. This materials very easy to use it can be cook anyfood you want, but still a pan

needs a supply of burner with gas , butane and wood burning to cook if the this

subtances is empty "what should you do?". By our small innovation, we made a way to

cook in a pan through electrecity without burner or fire materials to cook. we desingned

a product taht is simillar in use with the electric pan but different electric pan to other.

We invented UVdows "the magic pan". A cooking pan that has two elements "HOT and

FREEZE", Hot element can cook any type of dishes while Freeze can make some

types of desserts like fried ice cream. Our product helping to reduce harmful air pollution

from exhaust emissions Reduced harmful exhaust emissions is good news for our

health. Better air quality will lead to less health problems and costs caused by air

pollution.

B. Market Profile

Uvdows company target market profile indentities the charactheristic of the

prospects such as age, gender, income level to build the profile. Age 20-50 can

buy this product with an permanent work and it is categorized according to

there gender, whether they are male or female. Uvdows Co was located at

Purok 4, lanao, kidapwan city. the price of Uvdows co product is costly because
of the materials cost. aside of this our product providing easy cooking and cook

without straggle to make our life better.

c. Environment Analysis

c1. Analysis of Opportunities and Threats

Opportunities

• It may take over in using electric pan

• More user in electricity in modern generation

• Eco friendly products

Threats

• Shutdown electricity in many places

• lack of supply

• importing problems

c2. Key Success Factors

Uvdows Co product

• Avoid stickiness. Non-stick cooking pans are best suited for reheating

and cooking sticky foods

• Even distribution of heat

• Heat conductivity
II. COMPETITIVE ANALYSIS

A. COMPETITIVE POSITIONING

A.1 MARKET SHARES/ SALES VOLUME/ SALES PROFIT AND TRENDS

market shares

sales volume

sales profit and trends

ordinary pan electric cooking pan UVDOWS The magic pan

A.2 marketing strategies ( of 4ps)

A.2.a PRODUCT

• Uvdows the magic pans an electric cooking pan have a layer of artificial or

ceramic coating that prevents food from sticking to the surface. They cook food

quickly, and shouldn’t require more than a small drop of oil to fry. And a electric

cooking pan can be used for freezing food.

A.2.b PRICE

• our pricing is just costly but you will not regret it and surely high class materials.

We just picked the most recommended parts in making our products so that we

can sure about our pricing.

A.2.c PROMOTION

• social media

• direct selling

A.2.d PLACE

• Uvdows Co was located at Purok 4, lanao, kidapwan city

A.3 . Strengths and Weaknesses of competition( in terms of 4ps)

Strenghts

• Price

- We just picked the most recommended parts in making our products so that we

can sure about our pricing.

• Place

-we are selling our product in avery perfect place which is more user of

electricity.
 • Promotion

-internet is everywhere right now. This gives us the strength to promote our

products.

• Product

-we can say that our product is a powerfull one because it have a classification

and that others didnt have.

WEAKNESS

• PRICE

-some of the other company not truly to there tells pricing or didnt honest.

"CHEATER".

• PLACE

-our place is didnt crowded and away from the center of crowd.

• PROMOTION

-other same products have more strategies to promote unlike to our product.

• PRODUCT

-our product is not well known yet. we still pursue it in marketing in the market.
III. COMPANY BACKGROUND

A.COMPANY PROFILES

The UVDOWS the magic pan came from the initial of its inventors and owners (

Euvert Mayong, Darious Padaong, John Mark Owis) this idea formed base on the newly

generation era that have high-tech gadget. We providing a product that can cook in hot

mode and freeze mode through electricity. And we researching how to make a product

to reduce pollution. That's why we build the UVDOWS the magic pan helping to reduce

harmful air pollution from exhaust emissions Reduced harmful exhaust emissions is

good news for our health. Better air quality will lead to less health problems and costs

caused by air pollution. We believe our progress in the market. because people will not

only want it but especially they need it. They need this product because it will reduce

hastle and time of cooking and they can also cook more than other electricity pan.

COMPANY LOGO

We decided to make this logo because, in this logo costumers weill easiy recognize our

product, its because in our logo you will see that a letter "O" change in a image of a

pan.
BRAND NAME

We choose UVDOWS to be our brand name because it came from our initial UV-

eUVert, D- Darious and OWS- OWiS. we also decided to use this us our brand name

represent how we creatively.

B. CURRENT POSITION OF THE COMPANY / BRAND IN THE MARKET

• UVDOWS is not yet known in the market it is still gaining experience in consumer

satisfaction.

• UVDOWS is a magic pan that have two mode "HOT AND FREEZE" and Uvdows

can answer your question how to use this product.

• UVDOWS promotes social awareness about gas pollution.

C.COMPANY / BRAND STRENGHTS AND WEAKNESSES ANALYSIS

C.1.a BRAND CONSUMER PROFILE

• We can sell product who can afford it and as long as the customer is enterested.

C.1 .b MARKET NEEDS BEING ADDRESS

• The market needs a solution to less usage of gas that can cause gas pollution.

C.1 .c BUYIN PATTERNS

• Customers buy according to thier type. whether they are judgemental buyers,

wise buyer, etc..

 As we observed buyers buy based on the traditional way how people buy theit

want or needs.

C.1 .d USAGE HABITS

• Some consumers use a product cook in any stratigies but with our product they

will perhaps use this every because it is reduce saving cost and especailly you

can help in environment.

C.2.a PRESENTING MARKETING STRATEGY

SEGMENTATION

• MIddle class buyers and High class buyers.

TARGETING

• The middle class buyers can afford our products they have the capability to buy

one or more of our products.

• The High class buyers have buy more of our product because they are very

wealthy and can vip of it.

POSITIONING

• In our evaluation the high class buyers are the perfect one to buy our product

because they very wealthy and they can get advantages in our product to easily

cook.
C.2.b MARKETING MIX

PRICE

• SLIGHTLY COSTLY

• EASY TO DEAL WITH

PLACE

• LOCAL AREAS IN KIDAPWAN CITY

PROMOTION

• FB PAGE

• ONLINE WEBSITE

PEODUCT

• EASY TO USE

• ENVIRONMENTAL FRIENDLY

C.2.c COMPETITIVE STRATEGIES EMPLOYED

• We have free fast delivery per 5km away from locate , if more tahn 6km it will

cost small amount.

• we sell our product buy 1 get 1.

• we have online selling.

• we sell our product with package with discount of 5%.