Professional Documents
Culture Documents
1.chapter I - The Problem and Its Scope
1.chapter I - The Problem and Its Scope
CHAPTER I
INTRODUCTION
daily activity. From buying value meal in Jollibee in the morning for breakfast, using
hygienic supplies for body cleaning supplied by Safeguard, wearing apparels for
comfort and protection made and distributed by Bench, travelling for leisure and
recreation organized by a travel agency where you only need to pay a package,
and setting out with the family for a dinner date at Lantaw. All of these are relating
to business activities. Exchange of goods and services through the use of money
rewards given by the buyers. But how does this goods and services, products and
Marketing personnel carries out the function of introducing these goods and
services to the market, to the people. This people help businessmen sell and
dispose its products and offerings to the market. The channels used by them
companies spend for television promotions on its products and services. Recently,
YouTube and Instagram. These channels greatly contribute to the success of most
of the businesses that are into selling products and services through advertising.
offerings known to the people and be disposed for a profit or revenue. It has come
marketing department. It has significantly evolved and improved together with the
art way of exposing market offerings to the public which in turn create better
opportunity for business’ products and services be known not only in the local
market, but in the global setting as well. Today’s technology has helped to make
operating systems made possible to put to every people’s hands the chance to see
the world in a click and get what they want in a blink of an eye. The long journey
going to the marketplace before has been shortened to seconds in buying goods
online and through delivery services. Together with these improvements is the
browsing high quality images and a lot more available in Google Play and App
Store. How about an application for the market personnel for advertising?
for the business. This application will enable businesses to advertise their market
offerings in a more advanced way through the use of technology. This application
will target the customers more accurately through the use of preference setting
and account registration of the user. This will also enable sales, deals and
promotion mapping through the Google Map integration to better locate fitted
preferences of the user. This application program will change how marketing,
specifically advertising, work in this generation. Hyper Deals will create an impact
in the market in the field of advertising and promotions. An application useful for
the user and productive for the business entities. Hyper Deals will be the latest and
product which is tangible or the intangible other called service. Aside from thinking
about the production, one important consideration every businessman always put
the answer in the form of advertising. Advertising techniques and strategies has
evolved. From being only printed media advertising, marketing personnel now
explore other way of promoting market offering in the use of technology. Recently,
advertise their product online. It has become now the trend, advertising in social
media platform like Facebook. But is this enough to satisfy the need of both the
businessman who aims for a profit or revenue and the customer who wants to
C H A P T E R O N E 4
satisfy his need? It is time to present this study wherein the researchers will
introduce Hyper Deals. A mobile application program design only for online
This study aims to leap the way of marketing and advertising of business
profit or revenue to business organizations in the market and give ease of choosing
a certain good or service for the consumers through the personalized preference
setting of the app. This study also aims to provide valuable information to the
academe and the University of San Jose Recoletos students, staffs and
administrators. The future researchers are also considered in making this research
Business
innovative electronic mobile application program with the advantage of less cost
Consumers will now have the convenience of easy choosing, shopping and
buying of every good and service they want to avail with the personalized
preference setting of the Hyper Deals application program without cost and comfort
RESEARCH DESIGN
that you choose to integrate the different components of the study in a coherent
and logical way, thereby, ensuring you will effectively address the research
analysis of data. It is a tool used to make sure that the study conducted is
relevant and useful for the prospected users of the data gathered by the
researchers. The design used in this research is crafted in order to meet the
needs of the academe and the school administration of University of San Jose
Recoletos as to its being a research university. The researchers and the future
researchers of the related topic are also considered to provide necessary data
and information that is deemed important in carrying out this study. This is to
ensure of providing the most useful and factual information that will be needed
in order to carry out the purpose of the study and to make sure that the project
Research Environment
Robinsons Galleria and Ayala Center Cebu. The respondents were college
students of the said university and business owners, managers and marketing
officers of these business entities. They are chosen by the proponents due to
C H A P T E R O N E 6
the relativity of the topic as to these two group of respondents and an easy
Fields or questions relating to the study and of the application was formulated
boxes as to how many are applicable to them per item, yes or no and frequency
for both the respondents. The survey was made through personal contact with
the respondents for the both groups. The survey questionnaire was also
Please see appendix A and B for the survey instrument. The survey was
conducted through visiting classes of the college students in the main campus
with the permission of their instructors and professors while interviewing and
answering for the business user in SM City Cebu, Robinsons Galleria and
Research Respondents
The respondents of our study are divided into two groups. The first group
are on the side of the customer users. They are the college students of University
and Cebu City. The second group of our respondents are the business user. They
entities in SM City Cebu, Robinsons Galleria and Ayala Center Cebu. A total of
questionnaire. Customer user, comprising the college students from four college
of University of San Jose main campus, are allocated with 360 respondents out of
the 489 and 129 are answered by the business users comprising business entities
in SM City Cebu, Robinsons Galleria and Ayala Center Cebu. The numbers are
The proponents want to give the best results as to the topic of this study
which is the marketability aspect of Hyper Deals. All effort has been exerted but
accomplishing the tasks necessary to make in this study. The proponents unable
to use random sampling method because of time constraint. It is supposed that the
respondents from both groups need to be chosen by statistical machines but it was
decided to choose them subjectively. The business user sample population also
has been modified form the standard .05 margin of error to .08 due to time
constraint and resources for travelling and schedule of the said respondents.
These things limited the proponents to get the best results for the survey but they
are still optimistic in giving the users of this data enough information as to the topic
of this study. The proponents still exerted effort to be as factual and systematic in
the conduct of this study. The proponents have also found that internet or data
connections, it would be hard for the both users of the application to use Hyper
Deals. These limitations are part of the study and of the application itself but this
will motivate both the proponents and developers of Hyper Deals to work hand in
hand in limiting these limitations in order to realize the goal of both the study and
DEFINITION OF TERMS
This particular study involve both business and technological aspect which
means that there are some terms that are hard to grasp and understand especially
those what we call jargons or special terms used at a specific field of study or
profession. In this part, we shall be highlighting those unusual words or terms and
give its definition in order for the readers of to have a better understanding of the
study.
Android Studio
Android OS Platform.
Application Program
Business Entity
Business Entity is created and formed by one or more persons for the purpose of
Dashboard
single screen.
Encryption
Geo-fences
up triggers that will notify a device if it enters or exits the boundaries set by the
developer.
This is a software suite that developers use to write and test software. It also
contains code editor, compiler or interpreter and a debugger which are basic
JAVA
Java was originally designed to develop programs but later became known for
platforms.
output of a machine.
This is a software tools room for designing creating and maintaining mobile
applications.
Model-View-Controller Method
MVC is used in developing modern user interfaces. This also allows the
interfaces.
Monetary
Monetary Instruments
This is the coin or currency of legal tender of the Philippines or any other country.
Drafts, checks, notes and other similar instruments where title thereto can be
monetary instruments.
C H A P T E R O N E 11
Platform
Platform is a single software tool that is use to create, design, maintain and run a
whole application.
Production Capacity
Reservoir
Smartphones
Smartphone includes advanced technology that it does not only make phone
calls and send and receive text messages, it can also send display photos, play
videos, check emails, surf the web and can run third party that has full
functionality.
Stipulations
agreement.
Systematic
Webster)
Use Case Diagram is the primary form of software requirements for a new
C H A P T E R O N E 12
system program underdeveloped. And this is also used to identify, clarify and
This is use to emphasize editing features and describe the steps associated in
creating an event.
User Groups
User group is a set of people who uses specific hardware or software product.