Research Report

Table of Contents
Contents Page No.

Chapter
No.
PART-A
Executive Summary
1. Industry Profile 1
2. Company Profile 5
3. McKinsey’s 7s 27
4. SWOT Analysis 31
5. Analysis of Financial Statement 33
6. Learning Experience 34
PART-B
7. Theoretical Background 36
8. - Statement of the problem 38
- Objective of the study
- Scope of the study
- Methodology
- Limitation of the study
9. Data analysis and interpretation 42

10. Findings 63
11. Suggestions 64
12. Conclusion 65
13. Annexure 66
14. Bibliography 72
EXECUTIVE SUMMARY
The ability of the organization is to attain its goal largely depends upon the effectiveness of
its Employee Engagement Programme. Therefore it deserves great planning and care to formulate
and implement Employee Engagement strategies.
A questionnaire was undertaken as a tool for the extraction of the effectiveness of the
Employee Engagement. The 50 candidates from Bharat Electronics Limited had answered the
questionnaires.
The survey involved gathering wide information about the company its Vision, Mission,
Objectives and the practices leading to Employee Engagement in the Company.
From the information collected, various aspects were identified where the Organization
needs to focus more to improve its activities.
The research was conducted through collection of primary and secondary data. Secondary
data was collected through visiting various web sites, books by the different authors. Primary data
was collected through a well designed questionnaire, a close observation of the employee, and
through personal interview of which later a detailed analysis was done using various statistical I.T
tools like, MS Word and MS Excel.
The data collected was analyzed using percentage analysis method. The analysis on the
collected data revealed that the employees have given highest weightage to the comfortableness in
working hours and are not satisfied with annual increments provided.
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PART-A
INDUSTRY PROFILE
INTRODUCTION TO ELECTRONIC INDUSTRY
Electronic Industry, the business of creating, designing, producing and Selling devices
such as Radios, televisions, stereos, computers, semi-conductors, transistors and integrated circuits
(as sales of electronic products in United States grew from $200 million in 1927 to over $266
billion in 1990, the electronics Industry transformed factories, offices and homes, emerging as a
key economic sector that rivaled the chemical, steel and auto industries in size.
The Industry traces its origin to the invention of the two element electron tube (1904) by
John Ambrose Flemings and the three element tube (1906) Lee De Forest. Inventions led to the
development of commercial radio in the 1920’s, which boosted radio sales to $300 million by the
end of the decade. In 1947, the electronics Industry made another important advance when John
Bardeen, Walter Brattain and William Shockley invented the transistor. Smaller, lighter and more
durable than the vacuum tubes that had been used in radios, transistors touched off a period of
progressive miniaturization of electronics devices. Integrated Circuits, which were developed in the
1950’s, allowed the Integration of several Circuits into one Circuit and the introduction of Analog
devices in the 1960’s vastly increased the amount of information that could be stored on a single
chip.
“Industrialize or perish” were the great words of one of the greatest engineer-son of the
country-Sir M.Visvesvarya. Today, considering the rapid growth of electronics that is taking place
all over the world, one is apt to say ‘promoter electronics or stagnate’. Electronics has made very
significant contribution not only in all industrial fields-power, cement, paper, mining, agriculture,
machine tool, atomic energy, defense, space, oil, textile, hotel etc., electronics is also found in
services of the mankind-entertainment, communication, health,
Education, etc. electronics is therefore assuming increasing importance in monitoring and

control of production process in the engineering, chemical and metallurgical industries. Because, of
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its dynamic character, its significant impact on science, industry and society, electronics is today in
the vanguard of technological process.
Bharat Electronic Ltd, as the name suggests mainly operates in Electronic Industry. Over a
passage of time it has found its place in Strategic Electronic and Defence Industry as its core
operation. Around 83% of revenue comes from Defence sectors and 17% comes from Civilian.
The Indian Electronics Industry dates back to the 1960’s was driven mainly by the states was
initially restricted to the development and maintenance of fundamental communication system
including radio broadcasting, telephonic and telegraphic communication and augmentation of
Defence capabilities. Main Players in public sector were giants like B.E.L and Indian Telephone
Industries Limited. In 1980’s and 1990’s during the Liberalization and Globalization of the Indian
economy and the electronic industries to witness the boom mainly in the Consumer Electronics
area, driven by growing middle class with large disposable incomes.
India is the fifth economy in the world and has the second largest GDP among emerging
economies. The spending power of this group has attracted almost all major consumer electronics
players from Korea, Japan and USA. They import as well as manufacture locally to sell in Indian
Market.
GROWTH OF THE MARKET
In Financial Year 2010-11, new records have been set for order acquisition, revenues, order
book, profits and exports. The Company achieved a turnover of Rs.552, 969 Lakhs in 2010-11 as
against Rs.521, 977 Lakhs in 2009-10, registered a growth of 5.94% Exports Sales quantum jump
from US$ 41.53 million in 2010-11, an increase of 75.45%. The order book more than doubled
from Rs 1,135,000 Lakhs as on 1st April 2010 to Rs.2, 360,000 lakhs as on 1st April 2011.
All the Nine Manufacturing Units of the Company have performed well and earned profits
during the year. The Company effort to streamline the Costs and execution capabilities yielded
dividends, which results in increase of Profit after Tax for 2010-11 to Rs.86, 147 Lakhs from Rs
72,087 Lakhs Last year, and an increase of 19.50% in spite of the additional cost of wage revision.
R&D continues to be the thrust area and the expenditure on R&D was Rs.38, 818 Lakhs, which is
7% of the sales revenue.
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COMMUNICATION AND BROADCASTING SECTOR
The advent of Internet Telephony and passage of the convergence bill 2001 has given a
boost to this sector, particularly in segments such as IP Telephony, Digital Broadcasting, Cable
Modems and Internet Broadband etc; the implementation of the conditional Access System during
2003 is expected to give a huge boost to the sale of set-to boxes. Nearly 80 million homes access
Cable TV in India. The production of Communication and broadcasting equipment was valued at
US $ 1 billion in 2001-02.
SAP IMPLEMENTATION
Bharat Electronics Limited undertook implementation of SAP across all Units/offices of the
Company. Implementation of SAP R/3 including Payroll, Product Life Cycle Management module
at all Units and Offices of Bharat Electronics Limited was completed in a phased manner by July
2008. The following add on modules have been developed and released to users during 2009-10.
Material Gate Pass System, Visitors Gate Pass System, vendor Payment Information System,
Quality Control Circles Monitoring System, Six Sigma projects Monitoring System and Contract
manufacturing, and new dimensions modules is in progress. Supplier Relationship Management
(SRM) and knowledge Management (C Folder) modules have been configured and tested.
Employee Self Services (ESS) module has been configured and testing in progress. Customer
Relationship Management (CRM), Strategic Enterprise Management (SEM) and Supply Chain
Management (SCM) module are under configuration. The entire above module is to be
implemented during 2010-11.
Pilot implementation of the following new dimensions module of SAP was done in 2010-11.
 Supplier Relationship Management(SRM)

 Knowledge Management(C Folder)
 Employee Self Service(ESS)
 Strategic Enterprise Management(SEM) Consolidation
 Business Objects Reporting Tool.
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 Procurement for Public Sector (PPS) module.
NEW PRODUCTS
The Bharat Electronics Limited defence Industry Products/Systems introduced during
the year included Integrated Air Command and Control System, Advanced Naval Gun Fire
Control System for IN Ships, Gap measuring Device MK III, Perimeter Security Jammer,
Frequency Hopping HF Trans receivers for paramilitary forces, Data Facility Kit for VHF radios
and V/UHF Protocol Analyzer.
LOCATION
India’s Electronic hardware Industry is concentrated in three main regions.
 Northern Region around the National Capital Delhi, accounts for 37% of the output.
 Western region around Mumbai and Pune accounts for 25%.
 Southern region which is mainly around Bangalore, accounts for 37% of output.
 Bangalore has a large concentration of public sector units and organized private sector players,
partly linked to the presence of defence establishments in the City.
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2. COMPANY PROFILE
Company Name : Bharat Electronics Limited.
Established : In 1954.
Registered Office : Nagavara, Outer Ring Road, Bangalore.
Factories : Bangalore, Ghaziabad, Pune, Machilipatnam, Chennai, Panchkula,

Kotdwara, Navi Mumbai, Hyderabad.
Overseas Office : Singapore, New York.
Plant Size : 700 Acres [BG.CX].
Certification : ISO 9001-2000.
A. Background and Inception of the Company
Soon after Independence the Government of India formulated the Industrial policy
resolution in April 1948. One of the industries mentioned in this resolution was the manufacture of
radio equipment and radar and the government set up an expert committee in May 1948 to
consider the steps needed to establish this industry. The committee recommended that a factory be
set up with technical assistance from a suitable foreign firm with an International reputation and
accordingly fifteen leading manufacturers of radio equipments throughout the world were invited
to give reports. A technical committee examined these reports and recommended that the company
General de Telegraphic Sans Fil be selected as technical adviser for the project.
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Ten-year agreement was signed in December 1952 between the Government of India and
CSF. The Scheme envisaged the setting up of a factory at a cost of Rs.9.5 crores to produce
Electronic Equipments.
The technical assistance under this agreement included:
1. Design and construction of buildings.
2. Selection, Purchase and Installation of Machinery.
3. Technical and Industrial assistance for Production.
Bharat Electronics Limited was registered as Public Limited Company in April 1954. An
area of 700 acres in Jallahalli (Bangalore) was ear marked for the Company and the Defence
Ministry entrusted the task of putting up the factory buildings to the Military Engineering Services
in 1953. After the land had been leveled, the work on the factory buildings began in October 1954.
A building of five workshops was completed by January 1956. A school was started to train the
men in the special skills that would be required in the new factory. Production began in a small
way in December 1955 in these workshops.
The different equipment to be manufactured in 1956, 1957 and so on had been listed in a
schedule to the agreement prepared during 1952. The items mentioned in the schedule only
indicated the type of equipment that the factory should be able to produce. No one could say
exactly what would be required in the country four years later in 1952. Since electronics was
rapidly changing industry even then. A technical officer was appointed as commercial Manager in
May 1957 to study the current items in Manufacture in Europe and to prepare a list of items likely
to be accepted by users in India. French Electronic Equipment was almost unknown in India and
the users were reluctant to buy it. The difficulty was difficulty was gradually overcome by
bringing electronic equipment manufactured by CSF to India and demonstrating them to potential
users. Though there was risk in undertaking production without firm orders, then the directors had
authorized production of General Purpose Receiver. HF Transmitter, a portable VHF Tran receiver
and a Man Pack VHF Tran receiver during 1956-57 which were accepted to the users. The
possibilities of producing equipment of other make like France, Germany, Holland and UK under
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license also were under investigation. Bharat Electronics Limited directors had rightly felt the
need for establishment of a fully indigenous Industry, which at the same time had the advantage of
foreign technical Collaboration.
This is how research and Development began at Bharat Electronics Limited. It took a few
more years to create a separate R&D division with independent fund allocation.
MANUFACTURING UNITS OF BHARAT ELECTRONICS LIMITED
BHARAT ELECTRONICS LIMITED BANGALORE

Bharat Electronics Limited was set up in the year 1954 with the vision of attaining self-
reliance in defence electronics, which initially started with the manufacturing of a few Tran
receivers at Bangalore Complex. Bangalore Complex being the Mother unit of Bharat Electronics
Limited has not only played a vital role in the growth of the company but has also instrumental in
setting up and nurturing the growth of eight other units all over India. The Unit is mainly engaged
in the design, development and manufacturing of radars, sonar’s, telecommunication equipment,
components and many civilian products.
The Bangalore Complex has been divided into Nine Strategic Business Units Namely:
1. Naval system-1(SS&CS) Sonar and communication systems.

2. Naval Systems- 2(FCS & RS) Radar & Fire Control System.
3. Military radars.
4. Telecommunication and broadcasting.
5. Military Communication.
6. Electronic Warfare System and avionics
7. Components.
8. Export Manufacturing Division.
9. Central Services Group.
1. Naval System
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The need for communication between ship and aircraft and ship and shore station is ever
increasing as sensor and weapon systems become more sophisticated. Bharat Electronics Limited
has a dedicated SBU to cater to the needs of naval defence force. It is involved in designing and
manufacturing of a wide variety of control, command and communication systems as well as
radars. Sonar’s (Sound Navigation and Ranging Systems) etc., Products from Bharat Electronics
Limited covers the range of underwater application for surface ships, submarines and naval
aviation. The naval systems has also designed and manufactured the products for civilian
application like Integrated fish finder and navigation guidance system and vessel identification
systems.
2. Military Radars
Bharat Electronics Limited is a pioneer in India in the field of designing and
manufacturing radars (Radio Detection and Ranging System) for both Defence and Civilian
applications. Radar is a system, which transmits a signal at a particular frequency and receives the
echoed signal from the target, which is processed digitally, and the location is sent to the screen.
These Defence radars are used for guarding the Defence forces against enemy targets Bharat
Electronics Limited has the distinction of manufacturing all types of radars.
3. Telecommunication and Broadcasting System

The need to communicate by voice exchange of data of them is the most important aspect
of social human being. Different technologies have been evolved which have provided different
media to the customer. Wide experience of Bharat Electronics Limited in providing
communication solutions to the Defence forces. The products are multiplexes, digital cross
connect radio systems and others.
4. Military communication and Electronic warfare system
Military communication has been a fort of Bharat Electronics Limited even since its
inception in 1954. Bharat Electronics Limited has been involved in providing state of the art
communication equipment to Indian army be it hand held mobile radios and terminal, ground
based systems .airborne and ship borne equipment the products offered are HF, VHF, UHF and
V/UHF frequency bands .the requirement of defence electronics and communication is not limited
to the Tran receivers in various frequencies.
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5. Electronic warfare system
Modern armaments like battle tanks are fitted with computer system to facilitate the
gunner to aim at the targets much more accurately and efficiency. Products are tank fire control
systems, tank stabilizers and communication equipments.
6. Components:
Components are the building blocks of any product Bharat Electronics Limited has the
distinction of manufacturing not only the products but also the components for these products
there by bringing in a lot of indigenization and cost reduction. The products manufacture is semi
conductors passive components electron tubes, microwave component batteries, solar products
like solar products like solar power planets, solar lighting system, solar traffic signals, and
semiconductors, ASIC’S, Transmitting Tubes, Vacuum interrupters, passive components, MEMs
based devices.
7. Export Manufacturing
Bharat Electronics has recognized the immense opportunity available in the International
Market and this SBU works for exporting such opportunities. The Products of this SBU are also
used and for local consumption. Hence, it is contributing to a great extent to the achievements of
the Company and also adding to the strengths of the company in a large context.
8. Central Service
This is basically a service unit that works for the functioning of Bangalore Complex.
Transport, Finance, PR, Personnel and Administration. Transformer and Coil Winding, Power
Circuit Board are some of the activities of the SBU.
B. NATURE OF BUSINESS CARRIED
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Bharat Electronics Limited offers Products and Services form a wide spectrum of fields like
Radar, Military Communication, Naval Systems, EW System, Tele Communications, Sound and
Vision Broadcasting, Onto Electronics, Tank Electronics, Solar Photovoltaic Systems, Information
Technology, Software and Electronic Components.
Expertise and Skills in the Company are used for Engineering Radars, Telecom and Satcom
Networks, providing network solutions on turnkey basis.
Collaborative association with world leader in the field of Radars and Communications has
ensured that the products offered are state-of-the-art Multi-National Companies in the field of
Electronics are partnering with Bharat Electronics Limited for outsourcing too. For manufacturing
services like assembly and testing of electronic equipment, fabrication of precision mechanical
components, packing of electronic components, manufacture of onto electronic sub-assemblies
etc.
Emphasis placed on R&D at Bharat Electronics Limited is amply demonstrated in the

number of highly qualified engineers who form a substantial part of its skilled manpower and a
large number of products developed in-house. The Central research labs of Bharat Electronics
Limited address futuristic technology development.
Bharat Electronics Limited has been successfully increasing its contribution in the field of
civilian electronic, the most visible being the solar-powered LED-based traffic signals systems and
the electronic Voting Machines. Other civilian products include the GPS-based fish finder,
Telemedicine system, PC Mother Boards. Bharat Electronics Limited also set ups Communication
Network on Turnkey basis one such Network has been set-up in Andhra Pradesh.
“Meeting and exceeding the expectations of customers” is the quality policy of Bharat
Electronics Limited. In its March towards TQM, Bharat Electronics Limited has been helped to
spread the quality consciousness into every sphere and every activity.
The passionate pursuit of excellence at Bharat Electronics Limited can be described in three
words!
”QUALITY, TECHNOLOGY AND INNOVATION’’.
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C. VISION, MISSION AND QUALITY POLICY
VISION
To be a world-class enterprise in professional electronics.
MISSION
To be a customer focused globally competitive company in defence electronics and in other
chosen areas of professional electronics and in other chosen areas of professional electronics
through quality, technology and innovation.
QUALITY POLICY
Bharat Electronics Limited Committee is to consistently deliver and enhances value to the
customers through continual improvement of the Products and Services.
QUALITY OBJECTIVES OF BHARAT ELECTRONICS LIMITED
 Effective and Efficient design and development process, considering the present and future needs
of the customer.
 Enhanced customer satisfaction by on time delivery of defect free products and effective life cycle
support.
 Continuous up gradation and utilization of infrastructure and human resources.
 Mutually beneficial alliances with suppliers.
 Continuous improvement of processes through innovation, technology and knowledge
Management.
VALUES
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 Putting customers first.
 Working with transparency, honesty and integrity.
 Trusting and respecting individuals.
 Fostering team work.
 Striving to achieve high employee satisfaction.
 Encouraging flexibility and Innovation.
 Endeavoring to fulfill social responsibilities.
 Proud of being a part of the organization.
OBJECTIVES
 To be customer focused company providing state-of-the –art products and solutions at competitive
prices, meeting the demands of quality, delivery and Service.
 To generate internal resources for profitable growth.
 To attain technological leadership in defence electronics through in-house R&D, Partnership with
defence/research laboratories and academic institutions.
 To give thrust to exports.
 To create a facilitating environment for employees to realize their full potential through
continuous learning and team work.
 To give value for money to customers and create wealth for shareholders.
 To constantly benchmark company’s performance with best- in-class internationally.

 To raise Marketing abilities to Global Standards.
 To strive for Self-reliance through indigenization
Evolution of Quality Management System in Bharat Electronics
Right from its inception in 1954, Bharat Electronics has understood the varying levels of
quality and reliability requirements of its customers and has been striving to enhance their
satisfaction level. The company has developed and improved Quality Systems and Procedures
over the years.
Starting with an inspection oriented Quality system during the initial years; the company
shifted its focus towards MIL-Q-9858 Quality Management System during the early Seventies.
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During the Eighties, a number of initiatives were taken to improve the Quality Management
System. They included release of documented QA manual; promotion of participative culture in
the organization; launching of QC Circles & Suggestion Scheme, etc.
D.PRODUCT PROFILE
DIVISION PRODUCT RANGE

RADARS Land based Surveillance, Fire Control
Radars, Weapon Locating, Battle field
radars, Tactical Control Radars , Low flying
detection radar, Naval Radars, Airport
Surveillance radar with mode ‘s’, Radar
displays and multifunction consoles.
NAVAL FIRE CONTROL Fire Control systems for the Navy, Electro
SYSTEMS optical Fire Control System & Optical
director system for gun control.
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COMMUNICATION VLF Receivers and Modulators, HF
Receivers, HF Transmitters: 500W, 1kw,
HFNHF Man packs, mobile and static trans
receivers/ transmitters/ receiver stations,
VHF/UHF Hand held Trans receivers, ,
Digital Switching Systems, Automatic
electronic switch, digital trunk units, data
concentrator, Unit Level Switch Board,
Semi-ruggedized automatic exchange,
Synchronous terminal multiplexers, Stand
alone communication unit.
COMMAND AND CONTROL Land Based C41 Systems.

SYSTEM Sea Based C41 Systems.
Accessories for Command Control Systems.
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SATCOM AND NETWORK Satellite Communication Equipment, Fly
SYSTEM Away Terminal VSATs, TV uplink earth
stations/TRACT Transportable uplinks,
Intelsat F3 earth station, S-Based Satellite
Communication Terminal, digital Satellite
News Gathering (DSNG) vans, Mobile
Communication Terminal (MCT).
TANKS ELECTRONICS AND Stabilizers, Drive Systems, Fire Control,

CONTROL SYSTEM Sighting Systems, Land Navigation, Tank
Intercom and Electronic Systems, NBC
Protection System, Integrated Fire Detection
and Suppression System, Missile carrier,
Electronic Reconnaissance Equipment.
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ELECTRO-OPTICS Laser Range Finders and Laser Target
Designators: Non-Eye Safe/Eye Safe.
Night Vision Devices: Image Intensifier
Tube Based/cooled and
Un -cooled Thermal Imager Based.
Weapon Sights.
ELECTRONIC WARFARE Radar ESM System, Jammers, Integrate

SYSTEM AVIONICS Electronic Warfare System, Warning
Receivers and Direction Finders, Avionics
Systems and packages.
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CONTROL SYSTEM AND GUN LYNX UI Gun Fire Control System for P-28
UPGRADES class of ships, Stabilized Turret System for
EON-51.
BHARAT ELECTRONICS LIMITED PRODUCTS
BHARAT ELECTRONICS LIMITED

PRODUCTS
____________________________________________________
DEFENCE NON-DEFENCE SYSTEM/TURNKEY

SOLUTIONS
1
Radars
Switching C41 Solutions
Equipment
Naval Systems
SATCOM
TV & Networks
Broadcast
Opto VTMS
Electronics DTH
Electronic
Warfare
Telecom
Systems
Simulators
Electronic
Component
Tank Electronic
Electronics Voting
Machine
THE COMPANY OFFERS SERVICES IN THE FOLLOWING ARE:-
BHARAT ELECTRONICS
LIMITED SERVICES
Contract Manufacturing
Design and Manufacturing

Services 1
Semiconductor Device
Packaging
Software Development
Quality Assurance Facilities
E.AREAS OF OPERATION
The area of operation of BHARAT ELECTRONICS LIMITED has been established as follows:
CORPORATE OFFICE:
Bangalore
MANUFACTURING UNITS:
Bangalore, Panchkula, Kotdwara, Ghaziabad, Pune, Hyderabad, Chennai and
Machilipatnam.
MARKETING CENTRES:
Bangalore, New Delhi, Mumbai.
RESEARCH CENTRES:
Bangalore and Ghaziabad.
OVERSEAS OFFICE:
New York and Singapore
Bharat Electronics Limited area of operation in Global and National
NATIONAL-MANUFACTURING UNITS AND UNIT WISE PRODUCT

PROFILE
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SL. MANUFACTURING PRODUCT PROFILE
NO. UNITS
1. BHARAT ELECTRONICS Military Communications and EW’s Systems, Radar’s
LTD and Sonar’s Sound and Vision Broadcast Equipments,
BANGALORE-560013. Components, Electronic Voting Machines, Set-top
STATE: KARNATAKA boxes.
2. BHARAT ELECTRONICS Tank Electronics, Stabilizer Drives, ALNS, Integrated
LTD Fire Control Systems, Gun Upgrades.
CHENNAI-600089.
STATE: TAMIL NADU
3. BHARAT ELECTRONICS Electronic Warfare Equipments.
LTD
HYDERABAD-5600076.
STATE: ANDHRA
PRADESH.
4. BHARAT ELECTRONICS Night Vision Devices, Thermal Imagers and Surgical
LTD Microscopes.
MACHILIPATNAM-
521001.
STATE: ANDHRA
PRADESH.
5. BHARAT ELECTRONICS Batteries. X-Ray Tubes, Electro Optics, Laser Range
LTD Finders and Target Designators.
PUNE-411021
STATE: MAHARASTRA
6. BHARAT ELECTRONICS Hydraulics for Stabilizers, Shelters, Fly Catchers and
LTD Antenna Systems.
TALOJA-410208.
STATE: MAHARASTRA.
7. BHARAT ELECTRONICS Military Communication Equipments.
LTD
PANCHKULA-134113
STATE: HARYANA.
8. BHARAT ELECTRONICS Telecom Products for Civilian and Defence.
LTD
KOTDWARA-246149.
BSTATE: UTTAR
PRADESH.
9. BHARAT ELECTRONICS Radars, Microwave Communication Equipments,
LTD Antenna etc.
GHAZIABAD-201010.
STATE:
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GLOBAL OPERATION
Bharat Electronics Limited has overseas operations mainly in NEW YORK and
SINGAPORE and their main function is procurement of materials. Bharat Electronics Limited
imports 70% of its Raw-Materials. Bharat Electronics Limited exports have been a prime area of
focus playing a key role in Bharat Electronics Limited Strategic Perspective. As a result, Bharat
Electronics Limited exports have been increasing every year, with an expansion in the range of
products exported and the Markets. Products exported include Radars, Radar Sub-Systems, Defence
Communication Equipment, Secure Communication Products, Microwave Communication
Equipment, Switching equipment, Telecom Equipment and Networks, Broadcasting Equipment,
Electronic Components and Energy Saving Products. In addition, many Multi-National Companies
are using Bharat Electronics Limited expertise and facilities for design and manufacturing services.
Bharat Electronics Limited products are exported to Sweden, Switzerland, UK, France,
Austria, Germany, Italy, Netherlands, Russia, Ukraine, Australia, Brazil, Zealand, Nepal, Sri-
Lanka, Bangladesh, Maldives, Hong Kong, Singapore, Philippines, China, Malaysia, South Korea,
Israel, UAE, Kuwait, Saudi-Arabia, Bahrain, Oman, Vietnam, Mauritius, Botswana, Egypt, Algeria,
Kenya, Nigeria and Ghana Exports plays a key role in Bharat Electronics Limited Strategic
perspective. The ranges of products and services exported have been increasing over the years. A
number of International Companies are using the facilities at Bharat Electronics Limited for
Contract Manufacturing.
F.OWNERSHIP PATTERN--BEL is a premier public sector company in India under the

Ministry of Defence GOVERNMENT OF INDIA-75.86%, BANKS/FI/IMF -18.36%, and
PUBLIC-5.78%
5.78
18.36 1
2
75.86 3
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G. COMPETITORS PROFILE
The company manufacturing is a wide range of products for both Defence and Civilian
markets. These products are facing a shift competition from its competitors in the market. Some of
the competitors for different product are:
1. Solar
 Tata BP
 BHEL
2. Heavy Equipments
 BEML
3. Electronic Voting Machine
 Electronic Corporation of India[ECI]
4. Defence
 Fails(French)
 FWS(Germany)
 L&T
 TATA
 Mahindra & Mahindra
5. Set Top Boxes
 Bharath
 LG
 Samsung.
H.INFRASTRUCTURE FACILITIES
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Bharat Electronics Limited being a Public sector undertaking has good infrastructure
facilities. It is having 700 acres of land in Bangalore Complex. It has good infrastructure within
the work environment with modern machines, which helps the workers to work easily with new
technology. Within the Company it has facilities like:
1) Auditorium
2) Hospitals
3) Schools
4) Sports ground
5) Sports club
6) Gym
7) Bus facilities
8) Hostel for executives
9) Guest houses
10) 3 canteens
11) Officers club
12) Centre for learning and development
I.ACHIEVEMENTS/AWARDS
In Recognition of achievement of Bharat Electronics in various fronts including Quality, more

than 160 Awards have been received by Bharat Electronics Limited. The areas in which these
Awards have been given include quality, safety, QCC, R&D, export, standardization, excellence in
strategic electronics and import substitution.
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Sl. DETAILS YEAR
No.
1. FICCI Award for Research in Science & Technology (for corporate 1990
R&D initiative)
2. DSIR National R&D Award (for in-house R&D efforts under 1993
Electronics & Electrical Industries Sector-for D&E Projects
handled at Bharat Electronics Limited-Bangalore Machilipatnam&
Ghaziabad.
3. Defence Technology Absorption Award 98 (Sponsored by DRDO – 1999-2000
for D&E Projects handled at Bharat Electronics Limited –
Hyderabad)
4. Award for Excellence and Outstanding Contribution to public 2001
sector Management for the year 2000-01, from President of India
Dr.A.P.J.AbdulKalam by Dr.V.K.Koshy CMD.
5. RakshaMantri’s Award for excellence under group & individual 2004-2005
category of design efforts & innovation for the year 2002-2003 (for
project handled at Bharat Electronics Limited-Bangalore).
6. NAVARATNA Award (Awarded by President of India) 2007
7. CII Exim Bank Award(MILCOM SBU of Bangalore Unit) 2009
8. Bharat Electronics Limited, Engineers won SODET(society for 2010
defence technologists) Award for technology development of
silicon detectors in the gold category on Feb.12 2010
9. International Aerospace Awards 2011 under the category of “Most 2011
influential Company for the year” and Excellence in Innovation”.
J.WORK FLOW MODEL
Business Planning and Marketing
- Exploration of Export Markets.
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Design and Development of Radar Systems also in
collaboration with design houses.
Production Planning and Manufacturing
Product Support
- Lifetime Support on all products and Systems.
Product/Service Quality Monitoring of Quality

Parameters for continual improvement.
Human Resource Development for various

developmental aspects.
K.FUTURE GROWTH & PROSPECTS
The achievements of the company are the fruits of the vision and dedication of our seniors
who laid a sound foundation for the success of the unit.
1
The future is demanding. Futuristic design, continuous technology growth and customer
service with cost-effective solutions is the order of the day. Equipment and Components are
becoming obsolete even before they enter the market. In such a scenario, it is high time that they
phased out some of the obsolete technologies like semi-conductors and Transmitting Tubes and
diversified into the systems and solutions area, mainly in Radars, Naval Systems and Satcom and
Tactical Communication systems. In components Division, the focus in on MEM’s Solar Systems
and Security Solutions in addition to upgrading the existing components area.
Today customers are more demanding and aggressive. Even defence customers are looking
towards private and foreign companies for better and new products. These challenges have to be
faced and resolved. The product mix and manpower profile have changed and it is time for them to
reorient in line with the demands of present day business. Company has all the right ingredients to
become a global leader in defence electronics and related fields. The dreams of becoming a Global
player can only be achieved through striving hard to live by their motto, “QUALITY,
TECHNOLOGY, INNOVATION”, in all their endeavors.
3. MCKENSEYS 7S FRAMEWORK WITH SPECIAL REFERENCE TO

ORGANIZATION UNDER STUDY.
1
Mc Kinsey’s 7-S Framework was developed in the Late 70’s by Mc Kinsey Company, a
reputed Management Consultancy firm in the United States.
The 7’s Model provides an effective way of analyzing an organization, in terms of dynamic
relationship among 7 key elements namely Strategy, Structure, Systems, Style, Skills, Staff, and
Shared Values. The 7-S Framework was first mentioned in “The Art of Japanese Management” by
Richard Pascal and Anthony Athos in 1981. The Seven S Model was born at meeting of these
four authors in 1978. It appeared also “In Search of Excellence” by Peters and Waterman, and was
taken up as a basic tool by the global Management Consultancy Company McKinsey. Since then it
is known as their 7-S Model.
Structure
Strategy
Systems
SHARED VALUE
Skills
Style
Staff
1
STRATEGY:
The Bharath Electronics Limited contains a very good strategy for providing protection to our
country by using its specialized electronic technology.Bharat Electronics Limited has strategies in
place to scale up its performance to the international level with enhanced focus on business
development, marketing and products/systems development with acquisition of requisite
technologies.
STRUCTURE
BHARAT ELECTRONICS LIMITED
EXECUTIVE DIRECTOR
Military Naval Naval TV & Export & Military Electronic Central

Radar System 1 System Broad Manufacturing Communication Warfare Service
2 casting Group
General Manager
Additional General
Manager
Senior Deputy General

Manger
Manager
Assistant Manager
1
SYSTEM:
The existing system of the company is to provide defence material to the army, navy etc. as
these equipments will help to protect our nation. The various departments will be given each task
to control and monitor.
STYLE
Bharat Electronics Limited follows both styles of managing of human resources. The
decisions taken by the top management were Authoritative and the other management decisions
were participative.
Workers are the most important assets and resources of an industry. The prosperity or
otherwise of an organization depends upon the values they perceive about it. Therefore, these
participative forums are organized.
 To provide for specific and meaningful participation of workers in management so that it would
promote better understanding between the two.
 Further, the Government of India is committed to promote “workers participation in management
of industry” to create conditions in which an industrial democracy could flourish. This would
motivate the workers and give them a greater sense of identity, belongingness, involvement and
participation in the production activities.
STAFF:
The staff of Bharat Electronics Limited is almost well educated. And most of them are
experienced. Both male and female employees are given equal opportunities. The employees are
given chance to exhibit their own ideas and creative thinking is widely open. The total manpower
of the company is 11,961, compromising 4,476 executives, 728 technical cadre personnel, and
6757 non executives. The company has 2 7 women employees.
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SKILLS:
Skills are considered as one of the most crucial attributes or capabilities of an organization. It
is distinctively good at creating new products particularly designing the defence products. Bharat
Electronics Limited is the only industry, which is producing defence products to the nation. The
organization has to depend on defence products to compete in the future.
 Research Skills.
 Product Development Skills.
 Engineering Skills.
 Making effective decision Skills.
 Proper use of controls and measurements.
Bharat Electronics Limited is distinctively good at creating new products particularly

designing the Defence products. It is only Industry, which is providing Defence products to the
nation. It has made a benchmarking in defence sector.
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2. SWOT ANALYSIS
STRENGTHS
1) Strong R&D base for product adaptation which forms the core competency in its functioning.
2) Large infrastructure and manufacturing facilities.
3) Clearly defined vision, mission, values and objectives.
4) Well established systems and procedures aided by implementation of SAP.
5) Financial Strength.
6) Total solution providers.
7) Commitment and customer.
8) Excellent tie ups with DRDO.
9) Six sigma implementation.
WEAKNESS
1) Not proactive enough.
2) Dependence on defence market.
3) Low risk taking ability.
4) Sometimes political influences in government policies don’t favor growth and expansion in Bharat
Electronics Limited.
5) Very tall hierarchy.
6) Lack of aggressive marketing.
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OPPORTUNITIES
1) System solutions business.
2) Biggest opportunity for Bharat Electronics Limited is commercialization of its products.
3) Strategic alliance and joint ventures.
4) Largest defence budget allocation.
5) Homeland security business.
6) Maintenance, repair and overhaul business.
7) Well established R&D facilities and professional engineering.Bharat Electronics Limited can enter
into new markets with innovative products.
THREATS
1) Rapid changes in technology.
2) Global/private participation in defence sector.
3) Sourcing of technology: non-availability and exorbitant cost.
4) Retention of trained manpower.
5) Unfavorable government policies also provide a setback for Bharat Electronics Limited entering
new markets.
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ANALYSIS OF FINANCIAL STATEMENT
(In Lakhs)
Details 2006-07 2007- 2008- 2009-10 2010- 2011-12

08 09 11
Sales and 395269 410259 462369 521977 552969 570363

services
Value of 401275 411137 527327 524788 552080 579358

production
Employee 51968 65917 75579 100958 104186 108123

benefit expenses
PBT 105247 117130 109684 104502 116115 107485
Provision for 33431 34456 35108 32415 29968 24495

tax
PAT 71816 82674 74576 72087 86147 82990
Dividend 14400 1560 14960 15360 17280 16640
Equity capital 8000 8000 8000 8000 8000 8000
Reserve 249231 313295 370368 4244526 490571 554221

&surplus
Gross block 132480 143076 157990 170217 178900 190158
Working capital 200996 263090 313556 365629 NA NA
Capital 239563 304438 360301 414625 NA NA

employed
Net worth 257135 321295 378368 432526 498571 562221
1
Number of 12357 12371 11961 11545 11180 10791
employees
LEARNING EXPERIENCE
It is my pleasure to get an experience in Bharat Electronics Limited one of the defence

ministries to meet the specialized electronic needs of the Indian defence services. Each and every
employee whom I met was very encourage able and was very understanding. As the time limit of
the project was limited .the company people were able to understand our situation and could give
us information at time.
Following are my experience to the best of my knowledge:
1) I came to know about various department functions.

2) As I posted to military radars hr department I could see employees working professionally towards
the job.
3) Employee’s different skills, talents, attitudes etc and how they are being utilized in.
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PART-B
GENERAL INTRODUCTION
EMPLOYEE ENGAGEMENT
Employee engagement also called worker engagement. An "engaged employee" is one
who is fully involved in, and enthusiastic about their work, and thus will act in a way that furthers
their organization's interests. According to Scarlett Surveys, "Employee Engagement is a
measurable degree of an employee's positive or negative emotional attachment to their job,
colleagues and organization that profoundly influences their willingness to learn and perform is at
work". Thus engagement is different from employee satisfaction, motivation and organizational
culture. Employee engagement has become an area of focus within organizations for the purpose
of retention. According to SHRM (Society of Human Resource Management) the cost of replacing
one $8 per hour employee can exceed $3,500, which gives companies a strong financial incentive
to maintain their existing staff members through strong employee engagement practices
EFFECTIVE WAYS TO ENHANCE EMPLOYEE ENGAGEMENT
 The team leader should understand his members well. Do not assign anything which the
employee would not find interesting.
 Effective communication enhances employee engagement. Make sure there is transparency in
communication at all levels and everyone is aware of what is happening around him.
 The management must constantly motivate his employees. Cash prizes, trophies, gift vouchers,
certificates are an effective way to motivate the employees and keep them engaged in their
work. Give them a target and ask them to achieve that within a particular time frame to earn
incentives or prizes. This way, the employees would not waste their time and spend their
maximum time working and aiming for the rewards.
 The team leader or the manager must be in constant dialogue with his team members. He should
know what his team members are up to. Performance monitoring is important. The team
members should be answerable to their immediate bosses.
 Be friendly with your team. Don’t ask them to stay back late unnecessarily. They are likely to
commit more mistakes and eventually lose interest in work. Let them go back home on time and
enjoy their personal lives as well. More than a strict boss, be a mentor to them and stand by
them always.
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 Encourage your team members to think out of the box. Ask them do their work in a little
different way than they normally do
Factors of Employee Engagement
*Employee perceptions of job importance - An employee's attitude toward the job's importance
and the company had the greatest impact on loyalty and customer service.
* Employee clarity of job expectations - If expectations are not clear and basic materials and
equipment is not provided, negative emotions such as boredom or resentment may result, and the
employee may then become focused on surviving more than thinking about how he can help the
organization succeed.
* Career advancement/improvement opportunities - Plant supervisors and managers indicated
that many plant improvements were being made outside the suggestion system, where employees
initiated changes in order to reap the bonuses generated by the subsequent cost savings.
* Regular feedback and dialogue with superiors - Feedback is the key to giving employees a
sense of where they’re going, but many organizations are remarkably bad at giving it ‘What I
really wanted to hear was 'Thanks. You did a good job.
* Quality of working relationships with peers, superiors, and subordinates -if employees'
relationship with their managers is fractured, then no amount of perks will persuade the employees
to perform at top levels. Employee engagement is a direct reflection of how employees feel about
their relationship with the boss.
* Effective Internal Employee Communications - which convey a clear description of "what's
going on. If you accept that employees want to be involved in what they are doing then this trend
is clear (from small businesses to large global organizations).
* Reward to engage - Look at employee benefits and acknowledge the role of incentives. "An
incentive to reward good work is a tried and test way of boosting staff morale and enhancing
engagement." There are a range of tactics you can employ to ensure your incentive scheme hits the
mark with your workforce such as: Setting realistic targets, selecting the right rewards for your
incentive programmer, communicating the scheme effectively and frequently, have lots of winners
and reward all achievers, encouraging sustained effort, present awards publicly and evaluate the
incentive scheme regularly.
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RESEARCH DESIGN
TITLE OF THE STUDY

A study on “EVALUATING THE EMPLOYEE ENGAGEMENT ’’ in Bharat Electronics
Limited.
STATEMENT OF THE PROBLEM

Bharat Electronics Limited is a well-known, established Multi National Company.
Having a history of about 59 years B harat Electronics Limited is carrying a great
Brand Image. As it is said People make or break organizations, a study is done at Bharat
Electronics Limited to know the Employee Engagement practices at such an organization.
In this study emphasis is given to know the Employees Opinion, who is working with
Bharat Electronics Limited, and to know how far the Employee Engagement at Bharat Electronics
Limited is useful.
OBJECTIVES OF THE STUDY

1) To determine the level of engagement of the respondents regarding their job.
2) To study and understand the job satisfaction among the employees.
3) To study the various factors which influencing job satisfaction and satisfaction from the company.
4) To offer suggestions to the corporate to acknowledge and enhance their employee’s engagement
level.
SCOPE OF THE STUDY

The study is confined to the employee engagement followed in Bharat Electronics Limited.
The survey conducted presently enables the company to know the opinions of the executives about
the employee engagement.
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The study covers the following aspects of the organization:
1) Employee engagement is a companywide program me to enhance employee involvement.
2) It is a goal which ensures growth.
3) It is a technique and largely a work improvement too.
METHODOLOGY OF DATA COLLECTION

Research methodology is an appropriate way for solving any research problem. It is a
science of analyzing how research is done scientifically. It studies the various steps are generally
adopted by a researcher in studying the research problem.
DATA SOURCES
Primary data: Are the original data sources from which the researcher directly collects
the data that have not been previously collected. Primary data is considered as the first hand data.
Primary data are those, which are collected fresh for the first time and thus happen to be original
in character. The primary data collection involves the collection of information for the first time
by observation, experimentation and through questionnaire in the original form by the researching
himself or his nominees. The primary data for the present study is collected mainly from the
structured questionnaire and observation.
Secondary data: Secondary data are data which are already prepared or collected for some
purpose by the researcher and these data are readily available for re-usage if necessary.
Secondary data is the data which have already been collected, compiled and represented
earlier by any agency or may be for the purpose of investigation. The secondary data are those
which have been collected by some other and which have been processed.
The sources of primary data used in the study are the questionnaire method and through
observation.
The sources of secondary data used in the study are company magazines, text books,
system manual of company and internet.
DATA COLLECTION TOOLS:

1. Questionnaire method: - The questionnaire method of data collection is quite popular
particularly in case of big enquiries. It is being adopted by private individuals, research workers,
1
private and public organization and even by governments. In this method a questionnaire is sent or
given to persons concerned with a request to answer the questions and return the questionnaire. It
consists of a number of questions printed or typed in a definite order on the form or set of forms.
The questionnaire is mailed to respondents who are expected to read and understand the questions
and write down the reply in the space meant for the purpose in the questionnaire itself.
2. Observation: - observation is the method where the information can be captured only through
observing various aspects. It cannot be recorded nor can be re-observed.
It is an unplanned activity and unexpected gathered information.
Sampling method: - The sampling method used in the study is simple random sampling.
Sampling size: - Taken 50 respondents.
Statistical tools used for data analysis: - The statistical tools used are column charts.
LIMITATIONS OF THE STUDY

1) The research was conducted within a limited duration. So a detailed and comprehensive study
could not be made.
2) The sample was confined to 50 respondents. So this study cannot be regarded as “full proof ’’one.
3) Some respondents hesitated to give the actual situation; they feared that management would take
action against them.
4) There was a fear of reprisal among the employees to reveal their personal feelings and the result
may not reflect the actual engagement.
5) As the employees were very busy in their individual works they were unable to provide more time
for us.
6) The study was certainly limited to the information gathered from limited number of people.
7) The study has been carried only in Bangalore branch of BEL excluding the other branches located
at other places.
8) Interactions with the executives were limited because of their busy work schedule and lack of
sufficient time.
A part from these limitations there was an attempt made to take care that the response
received from the respondents were believed to be 100% correct because the survey was
conducted by structured questionnaire, observation and personal interview.
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DATA ANALYSIS
The total sample size is 50 and was restricted to 6 Strategic Business Units. The total
response received from the 50 respondents was analyzed and interpreted. The following
tables and graphs represent the data collected through questionnaire. The analysis and
interpretation is as follows:
TABLE NO. 1.1: I like the kind of work I do.
S.No. Response No. of Respondents Percentages

1 Strongly agree 12 24%
2 Agree 28 56%
3 Neutral 8 16%
4 Disagree 2 4%
5 Strongly disagree 0 0
Total 50 100%
ANALYSIS: The table No.1 shows that 56 percent of respondents agree that they like the work
they do and 24 percent of them strongly agree and 16 percent of them responded neutrally towards
it.
GRAPH NO. 1.1:
1
Kind of work they do
60%
50%
40%
30%
20%
10%
0%
Strongly agree Agree Neutral Disagree Strongly disagree
INFERENCE: The graph No.1 shows that the maximum numbers of executives agree that they
like their existing work and only few of them are disagreed to it.
TABLE NO. 1.2: My work gives me a feeling of accomplishment.

2 Agree 25 50%
3 Neutral 14 28%
4 Disagree 2 4%
Total 50 100%
ANALYSIS: The tableNo.2 shows that 50 percent of employees agree that their work gives them
a feeling of accomplishment and 28 percent of employees are neutral and 18 percent of them
strongly agree to it.
GRAPH NO. 1.2:
1
Feeling of accomplishment
60%
50%
40%
30%
20%
10%
0%
INFERENCE: The graph No.2 shows that the large number of executives gets a feeling of
accomplishment to their work.
TABLE NO. 1.3: I have the resources, tools, computers, materials and information I need
to do my job effectively.

2 Agree 28 56%
3 Neutral 4 8%
4 Disagree 2 4%
Total 50 100%
ANALYSIS: The table No.3 shows that 56 percent of respondents agree and 32 percent strongly
agree that they have the resources, tools, computers, materials and information needed to do their
job effectively.
1
GRAPH NO. 1.3:
Resources needed to their job

60%
50%
40%
30%
20%
10%
0%
INFERENCE: The graph No.3 shows that the maximum numbers of executives agree that they
have the resources, tools, computers, materials and information what they need, to do their job
effectively.
TABLE NO. 1.4: There are enough people in my department/work group to handle the
existing workload.

2 Agree 9 18%
3 Neutral 2 4%
4 Disagree 30 60%
5 Strongly disagree 0 0%
Total 50 100%
ANALYSIS: The table No. 4 shows that 60 percent of respondents disagree that there are enough
people in their department/work group to handle the existing workload and 18 percent of the
respondents agree as well as strongly agree to it.
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GRAPH NO. 1.4:
Enough people to handle the existing workload

70%
60%
50%
40%
30%
20%
10%
0%
INFERENCE: The graph no.4 shows that the maximum numbers of executives disagreed that
they have enough people in their department/work group to handle the existing workload.
TABLE NO. 1.5: Within my department/work group, employees are encouraged to

exchange job ideas with each other.

2 Agree 15 30%
3 Neutral 14 28%
4 Disagree 4 8%
Total 50 100%
ANALYSIS: The table No.5 shows that 30 percent of respondents strongly agree that within their
department/work group, employees are encouraged to exchange job ideas with each other and 28
percent respondents are neutral towards it whereas 30 percent agree to it.
1
GRAPH NO. 1.5:
Exchange job ideas with each other

35%
30%
25%
20%
15%
10%
5%
0%
INFERENCE: The graph No.5 shows that the maximum numbers of executives strongly agree
that they encourage exchanging job ideas with each other within the department/workgroup.
TABLE NO. 1.6: I have authority to make important decisions that affect my job and
support customers.

2 Agree 13 26%
3 Neutral 15 30%
4 Disagree 8 16%
Total 50 100%
ANALYSIS: The table No.6 shows that 30 percent of respondents were neutral about having
authority to make important decisions that affect their job and support customers and 26 percent
agree and 22 percent strongly agree, 16 percent disagree and 6 percent strongly disagree to it.
1
GRAPH NO. 1.6:
Make important decisions

35%
30%
25%
20%
15%
10%
5%
0%
INFERENCE: The graph No.6 shows that the maximum numbers of executives were neutral
towards having the authority to make important decision which affect their job and support
customers.
TABLE NO. 1.7: Overall, I believe that top leaders of our company are making the right
decisions for the success of the company.

2 Agree 16 32%
3 Neutral 23 46%
4 Disagree 7 14%
Total 50 100%
ANALYSIS: The table No.7 shows that 46 percent of respondents were neutral, that they believe
that top leaders of their company are making the right decisions for the success of the company
and 32 percent agree, 4 percent strongly agree, 14 percent disagree and 4 percent strongly disagree
to it.
1
GRAPH NO. 1.7:
Making the right decisions by top leaders

50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
INFERENCE: The graph No.7 shows that, large numbers of executives were neutral for their
belief that top leaders of their company are making the right decision for the success of the
company.
TABLE NO. 1.8: I am encouraged to come up with innovative ideas on the job.

2 Agree 23 46%
3 Neutral 12 24%
4 Disagree 7 14%
Total 50 100%
ANALYSIS: The table No.8 shows that 46 percent of respondents agree that they are encouraged
for coming up with innovative ideas on the job and 24 percent responded neutrally, 14 percent
strongly agree, 14 percent disagree and 2 percent strongly disagree to it.
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GRAPH NO. 1.8:
They are encouraged to come up with innovative ideas

on the job
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
INFERENCE: The graph No.8 shows that the maximum numbers of executives are agreed
upon the fact that they were encouraged to give innovative ideas on their job.
TABLE NO. 1.9: Our Company encourages positive change and new ways of doing things.

2 Agree 18 36%
3 Neutral 18 36%
4 Disagree 8 16%
Total 50 100%
ANALYSIS: The table No.8 shows that 36 percent of respondents were neutral about their
company encouraging positive change and new ways of doing things whereas 36 percent agree, 12
percent strongly agree and 16 percent disagree to it.
1
GRAPH NO. 1.9:
Their company encourages positive change for doing the

things in new ways
40%
35%
30%
25%
20%
15%
10%
5%
0%
that their company encouraged them to do the things in a new way for a positive change in the
company.
TABLE NO. 1.10: I receive the recognition I deserve for my work contributions.

2 Agree 14 28%
3 Neutral 7 14%
4 Disagree 25 50%
Total 50 100%
ANALYSIS: The table No.10 shows that 50 percent of respondents disagreed that, they received
the recognition, they deserved for their work contribution, 28 percent respondents agree whereas 8
percent strongly agree and 14 percent were neutral towards it.
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GRAPH NO. 1.10:
Recognition for their work conribuions

60%
50%
40%
30%
20%
10%
0%
INFERENCE: The graph No.10 shows that the majority of executives disagreed that, they
received the recognition, they deserved for their work contributions.
TABLE NO. 1.11: The benefits programs provided by our company are satisfactory and
meet my expectations.

2 Agree 14 28%
3 Neutral 27 54%
4 Disagree 5 10%
Total 50 100%
1
ANALYSIS: The table No.11 shows that 54 percent of respondents were neutral about the benefit
programs provided by their company, were satisfactory and met their expectations whereas 28
percent agree, 6 percent strongly agree, 10 percent disagree and 2 percent strongly disagree to it.
GRAPH NO. 1.11:
Benefits programs provided by company

60%
50%
40%
30%
20%
10%
0%
that the benefit programs provided by the company were satisfactory and met their expectation.
TABLE NO. 1.12: My supervisor provides performance feedback that is fair and useful to
me.

2 Agree 29 38%
3 Neutral 13 26%
4 Disagree 4 8%
Total 50 100%
1
ANALYSIS: The table No.12 shows that 38 percent of respondents agree that their supervisor
provides performance feedback that is fair and useful to them whereas 26 percent were neutral, 8
percent strongly agreed and 8 percent disagreed to it.
GRAPH NO. 1.12:
Performance feedback provided by supervisiors is

useful
40%
35%
30%
25%
20%
15%
10%
5%
0%
INFERENCE: The graph No.12 shows that the maximum numbers of executives agreed that the
performance feedback given by their supervisor was fair and useful to them.
TABLE NO. 1.13: I receive adequate training to do my job effectively.

2 Agree 8 16%
3 Neutral 8 16%
4 Disagree 28 56%
Total 50 100%
1
ANALYSIS: The table No.13 shows that 56 percent of respondents disagreed that they received
adequate training to do their job effectively whereas 16 percent were neutral, 8 percent strongly
agree, 16 percent agree and 4 percent strongly disagreed to it.
GRAPH NO. 1.13:
Adequate training to do job effectively

60%
50%
40%
30%
20%
10%
0%
INFERENCE: The graph No.13 shows that a large numbers of the executives’ disagreed that they
received adequate training to do their job effectively.
TABLE NO. 1.14: I am proud to work for this organization.

2 Agree 12 24%
3 Neutral 22 44%
4 Disagree 3 6%
1
Total 50 100%
ANALYSIS: The table No.14 shows that 44 percent of respondents were neutral that they were
proud to work for this organization whereas 24 percent agreed, 24 percent strongly agreed, 6
percent disagreed and 2 percent strongly disagreed to it.
GRAPH NO. 1.14:
Proud to work for the organization

50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
towards the feeling of pride and honor to work for their organization.
TABLE NO. 1.15: I am aware of promotional opportunities and feel I have a chance for
advancement, if I am qualified.

2 Agree 25 50%
1
3 Neutral 17 34%
4 Disagree 3 6%
Total 50 100%
ANALYSIS: The table No.15 shows that 50 percent of respondents agreed that they are aware of
their promotional opportunities and felt they have a chance for advancement if they are qualified
whereas 8 percent strongly agreed, 34 percent are neutral, 6 percent disagreed and 2 percent
strongly disagreed to it.
GRAPH NO. 1.15:
Promotional opportunities to have a chance for

advancement
60%
50%
40%
30%
20%
10%
0%
strongly agree agree neutral disagree strongly disagree
INFERENCE: The graph No.15 shows that the maximum number of executives agreed that they
are aware of promotional opportunities and feel they have a chance for advancement if they are
qualified.
TABLE NO. 1.16: Performance appraisals and discussions are used to encourage employees
to develop their capabilities or help them build on their own strengths.
1
2 Agree 24 48%
3 Neutral 10 20%
4 Disagree 12 24%
Total 50 100%
ANALYSIS: The table No.16 shows that 4 percent of respondents strongly agreed that their
performance appraisals and discussions were used to encourage employees to develop their
capabilities or help them build on their own strengths whereas 48 percent agreed, 20 percent were
neutral, 24 percent disagreed and 4 percent strongly disagreed to it.
GRAPH NO. 1.16:
Performance appraisals encourage employees to develop

their capabilities and strengths
60%
50%
40%
30%
20%
10%
0%
INFERENCE: The graph No.16 shows that maximum numbers of executives agreed that their
performance appraisals and discussions were used to encourage employees to develop their
capabilities or help them build on their own strengths.
TABLE NO. 1.17: Overall communication to employees is effective.
1
2 Agree 18 36%
3 Neutral 18 36%
4 Disagree 2 4%
Total 50 100%
ANALYSIS: The table No.17 shows that 24 percent of respondents strongly agreed that overall
communication to employees is effective whereas 36 percent agreed, 4 percent disagreed and 36
percent were neutral towards it.
GRAPH NO. 1.17:
Overall communication to employees is effective

40%
35%
30%
25%
20%
15%
10%
5%
0%
INFERENCE: The graph No.17 shows that a large numbers of executives agreed and some were
neutral as well about the overall communication being effective to employees.
TABLE NO. 1.18: A sincere effort is made to get the opinions and thinking of people in our
company.
1
2 Agree 20 40%
3 Neutral 16 32%
4 Disagree 10 20%
Total 50 100%
ANALYSIS: The table No.18 shows that 4 percent of respondents strongly agreed that a sincere
effort was made to get the opinions and thinking of people in their company whereas 40 percent
agreed, 32 percent were neutral, 20 percent disagreed and 4 percent strongly disagreed to it.
GRAPH NO. 1.18:
Senior leadrship provide clear and comprehansive

information
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
INFERENCE: The graph No.18 shows that the maximum number of executives agreed that the
information provided by the senior leader is clear and comprehensive.
1
TABLE NO. 1.19: Information provided by the senior leadership team is clear and
comprehensive.

2 Agree 23 46%
3 Neutral 20 40%
4 Disagree 3 6%
Total 50 100%
ANALYSIS: The table No.19 shows that 6 percent of respondents strongly agreed that
Information provided by the senior leader’s team was clear and comprehensive whereas 46 percent
agreed, 40 percent were neutral, 6 percent disagreed and 2 percent strongly disagreed to it.
GRAPH NO. 1.19:
A sincere effort are made to get the opinions of people in

their company
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
INFERENCE: The graph No.19 shows that the maximum numbers of executives agreed that a
sincere effort was made to get the opinion and thinking of people in the company.
1
TABLE NO. 1.20: I am committed to working at our company for the foreseeable future.

2 Agree 20 40%
3 Neutral 6 12%
4 Disagree 9 18%
Total 50 100%
ANALYSIS: The table No.20 shows that 26 percent of respondents strongly agreed that they are
committed to working at their company for the foreseeable future whereas 56 percent agreed, 12
percent were neutral and 6 percent disagreed to it.
GRAPH NO. 1.20:
Working at company for the forseeable future

45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
INFERENCE: The graph No.20 shows that the maximum numbers of executives agreed that they
are committed to work at their company for the foreseeable future.
1
FINDINGS
1) All employees are happy with the system of multitasking prevailing in the company.
However, they informed that training imparted could be enhanced however; the developmental
opportunities are currently adequate.
2) The mean scores obtained by the different grades of workers and workers of different
department relatively indicate that employees are quite optimistic regarding the future of the
company.
3) A point of concern expressed was regarding that enough authority was not given to make
important decisions that affect the job. The reason for this is that majority of the officers who
responded to the questionnaire were in the grade E1 and E2, which is not yet a managerial cadre in
BEL.
4) Findings also revealed the emphasis given by the employees to fairness and equity in the job.
5) On talking with workers it was observed that most of the communications reach the working
class by word of mouth. They suggested that various communications may be circulated in
vernacular language also for better clarity and dissemination.
6) A lot of the executives expressed that the company encourages positive changes and different
ways of doing things.
7) They are very proud to work for the Organization and a majority (about 88%) agrees or
strongly agrees to the same.
8) They also agree that a number of promotional opportunities to them are less.
9) Bharat Electronics is government of India undertaking and the company decisions are taken by
the top management with the consent of the government and the decisions of middle and lower
level are taken by the directors of the concerned units.
10) Company has given more importance for employee safety and security with quality policy.
11) Differences were observed in terms of recognition among different grades of employees.
1
12) The data analysis shows that dissatisfaction prevailed regarding the existing financial rewards
or benefit plans in terms of employee engagement as expressed by the employees of the
organization.
SUGGESTIONS
1) Training and development should be given more focus for their better employee engagement.
2) More recognition schemes could be put in place to award recognition to deserving employees both
formally and informally.
3) Nurturing creativity needs to focus upon especially in the junior level executives.
4) The culture of the company of nurturing the junior level needs to be well articulated to them and
there seems to be a need among them to gain more decision making powers.
5) The overall engagement of the company seems to be positive and majority of the employees
express a sense of belongingness to the Company.
6) As Bharath Electronics Limited is a government undertaking organization the people who are
working in the organization should be well trained, to be updated to the latest trends and
technologies.
7) Recruitment should be based on the employee’s qualification and experience and not giving the
importance to the policies to fill the vacancy.
8) Promotions should take place considering the individuals qualifications and experience.
9) Can improve the salaries of the employees as salary is not competitive when compared to other
companies in market.
10) According to my observation some employees should be given guidance about committed to their
work.
1
CONCLUSION
The present study in Bharat Electronics Limited focused on employee engagement.

Employee engagement, also called work engagement or worker engagement, is a business
management concept. An "engaged employee" is one who is fully involved in, and enthusiastic
about, his or her work, and thus will act in a way that furthers their organization's interests.
The researcher has adopted stratified random sampling method and collected data from primary
source such as through personal interviews, questionnaire as well as secondary source such as
company brochures, internet.
The objective of the present study includes, monitoring of workforce profiles, respect the
contribution of employees and become an employer of choice, ensure a good balance between
work and family life for our employees, offer a learning environment for the employees, offer
competitive rewards and compensation for our employees, enable a health conscious lifestyle
among our employees, promoting health and wellbeing in the workplace, Zero tolerance of
accidents in the workplace. A majority of the respondents positively responded that materials and
equipment are available in doing a work. Respondents have been satisfied with company’s
policies and procedures.
Employee engagement in Bharat Electronics Limited is well versed as there is a good
relationship between the employer and the employee which will lead to better growth of the
company. There is a huge advantage in sharing the knowledge in between the departments can
raise to employee engagement.
1
Questionnaire on Employee Engagement in Bharat Electronics Limited
I Ishika Jain being a Management student of REVA Institute of Technology and

Management have undertaken this project as a part of course curriculum.
I request you to kindly answer questions. This questionnaire gives you the
opportunity to express your opinion regarding various aspects of Employee Engagement
followed in Bharat Electronics Limited for Executives. The information provided by you
shall be kept confidential.
PART A: PERSONAL DETAIL

1. NAME: ___________________
2. AGE: ____________________
3. SEX: MALE/FEMALE: _____
4. QUALIFICATION: ______________
DATE OF JOINING: ______________
5. DEPARTMENT/DIVISION: _______
6. DESIGNATION: _________________
7. YEARS OF EXPERIENCE: _______
8. NUMBER OF PROMOTIONS SINCE APPOINTMENT: ____________
PART B: FEEDBACK
1. I like the kind of work I do.
1
Strongly agree Agree
Neutral Disagree Strongly disagree
2. My work gives me a feeling of accomplishment.
3. I have the resources, tools, computers, materials and information I need to do my job
Effectively.
4. There are enough people in my department/work group to handle the existing workload.
5. I have authority to make important decisions that affect my job and supporting
customers.
6. Within my department/work group, employees are encouraged to exchange job ideas with
each other.
7. Overall, I believe that top leaders of our company are making the right decisions for the
success of the company.
1
8. I am encouraged to come up with innovative ideas on the job.

9. Our company encourages positive change and new ways of doing things.
10. I receive the recognition I deserve for my work contributions.
11. The benefits programs provided by our company are satisfactory and meet my
expectations.
12. My supervisor provides performance feedback that is fair and useful to me.
13. I receive adequate training to do my job effectively.
14. I am proud to work for this organization.
1
15. I am aware of promotional opportunities and feel I have a chance for advancement, if I
am qualified.
16. Performance appraisals and discussions are used to encourage employees to develop their
capabilities or help them build on their own strengths.
17. Overall communication to employees is effective.
18. Information provided by the senior leadership team is clear and comprehensive.
19. A sincere effort is made to get the opinions and thinking of people in our company.
20. What is the best way to communicate information to you, Kindly list in order of
priority.
a) ………………………………
b)………………………………
c)………………………………
1
21. I am committed to working at our company for the foreseeable future.
Table of Contents
Sl. No. Contents Page

No.
1. Table 1.1
2. Table 1.2
3. Table 1.3
4. Table 1.4
5. Table 1.5
6. Table 1.6
7. Table 1.7
8. Table 1.8
9. Table1.9
10. Table 1.10
11. Table1.11
12. Table 1.12
13. Table 1.13
14. Table 1.14
15. Table 1.15
16. Table 1.16
17. Table1.17
18. Table 1.18
19. Table 1.19
20. Table 1.20
1
Table of Contents
Sl. No. Contents Page No.

1. Graph 1.1
2. Graph 1.2
3. Graph 1.3
4. Graph 1.4
5. Graph 1.5
6. Graph 1.6
7. Graph 1.7
8. Graph 1.8
9. Graph 1.9
10. Graph 1.10
11. Graph 1.11
12. Graph 1.12
13. Graph 1.13
14. Graph 1.14
15. Graph 1.15
16. Graph 1.16
17. Graph 1.17
18. Graph 1.18
19. Graph 1.19
20. Graph 1.20
1
BIBLIOGRAPHY:
Books Author Publisher
-Human Resource Management Subba Rao (Himalaya Publisher
1st Edition)
-Human Resource Management Shashi.K.Gupta (Kalyani Publisher
5th Edition)
-Research Methodology Textbook Malhotra
-Journal : Employee Engagement: The Julie Drake and
Critical role of Employee Commitment Joanne Blake
-Magazines(Published by Bharat Electronics Limited)
-Annual Report(2006-07 to 2011-12)
www.humanresources.about.com
www.bel-india.com

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Contents Page No.

9. Data analysis and interpretation 42

Education, etc. electronics is therefore assuming increasing importance in monitoring and

GROWTH OF THE MARKET

 Supplier Relationship Management(SRM)

Company Name : Bharat Electronics Limited.

Registered Office : Nagavara, Outer Ring Road, Bangalore.

Factories : Bangalore, Ghaziabad, Pune, Machilipatnam, Chennai, Panchkula,

Overseas Office : Singapore, New York.

Plant Size : 700 Acres [BG.CX].

Certification : ISO 9001-2000.

A. Background and Inception of the Company

The technical assistance under this agreement included:

1. Design and construction of buildings.

2. Selection, Purchase and Installation of Machinery.

3. Technical and Industrial assistance for Production.

MANUFACTURING UNITS OF BHARAT ELECTRONICS LIMITED

BHARAT ELECTRONICS LIMITED BANGALORE

1. Naval system-1(SS&CS) Sonar and communication systems.

3. Telecommunication and Broadcasting System

4. Military communication and Electronic warfare system

B. NATURE OF BUSINESS CARRIED

Emphasis placed on R&D at Bharat Electronics Limited is amply demonstrated in the

”QUALITY, TECHNOLOGY AND INNOVATION’’.

QUALITY OBJECTIVES OF BHARAT ELECTRONICS LIMITED

 To constantly benchmark company’s performance with best- in-class internationally.

Evolution of Quality Management System in Bharat Electronics

DIVISION PRODUCT RANGE

COMMAND AND CONTROL Land Based C41 Systems.

TANKS ELECTRONICS AND Stabilizers, Drive Systems, Fire Control,

ELECTRONIC WARFARE Radar ESM System, Jammers, Integrate

BHARAT ELECTRONICS LIMITED PRODUCTS

BHARAT ELECTRONICS LIMITED

DEFENCE NON-DEFENCE SYSTEM/TURNKEY

THE COMPANY OFFERS SERVICES IN THE FOLLOWING ARE:-

Design and Manufacturing

Quality Assurance Facilities

Bharat Electronics Limited area of operation in Global and National

NATIONAL-MANUFACTURING UNITS AND UNIT WISE PRODUCT

F.OWNERSHIP PATTERN--BEL is a premier public sector company in India under the

3. Electronic Voting Machine

 Electronic Corporation of India[ECI]

5. Set Top Boxes

In Recognition of achievement of Bharat Electronics in various fronts including Quality, more

J.WORK FLOW MODEL

Business Planning and Marketing

- Exploration of Export Markets.

Production Planning and Manufacturing

- Lifetime Support on all products and Systems.

Product/Service Quality Monitoring of Quality

Human Resource Development for various

K.FUTURE GROWTH & PROSPECTS

3. MCKENSEYS 7S FRAMEWORK WITH SPECIAL REFERENCE TO

BHARAT ELECTRONICS LIMITED

Military Naval Naval TV & Export & Military Electronic Central

Senior Deputy General

Bharat Electronics Limited is distinctively good at creating new products particularly

2) Large infrastructure and manufacturing facilities.

3) Clearly defined vision, mission, values and objectives.

4) Well established systems and procedures aided by implementation of SAP.

6) Total solution providers.