Conclusion: In the above drawn table I have analyzed the price dynamics of products that can be

included in the ”sweets” category. The research has been conducted in 6 different points of sale
from Chișinău, for a time period of 2 weeks (11.02.2019-17.02.2019 and 18.02.2019-24.02.2019).
The reviewed shops are the following:
1)Linella 9 – Matei Basarab str. 5/1
2)Fourchette – Moscova Blvd. 19
3)Fidesco – Bănulescu Bodoni str. 57
4)Nr. 1- Alecu Russo str. 15
5)Green Hills – Kiev str. 16/1
6)Bucuria – Kiev str.
The products’ prices have been checked twice, on every Friday evening (14.02.2019 and
21.02.2019). The products chosen for this analysis are:
1)Ciocolată ”Корона cu lapte” (85 g)
2)Ciocolată ”Maxfun cu lapte și marmeladă” (160 g)
3)Înghețată ”Plombir” (500 g)
4)Bomboane ”Meteorit” (400 g)
5)Bomboane ”Favorit” (280 g)
6)Bomboane ”Lapte de Pasăre” (200 g)
Looking at the table, which contains the prices in MDL for each product, we can clearly see
that the lowest price can be found in the official candy store ”Bucuria”. Bucuria is the company
responsible for producing the last 3 products from this list: ”Meteorit”, ”Favorit” and ”Lapte de
pasăre”. The shop is also selling only its own production, this is why I could not find the other 3
products.
For the other remaining 5 shops, I have calculated the total price that I would have spent if I
were to buy all the 6 products. The final sums indicate that the cheapest products belong to Linella
(230.24 MDL), followed by Nr 1 (231.2), Fidesco (257.15) and Green Hills (264.85). The most
expensive shop turns out to be Fourchette. In order to buy all the 6 products, a customer would
have to pay 265.54 MDL. We can also observe that Linella, Fidesco and Nr. 1 are quite similar in
prices, while Fourchette and Green Hills are setting the bar high, having prices that are higher by
almost 14 MDL (in the case of ”Meteorit”).
 I have tried to find out why prices differ this much from store to store, even though we are
looking at the same products and I came up with a few reasons. There are multiple factors that
influence the price variable such as:

Proit/Loss
margins

FACTORS

Place of import Increasing user

& volume base

1)Place of import and volume: The place where the product is imported from and the volume at
which it is imported at. Few vendors buy directly from the company or from the manufacturing
units while few buy from other wholesalers. The vendors who buy directly from the company and
manufacturing units gets it at a huge bargain. Also, higher the volume, less will be the cost per
unit for the vendor. So, that plays a huge role in the selling price of products.
2)Profit/Loss Margins: Some vendors mark up the price to get better margins and some will be
willing to sell a product for less margins. Also, many companies are concentrating on increasing
their user base even though they may not make any profit or many times even loss on few products.
3)Increasing the user base: Some companies are actually willing to make a loss on some
competitive products as they are concentrating on increasing their user base than on their profit
margins. So, that also plays a crucial role in the price of the product.
During the time period of 2 weeks there were almost no changes in the products’ prices.
However, Fourchette has decided to organize a sale for the “Корона” chocolate. The sale implies
a reduction of the price by an average of 6 MDL. The discount represents a very important part of
the pricing strategy. Below, I have decided to emphasize the impact of discounts on the activity of
a grocery store:
1)Attracting New and Repeat Customers - Because people prefer buying things on sale,
discounts serve as a ploy to attract more people to the store.
2)Increase Sales Across the Board - With increased traffic typically comes increased sales.
3)Free Up Room in the Store - Discounting items enables the store to free up room. Items that
are not planned to sell anymore may sit in the store for months. By discounting them, the store
increases the chances of them selling, making room for new products.
4)Boost Your Reputation-A business that offers discounts to certain groups of people – such as
the elderly or those enlisted in the military – may improve its reputation. When a business gives
discounts to people who are in difficult situations or who may have financial troubles from a lack
of income, that business shows it is making an effort to help people. Many people regard businesses
as money-hungry, so any deviation from that perception can improve reputation.