EVENT :

1. Conceptulization
Vh1 Supersonic is India's most premium beach music EDM destination with a strong
sense of belonging and great community vibe. An array of Indian and International
artists perform live creating a superior beach festival experience that transports
music aficionados into an unparalleled world of unadulterated sound and dance, with
ace performances by globally renowned talented artists, impressive set up and the
feeling of oneness.

Conceptualised by LIVE Viacom18 (A division under Int egrated Network Solutions, Viacom18
Pvt. Ltd.), together with Festival Director Nikhil Chinapa, Vh1 Supersonic reinstates the spirit
of community, connection and conversations in dance music.

2. Costing - And the bigger the audience, the greater those costs are. “At
the Isle of Wight festival, between security and police, it costs £1m,”
says John Giddings, the event’s head. He has to employ around 5,000
people to ensure he can lay on all the necessary amenities and a
greenfield site isn’t imediately fit for a festival just because you’ve made
it fine for campers and live entertainment. A lot of the expenditure is
around very unsexy items – sanitary provision, showers, toilets, waste
management, power, site lighting. All those utilities need to be brought
in.” You’ve got your glampers and your sponsors. Now you need to work
out how to get money from the caterers. Food and drink is a key way for
festivals to recoup money, either by selling it themselves or bringing in
external companies and charging them rent (or sometimes running on a
profit split). Graeme Merifield, director of Wychwood, estimates that
ticket sales only go to pay for 60% of running his festival. “The other
40% is made up from pitch fees from traders and caterers, sponsorship
money and our bar profits as we run our own bars,” he says. “If we
didn’t have any of those other incomes, then we wouldn’t be able to run
a festival.” “You have to be careful,” he cautions, “that you don’t have
too many as then none of them will do any business.” Get it right,
though – enough stalls to cater for everyone without massive queues,
offering good food and drink – and your food can become an attraction
in itself.
3. Depends on how small or large your event is (i.e. The number of
people you’re expecting, the venue you’re using, etc)
4. The artists you plan to call for your event.
5. The way you can raise money is to talk to sponsors, and they wont just
throw money at you. They’ll need a specific reason as to why you’ll
need them and will they actually cater for your event and it depends all on
 the deal you make with them. (Eg: There’s no point asking Warner
Brothers to sponsor you, and instead go to
say…Wynk or Gaana or Saavn or Kingfisher or Budweiser,etc cause
they really do cater the audiences and it is more realistic)
6. The other necessary things you need to clear…

If say, you’re taking a Sunburn or NH7 sort of scenario, then you’ll need
to worry about the Entertainment licenses, Alcohol licenses and
other various licenses you’ll need to clear before you set the date. Then
you’ll need to take care of :
a. Security (Never miss out on this, ever)
b. Accommodation for the Artists and their crew
c. Accommodation for your crew (depends on where the gig is)
d. Food and bevrages (will have to partner with them)
e. Stalls (If you’d like them to be there)
f. The art and etc to make it dramatic
g. Marketing and Sales
h. Ticketing partners
i. Crew
j. Equipment and sound
k. Stage and production team.
l. Camping (if it’s a large festival which spans for say two-three days or
more)
m. Parking (which will generally be provided by the venue, but again
you’ll need to get yourself a Parking license/permit)

and the list goes on and on, but these are the bare minimum.
7. Will people be volunteering or will you be hiring helpers? You will need a large
number of workers attending to hospitality, security, infra, tickets, marketing
etc

8. 4) The cost of sound engineers and other technical workers.

9. 5) How much of the money can be redeemed from tickets?

10. 6) How many sponsors can you procure for the event and how much are they
willing to pay you?

11. Remember, organising a music fest requires a large amount of dedication and
shitloads of hours spent without sleep. If you're planning to organise one,
make sure to start at least a few months before.

12. Note: Marketing and Promotion are very important factors as well. They bring
in the sponsors who will provide you with the $$.

13.
Canvassing – Sponsorship is like a safety net that helps cover the
cost of putting on the event,” Giddings says. But it is not just a case
of taking the money and running. Sponsors want to be more
directly involved, seeking to do “experiential marketing” on the
site. Some festivals believe, if done right, this can improve the
event for attendees. Others face bigger moral quandaries. “Finding
ethical sponsors is never straightforward, so we have never relied
on sponsorship,” explains Womad director Chris Smith. “If we
were approached by a car manufacturer, it wouldn’t work for us at
all. You have to make sure it’s the right motivation behind it.”

Others don’t have the luxury of saying “no” to sponsors – simply because they
are too small to attract other offers. “We are interested in sponsorships, but
one of our problems is our size,” says Marina Blake, director of the 1,000-
capacity Brainchild, which takes place at Bentley Country Park in East Sussex
this weekend. “But just reaching 1,000 people is not very exciting for a lot of
sponsors.”

Customisation - Making the numbers add up is going to become incrementally

more difficult as musicians steadily hike up their appearance fees, as a means
of offsetting declining income from record sales. Some festivals see that as an
inevitable byproduct of market forces while others are refusing to be washed
along with such demands since their margins are already wafer thin. “Not only
are artists demanding more money, they can command it with the sheer
number of festivals out there,” says Drape. For many of the biggest events, it
becomes a financial arms race as a handful of headline-level acts know they
can play rival festivals off against each other to secure the highest fee possible.

We have an idea in our heads for how much we are going to spend on the
headliner and, if people ask for more than that, then we just walk away,” he
says. “Years ago we put on an act that cost us more than we had ever spent
before, thinking it would have a golden effect. But it had no effect at all.”

Carry-out - Inclement conditions can also affect “walk-up” sales (people

buying a one-day pass on the day itself). Phillimore said that, in 2013,
Cornbury sold 1,200 day tickets, but the year before, because of rain, it only
sold 200 – equivalent to a shortfall of around £80,000. Not every festival can
sell out in advance, so walk-ups can mean the difference between disaster and
success.

Elements
1. Event Infrastructure - A lot of the expenditure is around very unsexy
items – sanitary provision, showers, toilets, waste management, power,
site lighting. All those utilities need to be brought in.” There is a growing
demand for it – glamping enclosures often have their own toilets and
 showers, and phone-charging tents – and festivals are mustard-keen to
provide it. includes sound equipment, lights, stage, props) cost?
Core Concept
Core Structure
Core People
Core Talent

2. Clients - We have always had a clear list of brands we want to partner with.
This year also we are carefully curating what brands we are getting on board
and what we are going to do together. I am not going to partner with a brand
which doesn’t resonate well with ours, also at the same time, the brands
wouldn’t correlate if the attributes are not relevant. The agenda should be
same. Fly Kingfisher, Carlsberg and Force India., Budwesier

It is difficult to give the exact statistics as that’s not attractive. Marketing plans in
terms of scope, intensity, duration, is going to be way larger than any other music
festival brand, concert brands, and any other music event in the country. No other
music concert will have anything close to the kind of quantum or intensity or duration
of marketing that we are going to put out there for next few months.

3 Event Organisers- Sponsorship of music festivals is an increasingly attractive way

for brands to bond with the target audience and build their brand image too. Mostly,
70-75% of the revenue comes from sponsorship; a very large portion derives from
ticketing too.

Seeing the increase in the number of high-grade international artists coming to India,
our job is to work on that and bring more. We want to enclose our audiences with the
best possible way of expression of Vh1 as a channel.

4,Target Audience-
 5.Media

6.Venue