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FARM MANAGEMENT TOUR!

ARE YOU READY?


STRATEGY
TIME TO PLAN

DEFINE YOUR...
CURRENT FARM COMPETITIVENESS

FARM SITUATION FUTURE FARM COMPETITIVENESS

FARM OBJECTIVES FARMING RISKS


HOW WILL YOU REACH
SPECIALT Y COFFEE DEMAND MARKET OPPORTUNITIES YOUR OBJECTIVES?

SPECIALT Y COFFEE SUPPLY

PRODUCTION:
VERIFY YOUR...
IMPACTS
TIME TO DO
ENVIRONMENT
VARIETIES
BEHAVIORAL AND TECHNICAL SKILLS
FARMING PRACTICES
DO YOU HAVE THE RIGHT PERSONS IN THE RIGHT POSITIONS?
HARVESTING TECHNIQUES
ARE THEY OPEN TO CHANGE AND INNOVATION?
POST-HARVESTING PROCESSES
DO YOU SHARE THE SAME VALUES?
MILLING UNIT

MKT & SALES: PEOPLE: FINANCE:


DEFINE YOUR... EVALUATE YOUR TEAM'S... BE PREPARED FOR FINANCING...

FARM BRAND COFFEE PROFILES NEW INVESTMENTS


VALUES AND BENEFITS PRICING POLICY NEW PRODUCTION PROCESSES
MARKET SEGMENT COMMUNICATION PL AN NEW FIXED AND VARIABLE EXPENSES
CERTIFICATIONS EXPORTS PROCESSES HEDGING OPERATION
CUSTOMER PROFILE CHANNELS AND DELIVERY

RESULTS
TIME TO CHECK AND ACT

CAN YOU... WERE YOU ABLE TO


MANAGE ALL THE STEPS?

COLLECT AND ANALYSE TRUSTFUL DATA? NO! YES!


IDENTIFY AND CORRECT DEVIATIONS FROM THE PL AN?
GET POSITIVE SOCIAL AND ENVIRONMENTAL RESULTS?
GET SATISFACTORY FINANCIAL RESULTS? KEEP TRYING!
CHEERS!

Questions? Email us at: comercial@ocoffee.com.br | www.ocoffee.com.br

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