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Chapter 1 PDF
Chapter 1 PDF
Chapter 1 PDF
1.1 Preface
The invention of Internet & web technology has given birth to so many new
Internet banking is one of the latest emerging trends on the Indian banking
it may be noted that the traditional ‘brick and mortar’ banking with manual
system does continue to prevail in most banks’ rural branches in urban areas
too, most of the urban co-operative banks continue to use the manual system
of banking. The article studies the comparatively study of real banking &
customers and giving them more value. The proposed study includes the
banking and Internet banking. This work will also include the comparative
receive the money of others on general deposit, to form a joint fund that shall
be used by the institution, for its own benefit, for one or more of the purposes
domestic bills of exchange, coin, bullion, credits, and the remission of money;
or with both these powers, and with the privileges, in addition to these basic
powers, of receiving special deposits and making collections for the holders of
Over the past twenty years the retail banking industry has experienced major
The rise of PCs has created a group of customers with the ability and desire to
branches, even driving some to predict that branches will one day be virtually
eliminated from retail banking distribution. Others bank suggested that banks
will have to offer the full range of technology choices, including branches, to
method, customer gets his bank account ID and password and he can check
his account, pay his bill and print his receipt through his home personal
facility, you can take through your regular broadband Internet connects.
way. ICICI Bank was the first bank in India that offered this delivery channel,
by kicking off its online banking services in 1996. Other private sector banks
like Citibank, IndusInd Bank and HDFC Bank started offering Internet
Banking services in 1999. SBI launched its Internet Banking services in July
2001. Other public sector banks like the State Bank of India, Bank of Baroda,
Allahabad Bank, Syndicate Bank and the Bank of India rolled their services
during the same time. Banks in India currently offer Fully Transactional
1
Internet Banking and Customer Acceptance: Indian Scenario Published in UGC-CSEZ Seminar on
Banking In the Era of Diverse Development Paradigms, March 03, 2008, By Sudeep S.
Presently, the Indian banking industry offers both real and Internet Banking
formats to its customers. It, thus, becomes necessary to find out customers
banking.
1.2 Need for the Study: As the world of banking is divided into two types
of users viz. Traditional Banking Users and Internet Banking Users therefore,
the need of the hour is to find the perceptions of these two types of customers
towards their respective banking. At the same time, the study also aims to find
worldstats.com:
Graph 1.1: Internet users in world (Source:www.worldstats.com/stats.html)
According to the study, 55.9 per cent of the world population adopted Internet
As the report shows that as in June 2014, there were 137 million claimed
Internet users in India (99 million in urban India and 38 million in rural areas).
Among these, 111 million are active users. The number of active users is
growing at the rate of 19 per cent, faster than the claimed users.2
This huge number of Internet users in the world and in India motivates
exposed to many new channels to interact with their banks whereby Internet is
However, a very few studies have been conducted to evaluate the utilization
2
www.worldstas.com
towards Internet Banking channel have also not been analyzed in an Indian
context earlier.
the best way to get an overview of the domain, and to explore the topics
related to the research questions. The background and resources for this part
3
By Neha Lim Swedish Business School Orebro University, Sweden, published in proceedings of the
10thInternational Business Information Management Association Conference, Kualal Lumpur, Malaysia
(ISSN 0976-2183) July-2008
4
By Hanna-Maija Vainio, M.Sc. Thesis in Accounting, The Swedish School of Economics and Business
Administration, May 2006, pp 123-126
failure of Internet Banking. The study has concluded that security has been
widely recognized as one of the main barriers for the adoption of Internet. It
was also suggested that designing a web page for transaction has one of the
points out that customer service is an integral part of any facet of banking and
it defines the future of any banking organization. In India, this realm has
The service quality of public sector and private sector banks has been
measured using the service quality scale, which was used to determine
satisfaction. It was found that customers of public sector banks are more
satisfied with the service quality, than those of private sector banks.
5
By Prof. V. G. Murugan, Research Scholar, Bharathiar University Coimbatore published in the
International Journal of Research in Commerce and Management Volume no. 3 (2014), issue no. 1,
January
Prof V Chandrasekar, in his article Tomorrow's Technology for Tomorrow's6
that banks need to employ new technologies to compete in the market and
remain profitable. One critical area that needs careful consideration at the time
not only have process and control implications but may involve substantial
costs in terms of money and time and retraining of personnel. Technology has,
thus, moved from being just a business enabler to being a business driver for
will be key for banks in their efforts to meet the business challenges.
Prof Sultan Singh in his article The Research Article E-Banking Scenario and
mobile banking and credit cards in India. Also, there is a significant difference
in the impact of ATMs, Internet banking, mobile banking and credit cards on
6
By V Chandrasekar, Published in the Journal of Indian Institute of Banking and Finance Vol.78/ no. 2
7
By Prof (Dr) Sultan Singh, Dean and Chairperson, Devi Lal University, Sirsa, published International
Journal of Research in Commerce and Management (ISSN 0976-2183) Aprti-2011
In their article Indian Banking Sector: Challenges and Opportunities in
Internet Banking8, Mr. S S Kohli and his associates have concluded that
customers select the internet banking system only if they find it convenient.
Furthermore, they would continue being with the bank only if it provides good
services. From the users’ prospective, the banking sector needs to change its
The nature of banking services may still be the same but the way they are
being offered has been changed dramatically. Banks must realize the
seriousness of challenges ahead and develop a strategy that will enable them
corporate name. Most of the market, especially in rural areas, is still untapped
8
VIKALAPA volume 28 No 3 September 2003(S.S.Kohli, K.V. Kamathe, P.S. Shenoy, Ranjan Kumar,
P.T. Kuppueswamy, N Ravichandran.
banking services to have a more sophisticated customer base especially in
rural areas. Infrastructural facilities are also not well developed, and banks are
to be developed.
In his research paper The Gap between Customer Expectation and Perception
just money in the cash register; he is a human being with feelings and
taking place in almost all banks. This transformation will helpful to cope with
the new private sector and foreign banks. Private banks take a big share of the
cake; our public sector banks are still lagging behind regarding various
9
By Prof. Ganesh p Research scholar, Anna University, Coimbatore, published International Journal of
Research in Commerce and Management (ISSN 0976-2183) December-2014.
will not be sufficient to bring necessary performance improvement and
Thingalaya, has concluded that rural market presents a great opportunity for
Indian banks. Properly targeted, they can serve as a secure source of business
for the bank while at the same time leading to the accelerated growth of the
rural economy. Technology initiatives can serve as allies in this matter and
enable banks to reach population groups which were till date denied the
capital and operating cost from the customer's perspective. Technology can
10
By Dr N KThingalaya, Published in The Journal of Indian Institute of Banking and Finance Vol. 83/ No.
2 April-June 2014
11
By Dr. Prakash Bakshi, Published in The Indian Banker Vol I No. 9 April 2009
ignoring their rural branches as they are not economically viable for their
expensive core banking solutions. On the other hand there is a huge potential
at this bottom of the pyramid for bringing in the large amount of cash used by
Dr Rajesh Tyagi in Insurance of E-commerce Risk12 has said that the security
electronic banking users – who most likely connect to the Internet via dial-up
modem – are faced with a smaller risk of someone breaking into their
connections face the risk of someone from the Internet gaining unauthorized
still face security risks with unauthorized access into their banking accounts.
Moreover, Internet Banking system users are also concerned with non-
reputability that requires reliable identification of both the sender and the
sender and the receiver can be attested to by a trusted third party who holds
12
Published in the Journal of E-Banking and Commerce Issue2 Vol.14/ no. 1, April 2009
In the article Vulnerabilities in E-banking: A Study of Various Security
that due to lower transaction costs, 24 hours services, increased control over
facilities and much wider array of banking products and services; Internet
risks for banks. Customers relying on Internet Banking services may have
greater intolerance for a system that is unreliable or one that does not provide
accurate and current information. The advent of online services has given
One of the major problem areas with Internet banking appears to be with the
and bank. However, it’s important to keep in mind that if the Internet has its
advantages then there are drawbacks too. These drawbacks are so severe that
they can adversely affect banking activities, which in turn affect customers as
13
By Dr. Dhiraj Sharma, Dr. Sawtantar Singh Khurmi, published in International Journal of Computing &
Business Research ISSN (Online): 2229-6166
In Electronic Marketing in India: A Study on Opportunities and Challenges14,
Prof Bucha Reddy P has said that banking is no longer bound to time and
geography. Customers over the world have relatively easy access to their
accounts, 24 hours per day and seven days a week. The author further argued
that with Internet Banking services, customers who felt that branch banking
took too much time and effort are now able to make transactions at the click
communities.
Internet Banking (e-Banking)15, has stated that e-banking has made carrying
out personal and financial operations relevantly easier and convenient. This
balance alongside the status of any financial transaction made in the account.
14
By Bucha Reddy, P., published in Indian Journal of Marketing, Vol. No.8, July 2003, Pp.112-116
15
By Prof.Vivekannand K., Asst. Professor ,PSG College of Arts & Science Coimbatore, Tamilnadu,
published Journal of Internet Banking and Commerce April 2009 Volume 14.
the privacy and integrity of transactions and enthuses confidence that Internet
Model for the Internet Banking Hyper Elliptic Curve Cryptosystem and MD5
is described. This hybrid model is implemented with the hyper elliptic curve
study. The purpose of this research is to identify factors that influence customers
Banking in India.
Industry.
problem. It gives direction to the study besides this it also gives speed to the
represented as HO or H0 .
Trustworthy
Community dignity
banking.
H03: There is no significant difference in the mean perception of banking
real banking.
banking.
The study undertaken was exploratory in nature that has provided insights into
research on the selected topic, the researcher has adopted the following
methodology:
The study was mainly based upon primary data. For this empirical
banking. Also data has been collected from the employees of Govt. and
Private Banks.
study. Inaccurate data collection can impact the results of a study and
The initial sample of 450 customers was selected at random from government
and private sectors banks in Indore and Bhopal. In view of the research
design, a sample of 400 subjects was finally selected. The sample consisted of
300 customers using Internet Banking and 100 customers using real banking
variables of age, experience, gender, functional area and other such variables
The research was carried out through survey method. The Likert 5 scaling
and the format in which responses are scored along a range. This scale was
chosen because it has been widely used in previous researches, and is often
5 = Strongly Agree
4 = Agree
3 = Neutral
2 = Disagree
1 = Strongly Disagree
0 = No Opinion
Questions with answer 0 were excluded from the statistical analysis. This
decision is based on the notion that 0 refers to no opinion at all, and therefore,
internal consistency; that is, do all items within the instrument measure the
possible, such a value indicates a scale in which some items measure the
opposite of what other item is measure the closer the alpha is to 1.00, the
between a test score and all other tests of equal length that are drawn
variables. There can be one more factors, depending upon the nature of study
the variables are related to each one of the factors discovered. They are also
understanding what the factors means. It is the absolute size (rather than size
Eigen value (or laten root) : When we take sum of squared values of factor
Eigen value indicates the relative importance of each factor in accounting for
the tissue; different rotations reveal different structures in the data. Though
different rotations give results that appear to be entirely different, but from a
statistical point of view, all results are taken as equal none superior in inferior.
The Z-Test: The z-test uses Z-scores to conduct significance testing for large
distribution has the form of the normal probability density function, which is
that the test scores become z-scores. If Z value equals or exceeds 1.96 and
knowledge and its application for different purpose. The present study was
internet banking. The research problems were examined very carefully using
standardized tools for data collection. The data were statistically treated to
arrive at the results. The study has brought important insights and suggestions
investigate into specific areas related to Internet Banking. Major issues are
with real Banking. The present study will definitely help the bank executives
contribution of the research will also help to find out how to increase the
productivity for an organization. Research also aims to find the security risks
towards Internet Banking over real baking in state of Madhya Pradesh, as the
the town. In western countries the scope of Internet Banking has made a
tremendous progress. the proposed study does not intend to throw any light on
the MIS of the existing corporations, but definitely it intends to provide useful
organization. In this manner the current study will prove to be a boon for the
were done away with while undertaking the work. However, nothing can be
limitation free in this world. So, there still had been certain limitations related
with this study. In a nutshell, the following limitations are worth consideration
Pradesh, although the situation of the India will also be taken into
consideration.
The proposed study does not intend to throw any light on the MIS of the
existing corporations.
The present study suffered small sample size (250) which might not be
Chapter 2