MODULE SPECIFICATION FORM

Module Strategic Management Level: 7 Credit 10

Title: Value:

Module MC8 Semester(s) in Year 1 With effect 2007

code: which to be from:
(if known) offered:

Existing/ New Title of module None

New: being replaced
(if any):

Originating - Module Leader: Raymon Krishnan

Subject:

Module duration Status: core/option/

contact hours 32 hrs/ elective (identify Major
directed private 68 hrs programme where
study: appropriate):

Percentage taught by Subjects other None

than originating Subject (please name
other Subjects):

Programme(s) in which to Pre-requisites per Co-requisites per

be offered: programme (between programme (within a
levels): level):
Master of Business
Administration None None

Description:

This module is concerned with the in-depth understanding of the process of strategic
management and introduces more advanced concepts in competitive and organisational
strategy. Students should be able to develop the conceptual and theoretical frameworks which
underpins contemporary strategic management and planning. Students will develop a critical
awareness of the uses and limitations of the conceptual and theoretical frameworks.
Module Aims:

1. To develop an awareness and appreciation of terminology, concepts &

principles of Strategic Management.
2. To impart theoretical approaches to Strategic Management.
3. Analyse and critique Strategic practices at the Global, Corporate, Functional
and business Levels of an Organisation from a theoretical standpoint.
4. Communicate ideas and arguments verbally through discussion with peers and
formal presentations.
5. To develop the ability to write, argue, communicate and present their work
effectively.

Expected learning outcome:

By the end of this module, the candidates will be able to:

1. Identify and explain the concepts and philosophies of Strategic Management,

2. Identify and apply concepts studied in real world problems via case studies.
3. Identify and explain the importance and use of the study of structural
attractiveness of an Industry using Porters Five Forces.
4. Conduct a Value Chain Analysis.
5. Explain and evaluate strategies at four different levels of the organisation.
6. Explain and develop models for the use of strategies, controls and structure in
an organisation.

Details of indicative assessment.

Assessment
number (use Type of Weighting Duration (if Word count (if
as assessment exam) coursework)
appropriate)

Assessment Individual 60% - 3000 - 4000

One Assignment
(LO: 1 – 4)

Assessment Examination 40% 3 hours -

Two (LO: 1 – 6)
Learning and Teaching Strategies:

Lectures are conducted to impart understanding of the fundamental principles and

key elements. Tutorials are held in support of lectures, where problems in learning
and understanding are discussed and solved and to allow opportunities for group
discussion and peer support. A level of supervision is provided in respect of
coursework drafts, for further learning and personal development of the student’s
reading, writing and critical appraisal skills.

Syllabus Outline:

• Definition of Strategic Management and overview of the strategic management

process
• The importance of Stakeholders and Corporate Governance
• Internal and External Environment and SWOT analysis
• Building Blocks of Competitive Advantage
• Corporate Level Strategies
• Functional Level Strategies
• Business Level Strategies
• Global Level Strategies
• Importance of Structures of Organisation and its relationship to strategies
• Importance of Controls in Strategic Management
Recommended Readings and Text

Essential Reading
Name of Author/s Title and Edition Name of Publisher Publicatio
n Year
Gerry Johnson, Kevin Exploring Corporate 2005
Scholes Strategy (7th Ed.) Prentice Hall

Fred R. David. Strategic Prentice Hall 2006

Management:
Concepts and Cases,
11th edition

Recommended
Reading
Name of Author/s Title and Edition Name of Publisher Publicatio
n Year
David Hunger and Essential of Strategic Prentice Hall 2006
Thomas Wheelen. Management, 4th ed.

Richard Lynch Corporate Strategy, 4th Prentice Hall 2006

edition

Thomas Wheelen and Strategic Management Prentice Hall. 2005

David Hunger
and Business Policy,
10th edition

Supplementary Websites & Journals

Business Strategy Review

Harvard Business Review
Incomes Data Services www.incomesdata.co.uk
Information Strategy: The Executive's Journal
Journal of Business Strategy
Journal of Economics & Management Strategy
Managerial & Decision Economics
Strategy & Leadership
Strategy Thinking & Scenarios www.idongroup.com
The Department of Education and Employment www.opengov.uk/dfee/home.htm
The Department of Trade and Industry www.dti.gov.uk
The Financial Times www.ft.com
The Gee Business Network www.gee.co.uk/gbn
The Institute of Management www.inst-mgt.org.uk