A STUDY ON DEALERS PERCEPTION TOWARDS RAMCO CEMENTS LTD

Name of the Firm:

GST No:

Line of Business: Category : Dealer/ Subdealer

Cement Only Cement and Cement,Sand Cement,Paint Cement and

Steel and Bricks and Hardware Fertilisers

1. No of years of experience as a dealer/Subdealer

a. less than 5 yrs b. 5 to 10 yrs c. 10 to 15 yrs d. above 15 yrs

2. Brands dealing with quantity-in MTs

3. Source of Supply – Company or Wholesaler – if wholesaler please specify

1) 2) 3)

4. Why do you prefer Ramco cements?

Very Good Good Average Poor

Price
Quality
Delivery
Advt support
Brand image
Company’s support
Dealer margin

5. Indicate your opinion about the support and service provided by sales personnel

Very Good Average Poor Very

good poor
Frequency of visit
Order
fulfilment/Commitment
Proper communication
Settling complaints
Courteous behaviour
7. What is the best duration for Scheme benefit disbursal

Monthly Quarterly Half Yearly Annual

8. What type of promotional activity expected from Ramco cements?

Gold Award Bank Gift Card Tour Others

9. Major customer category

Direct customers / Engineers / Builders / Masons

10. Are you aware of Mace – Technical services

a. Yes b. no

11. Are you happy with services of Mace technical services

a. Yes b. No

12.Ranking on support by companies (In descending order/Best company first)

13. What type of Digital Payment do you accept?

a. Debit/Credit card b.NetBanking c.RTGS/NEFT d.PAYTM

14. Overall Satisfaction level

a. Highly Satisfied b. Satisfied c. Neutral d. Dissatisfied e. Highly dissatisfied