Professional Documents
Culture Documents
Case in Point
Case in Point
1. https://www.mbaskool.com/business-articles/marketing/14138-fogg-deodorants-
capturing-the-market.html
2. https://www.outlookbusiness.com/specials/the-power-of-i_2017/fragrance-king-3619
3. http://www.forbesindia.com/article/hidden-gems-2016/vini-cosmetics-smelling-
good/44253/1
4. https://www.pressreader.com/india/business-standard/20170126/282265255146167
5. Passport Euromonitor
6.