The document discusses the marketing campaign for the 2018 film Aquaman. It describes the release of two TV spots in October and November 2018, as well as character posters. It also details the worldwide promotion tour in major cities from November to December 2018. The final trailer was released on November 19th alongside the beginning of ticket sales. The marketing plan was successful in attracting a wide range of demographics, contributing to the financial success of the film.
The document discusses the marketing campaign for the 2018 film Aquaman. It describes the release of two TV spots in October and November 2018, as well as character posters. It also details the worldwide promotion tour in major cities from November to December 2018. The final trailer was released on November 19th alongside the beginning of ticket sales. The marketing plan was successful in attracting a wide range of demographics, contributing to the financial success of the film.
The document discusses the marketing campaign for the 2018 film Aquaman. It describes the release of two TV spots in October and November 2018, as well as character posters. It also details the worldwide promotion tour in major cities from November to December 2018. The final trailer was released on November 19th alongside the beginning of ticket sales. The marketing plan was successful in attracting a wide range of demographics, contributing to the financial success of the film.
The document discusses the marketing campaign for the 2018 film Aquaman. It describes the release of two TV spots in October and November 2018, as well as character posters. It also details the worldwide promotion tour in major cities from November to December 2018. The final trailer was released on November 19th alongside the beginning of ticket sales. The marketing plan was successful in attracting a wide range of demographics, contributing to the financial success of the film.
cinematography, and faithfulness to the comic book.[107][108][109] The first official TV spot for the film was released by the studio on October 16, 2018,[110] followed by a second on November 1, 2018.[111] The same month, character posters were released for Aquaman, Mera, Black Manta, Ocean Master, King Nereus, Queen Atlanna and Nuidis Vulko.[112] On November 7, 2018, the studio announced the schedule for the worldwide promotion tour, taking place during the months of November and December, with fan events, screenings and premieres in major cities around the globe, including Beijing, London, New York City, Manila, Los Angeles, Miami, Gold Coast, Sydney, and Hawaii.[113] Additionally, it was announced that the film would be screened on December 7, 2018, during Brazil Comic Con (CCXP) in São Paulo.[114] The following week, an official behind the scenes featurette was released, which included footage not seen before in the mainstream trailers.[115] Two days later, the film's two main posters were released, with Aquaman and Mera showing off their comic-accurate suits.[116] On November 19, 2018, the final trailer for the film was released, alongside the announcement of the beginning of ticket sales.[117] The same day, 30 minutes of footage was shown in China during the first stop of the film's promotion tour, generating rave reactions among attendees.[118] The financial success of the film has been attributed to the studio's marketing plan, attracting a wide range of demographics (particularly women) through advertising, social media and promotional partners worldwide.[119] Home media[edit] Aquaman will be released for digital download on March 5, 2019, [120] and on Blu-ray, 4K Ultra HD and DVD on March 26, 2019.[121]