RACE REPORT TEAM

THE ABC
INDONESIA
COMPANY
FOR ASIA CROSS
COUNTRY RALLY 2018

AGUSTUS 12-18, 2018 | THAILAND

As presented by
Stephen Chan

Foreword by
Andrew Phan

WIJAYA KUSUMA S
Research by +62811802633
axcr2019 RUDY POA
+6281218603904
Back Ground

INDONESIAN AMBASSADORS HAVE A

DIVERSION IN THE WORLD EVENT

The Asia Cross Country Rally or known as
"AXCR or Asian Rally" is always held in
August every year and starting from
Thailand to other countries, the route is
an area of mountains, forests, beaches,
plantations, by way of tarmac and terrain
with characteristics different conditions,
there are gravel dirt roads to asphalt
roads, the weather is certainly similar to
the natural conditions in Asia.
This event is different from other events,
you compete for 6 days with a distance
of about 2400 km is a challenge. A
combination of sportsmanship,
networking, tourism and rare motor
sports.
To fight in the famous Dakar rally is very
difficult, because the costs are very
expensive.

The program began in 1996 in 8 This AXCR was held in Thailand, a

countries such as: Kingdom of Thailand,
Malaysia, Republic of Singapore, People's
Republic of China, Lao People's
Democratic Republic, Vietnam Socialist
Republic, Kingdom of Cambodia, and
Republic of Myanmar Union.
prestigious event which was attended by
more than 11 countries, and Indonesia
and Indonesia participate themselves in
participating in this event 4 times.

Participants came from all over the world

and famous perally like Kenjiro
Shinosuka, Ikuo Hanawa, local heroes
like Agrithanon and Ho Sithikun
participated in this event.

axcr2018
 PROPOSED BY

AXCR INDONESIA
MANAGEMENT TEAM

PT ORD REKACIPTA
DINAMIKA
WE ARE IN
AXCR2019.COM

MEDIA SOME

We are aware that the power of media is OF MEDIA

one of the attractions. Like the Dakar
rally held every year in Peru, the Asia
Cross Country Rally is held in Thailand COVERAGE
every year.

4 years into participating Indonesia has

always been welcomed by sponsors. 1
Permanent sponsor, Furukawa Battery,
has given full support while JNE has
been involved in the past 2 years.

Of course we want the benefits issued

by the sponsor to be balanced with the
costs incurred. Therefore the role of the
media becomes very important in
publishing the activities that we follow.

Besides right this is what we did in the

previous year.

2018
3 Times Blocking TV
Online News Magazine
3 News Paper
Socmed with 3.7 K Followers FB

MEDIA COVERAGE
TV, ONLINE,
RADIO DAN
KORAN
 AXCR PROMOTION
STRATEGY
BRANDING
Peter F. Drucker - “The
purpose of business is to
create and keep a customer”
PROMOTION STRATEGY
In accordance with the media coverage event, we
do some of the activities below.
MARKETING PUBLIC
RELATIONS
WIjaya Kusuma S- “you never
know if you never try. If you
John D. Rockefeller - “Don’t
try you ll get the chance”
be afraid to give up the good
to go for the great.”
GLOBAL TV
GTV's night bulletin has reviewed the preparation
of the Indonesian team competing in the AXCR
average 6.0 share audience
INTERMEZZO INEWSTV
News TV Network with 63 jaringan seluruh
Indonesia / national coverage dan audience share
2.1 (1 Hour Program)
UNTUNG ADA TORA/INEWS
NewsTV Network with 63 Channel TV all over
Indonesia / National coverage.
 CAR

TEAM CAR
This Memen and Rimrim is a couple who have
participated twice, certainly no doubt about their
involvement in the international arena

Peter F. Druker - “The John D. Rockefeller - “Don’t

purpose of business is to be afraid to give up the good
create and keep a customer” to go for the great.”

MEMEN HARIANTO /
DRIVER
2 times participate and always finish by entering the top 15
among the world racers. Not unyielding and the 2008-2012
Founder Bintaro 4X4 Community racers were also
administrators at the Indonesian Motorcycle Association's
Speed Offroad Speed Commission (IMI). At present Memen
also serves as Chair of the Sports Department, the
Indonesian Offroad Federation (IOF) Central Management.

RIMRIM RIMHALMSYAH
A versatile navigator. Very thorough in reading
maps and calm. Rimrim also participates in AXCR
2018

LODY NATASHA
A woman versatile navigator. Very thorough in
reading maps and calm. She also participates in
AXCR 2017 as a Driver
TEAM RODA DUA

TEAM MOTORCYCLE
The two-wheeled team has participated four
times, in 2016 entered the top 20, in 2017 entered
the top 5 and in 2018 was a female champion.
Success for the Indonesian team has encouraged
Indonesia to be more active in preparing to
compete at AXCR

Peter F. Druker - “The John D. Rockefeller - “Don’t

purpose of business is to be afraid to give up the good
create and keep a customer” to go for the great.”

IRMA FERDIANA / RIDER

This rider from Jember first joined AXCR and
immediately won 1st place for the female class.
This never-discouraged woman proves that
Indonesia can compete in international matches

AYU WINDARI
This racer also comes from Jember. Ayu was
leading but finally had to give up because of
damage to the motor in Leg 6 and was ranked
second in the female class.
 AXCR INDONESIA TEAM
WWW.AXCR2019.COM

THANKS TO
THE INDONESIA FURUKAWA
TEAM BATTERY
IS LOOKING FORWARD
TO REPRESENTING
YOUR BRAND IN THIS
EXITING
ASIA CROSS
COUNTRY RALLY
2019

AXCR2019.COM
MAN, MACHINE,
TEAM WORK

SPORT AND
TOURISM
 AXCR2019.COM

THANKS TO FURUKAWA OUR TEAM PREPARATION

BATTERY 2019
We started preparing for the 2 day Cherokee and
thanks to the blessings and
1 Jimny Wide we prepared as our weapon to fight
blessings of the LORD, finally the
on AXCR, while our motorbikes prepared 2 new
activities in Order to participate in KTMs to compete in this international event.
the Asia Cross Country Rally in
Thailand have been successfully
held smoothly.
For this reason, we, as Managers CAR WE USE
and Racers, would like to express
our deepest gratitude to those who
have become sponsors, especially
from FURUKAWA BATTERY
JAPAN who sponsored us at the
event.

KONTAK KAMI
www.axcr2019.com
info@axcr2019.com 2 Cherokee, 1 Suzuki Jimny
(+62811802633) Jaya
(+6281218603904) Rudi
PT ORD REKACIPTA DINAMIKA
RASUNA OFFICE PARK FO-03
JL Taman Rasuna Timur
Jakarta Selatan 12920
Ph 021-8353685 TO BE READY TO RACE