JurusanTeknik Informatika

Program Sarjana
UniversitasMuhammadiyahJember

Analisis Sosial Media

Materi dan Pertemuan
No. Materi Perkuliahan Pertemuan Presenter
1, Perkenalan, Silabus dan Kontrak Perkuliahan, pengantar 1 -
perkuliahan,sekilas tentang ruang lingkup matakuliah
2 CH1. Intro: 2
1. Definisi Social Media
2. Social media landscape: Publishing, Sharing,
Networking, Discussing.
3. Tipe-tipe social media: Online Social
Networking, Publishing (Bloging, Wiki), Social
News, Social Bookmarking, Media Sharing
(Video sharing, Photo Sharing, Podcast
Sharing); Opinion, Review, and Ratings
Websites; Socially-Provided Answers,
Entertainment.
4. Main Characteristics: Participation, Opennes,
Conversation, Community, Connectedness
5. Macam-macam social media: Facebook, Twitter,
Amazon, Yelp, Twitter,
6. Definisi Social Media Mining
7. Tantangan social media mining: Big data
Paradox, Obtaining Sufficient Samples, Nois
Removal Fallacy, Evaluation Dilemma.
8. Data apa saja yang dapat di mining dari social
media?
a. Sentiment analysis
b. Graph dari user
3 CH.2 Esensi Graf: 3
1. Graph Basics:
-Bridges of Konigsberg
-Nodes
-Degree and Degree Distribution
2. Graph Representation:
-Adjacency Matrix,
-Adjacency List,
-Edge List
3. Types of Graphs:
-Directed Graph,
-Undirected Graph,
-Mixed Graph,
-Simple Graph, Multigraph,
-Weighted,
-Signed Graph
-Signed Edges
 4. Social Network Graph:
-Facebook,
-Twitter,
-Whatsapp,
-Blackbery Messenger,
-Linkdin,
-Food Web (Graf Rantai Makanan),
-Internet,
-Graf Jalan
5. Konektivitas Graph:
-Adjacent Node
-Incident Edges
6. Walk, Path, Trail, Tour, dan Cycle
7. Special Graph
-Trees dan Forests
-Special Subgraphs
-Complete Graph
-Plannar Graph
-Bipartite Graph
-Regular Graph
-Bridges
8. Graph Algorithms:
-Graph/Tree Traversal
-Shortest Path Algorithms: Algoritma Djikstra
-Minimum Spanning Tree (MST)
-Network Flow Algorithms
-Maximum Bipartite Matching
-Bridge Detection
4 CH.3 Network Measures: 4
1. Centrality:
-Degree Centrality,
-Eigenvector Centrality,
-Katz Centrality,
-PageRank,
-Betwenness Centrality,
-Closeness Centrality,
-Group Centrality.
2. Transitivity and Reciprocity:
-Transitivity,
-Reciprocity
3. Balance and Status
4. Similarity:
-Structural Equivalence,
-Regular Equivalence
5 CH.4 Network Models 5
1. Properties of Real-World Network
-Degree Distribution
-Clustering Coefficient
-Average Path Length
2. Random Graphs
 -Evolution of Random Graphs
-Properties of Random Graphs
-Modelling Real World Networks with Random
Graphs
3. Small-World Model
-Properties of the Small-World Model
-Modeling Real-World Networks the Small-
World Model
4. Preferential Attachment Model
-Properties of the Preferential Attachment Model
-Modeling Real-World Networks with the
Preferential Attachment Model
6 CH.5 Esensi Data Mining 6
1. Data:
-Types of Data: Nominal (categorical), Ordinal,
Interval, Ratio
- Data Quality: Noise, Outliers, Missing Values,
Duplicate data
-Data Preprocessing: Aggregation,
Discretization, Feature Selection, Feature
Extraction, Sampling (Random Sampling,
Sampling with or without replacement, Stratified
sampling)
2. Supervised Learning:
-Decision Tree Learning
-Naïve Bayes Clasifier
-Nearest Neighbor Clasifier
-Classification with Network Information
-Regression (Linear Regression, Logistic
Regression)
-Supervised Learning Evaluation
3. Unsupervised Learning:
-Clustering Algorithms
-Unsupervised Learning Evaluation:
Cohesiveness, Separateness, Silhouete Index
7 CH.6 Community Analysis 7
1. Community Detection
-Community Detection Algorithms
-Member-based Community Detection
-Group-Based Community Detection
2. Community Evolution
-How Networks Evolve
-Community Detection in Evolving Networks
3. Community Evaluation (Evaluation with Ground
Truth, Evaluation Without Ground Truth)
8 UTS 8 -
9 CH7 Information Diffusion in Social Media (Part 1) 9
1. Herd Behavior
-Bayesian Modelling of Herd Behavior
-Intervention
 2. Information Cascades
-Independent Cascade Model (ICM)
-Maximizing the Spread of Cascades
-Intervention
10 CH7 Information Diffusion in Social Media (Part 2) 10
3. Diffussion of Innovations
-Innovation Characteristics
-Diffusion of Innovations Models
-Intervention
4. Epidemics
-Definitions
-SI Model
-SIR Model
-SIS Model
-SIRS Model
-Intervention
11 CH. 8 Influence and Homophily (Part 1) 11
1. Measuring Assortativity
-Measuring Assortavity for Nominal Attributes
-Measuring Assortavity for Ordinal Attributes
2. Influence
-Measuring Influence
-Modelling Influence
12 CH. 8 Influence and Homophily (Part 2) 12
3. Homophily
-Measuring Homophily
-Modelling Homophily
4. Distinguishing Influence and Homophily
-Shuffle Test
-Edge-Reversal Test
-Randomization Test
13 CH.9 Recommendation in Social Media (Part 1) 13
1. Chalanges
2. Classical Recommendation Algorithms
-Content-Based Methods
-Collaborative Filtering
-Extending Individual Recommendation to
Groups of Individuals
14 CH9 Recommendation in Social Media (Part 2) 14
3. Recomendation Using Social Context
-Using Social Context Alone
-Extending Classical Methods with Social
Context
-Receomendation Constrained by Social Context
4. Evaluating Recommendations
-Evaluating Accuracy of Prediction
-Evaluating Relevancy of Recommendation
- Evaluating Ranking of Recommendation
15 CH 10. Behavior Analytics 15
1. Individual Behavior
 -Individual Behavior Analysis
-Individual Behavior Modelling
-Individual Behavior Prediction
2. Collective Behavior
-Collective Behavior Analysis
-Collective Behavior Modelling
- Collective Behavior Prediction
16 UAS 16 -

Evaluasi
No. Item Penilaian Persentase
1. Presensi 15 %
2. Presentasi 20 %
3. Tugas-Tugas 20 %
4, Ujian Tengah Semester 20 %
3. UjianAkhir Semester 25 %
Total 100 %

NilaiAkhir (NA)=10% Presensi +20% presentasi+ 20%Tugas +20%UTS+30%UAS

Referensi:
1. [online]. available: http://dmml.asu.edu/smm/

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Johan Taruna Wijaya (081803550526)

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