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  • The Italian Restaurant Print 1

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    Leahu Daniel
    61 views6 pages
    This document provides brand guidelines for The Italian Restaurant. It includes sections on identity, logo usage, typography, graphic elements, and color palette. The guidelines aim to ensure consistent branding across all communications by explaining the proper uses of the logo, typefaces, colors, and spacing. Adhering to the principles in this document will strengthen the brand identity.

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    The Italian Restaurant Print 1

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    This document provides brand guidelines for The Italian Restaurant. It includes sections on identity, logo usage, typography, graphic elements, and color palette. The guidelines aim to ensure consistent branding across all communications by explaining the proper uses of the logo, typefaces, colors, and spacing. Adhering to the principles in this document will strengthen the brand identity.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    61 views6 pages

    The Italian Restaurant Print 1

    Uploaded by

    Leahu Daniel
    This document provides brand guidelines for The Italian Restaurant. It includes sections on identity, logo usage, typography, graphic elements, and color palette. The guidelines aim to ensure consistent branding across all communications by explaining the proper uses of the logo, typefaces, colors, and spacing. Adhering to the principles in this document will strengthen the brand identity.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 6

    Brand Guidelines V1

    BRAND
    GUIDELINES

    JANUARY 2016
    Brand Guidelines Brand Guidelines Identity

    DESIGN MATTERS
    CONTENTS
    If you’ve just read these guidelines, you have
    INTRO 03 my appreciation. It means you share our belief
    in details and quality. We know applying these
    principles takes time and e
    we tell in all our The Italian Restaurant communications
    IDENTITY will be stronger for it.
    Logo 04 If you ever have additional questions about our
    visual identity and its application in design, don’t
    Logo Clear Space 05 hesitate to contact leahudaniel17@gmail.com
    Logo Placement 06 Thank you.
    Logo Sizes 07
    Logo Colors 10

    TYPOGRAPHY
    Print Typeface 09

    GRAPHIC ELEMENTS
    Color Palette 08
    Brand Guidelines Identity Brand Guidelines Introduction

    WHITE LOGO ON COLOR BACKGROUND INTRODUCTION

    Lorem ipsum nasjsl. Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
    Aenean commodo ligula eget dolor. Aenean massa. Cum
    Enulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies
    nisi vel augue.
    sociis natoque penatibus et magnis dis parturient montes,
    nascetur ridiculus mus.

    Donec quam felis, ultricies nec, pellentesque eu, pretium


    quis, sem. Nulla consequat massa quis enim. Donec pede
    justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim
    justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam

    dictum felis eu pede mollis pretium. Integer tincidunt. Cras


    dapibus. Vivamus elementum semper nisi. Aenean vulpu-
    tate eleifend tellus. Aenean leo ligula, porttitor eu, conse-
    quat vitae, eleifend ac, enim. Aliquam lorem ante, dapibus

    Lorem ipsum
    dolor sit amet,
    consectetuer
    adipiscing elit.
    Aenean commo-
    do ligula eget
    dolor. Aenean
    massa.

    Enulla ut metus
    varius laoreet.
    Quisque rutrum.
    Aenean imperdi-
    et. Etiam ultricies
    nisi vel augue.
    Brand Guidelines Identity Brand Guidelines Identity

    LOGO OUR TYPEFACE:

    Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean Bebas Neue is used for all
    commodo ligula eget dolor. Aenean massa. headlines and titles.

    Enulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet.


    Etiam ultricies nisi vel augue.

    Pacifico Regular
    ABCDEFGHIJKLMNOPQRSTUVWXYZ
    abcdefghijklmnopqrstuvwxyz
    0123456789 — &*#@?!/+(.,:;)

    Logo
    bebas neue
    ABCDEFGHIJKLMNOPQRSTUVWXYZ
    abcdefghijklmnopqrstuvwxyz
    0123456789 — &*#@?!/+(.,:;)
    Brand Guidelines Identity Brand Guidelines Identity

    COLOR LOGOS SPACE SIZING

    Lorem ipsum dolor sit amet, consectetuer LOGO CLEAR SPACE


    adipiscing elit. Aenean commodo ligula
    eget dolor. Aenean massa. Cum sociis Lorem ipsum dolor sit amet, consectetuer
    natoque penatibus et magnis dis parturi adipiscing elit. Aenean commodo ligula
    eget dolor. Aenean massa. Cum sociis
    natoque penatibus et magnis dis parturi

    tesque eu, pretium quis, sem. Nulla conse-


    quat massa quis enim. Donec pede justo,

    x x

    x x

    50% Clear space


    Brand Guidelines Identity Brand Guidelines Identity

    SMALL SIZES COLOUR PALETTE

    MINIMUM LOGO SIZE PICK A COLOUR

    Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean com- Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean com-
    modo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et modo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et
    magnis dis parturi magnis dis parturi

    tesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec
    pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo,

    Logo
    Scale width between:
    1.2” – upward
    150px – upward

    R 176 R 102 R 235 R 201


    G 69 G 47 G 220 G 166
    Minimum size B 37 B 28 B 178 B 107
    0.8” / 100px HEX #B04525 HEX #662F1C HEX #EBDCB2 HEX #C9A66B

    Scale width between:


    0.8 – 1.2”
    100 – 150 px

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