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    Market Research: Store Area Information From The Interview With Clerks (Brand New Cigarettes, Issue Regarding Cigarettes)

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    This document summarizes market research on tobacco sales in two types of stores - modern and traditional channels. For each store, it lists the major cigarette brands sold, their origin (local vs. imported), tax status (official vs. unofficial), and local and USD recommended prices. It also requests information on any new cigarette brands launched, including name, company, origin, price, launch date, promotions, and photos of the packaging. The purpose is to gather market intelligence on tobacco products in the local area.

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    Market Research: Store Area Information From The Interview With Clerks (Brand New Cigarettes, Issue Regarding Cigarettes)

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    7 views3 pages
    This document summarizes market research on tobacco sales in two types of stores - modern and traditional channels. For each store, it lists the major cigarette brands sold, their origin (local vs. imported), tax status (official vs. unofficial), and local and USD recommended prices. It also requests information on any new cigarette brands launched, including name, company, origin, price, launch date, promotions, and photos of the packaging. The purpose is to gather market intelligence on tobacco products in the local area.

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    1808 Market Research Form

    Original Title

    1808 Market Research Form

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    This document summarizes market research on tobacco sales in two types of stores - modern and traditional channels. For each store, it lists the major cigarette brands sold, their origin (local vs. imported), tax status (official vs. unofficial), and local and USD recommended prices. It also requests information on any new cigarette brands launched, including name, company, origin, price, launch date, promotions, and photos of the packaging. The purpose is to gather market intelligence on tobacco products in the local area.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    7 views3 pages

    Market Research: Store Area Information From The Interview With Clerks (Brand New Cigarettes, Issue Regarding Cigarettes)

    Uploaded by

    최
    This document summarizes market research on tobacco sales in two types of stores - modern and traditional channels. For each store, it lists the major cigarette brands sold, their origin (local vs. imported), tax status (official vs. unofficial), and local and USD recommended prices. It also requests information on any new cigarette brands launched, including name, company, origin, price, launch date, promotions, and photos of the packaging. The purpose is to gather market intelligence on tobacco products in the local area.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    of 3

    Market Research

    Date : 2018 / / Name : 00000000000000000000

    1. 모던채널(Modern Channel)

    Store Area Information from the interview with clerks (Brand new cigarettes, issue regarding cigarettes)

    Photos of the store 1

    *Origin : Check the origin of the cigarettes which locally produced products or imported from the abroad (현지생산 제품인지 해외에서 수입한 제품인지 확인)

    **Official/Unofficial : Check officialy payed tax or not(Contraband, Illicit prodcts belongs to Unofficial) (현지에 세금을 납부한 정식 제품인지 확인(밀수, 모조품 등은 Unofficial 에 해당)
    Local Currency USD
    **Official /
    Company Brand Sub Brand *Origin Recommend Recommend
    Unofficial Actual Price Actual Price
    Price Price
    KT&G ESSE CHANGE 4 Import Official 1,000 958 1.8 1.7
    KT&G BOHEM Cubana Double Import Unofficial 800 600 1.6 1.5
    PMI Marlboro Red Local Official 2,000 1,900 3.6 3.5
    PMI Delicados Claros Local Unofficial 1,500 1,400 2.5 2.4
    BAT B&H Mint Pearl Local Official 1,400 1,300 2,4 2,3
    JTI
    2. 전통채널(Traditional Channel)

    Store Area Information from the interview with clerks (Brand new cigarettes, issue regarding cigarettes)

    Photos of the store 2

    *Origin : Check the origin of the cigarettes which locally produced products or imported from the abroad (현지생산 제품인지 해외에서 수입한 제품인지 확인)

    **Official/Unofficial : Check officialy payed tax or not(Contraband, Illicit prodcts belongs to Unofficial) (현지에 세금을 납부한 정식 제품인지 확인(밀수, 모조품 등은 Unofficial 에 해당)
    Local Currency USD
    **Official /
    Company Brand Sub Brand *Origin Recommend Recommend
    Unofficial Actual Price Actual Price
    Price Price
    KT&G ESSE CHANGE 4 Import Official 1,000 958 1.8 1.7
    KT&G BOHEM Cubana Double Import Unofficial 800 600 1.6 1.5
    PMI Marlboro Red Local Official 2,000 1,900 3.6 3.5
    PMI Delicados Claros Local Unofficial 1,500 1,400 2.5 2.4
    BAT B&H Mint Pearl Local Official 1,400 1,300 2,4 2,3
    JTI
    3. 신제품 출시정보(New cigarettes)

    1) Brand Name(Full Name) :


    2) Company :
    3) Origin :
    4) Official/Unofficial :
    5) Price
    Local Currency USD

    6) Date of launching(approximately) : YY/MM


    7) Promotion
    8) Photos
    앞면(Infront) 뒷면(Back) 옆면(Side) 윗면(Upper side)

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