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    nikhil yadav
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    This document outlines an assignment for a product and brand management course. It asks students to: 1) Explain the meaning and importance of branding in today's business environment. 2) Differentiate between products and brands with examples. 3) Choose a new product from one of four industries and describe how they would follow the eight steps of the new product development process to launch it in India. The assignment is due on February 12th 2019 as a hard copy.

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    This document outlines an assignment for a product and brand management course. It asks students to: 1) Explain the meaning and importance of branding in today's business environment. 2) Differentiate between products and brands with examples. 3) Choose a new product from one of four industries and describe how they would follow the eight steps of the new product development process to launch it in India. The assignment is due on February 12th 2019 as a hard copy.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    7 views1 page

    Assignment No 1

    Uploaded by

    nikhil yadav
    This document outlines an assignment for a product and brand management course. It asks students to: 1) Explain the meaning and importance of branding in today's business environment. 2) Differentiate between products and brands with examples. 3) Choose a new product from one of four industries and describe how they would follow the eight steps of the new product development process to launch it in India. The assignment is due on February 12th 2019 as a hard copy.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    ASSIGNMENT NO.

    Product and Brand Management (MBMK6005)

    Submit hard copy by 12th Feb’2019

    1. Explain the meaning and importance of branding in the present dynamic business
    environment.

    2. Differentiate between product and brand. Substantiate with appropriate examples.

    3. Think of a new product (in any one of the industry mentioned below) and explain how
    will you follow the eight steps of New Product Development process to launch the new
    product in Indian market.

    Industry options:

    i. Smartphone
    ii. FMCG
    iii. Automobile
    iv. Consumer electronics

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