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Conceptual Skills
A conceptual skill is related with top level management. based on competence of workers. The competent workers are paid
It includes analytical, creative and initiative skills. more wages than incompetent one. It also encou rages incompetent
It helps the manager to fix goals or objective for whole organization and workers to improve their performance and achieve their standards.
plan for every situation.
According to Prof. Daniel Katz, Conceptual skills are mostly required by LIMITATIONS OF SCIENTIFIC APPROACH OF MANAGEMENT GIVEN BY F. W.
the top level management because they spend more time in planning, TAYLOR
organizing and problem solving. Unfair mechanism: Scientific Management main objective is to increase
Human Skills: workers’ productivitybut management didnot share thebenefitsof
Human relations skills are also called Interpersonal skills and it is increasedproductivity with workers.
related with middle level management. Depersonalized Work: Scientific management everything is standardized. In
It is an ability to work with people. short, workershavetodoworkrepeatedly.Thesegeneratemonotonyand
Manager also lead, motivate, direct, communicate and develop team boredom.
spirit. Un-psychological: In scientific Management there is no specific information
Human relations skills are required by all managers at all levels of given thathowwagesshouldbedistributedasaresultitbecomesun-
management. psychological.
Technical Skills: Unoriginal:F.W.Taylor has copied this approach from someone else’s
It is capacity to use the differ ent tools / machinery and techniques in approach.
an area in which a person is specialized. Unrealistic: F.W.Taylor has not believed in motivation, financial needs also.
Technical skills required particularly with lower level management. That is the reason why this concept is unrealistic
CLASSICAL APPROACH TO MANAGEMENT
BUSINESS OPERATION GIVEN BY HENRY FAYOL.
The history and theory of management are important to managers for BUSINESS OPERATION:
various reasons: According to Fayol, the business operations of an organization could be
divided into six activities.
They help managers understand current developments and avoid
Technical: producing and manufacturing products.
mistakes of the past
Commercial: Buying, selling and exchange.
They foster an understanding and appreciation of current situations
Financial: Search for an optimal use of capital.
and developments and facilitates the prediction of future conditions
Security: protecting an employees and property.
They help managers organize information and approach problems
Accounting: recording and taking stick of costs, profits and liabilities, maintain
systematically. Without knowledge of theory, managers would be using
balance sheets, and compilingstatistics.
guess work, hunches, intuition and hopes which may not be useful in
Managerial:planning,organizing,commanding,coordinatingandcontrolling.
the present complex and dynamic organization.
Fayolidentifiedfivemajorfunctions:Fayolhasidentifiedfivemajorfunctions:
planning, organizing, commanding, coordinating and controlling. Fayol’s five
CLASSICAL MANAGEMENT THEORY
management
Classical theory is divided into scientific management and administrative
management. HENRY FAYOL’S FOURTEEN PRINCIPLES OFMANAGEMENT
Division of work: According to Henry Fayol work should be divided and subdivided
Scientific management theory: Changes in economic and production with various individual according to their expertise skills and knowledge in a
patterns during the industrial revolution led a few practicing managers to particular area. With division of work it helps individual in acquiring speed, accuracy
examine the causes of inefficiency in production. It is these basic studies in his performance. Specialization leads to effici ency and effectiveness for
that led to a system of management known as scientific management. organization.
AuthorityandResponsibility:theconceptofauthorityandresponsibilityareclosely
Scientific management has been defined as the application of scientific related. Authority was defined by Fayol as the right to give orders and powers to
method of study, analysis and problem solving in organizations. matchduty. Responsibilityinvolvesbeing accountable,andisthereforenaturally
associatedwithauthority.Whoeverassumesauthorityalsoassumesresponsibility.
SCIENTIFIC APPROACH OF MANAGEMENT GIVEN BY F. W. TAYLOR. Unity of command: Subordinates should receive orders and be answerable to one
Frederick Winslow Taylor (1856-1915) is considered “father of scientific and only one boss at a time. In other words, subordinates should not receive
management”, in other words, it is a classical management approach that instructions from more than one person. Unity of command provides the
emphasizes the scientific study of work methods to improve the efficiency enterprise of disciplined, stable and orderly existence. It creates harmonious
of the workers. relationship between superiors andsub-ordinates.
Elements of scientif ic approach given by F.W. Taylor: Unity ofDirection: the entire organization shouldbe moving towards a common
Scientific Task Planning: Scientific task planning is all about the total direction.Accordingtothisprinciple,effortsofallthemembersoftheorganization
amount of work an average worker can do during a day under normal should be directed towards common goal.
conditions. Management should decide in advance what work is to be Subordination of Individual Interests to the General Interests: The interests of one
done, by whom, where and when. personshouldnottakepriorityovertheinterestsoftheorganizationasawhole.
Time Study: The time study indicates that minimum time required Equity: Equity means all employees should be treated in organization as equally as
finishing a particular job. The time study would indicate the time taken possible. Equity is combination of fairness, kindness and justice.
by workers to finish particular job is being recorded first and this Order: this principle is concerned with proper and systematic arrangement of things
information is being used to devel op standard time. and people. Arrangement of things is called material order and people are called
Motion study: Motion study is useful to find out best order of activity socialorder. Materialorder –thereshould besafe,appropriateandspecificplace
to do a particular job. foreverymaterialormachinery.Socialorder–selectionandappointmentofmost
Functional Foremanship: In order to achieve better production control, suitable person on the right place. In short, right person at right place.
Taylor has given the concept of foremanship. Where the factory has divi Scalar Chain: Managers in hierarchies are part of a chain like authority scale. Each
ded into various department. And each department has in-charge of manager, from the first line supervisor to the president, possesses certain amounts
specialist. These functional foremanshipplayingroleofspecialist and of authority. The President possesses the most authority; the first line supervisor the
provideexpertadvicetoworkers. least. Lower level managers should always keep upper level managers informed of
Standardization:InscientificManagementstandardshavetobesetwellin their work activities. The existence of a scalar cha in and adherence to it are
advance forthetask,materials,workmethod,quality,time,andcostand necessary if the organization is to be successful.
workingcondition etc. this helps in simplifying the process of production Discipline: According to Fayol, “Discipline means sincerity, respect of authority and
and which reduce waste, improvequalityof product andmaximum observance of rules and regulation of the enterprise”. This principle applies that
utilization ofavailable resources. subordinate should respect their superiors and obey their order.
Differential piece rate system: In order to motivate workers, incentive based Initiative:Workersshouldbeencouragedtotakeinitiativeintheworkassignedto
wage system has been developed. This concept of piece rate system is them. Fayol advised to them. Fayol advised that management should provide
opportunity to its employees to suggest ideas, experiences and new method of Attitudes and behaviour towards other people are a reflection of the
work. assumptions we make about people.
Fair remuneration:Fayolsuggestedthatremuneration to bepaidto theworkers McGregor’s theory X corresponds closely to Schein’s rational-economic
should be fair, reasonable, satisfactory and rewarding of the efforts. As far as man, while theory Y corresponds to self-actualizing man.
possible remuneration should satisfy employer as well as employee. Fayol also McGregor’s assumptions have found wide application in issues of
recommended provision of other benefits such as free education, medical leadership than in general management.
and residential facilities toworkers. Based on these assumptions, managers should consider seriously
Stability: Fayol emphasized that employees should not be moved frequently, from practices such as flexibility in working time, job enrichment,
one job toanother. performance appraisal, participation etc.
StabilityofTenureofPersonnel:Retainingproductiveemployeesshouldalwaysbe a In real life, a blend of the two assumptions can be observed.
highpriorityofmanagement.RecruitmentandSelectionCosts,aswellasincreased
product-reject rates are usually associated with hiring new workers. SIX TYPES OF BUSINESS ORGANIZATIONS
Espirit de Corps: Management should encourage harmony and general good feelings
among employees. 1. Sole Proprietorship
A sole proprietorship, also known as a consultant, independent contractor, or
NEO-CLASSICAL THEORY OF MANAGEMENT freelancer is a business owned by a single person. Sole proprietorships are
“the most common form of business organization" (Beatty, 2006, p. 755).
While the scientific management theorists were more concerned with the Pros and cons of a Sole Proprietorship
mechanics and structure of organization, the human relations school of PROS
thought was more concerned with the human factor i.e. people and their Simplicity in retirement plans
relationship with the organization, fellow workers and the job. Easiest form of business to set up and dissolve
Avoids the expense of forming a partnership or corporation
The emergence of industrial psychology in 1913 provided the impetus in the Not required to file a separate tax return (although it will be on a
studies on human problems in organizations. separate schedule)
No need to register with the government (a few states and local
The works of Elton Mayo (1880 – 1949). governments require sole proprietorships to possess a business license)
TYPES OF PLANS Consistency across the three levels is important for success. Functional
strategies should be consistent with divisional goals while business goals
Plans are hierarchical. They range from the broad mission or purpose of the should in turn be consistent with corporate strategies.
organization to specific strategies.
Strategic planning
SCOPE OF PLANS
Strategic planning is the formalized long-range planning process used to
define and achieve organizational goals. It involves: selecting an
Strategic plans - These are broad plans developed by top managers to guide
organizational goal, determining the policies and strategic programmes
the general direction of the firm. They follow from major goals of the firm
necessary to achieve specific objectives, establishing the methods necessary
and indicate what business the firm is in or what business it intends to be in.
to ensure that policies and strategic programmes are implemented. A vital
They show where the firm will position itself within its environment.
component in strategic planning is organizational goals. They provide a sense
Tactical plans - They have a moderate scope and immediate timeframe. They
of direction for organizational activities. Goal includes purpose, mission and
are concerned with how to implement the strategic plans that are already
objectives.
developed. They deal with specific resources and time constraints. They
mainly focus on people and action. They are mainly associated with middle Characteristics of strategic plans
management.
- deals with fundamentals of basic problems by providing answers
OPERATIONAL PLANS questions such as: what business should we be in? who are our
customers or who should they be?
They have the narrowest focus and they fall into many types. They include: - Provides the basis for detailed planning and the day to day
managerial decisions
Standing plan- these are developed to handle recurring and relatively - Involves a longer time-frame than other forms of planning
routine situations. When the same situations occur repeatedly, managers - It is a top management activity as they have the information
have to develop policies, rules and standard operating procedures to control necessary for strategic decisions
the way employees perform their tasks. - Helps integrate and unify the actions of the organization over
time
- It provides guidance and boundaries for potential planning management which benefits the overall organization in carrying out their
business. Delays in daily operations will not be hindered frequently. Also,
MANAGEMENT BY OBJECTIVES (MBO) problematic issues can be identified more rapidly. Further, as employees are
given a task and less supervised, they are indirectly motivated by a self-
MBO owes its importance to Peter Drucker (1954). driven approach to attaining the given goals / tasks.
MBO is a comprehensive managerial system that integrates many key MBE has its disadvantages too:
managerial activities in a systematic manner, consciously directed towards
the effective and efficient achievement of Organization and individual
objectives. 1. Mistakes in calculations the budgets can lead to higher variances
and finding the root causes can be a time-consuming task.
2. Dependency on accounting department is too high, and the
MBO – is a technique designed to achieve the integration of individual and
probability of accurate forecasting is questionable.
organizational goals.
3. Important decisions will be with senior management and
participation of employees is less. This can be a demotivating factor.
The process of MBO involves: -
Failure to teach the philosophy of MBO. Orientation towards goals: Every organization has its own purposes and
Not all managers are familiar with MBO and may not be able to explain objectives. Organizing is the function employed to achieve the overall goals of the
it to subordinates. organization. Organization harmonizes the individualgoals of the employees with
Failure to give guidelines to goal-setters. overallobjectives of the firm
Cannot work if Org. goals, mission and purpose are not clear to the Composition of individuals and groups: Individuals form a group and the groups
managers who are expected to implement MBO. Managers need
form an organization. Thus, organization is the composition of individual
planning premises – i.e. assumptions as to the future, knowledge of
and groups. Individuals are grouped into departments and their work is
major Org. policies.
coordinated and directed towards organizational goals.
Difficulty of setting goals.
Goal setting can be technical and complex, requires thorough
Continuity: An organization is a group of people with a defined relationship in
knowledge and study.
which they work together to achieve the goals of that organization. This
Dangers of inflexibility.
Managers are reluctant to change objectives or allow subordinates to relationship does not come to end after completing each task. Organization is a
change them due to obsolescence. neverendingprocess.
Identification and Division of Work: Facilitating the availability of competent staff: The efficient performance of
The first step of organizing is the identification and division of work. At this step, the company depends upon the quality of the people employed. Staffing
the total work is divided into various activities. discovers the efficientandtalentedstaffforthevariouspositionsinthe
Forexample,thevariousactivitiesofamobilephonemanufacturingcompanycan organization,whichproveas an asset for the enterprise.
be like this (i) purchase of raw material, (ii) purchase of manufa ctured parts, Optimum use ofhuman resources: Recruitment, selection, training, and
(iii) Production, (iv) stocking of goods, (v) research, (vi) advertisement, (vii) development of the human resources require a large amount of outlay and cost of
sales, (viii) financial arrangement (ix) maintenance of accounts, (x) the companies. So for getting themaximum output from thepersonnel sta ffing
correspondence (xi) arrangement of employees,etc. function is requiredto be performed in the efficient manner.
Departmentalization: Development of human resources: Staffing adopts various measures to develop
The departmentalization of activities starts once the various activities have the managers to their maximum sothat they canaccept more challenging jobs and
been designedto achieve the objectivesof the company. The activities ofthe same shoulder moreresponsibilities.Staffingtrainsanddevelopsthepersonnel'sforthe
nature are grouped together and assigned to a particular department (It is known futurejobs.
as grouping.) e.g., purchase of raw material, purchase of manufacturedparts, etc. Motivating thehumanresources: Staff is placed onthejob, forwhichtheyarebest
aregiven to the purchase department. suitable, which gives them sense of satisfaction and pleasure. Staffing also help
And productions, stocking the goods, research activities are given to the in determining the capability of employees for the promotions and the other
production department. Similarly, advertisement and sales can be given to financial
the marketing department and the financial arrangements, maintenance of non-financial incentives. So suitable incentives are provided to the employees
accounts and correspondence can be put in the charge of finance department. which motivates them to perform better at work.
Assignment of Duties: Supplying the necessary information: Staffing provides the info rmation
At this stage, the responsibility of each individual or post is decided, e.g., the regarding promotion,transfer,retirement,anddemotionofemployeesinthe
purchase manager will be given the task of purchasing goods, the sales manager will organization.This informationhelpsintakingvariousimportantdecisions
be given the workofsaleofgoods,theadvertisingmanagerwillbegiventheworkof regardingtheemployees.
advertisement and in the same way the finance manager will be given the Ensuring the maximum productivity: Selection of the most suitable employee for
responsibility of making financial arrangements. the every job provides the right men on the right job. This ensures the
While assigning these duties, it is important to match the nature of the work and maximum productivitywiththeminimumwastage.Staffingalsoincreasesthe
the capabilities of the person to whom the work is given. productivityofthe workers as they are placed on their best suited jobs.
COORDINATION Intelligence – leaders tend to have higher intelligence than their followers.
Social maturity and breadth – leaders tend to be emotionally mature and
have broad range of interests.
This is the process of linking the activities of the various departments of the
Inner motivation and achievement drives – leaders want to accomplish
organization. Coordination is maintained through rules and procedures such
things, achieve goals and are intrinsically motivated.
as standard procedures. Human Relations attitudes - leaders are able to work with others, and tend
to respect others.
Liason roles – act as a common point of contact e.g. a spokesperson who
facilitates flow of information between units. Criticisms of the Trait Approach
Not all leaders possess all the traits.
Task force – involves representatives from various groups coming together Many non-leaders possess most of the traits.
to work on a common project and dissolve thereafter. The trait approach gives no guidance as to how much of any trait a person
should have.
Research findings do not agree as to which are leadership traits and what
their relationships are to instances of leadership.
Management characteristics Leadership Characteristics The so called traits are nothing but patterns of behavior
Administers and problem-solves. Innovates- means alertness to
(ii) Behaviourist Approach
Works within a system. opportunities, uses imagination and
Focuses on control. vision to capitalize on them. As a result of the failure of the trait approach to leadership, the focus shifted
Short range view. Works on the system
on the individual behaviours of leaders. The main concern was on the
Accepts the status quo. focuses on people. leadership styles of leaders. Leadership styles refer to the way a leader
Sets things in motion by means of Inspires trust. typically behaves towards his followers/group members. These styles have
methods and techniques. Long range view. been classified into:
Attitude of doing. Challenges the status quo.
Is a natural unforced ability to inspire
Autocratic Leadership – This approach refers to where all authority centers
people. around the leader. The manager enforces decisions by use of rewards and
Attitude of serving punishments (ability to withhold or give rewards and punishment),
communication is in one direction - from manager to subordinate and
conformity and obedience on the part of followers is expected.
Disadvantages:
Appointed Leaders –Refers to those whose influence arises from position (iii) Laisser Faire Leadership
e.g. managers and supervisors. It is a bureaucratic type of leadership where
legitimate power comes from the position in the hierarchy. ‘Allow (them) to do’ style – leadership exercises very little control or
influence over group members. Members are given a goal and left alone to
decide how to achieve it. Role of leader is facilitative.
Strategic benchmarking. Managers use this type of benchmarking to identify
Advantages the best way to compete in the market. During the process, the companies
Increased opportunity for individual development. identify the winning strategies (usually outside their own industry) that
All persons are given a chance to express themselves and function successful companies use and apply them to their own strategic process. It is
independently. also common to compare the strategic goals in order to spot new strategic
choices.
Disadvantages Performance benchmarking. It is concerned with comparing your company’s
Lack of group cohesion and unity toward org. goals. products and services. According to Bogan & English[8] the tool mainly
Lack of direction and control. focuses on product and service quality, features, price, speed, reliability,
Inefficiency and chaos. design and customer satisfaction, but it can measure anything that has the
measurable metrics, including processes. Performance benchmarking
CHAIN OF COMMAND determines how strong our products and services are compared to our
In an organizational structure, “chain of command” refers to a company's competition.
hierarchy of reporting relationships -- from the bottom to the top of an Process benchmarking. It requires to look at other companies that engage in
organization, who must answer to whom. The chain of command not only similar activities and to identify the best practices that can be applied to your
establishes accountability, it lays out a company’s lines of authority and own processes in order to improve them. Process benchmarking is a separate
decision-making power. A proper chain of command ensures that every task, type of benchmarking, but it usually derives from performance
job position and department has one person assuming responsibility for benchmarking.
performance.
INTERDEPENDENCE
COMMAND CHAIN FORMATION Technological interdependence is the degree to which different parts of the
The command chain doesn't happen accidentally. Organizational designers organization must exchange information and materials in order to perform
lay it out as the last step in creating an organizational structure. Planners first their required activities. There are three major types of technological
consider a company’s goals since organizational structure must support interdependence:
strategy. Designers next determine the tasks needed to reach the goals. Pooled interdependence
Departmentalization follows as designers decide how to group the tasks. The type that involves the least interdependence is known as a pooled
Grouping affects resource sharing and the ease with which people interdependence, in which units operate independently but their individual
communicate and coordinate work. After departmentalizing, designers assign efforts are important to the success of the organization as whole. For
authority for tasks and areas. Once authority is assigned, planners can finally example, if the local branch of the bank performs poorly and loses
lay out the relationships between positions, thereby creating a chain of customers, its problems will have negative effect on the health of the bank as
command. a whole.
Sequential interdependence
BENCHMARKING With sequential interdependence, one unit must complete its work before
the next unit in the sequence can begin work. For example, a strike over a
is a strategy tool used to compare the performance of the business processes local issue at one plant of General Motors frequently causes workers at other
and products with the best performances of other companies inside and plants to be laid off temporarily.
outside the industry. Reciprocal interdependence
Benchmarking is the search for industry best practices that lead to superior The most complex situation is reciprocal interdependence, in which one
performance unit's outputs become inputs to other unit and vice versa. When an airplane
lands, the flight crew turns the plane over to the maintenance crew. After
refuelling the plane, and performing other necessary activities, the
WHEN. maintenance crew releases the plane back to the flight crew so that the
plane can continue its journey. Reciprocal interdependence is likely to
Benchmarking can be used at any time, but is usually performed in require greater efforts at horizontal coordination than do the other two
response to needs that arise within a company. According to C.J. types of technological interdependence.
McNair and Kathleen H.J. Leibfried in their book Benchmarking: A Tool Thus managers need to give some thought to technological interdependence,
for Continuous Improvement, some potential "triggers" for the when developing organization structur
benchmarking process include:
quality programs
cost reduction/budget process
operations improvement efforts
management change
new operations/new ventures
rethinking existing strategies
competitive assaults/crises
WHY.
TYPES