References

Commins, J. (N.d.) Fiji water and nutrition. Retrieved from the internet
https://www.livestrong.com/article/340864-fiji-water-nutrition/

Camilleri, M.A. (2015). Corporate Social Responsibility: Theoretical Underpinnings

and Conceptual Developments. Retrieved from
https://www.researchgate.net/publication/236012116_Corporate_Social_Responsibilit
y_Theoretical_Underpinnings_and_Conceptual_Developments

CocaCola Journey Staff (2018). Manufacturing Emissions. Retrieved from

https://www.coca-colacompany.com/stories/manufacturing-emissions

Connel, J. (2006). ‘The taste of paradise’: Selling Fiji and FIJI Water. Retrieved from
internet https://onlinelibrary.wiley.com/doi/pdf/10.1111/j.1467-8373.2006.00310.x

Coppolecchia, E. K. (2010). The Greenwashing Deluge: Who Will Rise Above The
Waters Of Deceptive Advertising?, 64 U. Miami L. Rev. 1353 (2010). Retrieved from
https://repository.law.miami.edu/cgi/viewcontent.cgi?article=1182&context=umlr

Deskins, M. (2011). FIJI Water Misrepresents its Sustainable Image. Sustainability

Law at Lewis & Clark Law School. Retrieved from
http://sustainabilityandlaw.com/2011/03/30/fiji-water-misrepresents-its-sustainable-
image-by-mike-deskins/

Du, Shuili & Bhattacharya, CB., and Shankar, S. (2010). Maximizing Business
Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication.
International Journal of Management Reviews. 12. 10.1111/j.1468-
2370.2009.00276.x.

Exley, C. (2017) Why everyone should drink silicon-rich mineral water. Mental
Heakth, Neurology, Nursing. Retrieved from
https://www.hippocraticpost.com/nursing/why-everyone-should-drink-silicon-rich-
mineral-water/

Federal Trade Commission (2012). Guides for the Use of Environmental Marketing
Claims. Retieved
https://www.ftc.gov/sites/default/files/documents/federal_register_notices/guides-use-
environmental-marketing-claims-green-guides/greenguidesfrn.pdf

FIJI Water (2008). FIJI Water Becomes First Bottled Water Company to Release
Carbon Footprint of its Products. Retrieved http://www.marketwired.com/press-
release/fiji-water-becomes-first-bottled-water-company-release-carbon-footprint-its-
products-841845.htm

Fiji Water LLC. Retrieved from https://www.referenceforbusiness.com/history/En-

Ge/Fiji-Water-LLC.html#ixzz5cmQV2UDq

Gang, J. (2012). Don’t be Fooled: The Worst Greenwashers. Retrieved

https://thegreenlifeblog.wordpress.com/2012/04/02/dont-be-fooled/
Garcia, M. (2018). Business level strategy versus corporate level strategy. Retrieved
from
https://bizfluent.com/info-7900064-business-vs-corporate-level-strategy.html

Global-Sourcing-Council (2016). Beverage Companies Get Active in Reducing Their

Supply Chain Carbon Footprint. Retrieved from
https://futureofsourcing.com/node/782

Global Bottled Water Market to Breach US$300 Billion Worth by 2024; Leaders of
Global Bottled Water Market Facing Stiff Competition from Local Vendors, notes
TMR. Retrieved from the internet.
https://globenewswire.com/news-release/2018/04/18/1480659/0/en/Global-Bottled-
Water-Market-to-Breach-US-300-Billion-Worth-by-2024-Leaders-of-Global-Bottled-
Water-Market-Facing-Stiff-Competition-from-Local-Vendors-notes-TMR.html

Hill, C.W.L, and Jones, G.R. (2010). Strategic Management: An integrated approach.
Boston: Houghton Mifflin.

Jones, C., Murray, W.E., and Overton, J., (2017). FIJI Water, water everywhere:
Global brands and democratic and social injustice. Retrieved from
https://onlinelibrary.wiley.com/doi/full/10.1111/apv.12144

Kotler, P., & Keller, K. L. (2009). Marketing management. Upper Saddle River, N.J:
Pearson Prentice Hall.

Kulin, E. (2010), The Greenwashing Deluge: Who Will Rise Above The Waters Of
Deceptive Advertising?
Available at: http://repository.law.miami.edu/umlr/vol64/iss4/8

McMaster, J., and Nowak, J. (2009). FIJI Water and Corporate Social Responsibility-
-Green Makeover or "Greenwashing"? Case Study. Ontario, Canada: Ivey Publishing,
2009.

MartinRoll Business and Brand Equity (2018). Fiji Water: The exotic water brand.
https://martinroll.com/resources/articles/branding/fiji-water-exotic-water-brand/

NIUMATAIWALU, A. (2009) Water filters for residents, Fiji Times Online.

Retrieved http://www.givecleanwater.org/wp-content/uploads/8-5-09-Fiji-Times-
Online.pdf

Porter, M. E., "Competitive Advantage". 1985, Ch. 1, pp 11-15. The Free Press. New
York.

Porter, M. E., and Kramer, M.R. (2006). Strategy and Society: The Link Between
Competitive Advantage and Corporate Social Responsibility. Available from:
https://hbr.org/2006/12/strategy-and-society-the-link-between-competitive-advantage-
and-corporate-social-responsibility
Solomon, B. (2012). Meet the Resnicks: Beverly Hills Billionaire Power Couple
behind Pom (not so) Wonderful. Retrieved
https://www.forbes.com/sites/briansolomon/2012/05/22/meet-the-resnicks-beverly-
hills-billionaire-power-couple-behind-pom-not-so-wonderful/#95c4c946e979