Activity 6.

1a Visual Design Principles and Elements Matrix

Point Line Color Value Shape Form Texture
Description of Black color all Geometrical
Straight edges Space around A smooth
over with shapes –
Use of Element of n/a and curvy lines n/a the mouth of texture or a
metallic on the rectangles and
Design on the back the object rough texture
inside circles.
The front view
gives a
symmetrical It is Formal
Formal balance It has an
view while a asymmetrical balance
Balance n/a
side view gives with color all created by
n/a created by asymmetrical
symmetry balance.
a non- over. symmetry
symmetrical
view
There is more It has an
Emphasis on
emphasis on emphasis on
Emphasis n/a n/a n/a the front n/a
Principles of Design

the metallic part the front

rectangle
of the object rectangle.

Black and
Contrast n/a n/a metallic n/a n/a n/a n/a
contrast

Rhythm n/a It has a random It has a random

n/a n/a n/a n/a
rhythm. rhythm

Consistent use
Proportion n/a n/a n/a n/a of geometrical n/a n/a
shapes

Unity n/a n/a n/a n/a n/a n/a n/a

© 2012 Project Lead The Way, Inc.

Introduction to Engineering Design Activity 6.1a Visual Design Principles and Elements Matrix – Page 1
Conclusion
1. How are visual design principles and elements utilized in a design?
They show the key feature of an object and it describes the main ingredients of an object. Without these elements, we wouldn’t be
able to identify how or what makes an object aesthetically pleasing or not. It also tells me whether I like aa certain object or not. This
allows me to critique an object based on these elements listed above.

2. Identify a product that you feel is aesthetically pleasing. What is it about the product that you find appealing?
The new Samsung s10+ is very aesthetically pleasing to me. I find it aesthetically pleasing because I think that it fills out all the
requirements in the chart above. Not only does it fill it out completely, it has other key features that make it look nice and good.

3. Identify a product that you don’t like the appearance of and identify the visual design principles and elements that lead to this
feeling.
I think an old stapler is not good looking, because it doesn’t fill out all the key requirements of the chart above. I also think that the
old stapler is very unaesthetically pleasing.

4. Identify the visual design principles and elements that were not used appropriately in some of the products shown.
Elements such as unity, contrast, proportion were not met during the analysis of the object. The object also doesn’t have any points,
which is a key factor when I critique an object.

© 2012 Project Lead The Way, Inc.

Introduction to Engineering Design Activity 6.1a Visual Design Principles and Elements Matrix – Page 2