Professional Documents
Culture Documents
09 Chapter 3
09 Chapter 3
Madhya Pradesh has natural charm and a place of its own beauty because of its interior location,
incomparable beauty and primitiveness. It is a big state with rich inheritance of land, people,
culture and history. Even a technological appraisal of its resources would compare it more
favorably with any other territory in the country. The major part of entry of tourist is from the state
with high foreign tourist inflow is Delhi, Maharashtra, West Bengal, Rajasthan, Uttar Pradesh,
Karnataka etc1. MP is centrally located and is in immediacy to various other states. Further the
State is well-connected to other cities through rail, road and air. Availability of Centre of
Excellence such as Institute of Hotel Management, Bhopal and Indian Institute of Tourism and
Travel Management, Gwalior offers skill development resources in the State. The state
government has taken initiatives to develop integrated infrastructure in terms of good connectivity,
quality in accommodation, and focus on private investors attraction in tourism would develop an
overall infrastructure to support the tourism growth in MP with corporate such as Reliance
Infocom, Genpact, Force, Eicher etc. planning to set-up their offices in MP (Bhopal), the number
of business travellers is going to increase in the State2. The proposed international airport in
Bhopal and Indore along with the improvement in the air- connectivity with other state would
increase the tourist (especially foreign tourists) traffic into the state from the tourists generating
point.
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3.1.1 Landscape and its Forms
Compatibility of the landscape with the usual life style of the tourists is a significant factor in the
primary decision making process. The state has an incomparable landscape, both natural beauty
cultivated and manufactured. The configuration is mainly of a plateau with the Chhattisgarh plains
(now a separate state) in the east. The plateau is intersected by two major ranges of Vindhyachal
and Satpuda and is dotted with soft undulating hills. A well-managed rain fed river system and a
string of lakes of different dimensions sustains the entire region. The main rivers are Tapti and
Narmada which flows east to west, while Chambal, Son and Betwa traverse the state from west to
east. This river network has given many manmade water resources of various sizes, which could
be oppressed for recreation, leisure and water sports. The tropical forests, enfold approximately a
third of the region, are inheritance by a large variety of wildlife. It has often been approximated
with the Kipling Country for the naturalists. Because of the sheer wilderness of the countryside,
3.1.2 Climate
The climatic conditions in the state are temperate and compatible during the main part of the year.
Except during the summer months, the highest temperature does not range beyond 30 to 35 degree
Celsius, while the lowest stays within the suitable limits of 10 to 25 degrees. The rainfall in the
different area of the state varies from 76 to 150 cms. Most of the rainfall is received during the
months of July to September, when new life is ushered in and the land is clothed with green
foliage4.
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3.1.3 People
Madhya Pradesh has a combine population of Indo-Aryans and the tribal’s, the latter are of two
important strains, the Gonds and the Bhils. These have different beliefs and customs, which have
enlivened the region with rich fabric of folk arts and crafts and the folklores. A few regional and
local festivals, celebrated with gaiety and ardour, present a colourful panorama of the life style of
the people. At the same time the traditional performing arts, specially the classical music, have not
lagged behind in attaining its own heights. Gwalior, Indore and Maihar have their own distinctive
Gharanas and styles. Probably this is the only state, which has a national level multi-arts complex,
Bharat Bhavan, which has folk and traditional performing arts under one roof5.
3.1.4 Access
Though the state does have presence of approachable to gateway cities, which could act as
supporting factors, yet its centrality makes it approachable from the major parts of entry and the
tourist generating areas of country. The rapid extension of railway has connected the state with,
more or less, every corner of the country by faster trains. The air services, though limited to five
places i.e Bhopal, Indore, Gwalior, Jabalpur and Khajuraho have also helped in making travel
more comfortable. Major numbers of roads entering in the state from different regions are either
by national highways or well-maintained state highways. Hence, the accessibility by rail, air and
road does not create such grave problems compared to the travel within the state. Railways do not
connect the all tourist places in the state except a few places. This is because many of them are
located in the rural areas. The condition of state highways in average and the roads, between the
tourist places and from the nearest railway stations, are quite unsatisfactory. The air connectivity
is next to unapproachable. Yet, these problems are not invincible. With sincere efforts and efficient
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planning, the travel within the state could well be improved because the basic infrastructure of
The state is incomparable in the matter wealth of cultural history, natural beauty and folk arts. A
long and multi-coloured history has gifted it a rich heritage. Starting from prehistory, the events
of time have bequeathed delightful impressions in the form of monuments, forts, castles, rocks and
cave shelters with antique paintings, massive stupas, temples and mosques with excruciating
carvings, sculptures and wall paintings. These enchanted the vision of great kingdoms, empires
and warriors and builders, poets and musicians, travellers, scholar’s saints and philosophers of a
golden past. The incredible landscape and the network of rivers, lakes, and ponds have provided
many places of with beautiful scenic beauty. Some high altitude areas and the natural spring water
have rejuvenating and curative qualities. The forest areas have 9 national parks and 25 game
sanctuaries out of which 4 are most important Tiger Reserves famous in India. For the devotion
there are a many places approved by faith. The sacred rivers of Narmada, Tapti, Son and Kshipra
According to a general survey, this state has more than 379 tourist attractions of different types.
Every district has some attraction to present to the visitor. As it is not possible to develop all the
attractions simultaneously the Govt. initially identified 14 major centers for concentrated
development. These were selected on the basis of (a) resource potential and (b) the figures of
tourist arrivals. It is a judicious mix of archaeological wealth, scenic beauty, wildlife and
pilgrimage. These centers are Khajuraho, Bhopal-Sanchi, Mandu, Ujjain, Gwalior, Shivpuri,
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Maheshwar, Orchha and Chitrakoot. For planning purpose the hyphenated centers have been
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3.1.6 Travel Circuits
The details on the travel circuits indicated above are given below10.
a) Gwalior-Shivpuri-Orchha-Khajuraho
This circuit has a combination of heritage and wildlife resources. The initial point for this circuit
is Gwalior, which is well connected by bus, air and has very convenient railway connections with
major cities especially from the northern region. The tourist train like Taj Express and the Shatabdi
Express are popular with the tourists coming from Delhi and Agra.
Gwalior- Gwalior is a popular historic town having one of the invincible forts of India. It was also
known as "The pearl in the necklace of castles of India" by the Mughal emperors. It is also related
with the romantic story of Raja Mansingh and Gujari, a village girl. The fort area has Gujari Mahal,
Manmandir Palace, Sas-Bahu temple, Teli temple and the colossal statues of Jain Trithankaras.
The another centre of attractions are the royal heritage of Jaivilas Palace, a Durbar hall having two
of the biggest chandeliers, dining hall with crystal mini train for service and the palace museum9.
Shivpuri- Shivpuri was famous summer capital and shikar preserve of Scindias, the emperors of
Gwalior. Madhav National Park has various wildlife animals and birds. On one side it is
surrounded by Sakhya Sagar lake with a stately sailing club. The monuments of Scindia rulers in
marble with fine work, was quite similar with Taj Mahal are the similar attractions. Some of the
destination near about Shivpuri are Kuno Lion Safari park, Narwar Fort and the ruins of ancient
Orchha- Orcha is holy city famous for lord ram temple, located100kms from Shivpuri. It is a
middle age laid back town on the banks of river Betwa. It was the range of warrior bundela raja
Bir Singdeo. It is probably the only place, who represents the bundela architecture and paintings
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in best way. Laxmi Mandir, Rai Praveen Mahal, Jehangir Mahal, Chaturbhuj temple, Ram Raja
Mandir and Chhatris (Cenatophs) of Bundela kings on the banks of the river are a few of the
monuments. The major centre of attraction of Orchha is Ram Raja Mandir and its architecture
where the statue of Lord Rama was brought from Ayodhya on demand of one of the queens that
has installed by her. Orchha is located 20 kms away from Jhansi, also a railway station and the
significant point for Khajuraho. By road Orcha is connected to Gwalior and Khajuraho11.
Khajuraho- Khajuraho is a popular middle age temple town of Central India. It has 22 temples
divided in group of western, eastern, and southern groups built by the several kings of Chandela
Dynasty. The western group has the highest number of temples that include the towering Devi
Jagadamba temple, Kandaria Mahadev temple and Laxman temple. The fantastic art and finesse
of the temple architecture are at their best form in these temples. The eastern group has Jain
temples, named because of the statues of Thirthankara installed in the sanctum sanctorum. The
southern group, which is at a quite distance, it has two temples, Dulahdeo and Chaturbhuj. Though
both eastern and southern groups of temples are constructed after few years, yet the architectural
lines are as fantastic as other temples. The other star attractions around Khajuraho are Panna
National Park, the sanctuary for tiger and crocodiles and the Ken Gharial (of similar family)
sanctuary at Raneh falls. Khajuraho is well connected by air from Delhi, Agra, Varanasi and
b) Indore-Ujjain-Maheswar-Omkareswar-Mandu
Indore- Indore is the initial point of this travel circuit. It is a popular commercial town in the state,
which was the place of Holkar dynasty. It is well connected by road, rail and air from Delhi,
Mumbai and other major cities of the country. It has some interesting places, the Rajwada Palace
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and the monument of Holkar dynasty. It is also known as the "Mini Mumbai" because of its
Ujjain- Ujjain is said to be the second most holy city after Varanasi. Every 12 years a Sinhasta
mela is also organized on the lines of Kumbha mela. The town has a many popular temples and
ashrams, the most popular being the Mahakaleshwar temple having one of the 12 Jyotirlingas. The
other temples are Kal bhairav, Chintamani Ganesh, Mangalnath Mandir, Aadi shakti temple, Gopal
Mandirand and Sanipani ashram. It is said that lord Krishna with his brother Balram and Sudama,
their childhood friend stayed in Sandipani Ashram. Ujjain is located 54 kms from Indore and is
Maheswar- Maheswar a small town located on the bank of river Narmada, it was the area of the
Holkar rulers, prior to Indore. It has many temples and sprawling ghats which have stone carvings.
The temple god worshiped by the Rani Ahilyabai Holkar first time, the religious and the serving
utensils made of pure gold are displayed in the temple. Boating on river Narmada is a wonderful
experience. It is located 85 kms from Indore on the National Highway No3. This place is quite
Mandu-A small town known as “city of joy” bordering the plains of Nimar has the massive Afgan
monuments of various shapes and sizes, e.g. the Jahaz Mahal (the Ship Palace). The romantic tales
of King Bazbahadur, the last Afgan king, and Rani Roopmati, a Rajput princess, are still sung by
balladeers of Mandu. The Mughal monarch Jaghangir was fascinated by this place and named it
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c) Jabalpur-Bhedaghat-Kanha-Bandhavgarh
Jabalpur- Jabalpur is a famous city situated on the Howrah-Mumbai line (via Allahabad) of
Central Railways, it is the initial point for this travel circuit. Jabalpur has the palace of Gond kings,
Bhedaghat- Bhedaghat is a famous spot situated in Jabalpur Here the Narmada river passes
through a glen of towering marble rocks on both sides. The speciality of rocks is that they are of
different shades and colours, which are reflected on the water. Boating on the river during moonlit
nights is an unforgettable experience. A little distance away Narmada falls in the glen, with
foaming waters creating dew. Hence, the falls are named Dhuandhar known as the Niagara fall of
India. The other attraction is Chausath yogini temple, housing 64 idols of the goddesses.
Kanha National Park- In the heart of the country', it is one of the first National Parks chosen for
conservation of Tiger Project and intensive breeding of Tigers. It is also known for the Central
Indian Swamp Deer, the Barasingha. The other species are a variety of herbivores and avifauna. It
Bandhavgarh- The forest secures of the former emperors of Rewa where the first white tiger was
found. It is now a Project Tiger are and is the best place for viewing tigers in their natural habitat.
The park area has accomplished with the fort of Bandhavesh, which has a few archaeological
remains. Along with the tiger it is rich in herbivore species and bird life15.
d) Bhopal-Sanchi-Bhojpur-Bhimbaithka
Bhopal- Bhopal, the capital of Madhya Pradesh known as ‘Lake city’ is well connected by road,
rail and air with the major cities of country. It has marvellous scenic beauties with lakes and
hillocks. Bhopal has one of the biggest mosques in Asia, the Tajul Masajid, Art center of Bharat
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Bhawan, the museum of Man, and archaeological museums, Van Vihar National Park, multi
Boating and water sports in the Upper Lake are popular evening activities16
rd
Sanchi- Sanchi the Buddhist Stupas, since 3 centuary B.C. There are stone carvings of Jataka
Kathas in gateways around the stupas. The relics of two of the disciples of Buddha were found in
one of the stupas. From here Emperor Ashoka sent his son to Srilanka to procreate Buddhism. The
archaeological department houses the finds collected from the area around. Sanchi is located near
th
ancient town of Vidisha is only 10 kms where the 5 Century caves with rock cut sculptures can
Bhojpur- Bhojpur is famous historical place named after Raja Bhoja, the king and architect, built
an enormous temple dedicated to Lord Shiva. Due to aggression in other area of his kingdom, the
temple was left half built but the art like design, drawings and stone sections are still visible near
the temple. It has a immense shiva linga at the center. It is 17 kms from Bhopal by road in way to
Hoshangabad.
Bhimbetka- Bhimbetka is a historical place known for the famous mark of ancient cavemens. The
rock shelters of Bhimbetka have prehistoric paintings on the walls, which date back to 10,000
years. The conglomerate has 640 shelters where the paintings of different ages of prehistoric man
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3.2 Madhya Pradesh Tourism Development Corporation Limited: (MPTDCL)
M.P. Tourism Development Corporation Limited (MPTDCL) was constituted in the year 1978.
Initially for regulation of tourism, 13 residential units, 6 vehicles and 29 officers were appointed.
For direction and regulation of MPDCL 12 members were directed by the state. At present there
M.P. tourism development corporation limited departmental structure is constituted by the state
government. For the departmental structure total 1097 post was sanctioned. Other than this for
constitution of tourism promotion unit (TPU) 11 different posts were sanctioned. So there are total
1108 posts were sanctioned. There are 6 regional offices, 15 tourism information centers 18, and
outside the state there are 12 satellite offices are functioning. For the regulation of daily work,
residents, transportation and other units the board have group of managing directors, grade-I grade-
II, grade III and grade IV officers. Total 689 officers are working for successful and effective
regulation. Other than this the for special service board take helps from private agencies and
labours.
Till the year 2012-13 authorized capital was Rs 30.00 crores and the state has provided 64
residential units, 7 non-residential units for roaming total 113 vehicles has also been provided19.
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3.2 Structure of Madhya Pradesh State Tourism Board, Role and Contribution
in Promotion of Tourism
1. Minister
2. State minister
3. Chief secretary
4. Under secretary
5. Section officer
6. Assistant officer
7. Assistant grade-I
8. Assistant grade- II
9. Assistant grade-III
10. Clerk
11. Peon
At a Secretariat level in the year 1972 Tourism Department came into existence as an independent
body. Before this it works under commerce and industrial activities. The main responsibility of
tourism department is to identify the main tourist centers and its popularity, infrastructural
development of tourist centers, providing transport facility, for providing information of tourist
destinations of the state and for this doing effective advertisement, publication of literature,
organizing fare and festivals, developing youth and adventures tourism, controlling budget, getting
support from central government, implementation of decisions of ministry and other works are
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included. For all the work mentioned above under tourism department, commission, tourism office
and Madhya Pradesh Tourism Development Corporation Limited has been established.
MPTDCL tries to attract tourist from all over the country so it has many tourist information centers
in many other cities. The board arranges the tourism packages for the tourist who came outside
from the country and the state. Board also arranges fairs and festivals to familiarize the culture
and folk heritage and the food. By this effort board tries to attract more and more tourist every
year. The board provides residents, transport food and beverage facilities and proper information
of tourist destination so that they can visit each of the places of their interest20.
The state has undertaken the development of tourism facilities and basic infrastructure for
promotion of world-wide tourism on war footing, which is being experienced by entire tourism
industry in the country including private and feedback has received from time to time appreciating
the steps taken. In the state budget provision for development of infrastructure and active publicity
has given signification status by adopting an aggressive policy including the mega publicity
campaign world-wide. Madhya Pradesh has been ahead of other states in receiving central
financial assistance21.
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3.2.4 Annual Plan 2016-17
Vision Mission- To promote balanced and sustainable tourism which enables socio-economic
development and to establish Madhya Pradesh as a popular tourist destination that provide a
Strategies
Transparent guidelines and procedures shall be laid down to attract private investment.
Necessary database shall be prepared and research conducted for destination marketing.
identified areas.
Efforts shall be made to provide enhanced air connectivity between major cities of the
State.
Necessary steps shall be taken to promote adventure tourism with the help of local
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Tourism Department shall ensure coordination of the concerned departments to promote
Medical Tourism.
“Tourism Plan” shall become an integral part of the Plans of various departments.
Objectives
Adopt the principle of “First Conservation Later Tourism” for Cultural Heritage sites.
conservation.
Madhya Pradesh, known as the “Heart of India”, is truly blessed with unmatched tourist attractions.
Its unique heritage, unparalleled wildlife, legendary religious centers, stunningly beautiful places
of scenic beauty and colorful ethnic tribes with their traditional fairs & festivals, all combine
together to make Madhya Pradesh a veritable tourist delight. It is a fact that, in Madhya Pradesh,
a major chunk of domestic traffic comprises pilgrims; which is not at all surprising owing to the
large number of pilgrimage centers in the State. Most of these centers are also tourist destinations
and attract normal tourists in sufficient numbers. The overall relatively smaller foreign tourist
arrivals, as compared to some other States like Rajasthan, Goa or Kerala, are due to the fact that
Madhya Pradesh is still perceived as a hinterland destination which lacks adequate connectivity23.
That perception however, is changing fast, and the State is now beginning to be envisioned as a
front-line destination. The recent up gradation and expansion of tourist infrastructure and the vastly
improved connectivity to/from the major centres of tourist interest is definitely the reason for this
positive change. The Government of Madhya Pradesh is extremely pro-active towards the growth
of tourism in the State, and has initiated several measures to ensure that this tremendous potential
is realized in a planned and systematic manner by putting into place a dynamic mechanism for
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3.2.6 Current status of programmes/schemes
The Department of Tourism has endeavored to developed world class tourism infrastructure and
facilities, promotion of Air connectivity, Eco & Adventure Tourism and Caravan Tourism, which
are being effectively run and help in launching meaningful publicity campaigns24.
During the 11th Five Year Plan period, there were 1424.96 lakhs tourist arrived at different tourist
centers and places in Madhya Pradesh. Out of which 12.07 lakhs tourist (0.85%) were foreign and
1412.90 (99.15%) lakhs were domestic tourists. Year-wise tourist arrivals during the 12th Five
(Units in Lakh)
In table 3.1 the tourist’s arrival in M.P. is shown during the period of 2012 to 2015. In 2012 total
534.73 lakh tourists arrived in Madhya Pradesh out of them only 0.52% were foreign tourists. The
growth in tourist arrival is noticeable that increase up to 783.9 lakh in 2015 but percentage of
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Table 3.2: Distribution of country wise foreign tourist (in %)
1. U.K 21
2. USA 14.7
3. France 10.1
4. Spain 5.6
5. Italy 5.2
6. Canada 4.5
7. Australia 4.5
8. Nepal 3.9
9. Germany 3.7
11. Japan 1
12. Korea 1
13. U.A.E 1
other 19.2
Total 100
Source: Annual Report Tourism Survey for the State of Madhya Pradesh (2015-16)
140
Table 3.2 represents the distribution of countries for foreign tourists in the state of Madhya
Pradesh. The survey findings suggest that contribution of U.K was highest (21.0%) in contribution
of foreign tourists for the state of Madhya Pradesh, followed by others (19.2%), USA for 14.7%.
On the other hand, the contribution of Netherlands and South Africa was 0.7% while Russia and
China in foreign tourists for the state of Madhya Pradesh were only 0.8%.
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Table 3.3: Distribution of State Wise Domestic Tourists (in %)
2. Delhi 8.8
4. Chhattisgarh 7.8
5. Maharashtra 4.7
6. Rajasthan 4.2
7. Gujarat 1.9
8. Haryana 1.3
9. Punjab 1.1
other 10.7
Total 100
Source: Annual Report Tourism Survey for the State of Madhya Pradesh (2015-16)
142
Table 3.3 represents the distribution of states for domestic tourists in the state of Madhya Pradesh.
The survey findings suggested that contribution of Madhya Pradesh state was highest (48.3%) in
contribution of domestic tourists for the state, followed by Delhi (8.8%), Others (10.7%), Uttar
Pradesh (8.6%) and Chhattisgarh (7.8%). On the other hand, the contribution of Kerala and Uttara
Khand in domestic tourists for the state of Madhya Pradesh was only 0.3%
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Income from Tourists
During the 12th Five Year Plan period tourist division-wise annual income from tourists is as given
below:
(Rs. In lakhs)
In table 3.4 income from tourist in different zone is shown from the year 2012-13 to 2014-15. As
per the shown in the table Bhopal zone has highest earning in comparison to other zones. We can
see growth in earning in every zone in next year but in case of Gwalior zone income has decreased
in 2014-15 in comparison to previous year and out of 6 zones khajuraho zone has lowest earnings
from tourists.
144
Chart 3.3: Income from tourists (from 2012 to 2015)
3000
2500
2000
1500
1000
500
0
Bhopal Indore Pachmarhi Jabalpur Khajuraho Gwalior
During annual plan26 2016-17 following major activities have been earmarked as main targets-
Under State Planning it is proposed to developed proper drinking water facilities, inter-connecting
roads and electricity provisions to all tourism centres. Further work is being undertaken to provide
tourism facilities as per the international standards to all visitors. Other initiatives include wide
publicity campaign to attract youth for adventure tourism & religious tourism. The basic amenities
145
are being developed on war footing at historical places. The activities of the Department like
Publicity & Promotion, Fairs & Festivals, Development of Tourist Circuits & MPSTDC Units and
other schemes in the State will be performed during 2016-17 in accordance with objectives spelt
out in the 12th Five Year Plan document which are as under:
Convert old palaces into Heritage Hotels under the Public Private Partnership scheme.
An outlay of Rs. 20060.00 lakh has been approved for Annual Plan 2016-17. Out of which Rs.
19310.00 lakh for Normal Plan and Rs. 750.00 lakh for Tourism Supportive Plan (TSP)
component. Allocation under various schemes for Annual Plan 2016-17 is given below
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Table 3.5- Outlay of Annual Plan 2016-17
(Rs. In lakhs)
plan
manager
147
16. Infrastructure Development for Destinations and 500.00 - 500.00
Circuits (CSS-o)
In table 3.3 an outlay of annual plan approved by government is shown that included normal plan
and tourism supportive plans together. As per the data shown for publicity highest amount is
allocated. There several other items for that total 20060 lakh Rs. has been allocated. These includes
development of tourists centers, increment in youth and adventure tourism, rural and urban tourism
that government is working hard on promotion of tourism quality in the state. During the plan
period the State will participate in the National and International Travel Meets and Road Shows
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Proposed important Physical targets and financial achievement and main thrust
The Physical targets under major schemes/programmes for the annual plan, 2016-17 is presented
below: -
Under 13th finance commission for development of infrastructure facilities at religious centers,
developing water bodies and water sports, development of adventure tourism, organization of fairs
and festivals, developing new tourist centers, for developing jain tourist circuits, for development
of air services and development of information and technology Rs 21000.00 lakh was demanded
as per the demand Rs18000.00 lakh financial support has been accepted. The amount will be
149
Table 3.6- Description of Expenditure Fund under 13th finance commission for Different
S. No Items Amount
Total 18000.00
150
Table 3.6 is used to show the allocation of fund to different items as per 13th finance commission.
The allocated fund is distributed for different kind of tourism and tourist circuits28
In Madhya Pradesh every year from 14 April the tourism festival year started. The motive behind
this celebration is promotion of tourism and cultural enhancement in Madhya Pradesh. Newly
Caravan tourism
151
Establishing a Rail Coach Restaurant in Jabalpur and Indore
The department of tourism is also working for the welfare of women by the direction of the state
government. Now in many work women participations are increasing. So with the positive
1. The state and the tourism board with the help of self-groups arranging distribution system
for the handicraft products made by women. They are also arranging product selling centers
at tourist places.
4. The priority given to the presence of women at fare and festival organized in the state at
5. A committee has been organized at the board to listen, understand and solve the problems
of women’s
Various initiatives are undertaken by the Government of MP for the overall development of the
tourism infrastructure in the State which will instigate the momentum of the industry thereby
positioning it as one of the most desirable tourism destination of India Key Approach Increase
Private Participation Tourism Circuit Development Holistic Approach for Integrated Development
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• Improve air connectivity to other cities
• Improve the intra State roads and National Highways present in the State Accommodation
• Efficient waste management and supply of potable/ clean water in the cities and especially
• Set-up new Centre of Excellence apart from existing ones to ensure the availability of
skilled human resource to support growth in tourism and hospitality industry in the State.
No No
Omkareshwar
153
08 Wind and waves, Bhopal 43 Devdaru bungalow, Pachamdi
154
31 Narmada retreat, Maheshpur 66 Jungle camp, Madala ( Panna)
Table 3.7 is used to show the residential units run by MPTDCL (State tourism board) the state has
70 residential units. Pachmadi has highest number of residential units. It has 14 units remaining
Table 3.8: Non Residential Units Run by M.P. Tourism Corporation Limited
Bhopal
( Kerwa Dam)
Gwalior
155
The table 3.8 is used to show the non -residential units of state tourism board. These units are
either picnic spot or restaurants. There are 7 non- residential units in this state and out 7units 5 are
located or near Bhopal.
3.9: Type of Vehicles Along with Their Units and Staff List under MP Tourism Board
staff
1 AC Bus 45 seats 05 05 05
2 AC Bus 40 seats 01 02 02
3 AC Bus 23 seats 01 01 01
4 Viewing Bus 03 03 01
5 Exhibition Bus 01 02 01
7 Tempo travelers 01 01 01
8 Caravan Travels 02 02 02
9 Ambassador Car 05 05 -
10 Bolero travels 01 01 -
11 Indica Car 15 15 -
12 Indigo car 22 22 -
13 Indigo Manza 10 10 -
14 Esteem 01 01 -
15 Marutee Van 01 01 -
16 Scorpio 09 09 -
17 Gypsee 05 05 -
156
18 Tata safari 16 16 -
19 Bolero Camper 03 03
20 Major Jeep 04 04 -
21 Toyota Innova 01 01 -
157
&
ar
ne
2016 2015 2014 2013 2012 2011
Zo
Ye
3523.08 2617.89 2544.20 2422.26 1922.26 1617.06 Income
Bhopal
2716.95 2300.42 2085.25 1938.93 1544.58 1344.48 Exp.
Income
158
Chart 3.4
Profit/Loss
Gwalior
Expenditure
Income
Profit/Loss
Khajuraho
Expenditure
Income
Profit/Loss
Jabalpur
Expenditure
Income
2016
Profit/Loss
Pachmarhi
2015
Expenditure
2014
Income
2013
Profit/Loss 2012
Indore
Expenditure 2011
Income
Profit/Loss
Bhopal
Expenditure
Income
159
3.5 Annual Promotional Programmes31
1. Swacch Bharat Abhiyan- Mass walk to create awareness about cleanliness in MP’s Tourist
Destinations other activities like food festivals, Dance extravaganza at sair sapata &Boat
club,
3. Folk dance programs also include Western Dance and Qwwali Program
5. Street Plays for tourism promotion and awareness for cleanliness and maintainace
All programs were celebrated at different tourist places of Bhopal like paryatan bhawan, sair
Celebrations at Indore
160
Mega road show.
6. Film presentations for promotion and awareness regarding adventure tourism and for
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5. Workshop for stakeholders for promotion of Buddhist destinations of the state, to be
8. Film presentations for promotion and awareness regarding adventure tourism and for
Celebrations at Mandu
1. Heritage walk.
3. Art camp.
7. Capacity Building Workshop for service providers in tourism sector. The workshop would
8. Plantation for greener future of tourism industry near about 1 lakh are proposed to planted
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VI. Fun-filled September (traveling for education and creating experience.)
Focus on Gwalior
1. Swacch Bharat Abhiyan- Mass walk to create awareness about cleanliness in MP’s Tourist
Destinations.
8. Folk dance and musical presentations at Baija Taal and Phool Baag.
Focus on Orchha
2. Branding of heritage trains and tourism like Shatabdi and Taj Express.
7. “Biker Mania”- congregation of bike riders across the country creating awareness about
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VIII. Sparkling November (journey towards culture)35
Focus on Khajuraho
2. Photography competition.
4. Theoretical presentations.
6. Participation in ‘Travel Mart’ for promotion of destination and showcase of culture and
9. Diwali Handicraft and MP Local Cuisine Festival- to tap the festive hype in the market,
handicraft products to be marketed and local cuisine to be offered in the hotels and resorts
10. Film and photo exhibition event attended by members of tourism industry, govt. and private
officials.
Focus on Maheshwar
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5. Launch of ‘Detailed Project Report’ for exhibition of handicraft and hand-woven fabrics.
6. Anandotsav & Tansen festival- Main activity include- heritage walk & sightseeing of local
Focus on Jabalpur
2. Photography competitions.
5. Eco-tourism festival- campaign & trekking activity and promotion of MP among tour
Focus on Ujjain
1. Branding of MP tourism at Ujjain Railway Station, Main roads & Road crossings.
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4. Promotion of MP tourism through film presentations.
7. Decking up to temples.
1. Grand Closing Ceremony of Madhya pradesh tourism year at bhopal bada talab.
Jheel Mahotsav
The activities would include attracting investors and organizing water sports activities at 9
different places of MP- Bada Talab (Bhopal), Raj Ghat (Sagar), Choral Dam, Pipaliyapala
(Indore), Bargi (Jabalpur), Tigra (Gwalior), Tawa, Ban Sagar, indira Sagar & Gandhi
Sagar.
Festival of Dances
Along with the Dance Festival, sight-seeing packages of tourist places around Khajuraho
Road Shows
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Promotion of MP tourism through film presentation and photo exhibitions.
Madhya Pradesh the heart states38 of the country is concerned for conservation of wildlife and
biodiversity. The state has had an important historical background of conservation and forest
protection. Kanha National Park part of the state were declared a wildlife sanctuary earlier in 1935
while the State enacted its very own MP National Parks Act in 1955. Under this Act in 1955, 1956
and 1969 the Kanha National Park, Madhav National Park and Bandhavgarh National Park were
originally constituted, respectively and were enhanced later to present them to their current size.
To increase national consciousness towards conservation of flora and fauna, since the 1970s, the
state government started setting up a network of preserve forest areas (national parks and wildlife
sanctuaries) under the provisions of the Wildlife Protection Act, 1972. At present there are 9
National Parks and 25 Sanctuaries covered an area of 10,900 sq. km constituting approximately
11.40% of the total forest area and 3.52% of the geographical area of the state. Wildlife Tourism
is the clearest management activity in the popular preserved areas. People often visit to the
preserved areas to see wild animals and to enjoy the natural and scenic beauty of the mountains,
forests and rivers. Tourism in the protected areas in MP has been growing almost at the rate of
10% per year. Growth in tourism is not really better for conservation. Wildlife tourism has both
advantages as well as disadvantages. While tourism can create jobs and business opportunities for
the local people who suffer several problems in their livelihoods due to limited access to the
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alternative resources, tourists also act as watchman for the forest management to identify illegal
activities or animals in any kind of problems. However, tourism also creates inconveniences to
wild animals this is because tourism infrastructure destroys wildlife habitats and environment. So
many tourists destroy the serenity of the forests and may create a lot of wastage that can be harmful
for the wild animals. In the recent past, at least two tigers have been killed in accidents with tourist
Bandhavgarh, Kanha, Satpura, Pench, Panna and Van Vihar national parks are the main destination
of wildlife tourism in the State. The preserved areas of the state received nearly ten lakh tourist
visited in July 15 to June 16, although nearly half of them pertain to Van Vihar and Pachmarhi (in
Satpura Tiger Reserve). The state earned around 12 crore rupees from these operations. All the
revenue generated by the protected areas of national parks, from tourism goes into a local fund
called the Vikas Nidhi and is used for the management purpose of the parks only. It does not go to
Madhya Pradesh Tourism Rules provide for a classified wildlife experience, includes safari (open
car drives), bird watching, elephant rides (including tiger show) nature walks, cycling, camping
and bonfire activities etc. in the protected areas, but the tiger show from elephant back are the most
popular tourism activity in most of the parks. Walking and boating are most popular activity in
Satpura national park. In view of the high impact of vehicle borne tourism, the maximum number
of tourism vehicles (carrying capacity) that can enter Kanha, Bandhavgarh, Pench and Panna
national parks has been fixed, support by online booking of park excursions through internet.
Visitors are advised to book entry tickets in advance as there a cap on the number of vehicles
allowed entering into the parks. Kanha, Bandhavgarh and Pench tiger reserves are known for their
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tiger tourism. People come here to see wild tigers. Tigers can be seen on open car drives as well
as from elephant back. Departmental elephants track the tigers early morning in the nearby forests
and show them to tourists40. This arrangement is called the tiger show. Although the tiger show
helps a lot of people see tigers, the tiger show also faces criticism from the purists as being too
invasive for tigers. However, the management strives to make the tiger show as benign as possible
total 3599.646
Source: www.mponline.com
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Table 3.12: Sanctuaries in Madhya Pradesh
Source: www.mponline.com
popular pilgrimage destinations in India. The perpetual state is the place where religion is a
foremost part of the daily life, along with drawn poets, sages and pilgrims through the ages. For
all its significance in Indian mythology and history, Madhya Pradesh looks more of a peaceful
state that has many offers in terms of spiritual tours & leisure41.
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Absorbed with every bit of spirituality, Madhya Pradesh is a perfect escape from the busy life race
of the city. Especially for those who want to devote themselves in the arms of nature. In short,
Madhya Pradesh is a special state in religious perspective that also bears historical significance.
Omkareshwar
Ujjain
Bhopal
Sanchi
Chitrakoot
Amarkantak
Maheshwar
Madhya Pradesh is known as one the seven most visited sites for Hindus in India, all thanks to its
temples, ghats, and small and peaceful towns. Madhya Pradesh tourism efficiently appears as
houses of some of the most significant pilgrimage spots to the tourists. Amarkantak, Chitrakoot,
Orchha and Omkareshwar are the most significant religious centres in Madhya Pradesh. Ujjain,
the land of Lord Shiva is famous for celebrating Singhasth Mela, the largest religious gathering in
the world. The city Maheshwar, in Khargaon district of Madhya Pradesh, is popular as 'Varanasi
of Central India', as just like Varanasi, it has got temples and ghats dedicated to Lord Shiva and is
situated on the banks of holy river Narmada. Madhya Pradesh is simply a land of sanctity and an
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Table 3.13 Famous Temples in Madhya Pradesh
Bharat Milap
Mangalnath Temple, Ujjain Rajarajeshwara Temple
Temple Chitrakoot
Bada Ganesh Temple, Ujjain Temple of Kalbhairav, Ujjain Javari Temple, Khajuraho
Mosques are beautiful holy places, and with Islam as the highest growing religion, they can be
found in practically every city and corner of Madhya Pradesh. In Madhya Pradesh, there are many
mosques to worship immensely. Most of the mosques in Madhya Pradesh are architectural
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wonders and have wonderful finishing. Taj-ul-Masjid in Bhopal, Madhya Pradesh is the best
example finest art and culture. This mosque is surrounded by three white domes and flanked by
two eighteen storied minarets. The ambiance of the mosque is majestic rather than beautiful. Next
to the Taj-ul-Masjid is the famed Jama Masjid. To the south of the Jama Masjid is another mosque,
the Moti Masjid. With its striped dome and tapering sandstone minarets, the Moti Masjid looks
Jama Masjid
Taj-ul-Masajid
Moti Masjid
Madhya Pradesh is gifted with the facts that the Great Stupa of Sanchi buddhist oldest monuments
and world heritage site is located on its humble ground. There are many other places in India that
have Buddhist influences and in which Sanchi Stupa holds a great importance amongst the
devotees. The Sanchi stupa was built in the year 262 BC by Mauryan king, Ashoka he decided to
promote Buddhism. Today, this i counted as a remarkable monument of the India's official entry
in UNESCO world heritage sites. Many great Buddhist spiritual leaders have meditated here to
achieve supremacy42.
In earlier time Sanchi was nothing more than a centre for the traders. Presently, the stupa houses
some of the oldest Buddhist monuments that belong to different dynasties. The place serves as an
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Gurudwara in Madhya Pradesh
Gurudwara, the enshrinement of Sikhs, is originated from two words – 'Guru' and 'Dwar' – which
mean the gateway to guru. There are numerous Gurudwara's in Madhya Pradesh that has a rich
background with the past. With more than hundreds of Gurudwara established in Madhya Pradesh,
these are some of the well organized and peaceful place of worship in Madhya Pradesh. Gurudwara
of Madhya Pradesh brings back to life at the time of festivals especially during Gurpurab, Lohri,
Baisakhi, etc. The special qualities of these Gurudwara that support it to stand out with church,
mosque and temples is people from every religion come here to worship. All these Gurudwaras
gives insight into how the Sikhism has sustained in Madhya Pradesh.
Madhya Pradesh, the heart of India, is the official address of the Maharajas and their majestic
palaces. There is no state in India that is as diverse in terms of magnificent fort and royal palaces
as Madhya Pradesh. Madhya Pradesh stock of culture, traditions, music and dance can be easily
found in its monuments. Madhya Pradesh is a must-visit state of India, thought-provoking and
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In Madhya Pradesh, we can see heritage beauty that gifted with ageless gifted down by the
emperors of the golden India. The most attractive forts of Madhya Pradesh are at least 2,000 years
old, amorous sculptures that are simply incredible, Buddhist monuments that is difficult to find,
caves that hold the wonders of nature, places which explain the wealthy traditions and cultures of
India and the painting that signifies the existence of Human. On every nook and corner, tourist
will find architectural wonders like palaces, forts, museums that are difficult to find any other
places in India.
Madhya Pradesh has been visited and witnessed by many people. From Gupta dynasty to Rajput
dynasty to Mughal emperors who came to Madhya Pradesh have left their sign on the land. From
stupas to temples to monuments, all these marks are now seen as heritage sites in Madhya Pradesh.
Each of these heritages is replete with a saga of romance, chivalry, valour and game of court
politics.
The first place that comes to our thought when it is about heritage places in Madhya Pradesh is the
Khajuraho group of temple. Heritages in Madhya Pradesh are so attractive, charming and
enchanting that it attracts tourists from across the world to visit here. From the marvellous
sculptures of Khajuraho to the ancient Stupas at Sanchi, there are many ancient architectural
Sanchi Stupa
Temples in Khajuraho
Orrcha Temples
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Caves in Madhya Pradesh:
Madhya Pradesh hides many beauty and splendor of nature in the caves. The world of caves is
deep and dark so as fascinating. Caves of Madhya Pradesh are a rich combination of mystery,
history, spirituality, and adventure exploration. There are five famous caves in Madhya Pradesh in
which Bhimbhetka Cave is listened in world heritage sites, issued by UNESCO. Bhimbetka Caves
is one of the most popular caves in Madhya Pradesh. The cave is one of the UNESCO world
heritage sites in India and marks the human existence in Indian subcontinents. In these caves there
are many ancient paintings and inscriptions that one can find complex, massive and breathtaking,
these caves in Madhya Pradesh are the most incredible place in India45.
Forts of Madhya Pradesh the restored masterpieces are incredible sites to look at and a perfect
venue to go for a heritage walk. Castles, fort and fortress of Madhya Pradesh are epitomes of the
rulers struggle to conquer the state. They are the witness of the bloodbath the kingdom has gone
through to save its people. These are the art from the past and depicts about the cultural history of
the state. There is no doubt that forts are the best tourist attractions of Madhya Pradesh. Many of
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these forts are the symbol of courage as great kings and battles are associated with them. Forts of
Madhya Pradesh are more than 2000 years, in fact, no record remains when these forts existed.
Forts of Madhya Pradesh invoke the senses of the past. From the steep mass sandstone of Gwalior
fort to the rectangular hillock of Dhar Fort, Madhya Pradesh is the home of picturesque as well as
Asigarh Fort
Bandhavgarh Fort Umaria
Chanderi Fort
Dhar Fort
Gwalior Fort
Mandu Fort
Mandsaur Fort
Orchha Fort
Sabalgarh Fort
Vijayraghavgarh Fort
Madhya Pradesh has rich royal legacy of palace through its, Gupta, Mughals, Rajput and Marathas
palaces. Madhya Pradesh is a land enriched with cultural diversity that attract millions of tourists
to visit the state. Beautiful places that can be seen here act as a live example to this fact. The
beautiful palaces of the Madhya Pradesh make special place in to the list of the famous heritage
sites in India. All these places that were once the residences of king and emperors, nowadays act
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Heritage tour to Madhya Pradesh is incomplete without witnessing the extravagant palaces.
Madhya Pradesh houses the elaborate Jai Vilas, the official residence of Scindia's, one of the
country's most revered families. Most of these lavish palaces are now being converted into heritage
hotels is a unique way to experience the luxurious lifestyle of the royals. Palaces of Madhya
Pradesh are a must visit for people who want to experience the grandeur and majesty of Madhya
Pradesh.
Kharbuja Mahal
Mandu Palace
Moti Mahal
Jal Mahal
Koshak Mahal
If heritage tour to India is in interest of tourist’s, then they should not forget to include Madhya
Pradesh in their itinerary. After reading this entire summary, don't you wish to peek in the rich
heritage of Madhya Pradesh? All the destinations mentioned above will surely satiate your desire.
Relish the experience of exploring Madhya Pradesh's best heritage. Journey to Madhya Pradesh
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(iv) Medical Tourism in Madhya Pradesh
Medical tourism is where tourism is initiated in search of medical treatment. The concept of
medical tourism48 is not as fresh as in ancient time people always travel for medical purpose.
Medical tourism includes medical treatment along with some leisure and recreational facilities.
The concept of surgery along with tourism has created a new form of tourism.
The factor contributed in emergence of tourism is long waiting list of surgery along with less
facilities and high cost and complexities of treatment of treatment. Medical tourism has great
opportunity in MP. It has rich cultural background along with fine medical facilities. MP’s health
policy may encourage private investors as well as good governance. M.P. health policy regarding
Public Private Partnership (P.P.P.) may encourage private investment. M.P. tourism is a widely
spread well developed corporation which is a positive factor for inviting medical tourism in M.P.
Madhya Pradesh has great medical tourism potential progressive image and thus investment in this
Land
According to the land use pattern in M.P. free Land is available in abundance that can be
developed for the purpose of setting up medical institutions promoting medical tourism. The State
Government provides No Objection Certificate without any delay for procuring land. Land cost is
Apart from the qualified doctors the availability of nursing staff is highly important for the medical
institutions as lack of manpower may inflate the cost of treatment. M.P. has the advantage of
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having the Nurses Training Centre for US Hospitals that provide qualified and trained nursing
staff.
Convalescing
Due to natural surroundings, pollution free atmosphere and moderate temperature recovery is
quicker in MP. This factor is an added advantage for the medical tourist as the period of stay gets
Affordable Hotels
The cost of accommodation is quite affordable in M.P. as compared to other states, the reason
being the benefits and exemptions provided by the M.P. Tourism to the Hotel industry.
M.P. has the advantage of a number of water resources due to which the supply of power and
water is continuous and efficient as compared to the states like Tamil Nadu, Andhra Pradesh and
Karnataka.
Excellent education
M.P. has gradually become an educational hub with the outburst of numerous private medical
M.P. has a safe destination image as far as Law and order is concerned. The other states of India
like Delhi, Maharashtra or Kerala are facing the problems like strikes, political issues, riots, etc.
Supporting Infrastructure
At a macro level MP is beginning to provide basic infrastructure to support tourist stay &
movement. Logistically it provides the central hub for tourism. Madhya Pradesh already stands
6th in terms of domestic tourist population & strategically & innovatively designed Business
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Models can improve MP's rating substantially India is emerging as an attractive, affordable
destination for healthcare BUT in Madhya Pradesh there are some problems and challenges that
the state has to overcome to become a tourist destination with competent health care industry51:
A. Infrastructural facilities
• Roads
• Sanitation
• Power Backups
The biggest problem that the state hospitals face is assuring the foreign patients that they will
receive quality care with no hidden costs. The industry experts need to develop the decision making
models through a thorough study on the factors that motivate the patients to choose Madhya
Pradesh as a health care solution spot. The basic expectations that the industry feels are important
• Hygiene
• Customization
The Madhya Pradesh state52 is the houses of a diversity of ecosystems including plateaus, ravines,
ridges, valleys, riparian areas and flat plains. With four major forest types, 9 National Parks and
25 Wildlife Sanctuaries, the Tiger state houses one of the richest floral diversity. With around 5000
plant species. Home to six tribes with distinct customs, practices and diverse cultures, the
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biological diversity and Eco-tourism sustains livelihoods. Eco tourism provides the opportunity to
tourist to appreciate nature and wildlife in an undistributed environment at the same time it also
creates opportunity to enhance the livelihood option for the local communities who have sacrifice
most for protecting nature must be the beneficiaries. Madhya Pradesh tourism board has taken step
to link communities with tourists through the concept buffer area tourist. It is also holistic approach
toward tourism who mandate os not only to provide unique experience to tourist but also to manage
the spill over wildlife population from the core area, regulate degraded forest lands and to develop
Samardha Jungle Camp is situated 30 km from Bhopal and it is first community based eco tourist
destination of MP. Samardha is a small village situated in dense forest nearly 21 km north east to
Bhopal, it has been a popular gateway for the people of Bhopal for quite same time. The MP Eco
- tourism board has trained and supported a group of village youth to start eco- tourism as
livelihood. This group offers ethnic food, bird watching, camping, rock climbing and
miscellaneous adventure activities for visitors53. A forest rest house and two cottages as core
accommodation while extra tent house can be providing near rest house. Samardha is quite popular
as eco tourist destination with local cooperative staff with excellent team work. Madhya Pradesh
is endowed with rich and diverse forest resources. One third of the state is forested and offers an
exciting panorama of wildlife. To enhance the conservation value of biological diversity, there is
a need to establish awareness among the general public. Moreover, it was felt that the existing staff
of the Forest department is overburdened with a number of tasks beyond their core focus of
of wildlife enthusiasts who are basically citizens of civil society but dedicated to devote their time,
talent and energy to help the State of Madhya Pradesh to manage its rich biodiversity in a better
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way. This ‘volunteer force’ can assist various park managements in carrying out their critical
functions without compromising on their core focus of conservation and protection of the
biodiversity.
The volunteer force can be used for the following activities by the Park Management:
The volunteer force can be used for the following activities by the Park Management:
5. Awareness programmes with special focus on school children and also on fire awareness.
The State has also identified areas suitable for promotion of eco and adventure tourism. The
activities included in these forms of tourism and the areas identified are54: -
Areas adjacent to
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B. Water Sports- Sailing, Kayaking, Water skiing, regatta
1. River Narmada
2. River Chambal
3. River Ken
4. River Son
2 Raisen Fort
3 Gwalior Fort
4 Narwar Fort
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5 Asirgarh Fort
185
Reference
1. http://tourism.gov.in/sites/default/files/Other/MP%20Tourism 22-8-16
2. Ibid
3. Ibid
4. Ibid
5. Ibid
6. http://tourism.gov.in/sites/default/files/Other/MP%20Tourism 22-8-16
7. Ibid
8. Ibid
9. Ibid
10. Ibid
11. https://www.tourmyindia.com/states/madhyapradesh/heritage.html) 24-8-
16
12. Ibid
13. Ibid
14. Ibid
15. Ibid
16. Ibid
17. Ibid
18. M P tourism annual book 2016
19. Ibid
20. Ibid
21. http://mpstdc.com/Content/Documents/AnnualPlan2016-17.)
22. Ibid
23. Ibid
24. Ibid
25. Ibid
26. Ibid
27. Ibid
186
28. Ibid
29. Ibid
30. M P tourism annual book 2016
31. Ibid
32. Ibid
33. Ibid
34. Ibid
35. Ibid
36. Ibid
37. Ibid
38. http://www.madhyapradeshtourism.com/wildlife-tourism.htm
39. Ibid
40. (https://www.tourmyindia.com/states/madhyapradesh/pilgrimage.html
41. Ibid
42. Ibid
43. Ibid
44. Ibid
45. Ibid
46. Ibid
47. Ibid
48. www.shodhganga.inflibnet.ac.in/bitstream/medicaltourism
49. Ibid
50. Ibid
51. Ibid
52. MP Forest Dept.( http://www.madhyapradeshtourism.com/wildlife-
tourism.htm
53. Ibid
54. ibid
(https://www.tourmyindia.com/states/madhyapradesh/pilgrimage.html)
http://mpstdc.com/Content/Documents/AnnualPlan2016-17.)
(https://www.tourmyindia.com/states/madhyapradesh/heritage.html)
187