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    Ragam Publisitas Manda

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    The document outlines plans for a public relations event organized by PT. Madnesius, a fashion company. It details the goals of increasing product sales, raising the corporate image, and educating participants about fashion and beauty. The target audience is women aged 15-35, teens, and housewives. Strategies include inviting celebrity MC Luna Maya, holding a fashion bazaar and workshop, and giving quizzes and prizes. The budget is Rp. 68 million, and committees are formed with responsibilities assigned. A timeline is provided for the event preparations over 7 weeks.

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    Ragam Publisitas Manda

    Uploaded by

    toekang print
    11 views8 pages
    The document outlines plans for a public relations event organized by PT. Madnesius, a fashion company. It details the goals of increasing product sales, raising the corporate image, and educating participants about fashion and beauty. The target audience is women aged 15-35, teens, and housewives. Strategies include inviting celebrity MC Luna Maya, holding a fashion bazaar and workshop, and giving quizzes and prizes. The budget is Rp. 68 million, and committees are formed with responsibilities assigned. A timeline is provided for the event preparations over 7 weeks.

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    The document outlines plans for a public relations event organized by PT. Madnesius, a fashion company. It details the goals of increasing product sales, raising the corporate image, and educating participants about fashion and beauty. The target audience is women aged 15-35, teens, and housewives. Strategies include inviting celebrity MC Luna Maya, holding a fashion bazaar and workshop, and giving quizzes and prizes. The budget is Rp. 68 million, and committees are formed with responsibilities assigned. A timeline is provided for the event preparations over 7 weeks.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    11 views8 pages

    Ragam Publisitas Manda

    Uploaded by

    toekang print
    The document outlines plans for a public relations event organized by PT. Madnesius, a fashion company. It details the goals of increasing product sales, raising the corporate image, and educating participants about fashion and beauty. The target audience is women aged 15-35, teens, and housewives. Strategies include inviting celebrity MC Luna Maya, holding a fashion bazaar and workshop, and giving quizzes and prizes. The budget is Rp. 68 million, and committees are formed with responsibilities assigned. A timeline is provided for the event preparations over 7 weeks.

    Copyright:

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    of 8

    Miscellaneous

    Publicity

    Amanda Pratiwi
    2402710003

    FAKULTAS ILMU KOMUNIKASI

    UNIVERSITAS GARUT
    Background

    PT.Madnesius is a fashion, a fashion which was designed by


    famous designers and renowned in their fields. This is a form of love
    PT.Madnesius the Indonesian people want to have a fashionable
    look stylish and trendy track now. And PT.Madnesius is to prove
    that the product is in production it is really beneficial to the
    community, not just a sham.

    Therefore a lot of products that PT.Madnesius issued by


    various motive emerging at the moment, which follows the trend
    nowadays that women adolescents, adults, and parents can look
    attractive by using fashion products from Madnesius, because we
    know fashion needs of the community would like

    With the invented radio talk show and bring in speakers who
    are competent in their field, hopefully people will be more
    interested and will always use PT. Madnesius product, because it
    has been proven to yield the design, which is so much in the
    interest of the community, and has been getting permits and
    selection of government.
    Target
     To increase the level of Product Sales
     Raising the Corporate Image.
     Seminar enlighten participants about Fashion and
    Beauty

    Audience
     Women aged 15-35 Years
     Teen
     Housewife
     Career Woman

    Tactic & Strategi


     Inviting MC Luna Maya
     Hold a bazaar and workshop on fashion
    products madnesius that is organized by
    enterprises
     Quiz and Gifts

    Budgeting

    Licensing and Rent Rp.20.000.000

    Mc rent Rp.8.000.000
    Speaker
    Luna Maya Rp.25.000.000

    Security Rp.2.000.000
    Banner Rp.5.000.000
    Merchandise
    Umbrella Rp.1.000.000
    Flasdisk Rp.3.000.000
    Hand fan Rp.2.000.000

    Total: Rp 68.000.000
    MPT Projects

    Structure Committee
    Responsible Person : Amanda Pratiwi
    Secretary : Fani
    Chamberlain : Jani
    Event Coordinator : Judiah
    Field Coordinator : Jujun
    Equipment : Komar
    Security : Pepeng
    Rundown
    Waktu

    NO Aktifitas Minggu Pertama

    H1 H2 H3 H4 H5 H6 H7

    1 Rapat

    2 Perjanjian dan perijinan

    3 Perjanjian dengan MC

    4 Spanduk baligo

    5 Dekorasi tempat

    6 Brifing

    7 Pelaksanaan
    MPT Items
     Umbrella

     Flasdisk
     Hand fan

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